prosci methodology overview: an integrated approach to deliver results
TRANSCRIPT
C H A N G E M A N A G E M E N T
ProsciMethodologyOverview:AnIntegratedApproachtoDeliverResultsProsci Webinar
©Prosci.AllRightsReserved. 2
Essen/als of Change Management Series UnderstandtheWhy,WhatandHowofChangeManagement
HowtoApplytheProsciADKARModel
February8thand9th
ADKAR®Exercise5
Impactedgroups
R easons
Connections
R ealiz ationandimpact
Changemanagementapproach
4
3
21
5TenetsofChangeFebruary1stand2nd
BlankPageExercise
©Prosci.AllRightsReserved. 3
DefiningWhya
StructuredMethodology
UnderstandingtheProsciIntegratedApproach
ApplyingtheProsci
MethodologytoDeliverResults
PROSCIMETHODOLOGY:OVERVIEW
©Prosci.AllRightsReserved. 5
DefiningWhya
StructuredMethodology
UnderstandingtheProsciIntegratedApproach
ApplyingtheProsci
MethodologytoDeliverResults
PROSCIMETHODOLOGY:OVERVIEW
©Prosci.AllRightsReserved. 6
Data on Use of Methodology
0%
20%
40%
60%
80%
'03 '05 '07 '09 '11 '13 '15
PercentofparVcipantsusingastructuredapproach
44% Provider/Thought-Leader(Prosci)
7% Provider/Thought-Leader(Other)
23% Combo/Hybrid/Mixture
15% InternallyDeveloped
11%ConsultantProvided
51%
23%
15%
11%
44%
7%
©Prosci.AllRightsReserved. 7
Data on Outcome of Methodology Use
0%
20%
40%
60%
80% Usedamethodology
Didnotuseamethodology
59%“good”or“excellent”changemanagement
38%
©Prosci.AllRightsReserved. 8
Structuredchangemanagementapproachwasthe#2overall
contributortosuccessinthe2016BestPracVces
©Prosci.AllRightsReserved. 9
ApplyingtheProsci
MethodologytoDeliverResults
PROSCIMETHODOLOGY:OVERVIEW
DefiningWhya
StructuredMethodology
UnderstandingtheProsciIntegratedApproach
©Prosci.AllRightsReserved. 10
Successfulchangecanbemodeledandrepeated
Methodology Founda/on
Processes,toolsandprinciples(i.e.methodologies)existtodrivesuccessfulchange
©Prosci.AllRightsReserved. 11
1
2
3
4
5
Wechangeforareason.
OrganizaVonalchangerequiresindividualchange.
OrganizaVonaloutcomesarethecollecVveresultofindividualchange.
Changemanagementisanenablingframeworkformanagingthepeoplesideofchange.
Weapplychangemanagementtorealizethebenefitsanddesiredoutcomesofchange.
Prosci Five Tenets of CM
©Prosci.AllRightsReserved. 12
AwarenessA
DesireD
KnowledgeK
AbilityA
Reinforcement®R
The Five Building Blocks for Successful Change
©Prosci.AllRightsReserved. 13
ADKAR Defines Success: For One Person or Organiza/on-Wide Changes
Ortwentypeople…
Orfivepeople…
Changewithoneperson
Or1000people…
©Prosci.AllRightsReserved. 15
Prosci® 3 - Phase Change Management Process
Input:AchangetohowtheorganizaVon
operates
Why?Todevelopacustomizedandscaled
approachwiththenecessarysponsorshipandteamstructure.
Why?TocreateandimplementplansthatwillmovetheorganizaYonandindividualsthroughchange.
Why?Toensurethatthechangeisadopted
andsustained.
©Prosci.AllRightsReserved. 16
Successful change requires both the technical and people sides
Currentstate
TransiYonstate
Futurestate
TechnicalSide
PeopleSide
ResultsOutcomesSuccess
Design
Deliver
Develop
Embrace
Use
Adopt
©Prosci.AllRightsReserved. 17
Research Results
ProacYve(notfirefighYng) “AdopYonandusage”fromthebeginning
©Prosci.AllRightsReserved. 18
PROSCIMETHODOLOGY:OVERVIEW
DefiningWhya
StructuredMethodology
UnderstandingtheProsciIntegratedApproach
ApplyingtheProsci
MethodologytoDeliverResults
©Prosci.AllRightsReserved. 19
Applies to Any Business Change That Impacts How Employees Do Their Jobs
BusinessProcessDesign
Technology/SystemUpgrades
Restructuring
SixSigma
AcquisiYonsandMergers
ExpansionorDownsizing
BusinessModelChanges/NewVentures
NewMarkeYngCampaigns
ChangesThatImpactSuppliers
ChangesThatImpactCustomers
©Prosci.AllRightsReserved. 20
Connec/ng Change Management to Business Results
ProjectName Purpose ParYculars People
Whatistheproject?
Whywearechanging?
Whatwearechanging?
Whowillbechanging?
Whatdoesthislooklikeforyourproject?
ApplicaYon
©Prosci.AllRightsReserved. 21
A Couple of Real-World Project Examples
ProjectB:FinancialServices
ProjectA:Oil&Gas
BusinessProcessDesign
Technology/SystemUpgrades(Office365andSharePointOnline)
ExpansionthroughAcquisiYon
ChangesThatImpactCustomers
ReplacementofExisYngIntranet
NewProcessWorkflows(ContentContribuYonandConsumpYon)
©Prosci.AllRightsReserved. 22
Prosci® 3 - Phase Change Management Process
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
Phase2:ManagingChange
Phase3:ReinforcingChange
Why?Todevelopacustomizedandscaledapproachwiththenecessarysponsorshipandteamstructure.
©Prosci.AllRightsReserved. 23
WhatChangeCharacterisVcs
WhoOrgAhributes
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
SituaYonalAwareness
ChangeResistant
ChangeReady
Mediumrisk Highrisk
Lowrisk Mediumrisk
Small,Incremental
Large,DisrupYve
Organ
izaY
onalAhrib
utes
ChangeCharacterisYcs
©Prosci.AllRightsReserved. 25
Each Group Is Affected Differently Theaspectsofaperson’sjobthatareimpactedbythechange
determinethedegreeofimpactforeachgroup
Processes
Tools
SystemsCompensaVon
PerformanceReviews
ReporVngStructure
CriVcalBehaviors
JobRoles
LocaVon
Mindset/Ajtudes/Beliefs
AspectsofaPerson’sJobYouCanImpact
DegreeofImpact
HR IT
MarkeVng Sales
©Prosci.AllRightsReserved. 27
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
SpecialTacYcsAnYcipatedResistance
Situa/onal Awareness
ApplicaYon
©Prosci.AllRightsReserved. 28
Suppor/ng Structures: Team/Resource Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
PMCM
PM&CM
PM CM
PMCM
CM
CollaboraYon
Cross-training
SharedGoal
ComplementaryDisciplines
©Prosci.AllRightsReserved. 29
Suppor/ng Structures: Sponsorship Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
BohomsUpApproach–StartwithgroupsidenYfiedin“Groups”secYonofBlueprint
SponsorAssessmentDiagram
Mfg Dist IT BU1 BU2
©Prosci.AllRightsReserved. 30
Change Management Strategy Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
RiskProfile
SpecialTacVcs
ReadinessAssessments
SponsorModel
AnVcipatedResistance
TeamStructure
©Prosci.AllRightsReserved. 31
Prosci® 3 - Phase Change Management Process
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
Phase2:ManagingChange
Phase3:ReinforcingChange
Why?TocreateandimplementplansthatwillmovetheorganizaYonand
individualsthroughchange.
©Prosci.AllRightsReserved. 32
If we do not support and equip individual transi/ons, then our future state looks nothing
like the future state we expected
F F F F
F F F
F F
F
F F
F F F F F
F F F F F
F F F F F
F F F F F
F F F F F
Insteadof
©Prosci.AllRightsReserved. 33
Five Plans Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
SponsorRoadmap CoachingPlan
ResistanceManagementPlan
CommunicaVonsPlan
TrainingPlan
©Prosci.AllRightsReserved. 34
Customizing Your Plans
ChangeResistant
ChangeReady
Mediumrisk Highrisk
Lowrisk Mediumrisk
Small,Incremental
Large,DisrupYve
Organ
izaY
onalAhrib
utes
ChangeCharacterisYcs
Resistan
t
Small,incrementalchangetochangeresistantorganizaYon
Large,radicalchangetochangeresistantorganizaYon
Inthisareaofthetable,keyfactorsarelistedforyoutoconsiderbasedonthesizeofthechangeandtheorganizaVonahributesoftheimpactedgroups.
HighestRiskArea
Read
y
Small,incrementalchangetochangereadyorganizaYon
Large,radicalchangetochangereadyorganizaYon
LowestRiskArea
Small Large
Organ
izaY
onalAhrib
utes
ChangeCharacterisYcs
Foreachplan,consider:
Sizeandtypeofchange AhributesoftheimpactedorganizaVon
©Prosci.AllRightsReserved. 35
Communica/ons Plan Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
Mostcommonlyintegratedtoolin2016studyresults
Sendstherightmessage
Totherightaudience
AttherightYme
Throughtherightchannel
Fromtherightsender
©Prosci.AllRightsReserved. 36
Sponsor Roadmap Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
FulfillThreeRoles
Coaching
AcYveandVisibleParVcipaVon
BuildandMaintainCoaliYon
CommunicateDirectly
DirecVonBehind-the-scenesAssistance
©Prosci.AllRightsReserved. 37
Coaching Plan Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
FulfillFiveRoles
Communicator
Liaison
Advocate
ResistanceManager
Coach
One-on-oneUsingADKAR®asaguide
IndividualCoaching
WithenVreteamIncludeskeycommunicaVons
GroupCoaching
©Prosci.AllRightsReserved. 38
Training Plan Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
F
F F F
F F
F
F
F
F
F
F
F FF F
KanerA&DADKAR
DocumenttherequirementsforindividualsduringthetransiVonandfuturestates1
Ensuretrainingoccurswithpropercontext2
TypicallyNOTdesigninganddeliveringthetraining(wehavetrainingdepartmentsforthat)3
©Prosci.AllRightsReserved. 39
Resistance Management Plan Phase3:
ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
ResistancePrevenVon
1ProacVveResistance
Management
2ReacVveResistance
Management
3
©Prosci.AllRightsReserved. 40
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
CUSTOMIZED SCALED TARGETEDALIGNEDWITHBESTPRACTICES
CommunicaVonsPlan
SponsorRoadmap
CoachingPlan
TrainingPlan
ResistanceMgmtPlan
©Prosci.AllRightsReserved. 41
Connec/ng Organiza/on Change to Individual Change
A D K A RCommunicaVonSponsorshipCoachingTrainingResistanceManagement
©Prosci.AllRightsReserved. 42
Prosci® 3 - Phase Change Management Process
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
Phase2:ManagingChange
Phase3:ReinforcingChange
Why?Toensurethatthechangeisadoptedandsustained.
©Prosci.AllRightsReserved. 43
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
TransferofOwnership
SuccessCelebraVonGapIdenVficaVonComplianceAudits
ReinforcementMechanisms
©Prosci.AllRightsReserved. 44
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
Prosci Change Scorecard
BasedonyearsofbenchmarkingresearchconductedbyProsci
ProsciChangeMeasurement
Scorecard™composedofthreelevels
• OrganizaVonalPerformance• IndividualPerformance
• ChangeManagementPerformance
Timeframemeasurementsusedtocreatea
holisYcassessmentofCMimpact
©Prosci.AllRightsReserved. 45
Prosci® 3 - Phase Change Management Process
Output:
ChangeManagement
Strategy
ChangeManagement
Plans
ReinforcementandSustained
Change
Input:AchangetohowtheorganizaVon
operates
©Prosci.AllRightsReserved. 46
Foreshadowing TheWorkStreamsAreWhatWeCanIntegrateintotheProject
Plan
IniVate Plan Design Develop Deploy
KickOff "GoLive"
Phase3:ReinforcingChange
Phase2:ManagingChange
Phase1:PreparingforChange
Strategy CommunicaYonsPlan Sustainment
SponsorRoadmap
CoachingPlan
TrainingPlan
ResistanceManagementPlan
A D K A R
©Prosci.AllRightsReserved. 47
Prosci’s Value Proposi/on TohelpindividualsandorganizaYonsbuildinternalchange
managementcapabiliYesthroughthedevelopmentanddeliveryoftoolsandmethodologiesthatare:
HolisVcResearch-based Easy-to-use
©Prosci.AllRightsReserved. 48
DefiningWhya
StructuredMethodology
UnderstandingtheProsciIntegratedApproach
ApplyingtheProsci
MethodologytoDeliverResults
PROSCIMETHODOLOGY:OVERVIEW