principles of virality: a portent u webinar by sara lingafelter
DESCRIPTION
Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.TRANSCRIPT
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http://bit.ly/1mF05Gz
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http://bit.ly/1mF05Gz
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http://bit.ly/1hpWjc1
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Low (or no) reach on FB
Increased reach & engagement on FB
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http://bit.ly/1iacWxt
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http://bit.ly/1lGa3DM
http://bit.ly/1jCcepl
http://onforb.es/1fqO5AF
Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05
• Story started with Forbes (1 million followers). People who follow Forbes shared, but there was little sharing past the first generation of shares.
• Traditional broadcast-style media.
• Doesn’t go beyond first generation.
http://bit.ly/1lGy79y
Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05
http://bit.ly/1fqOeEq
Image by jlorenz1 via Wikipedia, used under the Creative Commons.
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Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo
http://bit.ly/1nrjRq0
http://bit.ly/1igx784
http://bzfd.it/1gyMEzS
http://bit.ly/QyUPGU
http://bit.ly/PujsU7
http://bit.ly/Pub7zN
http://bit.ly/Pub7zN
http://bit.ly/1jOVc8I
http://bit.ly/QyLVJt
http://bit.ly/1lGFGgt
Landing page:
YouTube Page:
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http://bit.ly/1jalgwS
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http://bit.ly/1l30iRx
http://bit.ly/1rmLEoc
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http://bit.ly/1jCdSqO
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http://bit.ly/1jCdSqO
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http://bit.ly/PubKta
http://bit.ly/1jOWfFJ
http://bit.ly/1jCcepl
http://on.fb.me/1nHbsLx
Paid reach: 20k Organic reach: 1,232 Viral reach: 8,388 Total reach: 29,744
Social Success: Plan. Post. Promote.
Website Referral Traffic
1,086% Social Referral Traffic Increase
Paid reach: 0 Organic reach: 180 Viral reach: 4,364 Total reach: 4,530
http://www.portent.com/blog/seo/portent-com-manual-penalty.htm
https://plus.google.com/+IanLurie/posts/GpSsMEvz2Mm
