programma seminari in inglese

S e m i n a r P r o g r a m

O C T O B E R - D E C E M B E RT W O T H O U S A N D N I N E

OCTOBER-DECEMBER 2009 1

Technology Transfer is a company specialized in training and in par-ticular in the Information Technology area.

We always believed that training, if aimed at the optimum use of tech-nology to obtain a competitive advantage in Business, is a key strate-gic element and due to this reason we have been engaged since1986 in the spreading of the IT culture both in Italy and Europe at thehighest level.

Since the beginning we have been convinced that to become an inter-national reference point in the know-how spreading in this sectorsome fundamental requirements are to be met:

• the adeguate detections of strategic subjects• the collaboration with the leading world renowned experts• the total independence from vendors

During all these years we have been working with all the worldexperts who have influenced the IT industry:

• Edgar Codd, the person who invented the relation model• Peter Chen, the person who invented empty-relationship model• James Martin, the so-called I.T. ‘guru’• Ed Yourdon, considered one of the most influential software experts• Ralph Kimball, one of the most renowned world experts in the soft-

ware area• Capers Jones, one of the world leading experts of software metrics• Larry Constantine, the ‘father’ of the structured design• Thomas Mc. Cabe, the software complexity ‘father’• Chris Date, Database leading expert……and many others

Nowdays we are able to measure exactly the results obtained so far:infact during all these years more than 29,000 IT professionals fromthe main italian and european companies who have chosen our ser-vices for the quality, the reliability, and the seriousness they havealways pursued.

TECHNOLOGY TRANSFER:TO INVEST IN KNOW-HOW


Abn Amro Bank

Accenture

Alenia Aeronautica

Alitalia

Amdahl

Banca d’Italia

Banca del Gottardo

Banca Nazionale del Lavoro

Banco de Portugal

Barilla

Bayer Healthcare

Benetton

British Aerospace

Bull

B-Source Sa

Caixa General de Depositos

Cap Gemini Ernst Young

Deusche Bank

Eds

Engineering

Eni

Ericsson

Esso

Euler Hermes Siac

European Commission

European Investment Bank

Fao

Ferrari

Generale de Banque

Glaxosmithkline

Global Value Services

Guccio Gucci

Hellenic Bank

Hewlett Packard

Ibm

Illy Caffè

Intesa Sanpaolo

Kraft

Kuwait Petroleum

Mercedes Benz Italia

New York University

Norwegian Telecom

Pepsiamericas

Philip Morris Europe

Pirelli

Polska Telefonia

Poste Italiane

Saudi Telecom

Siemens Informatica

Societè des Bourses Francais

Sybase France

Swisscom Mobile

Telecom Italia

Telefonica de Espana

Unicredit

Union Bank of Estonia

Union Bank of Finland

United Nations

Vodafone Omnitel

Wind

SOME OF OUR CLIENTS

4 OCTOBER-DECEMBER 2009

TITLE SPEAKER LOCATION DATE EURO

SOA: Architecture, Governance, Standards,

and Technologies Max Dolgicer Rome October 7-9 1500

Enterprise Service Oriented Architecture

and Integration Mike Ferguson Rome October 12-13 1200

Finance for IT Decision Makers Michael Blackstaff Rome October 13-14 1200

Enterprise Data Governance and Master

Data Management Mike Ferguson Rome October 14-15 1200

IT Performance: Getting results with data,

not intuition Harry Chapman Rome October 15-16 1200

How to Write Ccrrect SQL and Know It:

A Relational Approach to SQL Chris Date Rome October 19-21 1500

The IT Project Portfolio Ken Rau Rome October 22-23 1200

Mastering the Requirements Process Suzanne Robertson Rome October 26-28 1500

Unlocking the Path to Successful

Knowledge Management Zach Wahl Rome October 26-27 1200

IDS/IPS: Intrusion Detection &

Prevention in Depth Ken van Wyk Rome October 28-30 1500

SCHEDULE October-December 2009


SCHEDULE October-December 2009TITLE SPEAKER LOCATION DATE EURO

SECURE CODING: Building SecureWeb Applications in Java/J2EE Ken van Wyk Rome November 2-4 1500

The Corporate Strategy for IT Chris Potts Rome November 5-6 1200

Right-Time Business Intelligence andPerformance Management Mike Ferguson Rome November 9-10 1200

Designing for Usability Jim Hobart Rome November 11-13 1500

Testing SOA Randy Rice Rome November 16-17 1200

Advanced Software Testing Randy Rice Rome November 18-20 1500

DW2.0 Derek Strauss Rome November 23-24 1200

Enterprise Content Management andSharePoint Alan Pelz-Sharpe Rome November 25-26 1200

Managing Death-March Projects Ed Yourdon Rome Nov 30-Dec 1 1200

ENTERPRISE 2.0 Conference 2009 Multispeaker Rome December 2-4 1600

Open Source Business Intelligence Jos van Dongen Rome December 10-11 1200

Understanding Enterprise Architecture:Structure, Domains, Disciplines, Value Mike Rosen Rome December 14-16 1500


SOA has rapidly seized the momentum and center stage because it is seen as the keyfor Enterprises to achieve Business agility, improved quality of service, lowered total costof ownership and to align Business with technology. SOA represents a unique and rareopportunity to bring IT and Business together. However, this opportunity implies an evo-lution and often an organizational change, especially in the role of IT within the organi-zation and in the way IT and Business work together. This seminar starts with examplesof popular Business strategies, explains how SOA can enable them and foster a betteralignment between Business requirements and IT deliverables. It gives you insight intothe key organizational challenges that IT managers face with the adoption of SOA andhow to master them through efficient governance. Next, the seminar discusses the keystandards that one should consider when implementing services and it outlines the im-portant aspects of Enterprise Architecture that have to be addressed in order to makeSOA projects successful. This includes defining a loosely coupled architecture and prop-er separation into service layers, as well as a comparison of conventional Web Servicesbased and RESTful architectures. The seminar then drills down into the major aspectsof application architecture, for example how SOA enables new types of clients, the char-acteristics of orchestration, application, and infrastructure services, and it maps stan-dards to the layers of the application architecture. Furthermore, the seminar will help youunderstand how SOA can be applied to integration initiatives within your company, inparticular through Service Oriented Integration (SOI). In this context the concept of theEnterprise Service Bus (ESB) is introduced. The seminar concludes with an overview oftoday’s predominant platforms for building and deploying new Business applications (Ja-va EE and .NET, as well as Open Source tools), examining these platforms in terms oftheir support for SOA. In particular, the delegates will:• Learn how SOA can facilitate the alignment of IT with your Business• Identify the challenges and benefits of developing an Enterprise Architecture• Define a roadmap for creating an application architecture that conforms with SOA Best

Practices• Learn how IT culture has to change to successfully adopt the new style of architecture• Understand how Web Services and other standards can be used to implement a SOA• Discover the role of Java EE, .NET, and Open Source tools in a Service Oriented Ar-

chitecture• Learn how Enterprise Service Buses (ESB) can enable and facilitate integration of ap-

plications within your Enterprise and across a B2B value chain • Understand the key elements of a Service Oriented Software Development Life Cycle

He is an internationally recognized expert, Technical Director and Principal at Interna-tional System Group, (ISG) Inc., a leading consulting firm that specializes in design, de-velopment and integration of large-scale distributed applications using leading edgeMiddleware technologies. Mr. Dolgicer is a contributing editor for Application Develop-ment Trends magazine and recognized speaker, instructor and lecturer. Mr. Dolgicerhas more than 28 years of management and technical experience in development andsupport of Business applications, software products and systems internals. Mr. Dol-gicer’s academic background includes a Master in Computer Science from Technion,Israel Institute of Technology.

Rome October 7-9, 2009 Euro 1500

SOAArchitecture, Governance,

Standards and Technologies

The attendance fee includes documentation, working lunch and coffee breaks

MAX DOLGICER


In today’s Business climate, many companies are trying to widen margins byreducing operational costs while at the same time becoming more Agile and In-telligent in Business operations. In addition they want to become more respon-sive to Business events and more flexible in their ability to quickly change in re-sponse to competitive pressures. To do this requires that companies improvethe efficiency and automation of their Operational Business Processes throughEnterprise Business Integration and on-demand Intelligence. Four levels of In-tegration are needed to create the Agile Process Centric Intelligent Business.These are User Interface Integration, Business Process Integration, ApplicationIntegration and on-demand Data Integration. This in-depth two-day seminar dis-cusses the Business benefits that can be obtained from Business Integrationand then focuses on the architecture options, the technologies and a method-ology on how to integrate Business operations and also leverage Business In-telligence on-demand in operations to create the Intelligent Business. Atten-dees will learn how to justify the Business benefits of Enterprise Integration,create an Enterprise Architecture and then bring the architecture to life usingcommon integration infrastructure technologies to join up Business operations.They will learn about the components of Business Integration including stan-dardising integration interfaces using Web Services, using Metadata integrationtechnologies to create a shared Business vocabulary, on-demand Data Inte-gration using Enterprise Information Integration (EII) technologies, BusinessProcess Management technologies, Business Activity Monitoring (BAM), on-demand Business Intelligence and Enterprise Portal technologies. In additionattendees will learn what technologies to use, how to select and how to inte-grate these products into an end-to-end integration technology frameworkbased on integrated shared Metadata.

He is Managing Director of Intelligent Business Strategies Limited, a leading In-formation Technology analyst and consulting company. As an analyst and con-sultant he specializes in database systems, Business Intelligence, EnterpriseApplication Integration, Corporate and e-Business Portals, Customer Relation-ship Management and Supply Chain Intelligent Business solutions. With over28 years of IT experience, Mr. Ferguson has consulted for dozens of compa-nies, spoken at events all over the world and written numerous articles. For-merly he was a principal and co-founder of Codd and Date UK and a chief ar-chitect at NCR on the Teradata DBMS.

ENTERPRISE SERVICE ORIENTEDARCHITECTURE ANDINTEGRATION

MIKE FERGUSON




Non-financial people often have to make or influence decisions about investing inIT. Embarking on an IT investment without being sure whether it has a sound fi-nancial basis, especially in turbulent times, is a bit like embarking on a voyage with-out a compass. The purpose of this practical seminar is to facilitate the making offinancially sound decisions about IT.

By the end of this Seminar you should be able to:

• Construct an IT cost/benefit financial case from given data• Evaluate an IT cost/benefit case financially• Use various methods for financing IT• Explain various other IT-relevant aspects of finance• Interpret the Accounts of an organisation and explain how IT services, software-

and hardware are dealt with therein• Explain some key financial ratios and their relevance in an IT context• Understand those elements of financial jargon that are inescapable

Special features

• This seminar is probably unique in bringing together in one place the various as-pects of finance relevant to IT

• The instructor is a qualified accountant who has worked in the IT world for overthirty years

• The seminar encapsulates his practical experience gained during those years• The teaching method is “learning by doing”; the course includes many practical

exercises• Participants receive a copy of Michael Blackstaff’s latest book ‘Finance for IT De-

cision Makers’ 2nd Edition

He is a Fellow of the Institute of Chartered Accountants in England and Wales(ICAEW), and a Member of the British Computer Society. He has over thirty years’finance, marketing and training experience of the Information Technology (IT) in-dustry and its customers. For many years he was a financial marketing specialistwith IBM United Kingdom Ltd, developing Business cases, selling leasing, teach-ing salespeople the finance of selling and advising customers on financing and ac-counting for IT. He has achieved recognition, in the UK and elsewhere, as a lead-ing teacher of finance to decision makers, salespeople and other non-financial peo-ple. His courses and his books have won acclaim for the clarity and simplicity withwhich they present, in plain English, a subject often regarded as difficult. His pub-lished work includes several technical booklets published by the IT Faculty of theICAEW, and the following books: “Finance for IT Decision Makers” 2nd Edition,published 2006 by the British Computer Society and “Business and Finance forIT People”, published 2001 by Springer Verlag.



FINANCE FORIT DECISION MAKERS

MICHAEL BLACKSTAFF


This seminar is designed to help companies formally define and manage their data.It explores the whole area of Enterprise Data Management including how to estab-lish an Enterprise Data Architecture, Data Integration and Master Data Managementtechnologies and opening up access to information by enabling Information As AServices (IAAS) that can be consumed by Portals, processes and applications.

This class covers the following main points:

• An introduction to Enterprise Data Management• Establishing a data architecture and competency centre for the Enterprise• Enterprise Metadata Management • Business data standardisation using a shared Business vocabulary• Metadata discovery, Metadata mapping and Metadata Integration• Generating data integration services from common Metadata • Integration of common Metadata with Data Modelling and Data Integration tools• Moving to Enterprise Data Quality and Data Quality Services• Enterprise Data Integration - EII, ETL, data synchronisation and data replication• The data integration technology marketplace• Unstructured Data Integration and Enterprise Content Management• Service Oriented on-demand integration of structured and unstructured data• Using Data Integration technologies for Event-Driven Data Integration, on-de-

mand Data Federation, data migration, data consolidation, data synchronisationand Master Data Management

• Master Data Management approaches – Registry approach vs Master Data In-tegration vs Enterprise MDM

• MDM Technologies available in the marketplace• The Integration of MDM and Business Intelligence• Integration of MDM and operational processes• Leveraging Data Integration and MDM in a Service Oriented Architecture (SOA)• Sharing access to Master Data via Master Data Services• Master Data Event Management

He is Managing Director of Intelligent Business Strategies Limited, a leading In-formation Technology analyst and consulting company. As an analyst and con-sultant he specializes in database systems, Business Intelligence, Enterprise Ap-plication Integration, Corporate and e-Business Portals, Customer RelationshipManagement and Supply Chain Intelligent Business solutions. With over 28 yearsof IT experience, Mr. Ferguson has consulted for dozens of companies, spokenat events all over the world and written numerous articles. Formerly he was a prin-cipal and co-founder of Codd and Date UK and a chief architect at NCR on theTeradata DBMS.

ENTERPRISEDATA GOVERNANCE ANDMASTER DATA MANAGEMENT

MIKE FERGUSON




The success and growth of every IT organization is dependent upon how it uses itscritical data to track performance and make decisions. The principal is based on theunderstanding that “you don’t get what you want, you get what you measure”. In spiteof this, far too many IT departments are overwhelmed with measures and under-whelmed with the results from those measures. Why? Because IT organizations donot know the secrets of how to unlock the potential of Performance measurement.Performance measurement is not understood. This course clears up much of theconfusion surrounding performance measurement for IT. It provides practical ap-proaches and frameworks that provide insights and into your most critical Perfor-mance measurement questions.

In particular you will learn:

• The seven deadly sins of Performance measurement• Why the “right” IT Performance measures are critical for IT organizations to exceed• How to exploit the principles and concepts that underlie effective IT Performance

measurement programs• How to differentiate effective IT Performance measures from ineffective or mis-

leading measures• How the right use of IT Performance measures is a powerful change enabler• How to use IT Performance measures as the basis for implementing IT and cor-

porate strategy• The subtle but important differences between types of IT Performance measures• When it is most appropriate to use each type of measure• The common pitfalls inherent in IT Performance measurement programs• What frameworks are appropriate for which situations to achieve break-through IT

results• What an IT Balanced Scorecard is and how it can be instrumental to implement IT

strategy• What an IT Dashboard is and when to use it to get results

He is a Principal with the Bay Area Consulting Group LLC headquartered in SanFrancisco, California. Mr. Chapman learned the importance of Performance mea-surement early in his career working for the legendary CEO of Intel Corporation,Andy Grove. One of Dr. Grove’s management principles was “If you measure it, itwill improve”. Mr. Chapman is an expert in Performance measurement and the Bal-anced Scorecard. He was the consultant on a project at Wells Fargo that is a Har-vard Business School Case Study used as part of Dr. Robert Kaplan’s course at theHarvard Business School. Mr. Chapman has over 30 years of experience across abroad set of disciplines including IT management, finance, operations and consult-ing. His mission is to make IT organizations more effective in achieving their strate-gic objectives by using proven Performance measurement-based tools and tech-niques correctly.



IT PERFORMANCEGetting IT Results with Data,

not Intuition

HARRY CHAPMAN


HOW TO WRITE CORRECTSQL AND KNOW ITA Relational Approach to SQL

Chris Date is the world’s best known relational advocate. In this new seminar,he shows you how to write SQL code that’s logically correct; how to avoid vari-ous SQL traps and pitfalls; and, more generally, how to use SQL as if it were atrue relational language.

SQL is ubiquitous. But SQL is complicated, difficult, and error prone (much moreso than SQL advocates would have you believe), and testing can never be ex-haustive. So to have any hope of writing correct SQL, you must follow some dis-cipline. What discipline? Answer: The discipline of using SQL relationally. Butwhat does this mean? Isn’t SQL relational anyway? Well, of course SQL is thestandard language for use with relational databases - but that doesn’t make it re-lational! The sad truth is, SQL departs from relational theory in all too many ways;duplicate rows and nulls provide two obvious examples, but they’re not the onlyones. Thus, systems based on SQL give you rope to hang yourself, as it were.So if you don’t want to hang yourself, you need to understand relational theory(what it is and why); you need to know about SQL’s departures from that theory;and you need to know how to avoid the problems they can cause. In a word, youneed to use SQL relationally. Then you can behave as if SQL truly were rela-tional, and you can enjoy the benefits of working with what is, in effect, a truly re-lational system. Of course, a seminar like this wouldn’t be needed if everyone al-ready used SQL relationally - but they don’t. On the contrary, there’s a hugeamount of bad practice to be observed in current SQL usage. Such practice iseven recommended in textbooks and other publications, by writers who reallyought to know better; in fact, a review of the literature in this regard is a prettydispiriting exercise. The relational model first saw the light of day in 1969 - yethere we are, almost 40 years later, and it still doesn’t seem to be very well un-derstood by the database community at large. Partly for such reasons, this sem-inar uses the relational model itself as an organizing principle; it discusses vari-ous features of the model in depth, and shows in every case how best to use SQLto implement the feature in question. Note: Classroom exercises are an integralpart of the seminar, and attendee discussion and interaction are encouraged.

He is an independent author, lecturer, researcher, and consultant, specialized inrelational database technology. He is best known for his book “An Introductionto Database Systems” (eighth edition, Addison-Wesley, 2004), which has soldsome 780,000 copies and is used by several hundred colleges and universitiesworldwide. He is also the author of many other books on database management.Mr. Date was inducted into the Computing Industry Hall of Fame in 2004. He en-joys a reputation that is second to none for his ability to communicate complextechnical subjects in a clear and understandable fashion.


CHRIS DATE





What is to be done when the Business’s reach exceed its grasp, i.e. when thesum of identified IT opportunities, qualified projects, and existing system de-velopment efforts exceed the available IT resources required for their simulta-neous pursuit? The best practice solution in this situation is the population,management and institutionalization of the Project Portfolio.The Seminar provides practical, proven methods, tools and techniques for rig-orously and methodically evaluating and ranking proposed and existing initia-tives and arranging them into a practical, consensus-based, time-phased Pro-ject Portfolio. Attendees learn how to evaluate projects in a consistent manner that allows forcomparison, ranking and scheduling in a multiple-project environment. Evalua-tion criteria considered include: return on investment, technological risk, Busi-ness impact and need. Techniques and tools for evaluating projects against mul-tiple criteria are explored, discussed and applied in practical exercises. Atten-dees learn important strategies for involving a broad cross-section of the orga-nization in the process in order to achieve user consensus and managementcommitment to the resulting organization’s IT Project Portfolio. Methods for sub-sequently engineering projects into an IT long range project plan are described.Finally, attendees learn how to employ the same techniques used for initiallyevaluating and ranking projects to refresh and maintains the portfolio’s viabilityin perpetuity.The seminar features hands-on exercises where attendee results can be com-pared to the actual results developed by organizations that were faced with theplanning dilemmas presented.

He has over 20 years of experience as a consultant, practitioner and thoughtleader in the Information Technology field. Areas of expertise include informa-tion technology planning and strategy, performance measurement, risk as-sessment, organization design, and outsourcing. As a pioneer and worldrenown expert in IT planning and prioritization, he worked with Drs. Holland,Martin, Nolan and Norton where he helped developed many of the theories andconcepts presented in the seminar. He has applied these concepts in over twodozen client situations including those presented as examples in the Case Stud-ies featured in the seminar.

THE IT PROJECT PORTFOLIOPlanning and Managing the

Demand for New IT Services

KEN RAU


SUZANNE ROBERTSON


MASTERINGTHE REQUIREMENTS PROCESS


People use software, but other people build that software. There’s the problem.Solving it means understanding the actual work of the Business users and whatthey need in order to do it. And then the resulting requirements need to be com-municated to system builders, customers and suppliers. Requirements analystsneed a process that provides a structure for organizing the requirements. How-ever the requirements process needs to be flexible enough to suit each partic-ular situation. This seminar teaches you that process. Since the first version ofthe Volere process and template was released, it has been adopted and adapt-ed to improve the requirements of thousands of organizations all over the world. The Volere requirements specification template, links the functional, non-func-tional and constraint Business requirements to the requirements models andconnects them to the design specification. This seminar has indispensable in-formation for Business analysts, requirements engineers, systems mangers,project leaders, consultants, systems analysts and planners. This material applies to all stakeholders: users and customers will benefit fromlearning how to participate in this multi-disciplinary approach. It is for anybodywho has a responsibility to deliver the right products-the ones that get used.

The seminar focuses on:

• A process for gathering the correct requirements • Methods of eliciting requirements from all the stakeholders • Ways of knowing when your solution precisely matches what the user needs • The ability to write a complete and unambiguous requirements specification • Improved relationships between developers, customers and suppliers

The delegates will also receive a copy of the book “Mastering the Require-ments Process“ by Suzanne and James Robertson.

She is a principal and founder of the Atlantic Systems Guild. Mrs. Robertson isco-author with James Robertson of: “Complete Systems Analysis: the Work-book, the Textbook, the Answers”, “Requirements-Led Project Manage-ment: discovering David’s Slingshot” and “Mastering the RequirementsProcess”. Current work includes research and consulting on stakeholders andall aspects of requirements. The product of this research is Volere, a completerequirements process and template for assessing requirements quality and forspecifying requirements. In her consulting work Mrs. Robertson audits require-ments specifications to identify costly errors and omissions early in the process,she also helps organisations to improve their requirements processes. She iseditor of the Requirements column in IEEE Software magazine.


Knowledge Management is a broad field that encompasses the full range of infor-mation capture, management, and presentation. The overall goal of Knowledge Man-agement is to take the institutional knowledge of an organization and translate it in-to information that can be communicated, shared, and acted upon. If handled prop-erly and managed effectively, Knowledge Management concepts will quickly trans-late to greater collaboration in the workplace, better management and retention ofinformation, and measurable financial and resource return on investment. Histori-cally, however, Knowledge Management projects have often failed due to poorly de-fined scope, dubious Business value, or impractical goals or ideas. This two-day sem-inar will focus on establishing a strong baseline and understanding for practicalKnowledge Management. It will specify the latest concepts, present actual Businessapplications, and provide detailed examples of how organizations (both in the publicand private sectors) are applying Knowledge Management principles and technolo-gy to address Business needs. It will also offer Best Practices and lessons learnedfor the effective implementation of these principles and software systems from theperspective of those who have implemented them time and time again. The seminarwill cover the latest social computing concepts that organizations are beginning toleverage (including social networks, tagging, wikis, and blogs) and relate these Web2.0 topics to core Business values and goals. It will also offer a deeper understand-ing of Information Management and collaborative software, including Portals, Enter-prise Content Management, and Document Management systems. The seminar willapproach these systems not from a technical perspective, but from a Business caseperspective. Furthermore, the seminar will present the aligning concepts and princi-ples, including System and Information Governance, Content Management, ContentMigration and Cleanup, and Taxonomy and Metadata - all necessary components toeffectively capture, manage, and present knowledge. The seminar will focus on theEnterprise view of all of these topics, seeking to develop a unified understanding ofhow they fit together, how they should be implemented within an organization, andthe true Business value they can offer.

He is a Senior Principal and Director of Knowledge Management and Social Com-puting at PPC. He is an expert and frequent speaker on the topics of KnowledgeManagement including Taxonomy Design, Knowledge Gathering, and System Gov-ernance. He focuses in the design and deployment of Information Management andWeb 2.0 technologies and systems including Collaboration tools, wikis, and socialtagging devices. In addition, Mr. Wahl has designed his own series of workshopson the topics of Portal Best Practices, Taxonomy Design, and eGovernance. Mr.Wahl has managed the deployment of over 70 portals in both the public and privatesectors. He sits on the board of the Washington DC Knowledge Management In-stitute and is the Chairman of IIRUSA’s Enterprise Web, Portals, and CollaborativeTechnologies Conference.



UNLOCKING THE PATHTO SUCCESSFUL

KNOWLEDGE MANAGEMENT

ZACH WAHL


Today’s Enterprise data processing environments are large, distributed, andhighly complex. Monitoring and maintaining security in these heterogeneousdata centers can be daunting and confusing. Further exacerbating the problemis that fact that security product vendors bombard IT managers with one “mira-cle product” after another, often resulting in security domains that are strainedto effectively solve the problems they were intended to in the first place.

In this class, we’ll take a product-neutral look at what technologies exist andwhat their real capabilities are. We’ll compare different types of Intrusion De-tection Systems (IDS) as well as Intrusion Prevention Systems (IPS) to get arealistic appreciation of what we can expect of them in production environments.We’ll present a clear picture of just how they do what they do. We’ll see first-hand the sorts of attacks these products face and why some products are bestsuited for particular categories of attacks. And we’ll look at how IDS/IPS prod-ucts can be integrated into a typical data center environment effectively.

In summary, this course aims to:

• Define clearly how IDS/IPS technologies and products work• Present a thorough description of the sorts of real world challenges one is like-

ly to encounter when deploying IDS/IPS products• Look at IDS/IPS distributed architectures and how they work• Deliver a realistic view of typical Enterprise security attacks, how they work,

and how they might (or might not) be detected by IDS/IPS technologies• Describe how IDS/IPS can be instrumental at providing essential input to an

incident response program

He is an internationally recognised information security expert and author of theO’Reilly and Associates books “Incident Response and Secure Coding”.Apart from providing consulting and training services through his company,KRvW Associates, LLC, Mr. Van Wyk currently holds numerous positions: as amonthly columnist for the online security portal, eSecurityPlanet and is a Visit-ing Scientist at Carnegie Mellon University’s Software Engineering Institute. isan IT Security practitioner with more than 20 years of experience in the acad-emic, military and commercial sectors. He has held senior and executive tech-nologist positions at Tekmark, Para-Protect, Science Applications InternationalCorporation (SAIC), in addition to the U.S. Department of Defense andCarnegie Mellon and Lehigh Universities.



IDS/IPSIntrusion Detectionand Prevention in Depth

KENNETH VAN WYK


This course teaches the students how to develop secure Web applications intoday’s complex internetworked environment. Students will receive a deep andthorough understanding of the most prevalent and dangerous security defectsin today’s applications. Additionally, they will learn practical and actionableguidelines on how to remediate against these common defects in Java/J2EEand how to test for them in their own applications.This class starts with a description of the security problems faced by today’ssoftware developer, as well as a detailed description of the Open Web Appli-cation Security Project’s (OWASP) “Top 10” security defects. These defects arestudied in instructor-lead sessions as well as in hands-on lab exercises in whicheach student learns how to actually exploit the defects to “break into” a real Webapplication. (The labs are performed in safe test environments.)Remediation techniques and strategies are then studied for each defect. Prac-tical guidelines on how to integrate secure development practices into the soft-ware development process are then presented and discussed.

He is an internationally recognized information security expert and author of theO’Reilly and Associates books, “Incident Response and Secure Coding”. Inaddition to providing consulting and training services through his company,KRvW Associates, LLC, he currently holds numerous positions: as a monthlycolumnist for on-line security Portal, eSecurityPlanet and a Visiting Scientist atCarnegie Mellon University’s Software Engineering Institute. Mr. van Wyk has20+ years experience as an IT Security practitioner in the academic, military,and commercial sectors. Mr. van Wyk also served a two-year elected positionas a member of the Steering Committee for the Forum of Incident Responseand Security Teams (FIRST) organization. At the Software Engineering Insti-tute of Carnegie Mellon University, Mr. van Wyk was one of the founders of theComputer Emergency Response Team (CERT®).

Rome November 2-4, 2009 Euro 1500


KEN VAN WYK

SECURE CODINGBuilding Secure Web Applications

in Java/J2EE


Why a Corporate Strategy for IT – What’s in it for You?

Developments in IT and the world economy have changed the paradigm for cor-porate IT people and the strategies they lead. Consumers and business man-agers are increasingly confident at exploiting technology in ways that they val-ue. Meanwhile, executives remain determined to constrain IT spending, not al-ways certain of what they get in return. The economic climate makes it evenmore important to understand the links between value creation and IT costs.The Corporate Strategy for IT harnesses the energy of Business-led strategiesfor exploiting IT, to create maximum total value. It also makes transparent thelinkages between Business decisions and IT costs - often with some very sur-prising results.

What This Seminar Will Give You

This seminar provides a proven framework for deeply integrating IT with cor-porate and Business strategies, exploring the impact on investments, operatingcosts, Enterprise Architecture, organisation, and sourcing. Taking a strategic business perspective of IT, the seminar reviews where the ITmarket currently stands. What does this mean for existing and new investmentsin IT, for IT organisations and the people they work with? Many delegates who have already attended this seminar find that it permanentlychanges their understanding of what Corporate Strategies for IT are all about.

He is a corporate strategist who specialises in investing in change and exploit-ing IT, and a CIO futurist. He works with CIOs and their executive colleagues inindustry-leading companies around the world, helping them formulate and ex-ecute their next-generation Corporate Strategy for IT. He has been called “aworld-leading specialist in IT strategies” and “the world’s leading thinker on ITinvestments”. Mr. Potts has more than 20 years’ experience in corporate, Busi-ness and IT strategies, investing in change, Enterprise Architecture, hands-onBusiness Management and IT delivery. His hallmark techniques, including one-page strategies, investment culture diagnoses, inverted investment portfolios,‘true’ Enterprise Architectures and expert IT customer operating models, havebeen used by companies around the world. He has published numerous arti-cles on corporate strategies for IT, the CIO’s destiny, investment management,Enterprise Architecture, and Business value. He is also the author of the busi-ness novel “fruITion: Creating the Ultimate Corporate Strategy for Infor-mation Technology” (Technics Publications, USA, 2008).



THE CORPORATE STRATEGYFOR IT

CHRIS POTTS


This two-day seminar is intended for Business sponsors, Data WarehousingManagers, IT Architects who have built a Data Warehousing system and nowneed to exploit the Business Intelligence (BI) in every day Business operations.It provides a roadmap and methodology to creating the Real-Time IntelligentEnterprise by using new technologies to monitor Business events in Real-Time,automatically analyse data to produce actionable intelligence and trigger alerts,recommendations and actions as part of the Operational Business Processes.

The seminar takes an in-depth look at the technologies that support BI inte-gration and in particular the seminar looks at:

• Automated Real-Time closed loop processing• Real-Time event driven data capture using XML messaging• On-demand analysis servers• Rules engines and live recommendations• BI Web Services • Guided analysis • Enterprise alerting• Dashboards and Scorecards• Integration of BI Web Services, reports, cubes, models, tools and analytic ap-

plications into Portals for personalised Information delivery• Integrating BI Web Services into Business Processes using Business Process

Automation

He is Managing Director of Intelligent Business Strategies Limited, a leading In-formation Technology analyst and consulting company. As an analyst and con-sultant he specializes in database systems, Business Intelligence, EnterpriseApplication Integration, Corporate and e-Business Portals, Customer Relation-ship Management and Supply Chain Intelligent Business solutions. With over27 years of IT experience, Mr. Ferguson has consulted for dozens of compa-nies, spoken at events all over the world and written numerous articles. For-merly he was a principal and co-founder of Codd and Date UK and a chief ar-chitect at NCR on the Teradata DBMS.



RIGHT TIME BUSINESSINTELLIGENCE AND

PERFORMANCE MANAGEMENT

MIKE FERGUSON


Learn how to define user goals and Business needs while applying proven de-sign techniques to ensure highly usable and successful applications. These arethe same techniques being used successfully on real projects for many of ourGlobal 2000 clients and large government organizations. Implementing a suc-cessful design process can mean the difference between success and failurein the coming years. Learn from the experts who have been delivering successin this field for over a decade! We will show you how to apply a proven processfor identifying true user requirements, developing and validating conceptualmodels and creating designs that are highly usable. We back up our design rec-ommendations with solid research performed in our digital usability lab and willprovide you actual video of users in action to bring home to your design teamsto further reinforce the seminar material. We will show you how to adopt a user-centric perspective and learn how customer-centered design can transform yourorganization.

Attendees will learn how to:

• To develop a detailed understanding of your users through task analysis, men-tal models and user profiles

• To determine the best information architecture for your users• To proper layout and design techniques• To learn new design modeling techniques • To create and implement in-house Web standards• To plan and conduct and effective usability test• To implement net-database and e-Commerce designs• To design more successful applications• To validate and defend important design decisions

He is an internationally recognized “User Interface Design” consultant based inCalifornia, USA. He specializes in the design and development of large-scale,high-volume Client/Server applications. He is an expert in GUI design for trans-action processing systems and strategies for migration from character-basedsystems to GUI and Web-based technologies. Mr. Hobart has over 20 years ofsoftware development experience and over 10 years of GUI application designexperience. Jim Hobart is President of Classic System Solutions Inc.



DESIGNING FOR USABILITYProven techniques for GUIDesign Modeling,Web Accessibility,and Information Architecture

JAMES HOBART




This course teaches the unique considerations for Testing Service-Oriented Archi-tectures (SOAs). Service-Oriented Architectures are comprised of “loosely coupledsoftware services to support the requirements of the Business processes and soft-ware users. In an SOA environment, resources on a network are made available asindependent services that can be accessed without knowledge of their underlying plat-form implementation”. Because of the focus on support of the Business or organiza-tion, the emphasis in this course is placed on Business-Oriented black-box and gray-box Testing, although other views of Testing are also covered, such as integration andinteroperability Testing, security Testing and performance Testing. You will start bylearning the basics of SOAs and then learn how to create a Testing strategy for yourown SOA implementations. Then, you will learn effective processes and techniquesfor implementing detailed SOA tests. Since SOAs may be deployed in a variety of en-vironments, this course does not assume a particular environment or tool set. How-ever, the Testing techniques will address many of the most common types of SOA im-plementations and will show examples of some of the more popular SOA test tools.

In particular the attendees will learn:

• The basic issues and risks of Testing Service-Oriented Architectures• How to create a test strategy for your own Service-Oriented Architectures• Processes and techniques for SOA Testing in diverse environments, including Busi-

ness process validation• The nature and purpose of SOA test tools• How to leverage SOA test tools in diverse environments• The process for performing security, perform and integration Testing in SOAs• How to build and manage a test environment that starts to simulate the operational

environment

He is a leading author, speaker and consultant in the field of software Testing and soft-ware quality. Mr. Rice, a Certified Software Quality Analyst, Certified Software Tester,Certified Software Test Manager and an ASTQB Certified Tester – Foundation Level(CTFL), has worked with organizations worldwide to improve the quality of their in-formation systems and optimize their Testing processes. Mr. Rice is a member of theAmerican Software Testing Qualifications Board and has been published by the Jour-nal of the Quality Assurance Institute, Crosstalk, Client/Server Computing, PowersoftApplications Developer and Enterprise Systems Journal. He is a regular speaker atinternational conferences on software Testing in North America and Europe, and isalso publisher of The Software Quality Advisor. He is co-author with William E. Perryof the books: “Surviving the Top Ten Challenges of Software Testing” and “Test-ing Dirty Systems”. Mr. Rice served as Chair of the Quality Assurance Institute’s In-ternational Software Testing Conference and was a founding member of the CertifiedSoftware Test Engineer (CSTE) certification program. He also serves on the board ofdirectors for the American Software Testing Qualifications Board (ASTQB).

TESTING SOA

RANDY RICE


This course is designed for software testers that want to go deeper than the basic con-cepts. Attendees will learn how to create an effective test strategy, how to design cre-ative test cases, how to optimize test cases to get the most testing from the fewestnumber of cases and how to measure and report the results of testing. Attendees willleave this course with a solid foundation for testing in situations which are very diverseand dynamic. This course is centered around a common Case Study which buildsthroughout the course. Advanced Software Testing will help you reach the next levelin your testing skills. You will emerge from this three-day session knowing how to planand conduct tests in diverse and complex environments. This course will build on ba-sic testing principles and introduce new methods to teach testers how to:

• Describe the major software development lifecycles and how testing fits into thosemethodologies

• Develop a test strategy • Write a high-level test plan • Develop test scripts and test cases using a wide variety of techniques • Create decision tables • Get the most testing from the least number of test cases • Track and control test scripts and cases • Assess risk from the project, technical and Business perspectives • Describe which tools are the best to use in a particular test • Describe effective test tools available • Write meaningful test reports • Measure your testing efforts • Use the results from testing to improve the testing process and other processes

He is a leading author, speaker and consultant in the field of software Testing andSoftware Quality. Mr. Rice, a Certified Software Quality Analyst, Certified SoftwareTester, Certified Software Test Manager and an ASTQB Certified Tester – Founda-tion Level (CTFL), has worked with organizations worldwide to improve the qualityof their information systems and optimize their testing processes. Mr. Rice is a mem-ber of the American Software Testing Qualifications Board and has been publishedby the Journal of the Quality Assurance Institute, Crosstalk, Client/Server Comput-ing, Powersoft Applications Developer and Enterprise Systems Journal. He is a reg-ular speaker at international conferences on software testing in North America andEurope, and is also publisher of The Software Quality Advisor. He is co-author withWilliam E. Perry of the books: “Surviving the Top Ten Challenges of SoftwareTesting” and “Testing Dirty Systems”. Mr. Rice served as Chair of the Quality As-surance Institute’s International Software Testing Conference and was a foundingmember of the Certified Software Test Engineer (CSTE) certification program. Healso serves on the board of directors for the American Software Testing Qualifica-tions Board (ASTQB).

Rome November 18-20 2009 Euro 1500


RANDY RICE

ADVANCED SOFTWARE TESTING


In the two decades that Data Warehousing has been around, there has been muchchange. Older technologies have matured, there is new technology, and organizationshave accepted Business Intelligence as a standard part of the infrastructure. Todaythere are many different renditions of what a Data Warehouse is – an active Data Ware-house, a federated Data Warehouse, a star schema Data Warehouse and so forth. Un-fortunately none of these types of a Data Warehouse are the same. There is no integrityin the definition of what a Data Warehouse is. In addition, 1st generation Data Ware-houses have failed to take into account many important requirements that are now rec-ognized as legitimate aspects of Data Warehousing. Now there is DW 2.0 which is thedefinition of Data Warehouse architecture for the future of Data Warehousing. This twoday seminar describes what DW 2.0 is and addresses what Data Warehousing for thefuture will look like. The delegates will:

• Describe what the architecture for the future of Data Warehousing looks like • Describe how Metadata fits into DW 2.0 • Describe the levels of data of DW 2.0 – interactive, integrated, near line, archival • Describe how unstructured data can be gathered and integrated into a Data Warehouse • Describe the flow of data from outside of DW 2.0, into DW 2.0 and out of DW 2.0, • Understand why Data Warehouses do not have to cost a huge amount of money,

even when they contain a lot of data and have lots of users • Understand the fundamental transformation of data that takes place as data passes

through ETL processing • Examine the role of new Data Warehouse technologies such as Talend, Dataupia,

SeaTab, Kalido, and others • Understand the migration path from existing 1st generation Data Warehouses to DW 2.0• Understand the issues of data base design in different parts of the DW 2.0 environment • Understand the issues of building a Data Warehouse on a fluid foundation that can

be changed as Business requirements change

Founder, CEO and a Principal Consultant of Gavroshe USA, Inc. He has over 25 yearsof IT industry experience, 16 years of which were in the Information Resource Man-agement and Business Intelligence/Data Warehousing fields. Mr. Strauss establishedand managed numerous Enterprise programs and initiatives in the areas of BusinessIntelligence, Data Warehousing and Data Quality Improvement. Bill Inmon’s CorporateInformation Factory and John Zachman’s Enterprise Architecture Framework have beenthe foundational cornerstones of his work. He is an active member of The Data Man-agement Association and currently serves as VP of Programs for SW Ohio DAMA. Hehas lectured at MIT is on the Faculty of The Data Warehouse Institute. Mr. Strauss isa Specialist Workshop Facilitator for all levels (clerical to Board-level) of workshops. Hehas spoken at numerous local and international conferences on Data Warehousing is-sues, including seminars in Europe and Africa. He has also traveled and spoken withBill Inmon, and is a co-author of Bill’s latest book “DW 2.0: The Architecture for thenext generation of Data Warehousing”.



DW 2.0Next Generation ofData Warehousing

DEREK STRAUSS


In this course we will provide a thorough introduction to and grounding in EnterpriseContent Management technologies. Explain clearly how they work and why they willbecome of increasing importance to you and your organization, particularly in this ageof financial restrictions. This will be a highly critical and supplier agnostic workshop,championing no particular vendor technology approach, but with critical insight intothe strengths and limitations of all the leading systems. The database may not be theright place to manage documents and email – hence the plethora of ECM tools, in-cluding Microsoft SharePoint to manage, search and present on the market. Under-standing how to extract maximum value from content and analytical data is essentialin modern organizations. Hence we will look at how to manage and exploit maximumvalue from ‘unstructured data’/’content’ and look at how you can best marry this infor-mation with your current ‘structured data’ activities. We will spend time looking at thevendor marketplace and how this is has evolved from its roots in Document Manage-ment and workflow to involvement with the Business Intelligence and Data Manage-ment world – and explore where potential conflicts may arise. The course will remainstrictly vendor neutral and will aim to give real world examples and methods. Overallthis will be a highly practical course, suitable for both technical and more Business ori-ented attendees alike. With immense document volumes (many estimate in excess of80% of corporate data is unstructured) coursing through organizations, traditional Da-ta Management approaches cannot cope. This leaves critical Business knowledge un-tapped, unmanaged and idle Business effectiveness and competitive advantage.

What you will learn:

• A thorough understanding of ECM Technologies• A foundation in which to structure potential ECM related projects• A focus on SharePoint as a ECM system, how it works, is structured and its limi-

tations• Knowledge of key tools for change with ECM

He is a Principal at CMS Watch, covering ECM technologies and practices. Prior tojoining CMS Watch, Mr. Pelz-Sharpe was a strategist and led the ECM Consultingteam at Wipro one of the world’s largest IT services firms headquartered in India.He spent years with Ovum, the largest industry analyst firm in Europe, serving 3years as Vice President and Research Director for the North America region. Mr.Pelz-Sharpe brings with him over 18 years of experience in IT and Business Con-sulting. He is recognised as a world expert on Document, Content and InformationManagement issues, and he has published numerous papers and articles on thetopic. He currently authors the ECM Suites report for CMS Watch (probably the mostdetailed and extensive report of its kind) and is regularly quoted and featured in theindustry press. Mr. Pelz-Sharpe has appeared as an expert guest on the BBC, BBCWorld, ABC and CNN International.



ENTERPRISECONTENT MANAGEMENTAND SHAREPOINT

ALAN PELZ-SHARPE


Historically, all software projects have involved risk and pressure — but manyof the projects in today’s chaotic Business environment involve such intensepressure that they require non-standard, radical management techniques. Thisseminar is a survival guide for managers and project team members who areabout to embark upon a “mission impossible” effort. The seminar is not about the things we would all like to do, to “do it right” and itis not a conventional sermon about the benefits of rapid prototyping and itera-tive development life-cycles. While we all believe in rigorous software method-ologies and the “Boy Scout” virtues that lead to high levels of software qualityand easily maintainable systems, they can be counter-productive and even fa-tal in high-pressure “do-or-die” projects. Death-March Project Management is concerned with five key aspects of a pro-ject: politics, people, process, project-management, and tools. Death-Marchdoesn’t pull any punches, and does not beat around the bush when it comes tohard-hitting advice. Don’t come to this seminar if you want to know what “nice”people do in “nice” projects; come instead if you’ve been thrown into a nasty,ugly project where everyone has come to the conclusion that the “standard wayof doing Business” will lead to a guaranteed failure.

A veteran of the IT industry for nearly 45 years, Ed Yourdon has been deeplyinvolved in the Internet revolution since it began in the mid-1990s; he hasserved on Boards of Directors and technical advisory boards for numerous high-tech startup companies in the U.S. and India. He has been involved in Enter-prise 2.0 since its beginnings in the 2002-2003 period, and he currently con-sults, lectures, and writes about various aspects of the new technologies. Mr.Yourdon will summarize the technologies, identify the strategic issues facing ITmanagers and senior executives today. He is an internationally-recognized com-puter consultant, as well as the author of more than two dozen books, includ-ing: “Byte Wars”, “Managing High-Intensity Internet Projects”, “DeathMarch”,”Rise and Resurrection of the American Programmer”, and “Declineand Fall of the American Programmer”. His latest book, “Outsource: com-peting in the global productivity race”, discusses both current and futuretrends in offshore outsourcing, and provides practical strategies for individuals,small Businesses, and the nation to cope with this unstoppable tidal wave. Ac-cording to the December 1999 issue of “Crosstalk: The Journal of Defense Soft-ware Engineering”, Ed Yourdon is one of the ten most influential men andwomen in the software field. In June 1997, he was inducted into the ComputerHall of Fame, along with such notables as Charles Babbage, Seymour Cray,James Martin, Grace Hopper, Gerald Weinberg, and Bill Gates.

Rome November 30 December 1, 2009 Euro 1200


MANAGINGDEATH-MARCH PROJECTS

ED YOURDON


The use Web technologies in Enterprise systems offers many benefits includ-ing faster development, reduced costs and improved usability. There are, how-ever, a vast array of different Web-based solutions available to organizationsand choosing the right ones and integrating them into the existing Enterpriseenvironment can be a complex and daunting task. In today’s tough economicclimate it is also important to select Web technologies that are both cost effec-tive and fast and easy to implement.

This Conference is designed to help attendees understand the importance andimpact of using Web technologies in the Enterprise from both a Business andtechnology viewpoint. It focuses on how to choose and deploy Web technolo-gies that provide a rapid return on investment and that are easy to implementand use. It also explains the Business benefits that can be obtained from thesetechnologies, and uses real-world customer Case Studies to show how theycan be integrated with existing Enterprise systems.

Main Topics:

• Knowledge Management 2009• Putting Enterprise 2.0 to Work: Customer Case Studies• Database Systems for the Web• Social Computing Tools for Serious Business Purposes• Strategies for Designing a Composite Application Framework• Enterprise Mashups and Lightweight Data Integration• Ten Golden Rules for Designing an SOA• Web Development Approaches and Frameworks• Lessons Learned From 10 Years of RAD Races• A Guide to Cloud Computing• Using Web and Social Computing Data for Customer Marketing• The Extremes of Web Analytics: From Google to BAM

Mark Madsen, Rick van Der Lans, Zach Wahl, Colin White, Ed Yourdon

The Chairman of the Conference will be Colin White.

Rome December, 2-4 2009 Euro 1600


ENTERPRISE 2.0 CONFERENCECost-Effective Web Solutionsfor the Enterprise

MULTISPEAKERS


Every day a growing number of organizations are attracted by the promise ofOpen Source software: low cost full featured solutions that will help drive downthe total cost of ownership of an IT infrastructure. Software like Linux, OpenOf-fice, MySQL and Firefox are considered mainstream solutions nowadays andare being widely adopted. But how about solutions for Business Intelligence:are BI Suites like Pentaho or Jaspersoft already mature enough to compete withthe established proprietary vendors? Can MySQL be used as an analytical ora Data Warehouse database and if not, which alternatives are available? Thistwo day seminar not only gives you a complete overview of the Open SourceBI market, but also shows how mature the various parts of the BI stack are andhow they can best be applied in a new or existing BI infrastructure. What makesthis seminar really unique is the large amount of live demo’s and Case Studiesto help you getting started right away.

Learning objectives:

• A comprehensive overview of what Open Source BI is and whether it is a fea-sible alternative for your own BI challenges

• How to select the right tools to build, expand or replace a BI stack• How the leading Open Source BI suites compare to the leading closed sour-

ce alternatives like Business Objects, Cognos, Microsoft and Oracle• Where and how to start implementing OS BI solutions

He is one of Europe’s leading analysts, authors and speakers on Open SourceBI developments. Mr. van Dongen has been involved in software development,Business Intelligence and Data Warehousing since 1991. Over the past yearshe has successfully implemented Business Intelligence solutions for a large va-riety of organisations, both profit and non-profit. He regularly covers new de-velopments in BI and Data Warehousing for the Dutch Database Magazine. Allarticles covering Open Source BI have been recently revised and published ina book titled “Low cost, high value”. Mr. van Dongen is also the co-author ofthe first book on “Developing Open Source BI solutions with Pentaho”, pub-lished by Wiley in August 2009.

Rome December, 10-11 2009 Euro 1200


OPEN SOURCEBUSINESS INTELLIGENCE

JOS VAN DONGEN

The complexity of today’s IT environments, regulations and competitive pres-sures are driving many Enterprises to initiate IT architecture programs. WhileEnterprise Architecture (EA) isn’t new, it has produced mixed results. Suc-cessful organizations have streamlined costs, improved alignment betweenBusiness strategy and IT systems, and improved flexibility. Now, the demandfor qualified architects is even greater. Unfortunately, most organization or ar-chitects do not have an overall understanding of what Enterprise Architectureis, how programs are structured, the roles, responsibilities and skills of an En-terprise architect, what Enterprise Architecture looks like, how to create archi-tecture, how to apply it, and how to deliver value to their organization throughEA. This workshop is aimed at making sure you understand these questionsand how to achieve these results. We will illustrate the many different aspect ofEA and discuss how to deliver maximum value with EA architecture and avoidcommon pitfalls and mistakes. Topics will include EA principles and practices,EA domains of Business, information, application, and technology architecture,and the architectural skills and thinking needed to be an Enterprise architect. The workshop is structured as a mix of presentation, interactive discussion, andgroup based exercises, so the students get the chance to apply the techniqueslearned to example scenarios during the facilitated exercises.

After completion of this seminar students will be able to answer the followingquestions:

• What is Enterprise Architecture?• What are the different approaches to EA structure and EA programs?• What are the skills, vocabulary, and roles of an architect?• What are the concepts and models of each architectural domain?• How do you use architecture to provide value to your organization?

He is Chief Scientist at Wilton Consulting Group, which provides expert consult-ing in Enterprise Architecture, Service-Oriented Architecture, and Model DrivenSolutions. Mr. Rosen is also Director of Enterprise Architecture for the CutterConsortium and Editorial Director for SOA Institute. His current emphasis is onthe implementation of agile, flexible SOA solutions. He has years of experiencein the architecture and design of applications for global corporations and 20+years of product development experience for distributed technologies includingDCE, CORBA, DCOM, J2EE, Web Services, Transaction Processing, and Mes-saging. Mr. Rosen is an internationally recognized speaker and author of sever-al books including “Applied SOA: Architecture and Design Strategies”.

Rome December 14-16, 2009 Euro 1500

The attendance fee includes documentation, working lunch and coffee breaks OCTOBER-DECEMBER 2009 27

UNDERSTANDING ENTERPRISEARCHITECTUREStructure, Domains, Disciplines,Value

MIKE ROSEN

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