project on gc sheets
DESCRIPTION
TRANSCRIPT
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Market Research on Galvani zed sheets of TATA Shaktee
Presented By:Sandip KumarMMM-BRoll No-41
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Vital information related to Galvanized Corrugated Sheets• Research conducted only in Jharkhand region
• This research was conducted as TATA STEEL is looking to launch its GC Sheet below .30 under its brand name Tata Shaktee.
• TATA Shaktee is available in the market with its range from .30 to .80mm
• Before the launch of the product the company wanted to know about the market share of its competitors for below .30mm.
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Important information about TATA Shaktee
TATA Shaktee is the TATA Steel’s flagship brand in the field of galvanized corrugated sheetsTATA Shaktee was launched in the year 2000
Promises longevity and strength
Products manufactured under brand name Tata Shaktee of various range are as follows:
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Tata Shaktee Standard 800mm GC sheet
• Tata Shaktee GC sheets give you the twin benefits of superior quality and super savings. The advantages of using Tata Shaktee 800mm GC sheets over ordinary GC sheets are listed below:
• Even corrugations of the Tata Shaktee GC sheets ensure perfect overlapping, which results in perfect weatherproofing. There is no unwanted moisture or particle retention and this prevents corrosion rising from overlapping.
• The length of the sheet is equal to the standard specified length, giving you true value for money.
• High tensile strength of Tata Shaktee GC sheets (approx. 700 mpa) ensures greater resistance to natural forces like hailstorms and other external forces
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Tata Shaktee GC sheets – ( 910 mm)• Tata Shaktee presents 910 mm GC sheets in the Indian market. With 13 corrugations and a width of 910 mm, Tata Shaktee GC sheets give you the added benefit of superior quality at super savings while building your house. The advantages of using the superior 910 mm (13 corrugations) over standard 800 mm (11 corrugations) GC sheets are many.
• With this improved quality of sheets comes better features for example:
• Lesser number of sheets required• Fewer joints required• Fewer seepage points and last but not the least greater savings.
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Tata Shaktee Wider GC sheet – (1220mm)• Tata Shaktee brings you the widest, most
economical GC sheets in the Indian Market. With 15 corrugations and a width of 1220 mm. Tata Shaktee GC sheets give you the added benefits of superior quality and super savings while building your house. The advantages of using the superior 1220mm (15 corrugations) Tata GC sheets over Standards 840 mm sheets (11 corrugations) GC sheets are listed below.
• With this improved quality of sheets comes better features for example:
• Lesser number of sheets required• Fewer joints required• Fewer seepage points and last but not the least
greater savings.• But with another feature added to it i.e • Fewer accessories required
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COMPETITORS OF TATA SHAKTEEI. BHUSHAN POWER & STEEL LIMITEDII. ESSAR STEELIII. SAILIV. JINDAL VISHWAS GC SHEETSV. HULAS STEEL(NEPAL)
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Objective of the project
• To know the market of its product TATA SHAKTEE GC sheet with other companies.
• To know about the response of the consumers beforehand ,if Tata Shaktee launches its product range below .30mm thickness.
• To analyze the collected data and provide suggestions to the company about the opportunities and threats.
• To find out if the introduction of a product below .30mm has acceptance in the market or not.
• To find out the sales of TATA SHAKTEE GC sheet tonne’s wise
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Research Methodology
Descriptive Research
Primary Data1.Observative Method2.Questionnaire3.Interview Method
Sampling UnitMay be geographical one such as state ,district or village
Size Of The Sample118 under 2 distributors
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Area Of SurveyIn and around Jharkhand region
Data AnalysisMicrosoft Office
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DATA RESULTS & INTERPRETATION
below .30
0.3 0.35 0.4 0.45 0.5 0.6 0.7 0.80
20
40
60
80
100
120
140
0
126
35
44
2833
25
13 13
48
28
13 14
6 7.5 5 4 46
18
4
38
1017
13
0 0
Tata ShakteeBhushan SteelsJindal SteelsSailOthers
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Name of the company
Tata Shaktee
Bhushan Jindal Sail Others Total
Below .30 - 48 tonnes 53 tonnes 3 tonnes 6 tonnes 110
.30mm 165 tonnes 28 tonnes 13 tonnes 4 tonnes 18 tonnes 188
.35 mm 55tonnes 13 tonnes 2 tonnes 3 tonnes 4 tonnes 57
.40mm 59 tonnes 14 tonnes 3 tonnes 2 tonnes 38 tonnes 101
.45mm 53 tonnes 6 tonnes -- -- 10 tonnes 44
.50mm 43 tonnes 7.5 tonnes 2 tonnes — 17 tonnes 60
.60mm 36 tonnes 5 tonnes -- -- 13 tonnes 43
.70mm 22 tonnes 4 tonnes -- -- -- 17
.80mm 19 tonnes 4 tonnes -- -- -- 17
Total 462 130 73 12 106 783
Monthly sale of products in tonnes width wise
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Pasa sales Shri Ram sales0
10
20
30
40
50
60
70
80
90
45
18
39
16
84
34
DealersNon-Dealerstotal
No
of
Dea
lers
an
d N
on
-Dea
lers
Dealers and Non-Dealers territory wise
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.30mm27%
.35mm20%
.40mm18%
.45mm10%
.50mm11%
.60mm7%
.70mm3%
.80mm5%
Market share of Shri-Ram sales
.30mm
.35mm
.40mm
.45mm
.50mm
.60mm
.70mm
.80mm
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.30mm23%
.35mm19%
.40mm19%
.45mm13%
.50mm10%
.60mm7%
.70mm4%
.80mm4%
Market share of Pasa sales
.30mm
.35mm
.40mm
.45mm
.50mm
.60mm
.70mm
.80mm
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Exclusive Multi Brand0
10
20
30
40
50
60
70
80
90
80
38
Type of Shops
Type of Shops
No
of
sh
op
s
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Industrial buyers
household Consumers
retailers others0
10
20
30
40
50
60
70
80
27
76
13
2
Customers you deal in with
Customers you deal in with
Nu
mb
er
of
Cu
sto
me
rs
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Gc sheets Asbestos0
20
40
60
80
100
120
97
21
Preference of customers
Preference of customers
Nu
mb
er
of
De
ale
rs a
nd
No
n-D
ea
lers
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jindal Bhushan sail hi-tech Others0
10
20
30
40
50
60
70
80
70
37
36
2
Competitors of TATA Shaktee
Other companies Selling GC Sheets
Nu
mb
er
of
de
ale
rs a
nd
no
n d
ea
lers
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Rod Asbestos cement others0
10
20
30
40
50
60
42
54
1012
Other products
Other products
Nu
mb
er
of
de
ale
rs a
nd
no
n d
ea
lers
s
ell
ing
o
the
r p
rod
uc
ts
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Page 21Quality price
0
10
20
30
40
50
60
70
80
9082
36
Basis of purchase
Basis of purchase
Pre
fern
ce
sh
ow
n b
y t
he
cu
sto
me
rs b
efo
re
pu
rch
as
ing
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Page 22Rural urban
0
10
20
30
40
50
60
70
80
90
79
39
sale of sheets regionwise for below .30mm
sale of sheets regionwise for below .30mm
No
of
de
ale
rs a
nd
No
n-d
ea
lers
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Page 23Jindal Bhushan sail Others
0
10
20
30
40
50
60
70
80
67
31
4
16
sales for below .30 by other companies
sales for below .30 by other companies
No
of
De
ale
rs
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Name of the company For below .30 mm
Bhushan steel 31
Jindal Steel 67
Sail 4
Others 16
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Jan-Mar Apr-June July-sep Oct-Dec0
10
20
30
40
50
60
70
7
49
60
2
Peak season for sales
Peak season for sales
Nu
mb
er o
f d
eale
rs a
nd
no
n d
eale
rs
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.30m
m
.35m
m
.40m
m
.45m
m
.50m
m
.60m
m &
abo
ve 0.2
0.25
0
10
20
30
40
50
60 55
15 16
3
14
15
9
Preference based on Thickness
Preference based on Thickness
Nu
mb
er o
f D
eale
rs a
nd
No
n-d
eale
rs
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Tata Bhushan Jindal0
10
20
30
40
50
60
70
80
90
0
39
78
Sales for .2mm
Sales for .2mm
No
of
de
ale
rs a
nd
no
n-d
ea
lers
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Page 28Jindal Bhushan Hi-Tech Sail0
10
20
30
40
50
60
42
53
2 1
Sales for .25mm
Sales for .25mm
Pre
fere
nce
sh
ow
n b
y d
eale
rs a
nd
no
n d
eale
rs
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Tata Shak-tee
Bhushan Steels
Jindal Steels
Sail Others0
20
40
60
80
100
120
100.5
28
134
18
.30 mm
.30 mm
sa
les
in
to
nn
es
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Name of the company For .30 mm
Tata Shaktee 100.5
Bhushan steel 28
Jindal Steel 13
Sail 4
Others 18
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Tata
Shakte
e
Bhush
an S
teels
Jinda
l Ste
els Sail
Other
s0
1020304050607080 74.5
28
134
18
.35 mm
.35 mm
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Name of the company For .35 mmTata Shaktee 74.5
Bhushan steel 13
Jindal Steel 2
Sail 3
Others 4
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Tata Shaktee
Bhushan Steels
Jindal Steel
Sail Others0
20
40
60
80
100
120
95.5
14
3 2
38
.40mm
.40mm
Sal
es i
n t
on
nes
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Name of the company For .40 mm
Tata Shaktee 95.5
Bhushan steel 14
Jindal Steel 3
Sail 2
Others 38
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Page 35Tat
a Sha
ktee
Bhush
an S
teel
Jinda
l Ste
elSail
Other
s05
101520253035404550 45.5
6
0 0
10
.45mm
.45mm
Sa
les
in
To
nn
es
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Name of the company For .45 mm
Tata Shaktee 45.5
Bhushan steel 6
Jindal Steel
Sail
Others 10
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Tata Shaktee
Bhushan Steel
Jindal Steel
Sail others0
10
20
30
40
50
6054
7.5
20
17
.50mm
.50mm
Sal
es i
n T
on
nes
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Name of the company For .50 mm
Tata Shaktee 54
Bhushan steel 7.5
Jindal Steel 2
Sail
Others 17
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Tata Shak-tee
Bhushan Steel
Jindal Steel Sail others0
5
10
15
20
25
30
35
29.5
5
0 0
13
.60mm
.60mm
Sa
les
in
To
nn
es
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Name of the company For .60 mm
Tata Shaktee 29.5
Bhushan steel 5
Jindal Steel
Sail
Others 13
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Tata Shaktee Bhushan Steels
Jindal Steel sail Others0
2
4
6
8
10
12
14
16
1817
4
0 0 0
.70 mm
.70 mm
Sa
les
in T
on
ne
s
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Name of the company For .70 mm
Tata Shaktee 17
sBhushan steel 4
Jindal Steel _
Sail _
Others _
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Tata Shaktee
Bhushan Steels
Jindal Steel
sail Others0
1
2
3
4
5
6
7
8
9
109
4
0 0 0
.80 mm
.80 mm
Sal
es i
n T
on
nes
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Name of the company For .80 mm
Tata Shaktee 9
Bhushan steel 4
Jindal Steel _
Sail _
Others _
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Yes No0
20
40
60
80
100
120
101
17
Acceptance by customers
Acceptance by cus-tomers
No
of
dea
lers
an
d n
on
-dea
lers
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Page 46Yes No
0
10
20
30
40
50
60
70
80
90
37
81
Brand Image
Brand Image
No
of
de
ale
rs a
nd
no
n d
ea
lers
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Page 47Tata Shaktee jindal Steels Bhushan Steels Essar Steels0
50
100
150
200
250
300
350
400
Tata Shaktee; 0
jindal Steels, 350Bhushan Steels, 360Essar Steels, 330
.25 mm
.25 mm
Pri
ce
Lis
t o
f T
AT
A S
ha
kte
e a
nd
its
Co
mp
eti
tors
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tata shaktee jindal bhushan essar0
100
200
300
400
500
600tata shaktee;
518
jindal, 480
bhushan, 500
essar, 465
0.3
0.3
Pri
ce l
ist
of
TA
TA
Sh
akte
e an
d I
ts
Co
mp
etio
tors
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Page 49Tata Shaktee Jindal Steels Bhushan Steels Essar Steels
0
100
200
300
400
500
600
700
800
900
1000 Tata Shaktee; 951
Jindal Steels, 680
Bhushan Steels, 700
Essar Steels, 620
0.4
0.4
Pri
ce
lis
t o
f T
AT
A S
ha
kte
e a
nd
its
Co
mp
eti
tors
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Tata Shaktee Jindal Steels Bhushan Steels
Essar Steels0
200
400
600
800
1000
1200
Tata Shaktee; 1038
Jindal Steels; 800Bhushan Steels, 890Essar Steels, 750
.50mm
.50mm
Pri
ce
Lis
t o
f T
AT
A S
ha
kte
e a
nd
its
co
mp
eti
tors
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Tata Shaktee67%
Bhushan Steels15%
Jindal Steels7%
Sail2% Others
10%
Tata ShakteeBhushan SteelsJindal SteelsSailOthers
Market Share for .30mm Sheet
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Tata Shaktee66%
Bhushan Steels25%
Jindal Steels4%
Sail6%
Tata ShakteeBhushan SteelsJindal SteelsSailOthers
Market Share for .35 mm sheet
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Tata Shaktee44%
Bhushan Steels14%
Jindal Steel3%
Sail2%
Others38%
Market Share for.40mm Sheets
Tata ShakteeBhushan SteelsJindal SteelSailOthers
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Tata Shak-tee
64%Bhushan Steel14%
Others23%
Market Share for.45mm sheets
Tata ShakteeBhushan SteelJindal SteelSailOthers
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Tata Shaktee55%
Bhushan Steel13%
Jindal Steel3%
others29%
Market share for.50mm Sheets
Tata ShakteeBhushan SteelJindal SteelSailothers
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Tata Shak-tee
58%
Bhushan Steel12%
others30%
Market Share for.60mm Sheets
Tata ShakteeBhushan SteelJindal SteelSailothers
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Tata Shaktee76%
Bhushan Steels24%
Market Share for.70 mm Sheets
Tata ShakteeBhushan SteelsJindal SteelsailOthers
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Tata Shaktee76%
Bhushan Steels24%
Market Share .80 mm Sheets
Tata ShakteeBhushan SteelsJindal SteelsailOthers
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50%
130
73
12
106
TOTAL MARKET SHARE
TATA SHAKTEEBHUSHAN JINDALSAILOTHERS
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Recommendations
• The company should maintain good relationship with dealers.
• The company should provide some more margin to dealers because if it happens then the dealers will be initiated to sell more and motivated.
• There should be more promotional awareness. • There should be maintain a gap between dealers in
the same region. • While introducing Gc sheets below .3mm Tata
Shaktee should use more innovative marketing campaigns
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LIMITATION OF THE PROJECT
• THE study based on information gathered by me. The suppliers of the information may not have divulged relevant and elaborated details and hence, there is a possibility of inaccuracy.
• Many questions were not responded among the sample.
• There may be some consciously misrepresented the truth.
• Government Intervention on Dealers and
Customers• Lack of cooperation shown by respondents• Some respondents were hesitant in sharing of
actual facts• Seasonal variations in different areas and
seasonal influence on the sale of products
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Thankyou Sir