Proposal #26:

Fiestas Patrias Celebration

Contributor: Hispanic Marketing Group

RAB's Nontraditional RevenueProposal Collection: Volume #7

SanFrancisco

Fiestas Patrias CelebrationFiestas Patrias CelebrationSan FranciscoSan Francisco

June 18, 2002

Presented by: Ilda Delgadillo & Nikki Gelardi, HBC-SF

SanFrancisco

Promotional Outline:

Fiestas Patrias, or Diez y Seis de Septiembre, isone of the most important celebrations in theHispanic community. This day commemoratesMexico’s official independence from Spain. Thisyear in conjunction with MECA HispanicBroadcasting Corporation invite your business to bespotlighted at the beautiful San Francisco CivicCenter Plaza, to experience the smells of deliciousfoods mixed with the sounds of Mexican music andthe laughter of children, in creating a fun-filled dayfor the Hispanic community – Latino Summer Fiesta2002. This year, the festivities take place onSaturday, September 14th, 2002.

For marketers, reaching this large, captive audiencein such a unique setting, is a golden opportunity.KSOL and AMOR invite you to take advantage ofthis targeted marketing opportunity to reach the veryimportant Hispanic consumer.

SanFrancisco

Promotional Package:

-$1000 Gas Giveaway Promotion !!

-10x20 Booth Area

-4x 3x10 Banners around Festival Area

-2x 3x20 Grandstand Banners (1x for each stage- Tropical & Puro Mexico stage)

-75x :30 Shared Promos minimum 2 weeks before event with tag (Mon-Sun 6a-12m)(minimum 75x)

-Sponsor Logo inclusion on www.netmio.com site for duration of Fiestas Patrias promotion.(one month if confirmed by 8/5/02.)

-1/2 hour presence of Radio station personality at the Chevron booth signing autographs.

-8 ½ x11 or 11x17 posters to display at Chevron locations. (Register to win forms & boxesrecommended) (Chevron to provide $1k net for shared hardcost)

-Listing of “Register to Win” Chevron locations for VIP Backstage Pass Contest onwww.netmio.com.

-2x VIP Backstage Passes to the Grandstand area for winners

-3x “Register to Win” remotes for Backstage Passes to the AMOR or KSOL Grandstand areato meet the artists one week before event. 2 hour remotes.

-12x :60 Live call-ins from Chevron remotes (4x per remote)

-30x :30 Dedicated promos announcing the register to win contest one week prior(Mon-Sun 6a-12m.)

Promotional Value: $75,000

Investment: approximately $25,000 net

Hardcost: $2,000 (posters)

2002 S.F. FIESTAS PATRIAS

DATE: Saturday, September 14, 2002

TIME: 11am - 6pm

LOCATION: San Francisco

PRESENTED BY:MECA, AMOR 98.9FM/ 99.1FM ( Expected attendance: 50-60,000)

Title Sponsor Package

Title Sponsor Package

*Limited to 2 Title Sponsors in non-competing categories.

MECA to provide other sponsors.

SanFrancisco

Hispanic Broadcasting Corporationthanks you for your participation of

Fiestas Patrias 2002