prospectus - arch academy

8/12/2019 PROSPECTUS - Arch Academy

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PRO SPECTUS


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Vision ...................................................................... 01

Directors Message ................................................. 02

Mission ................................................................... 03

Director Academics ............................................... 04

Arch P edagogy ....................................................... 05

Acad emics @ ARCH Acad emy ............................... 06

Flexible Lear ning ................................................... 08

St udent Activities .................................................. 09

Awa rds & Recognition............................................ 10

ARCH P erspective.................................................. 11

Ca mpus Accommodat ion........................................ 14Our Ca mpus - Inside and Outside ....................... 15

Affiliation & Authorisation ................................... 16

J aipur - The Pink Cit y ...........................................19

Facult y of International Programmes in

Art , Design & Management ................................... 22

Programme Foundation Studies in

Art & Design

P rogramme P athw ays Foundation Design........ 24

Programme - BTEC Level 5 HND in

Fashion & Textiles ............................................. 26

P rogramme P athw ays - Fashion Design ..............27

Textile P roduct D esign ..............32


3D Design ............................................................. 36

P rogramme Pa thw ays - In t erior Design ............. 37

J ewellery D esign ..............42

Cra f t P roduct Design ..............45Lifestyle Accessories Design .... . . . . . . . . . .47


Graphic Design ................................................... 50

P rogramme Pa thw ays - Gra phic Design .............51

Design Communication ............. 53

Programme - BTEC Level 7 Extended Diploma

in Strategic Management & Leadership ......56

P rogramme P athw ays- Design Mana gement .......57

Strategic Management & Leadership.......58

Faculty of Vocati onal Studies in Design ............... 60

P rogramme P at hwa ys - Fashion ........................ 61

Texti le .........................63

P rogramme P at hwa ys - In terior ........................ 65

P rogramme P at hwa ys - J ewellery ........................ 67

Faculty of Commerce and Management Studies .. .70

P rogramme - BB A .............................................. 71

P rogramme - B.Com ........................................... 72

P rogra mme - MA/M Sc./M.Com (GP EM)...........73

Facult y of Visual ArtsP rogramm e - BVA ............................................. 76

Faculty o f Short Term Prof essional Courses ..........78

P rogramm e - Edexcel Assured Cert if icat ion .........79

LCCI Cert i f ica t ion .........86

Project Cell - Design DevelopmentConsultancy ......................................................... 88

J a ipur Metro ........................................................... 89

Project Execution .....................................................91Cra f t D esign Int ervention ...................................... 96

DCH Skil l Upgrada tion.......................................... 97

CII Cera G lass Event 2012..................................... 98

Resea rch & Development ........................................99

U K I E R I ................................................................... 101

In ternat ional Linkages .......................................... 103

Indust ry & Govt. Linka ges .................................... 105

Celebrities at Arch ................................................. 107

Advisory Boa rd Members ...................................... 109

Faculty Members .................................................... 113

Visiting Fa culty ...................................................... 119

AIEED Admission Guidelines .............................. 120

The Applicat ion Form ............................................ 121

Entrance Exam........................................................ 122

Admit Ca rd Online Exams ................................... 123

Terms & Condit ions .............................................. 125

Notes ....................................................................... 126Map ......................................................................... 128

PROSPECTUSNAVIGATION


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VISIO NTo empower individua ls t o

unlea sh their na tura l potentia l

for holistic creation through

positive th ought a nd a ction.


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FOURTEE N YEARS - Eventful, remark-

able, pioneering, trailblazing, an enumera-

tion of endeavours & achievements,

challenges welcomed and faced with belief & great

energy, a revelat ion of exemplary versatility, in-

spiring, strengthening, successful....

The world is getting sma ller da y by da y, with

technology play ing a great part in the percep-

tua l change. H igh speed communicat ion, cul-

tura l excha nges, exchange of informa tion, easeof tra vel, the raising of awa reness of G en

Next to collaborat ive possibilities tha t were

not possible or even visible only a few yea rs

a go - th e challenge seems to be in keeping up

to the speed a t w hich w e are progressing.

And Knowing when and how much to slow

down. We are a wise a nd a ncient civilizat ion

wh ich ha s contr ibuted immensely to the

growth of human kind. The world continues tolook towar ds us for sa nity a nd direction. We

ha ve much to do.

Gr eat education in design and a rt is made pos-

sible through t he fusion of a great environ-

ment a nd th e ethos and contr ibutions of a

dedicat ed, innovative an d energetic academic

community; empathetic experienced faculty

and technical staff interacting and working

hand in ha nd with students who are respon-

sive to encouragement a nd a sk questions, and

a re keen on explorat ion & discovery.

The Arch Academy of D esign is just su ch anenvironment, fully encoura ging, supporting

and nurturing, and a imed at creat ing design

professiona ls and ent repreneurs w ith th e sen-

sitivity, and t he ability to eventua lly con-

tribute to societal needs in a fully aw ar e and

insightful man ner. ARCH further seeks to in-

stil collaborative skills in its student s, thr ough

an int erdisciplinar y an d interactive learning

process incorporating an d unifying some of t hecontextua l values a nd contents of local kn owl-

edge systems w ithin emerging modern con-

cepts.

In t he larger a rena, our collaborat ive allian ces

with global partners, international universi-

t ies and the industry a re being translat ed into

student an d fa culty excha nges, classroom proj-

ects, internships, placements a nd progression.

This P rospectus provides comprehensive in for-mation on al l under gra duate, post gra duate

as w ell as r esear ch and employa bility oriented

short programs offered at ARCH for nat iona l

and international students and professionals.

I look forwa rd t o welcoming you to our Ca m-

pus, and wish you all success in your chosen

program of study.

Archana SuranaFounder & Di rector

DIRECTOR'S M ESSA G E

In the larger arena,

our collaborative

alliances with

global part ners,

international

universit ies and

the indust ry are

t ranslated into

classroom projects,

internships and

placements.


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B e a n interna tiona lly recognizeddesign institution nurturing indi-

vidua ls, especially Ind ian youth, to

develop as innovative professionals

a nd ent repreneurs employing in-

digenous knowledge and resources

tha t rea ch out t o global ma rkets

w ith new a ge design sensibilities.

Crea t e an env ironment tha t

nurt ures t he 'empow erment'

of th e individua l a nd society

for inclusive growth, including

th e esta blishment of a selfdefinition for w omen t o emerge

a s entr epreneurs for socia l cha nge.

B uild on a n impecca ble founda -

tion of collabora tive research a nd

lea rning ba sed on a w ide spectr um

of disciplines t o develop a nd im pa rt

lea rning in t he best w a y possible.

Enr ol students of diverse identi-

ties an d cultura l cont exts an d pro-

vide a lea rning experience tha t

inspires a nd prepar es them for

lea dership roles, cha ra cterized by

creative thinking, innovation andthe a bil ity to tra nsform t he future.

M ISSIO N


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We are in th e midst of a sea of chan ge. We are

a lso fortuna tely in the process of reflection an d

meditat ion on ma ny t hings beyond just the re-

fining of tea ching methods.

Some recurring questions that crop up in an irri tat ingly regular

wa y ar e Wha t is this al l about - Wha t a re we doing Are we

Designers , & if so wha t a re we designing I s it of an y use - Are

we t eachers - Am I of an y use - Wha t is it t ha t keeps us going

Do we n eed to do it - Would it be better if I did th is alone - Do Ineed to tell you about it Would it ma ke a difference How

should I sh a re my incredible discoveries/disillusionments

Is there an y wa y we can ma ke sure this last s! When will it

en d . !!

The phenomenon of periodic uphea va l is not un common in t he

Creat ive field. Only th e extent & power of th e upheava l ma y

vary , with visible resulta nt effects ra nging from the mild topo-

graphical rearr an gement expected from the fierce burp of an

earth worm, t o continenta l cracks & compressions leading to

mounta ins, at mospheric ha ze or just disappeara nces!

Expansion, Divides! Space, New Creation! Visible. Invisible.

Splendid!So, upheavals a re needed for progress. Brea kdowns a re needed

for true growt h.

And C ollaborat ive upheava ls ar e excellent for sta rting off inde-

pendent thought processes which, surprisingly, come right back

to contribute further to more effective collaboration and cre-

at ion.

At the centre of it a ll is the belief born of affirma tions & rea liza-

tions gained in t he journey th rough the t unnel of doubt, disor-

der, disjunctions, discord, disintegrat ion, disi l lusionment .. ,determin at ion & fina lly Discovery - th e inevita ble an d des-

tined l ight a t t he end of the proverbial t unnel, however long.

Discovery of a little more about self, a little more of the world;

Discovery of precious clarity, strength, and Belief, the very foun-

dations for real creation, of real contribution to existence.

Br ing on the Doubts an d Questions, disturb the smooth terra in

with furrows and explosions, create ripples & waves in the pool,

use th ese precious ingredient s for progress, d iscoveries, evolu-

tion, Meaning, creat ion.We dont ha ve to be Designers w hen w e could be CRE ATORS in

the grea ter scheme of things.

We just ha ve to learn t o be more awa re and S EE the G REATER

SCHE ME a t a l l t imes. And see & Understand t he RESP ONSI-

BILITIES that go wi th creat ion!

Go out on to your roof one night. Look up and see where you are.

Feel small?

Then look down a t t he thing you hold in the palm of your ha nd,

an d zoom into yourself from the sta rs a bove, see yourself magni-fied in the midst of the vast ness.

St ill feel small?

Do you know w ho you are now? It s al l in your ha nds.

The affirma tion and the power.

Think l ike a Designer if you must . But dont forget You ar e

a Creator . Loving .Limi t less . .Responsible .

Benoy Thoompunkal

Di rector Academi cs

Part nershi ps, Resear ch & I nnovati on

DIRECTOR AC ADEM ICS

We just have to learn to be more aware

and SEE the GREATER SCHEME at al l t imes.

And see & Understand the RESPONSIBILI

TIES that go w it h creati on!


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ARCH PEDAGOGY

The C rea t iveEnvironmentOur facilities and st udy spa ces ar e filledwith t he wa rm light of creat ivity from

within a nd with out . We have the latest

Mac-La b, a cynosure of all mind s a nd in

every field of design we ha ve the essen-

tial yet lat est tools, softwa re and ha rd-

wa re tha t could fuel any creat ive spark

into a flam e of ideological chan ge.

The Approa ch t oCreat ivi tyThe courses and our methodology is sen-

sitive to the needs of every individua l

from wha tever background they may h ail

from, an d every voice of crea tivity is

heard an d is nurt ured into bright forever

energized ta lents t ha t a re balls of cre-at ive energy unleashed. Our tea chers &

mentors a re flexible, empha tic, and

ada ptable and forever enha ncing their

own skill-sets so that our students may

leave th e ca mpus forever empowered.

Tra ining for t heRea l WorldOur systems of assessing our studentsthrough our monthly cycle in-class open

houses and our semester jury systems

tha t a re rigorous to the point tha t s

ahea d of real w orld situat ions strengthen

the mett le of our students so that after

finishing their programme w ith us, they

can ta ke in their stride any cha llenge

thrown a t them, an a t t i tude that ma kes

them the pride of any industr y they ma y

choose to join. A lot of our st udent s go be-

yond a nd become sensitive social cha nge

entrepreneurs of their own calling. Our

assessment a pproach adds polish and

finish to the r oughest stone, converting

mere student s to lea ders of the futur e.

Where Arch is dif-

ferent from a ny

other Design in-

st i tute is that w e take thebest tha t the w orld has to

offer in t erms of design

concepts a nd blend it in

with the rich local thought ,

ideat ion steeped in philoso-

phy, culture and tra dit ion

an d produce cha nge-ma k-

ers who can be so, any -

where, in an y situat ion.Flexibility and a dapta bility

to cha nging norms in in-

dustr y wh ich get reflected

with immediacy is the

norm of our a pproa ch to

pedagogy, in a futur e

w here the world w ill once

aga in look towa rds India

for fresh ideas backed with

timeless h istoricity. We

combine th e zeal of em-

phatic leadership with so-

cial sensitivity into these

thought leaders w e groom,

as individuals who with

their awakened self belief

will creat e a better w orld.


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ACADEMICS @ A RCH A CA DEM Y

Building up the NextGenThe w ell integra ted int er-dis-

ciplina ry curriculum infuses

an in-depth knowledge and learning

of design, liberal a rts a nd its r ele-

vance to fashion through research.

The course is pra ctice ba sed, the s tu-

dio being a t t he core of the tea ching

a nd lea rning. A series of design proj-

ects a t a ppropriate intervals, a long

with different approaches are ex-

plored to identify design inspira tion,

contextua l links a nd possibilities of

applicat ion in the ult ima te creat ion

of a produ ct. The process is gea red

towa rds nurtur ing the student 's own

sta tement and w orking methods.

Tools & Methods to AssistCreationThe continuous progress and devel-

opment of the stud ent is a ssessed

through presenta t ions and discus-

sions a t crit iques and reviews duringthe course of class room a ctivities

an d via semester end evalua tion by

a jury comprising indust ry experts

and academicians. The emphasis is

mostly on evalua ting design under-standing, exploratory approaches

a nd effective commun ication.

Ideation Labs and Hands-on Ex-periences

The ARCH Academy of Design

presently ha s a t otal of 24,000 sq.ft .

built-up area a ccommodat ing its pro-

gram mes in Design, as w ell as its

adm inistrat ion an d student support

services. It a lso ha s a su fficientparking area.

ARCH ha s in place all the resources

required to support t he crea tive

processes of design, research & the

fabr ication of models, sa mple art e-

fa cts & prototy pes. There is fr ee ac-

cess to all a vaila ble resources for a ll

students, faculty and support sta ff

during designated w orking hours.

The w ell equipped lab spa ces a nd fa -

cilities include the Libra ry, G emmol-

ogy Lab, Terra cott a L a b, Weaving &

Print ing Lab, Pa t tern Making &

Draf t ing La b, Sewing Lab, Leather

Works hop, Wood Workin g Work-

shop, J ewellery Manufa cturing &

Metal Working Lab, a nd Ca st ing &Ena melling workshop.

Some of the equipment on Ca mpus

a re in fact, production ma chines like

the Investment Ca st ing Machine in

the C ast ing & Ena melling w orkshop.

ARCH m ainta ins the lat est state of

the a rt Apple Mac La b. The Com-

puter La b conta ins mult iple com-

puter workst a tions, colour scann ers

and printers, multimedia projectors

and LCD screens, multiple servers,

etc. , a nd is supported by th e latest

professional software. ARCH as

a m a tt er of policy continu a lly

upgra des its lab equipment in keep-

ing with industry requirements.

Spa cious lar ge clas srooms a re fully


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a ir-cooled, an d a re equipped withwh ite board a nd A/V aids like mult i-

media fa cilit ies a nd LC D screens. A

great feature of this well planned

building is tha t it has na tura l light

coming int o all its rooms all year

round, thus dra st ically cutt ing down

on energy costs a nd th e need for a rti-

ficial light m ost of the da y.

The cam pus is a lso Wi-Fi ena bled

with a high speed Dedicat ed Leased

Line providing highly efficient In ter-

net services for a ll the research an d

commun ication work of faculty a nd

students.

A well-stocked S ta tionery sh op is

ava ilable for students, an d facilitat esquick an d convenient purcha se of re-

quired materials for courses and ex-

ercises.

There is a Hostel block on Ca mpus

for girl students a nd it includes a

mess hall w ith a clean kitchen facil-

ity serving hygienic and n utrit ional

vegeta rian food. In a ddit ion, a can -

teen space gives the student s a meet-

ing pla ce for comforta ble breaks over

tea , coffee & sna cks.

ARCHIVES, the ARCH showroom

for visitors, has on view a n a ll year

round display of a ll the best work of

students from class & projects.

Designer - Nagendra Gupta, won 2nd prize for his Collection - "Rhombiguity" at GABA 2013, Graduate Fashion Show of ARCH. Inspired by Op Art, this collection is based on opticalillusion fused in cubes with patch work of bright colours of Rajasthan.

ACADEMICS @ ARCH AC ADEM Y


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FLEXIBLE LEARNING

ARCH Academy of Design is im-plementing nine EDEXCEL

programmes a longside its of-

fered progra mmes of study.

The B TEC Level 5 Higher Na tional

Diploma (HND ) qualificat ion is inter-

na tionally recognised and va lued and is

equivalent to the 2nd year of a gra dua-

tion programme a nd t herefore enablesthe holder to progress directly into the

3rd year of a gra duat ion programme

an d ga in a degree in a ny college or like

educat iona l institut ion overseas or in

the UK.

The B TEC Level 7 is equiva lent t o

the 1st year of post G ra duat ion and

can culmina te in a n MB A Degree in

four months at a ny U niversity in theU K, or abr oad. B oth Level 5 & Level

7 Pr ogression is n ow a lso possible to

select U niversit ies in India , with

wh om, P ear son Edexcel have tie ups.

For furth er deta ils please log on to

our website: ww w.a rchedu.org

The lat eral entry program gives stu-

dents the opportu nity to explore'learning' in different contexts & cul-

tures.

Courses for International Students

ARCH offers summer a nd w inter

courses for Interna tional students,

presently in subjects such a s P at tern

Making & Garment Construction for

Indian Clothing, Surface Design,

Weaving Technology, B lock P rint ing,Tie & Dy e surfa ce embellish ment

techniques, and Contempora ry

Enamelling and Gemmology. These

module courses last from 5 to 6

weeks and also include technical an d

professional training incorporating

exposure trips int o the old city qua r-

ters of J aipur to interact with, ob-

serve, and lea rn from expert

tra dit iona l craftsmen in th e field.

The Edexcel HND programmes a re

open for all interna tional students a s

well .

Research Fellowships

ARCH offers Research Fellowships

in Fa shion, Textile, J ewellery, G em-mology, Int erior a nd Accessory, for

durat ions varying from a month to a

year. While based in J aipur, th ese

research fellows can choose to work

anyw here in Rajastha n, known for i ts

age old tra ditions of adornment a nd

decoration, across clothing, architec-

ture, jewellery, et a l . Students a re en-

coura ged to consult t heir aca demic

coordinator a nd a vail of these fellow-

ships at ARCH.

For furt her deta ils please log on t o our

website: www.archedu.org

For the Working Professional

ARCH offers a ra nge of short t erm

courses for working individuals, w ho

wish to enhan ce their existing car eerprospects. Our programs provide rele-

van t t ra ining for people ra nging from

students an d housewives to profession-

als keen on expan ding their skills and

capacities an d additiona lly forma lising

their existing learning an d experience

thr ough the gain of qualificat ions

wh ich a re officially aw ar ded and r ecog-

nized in th e field. Short term courses

ra nge from tw o weeks to a year or

more, with flexible timing and focus on

entr epreneursh ip. All our courses w ill

be Edexcel Assured. The Edexcel As-

sured status ensures tha t ARCH qua l-

ity pr ocesses achieve the E dexcel

standa rd - an independent interna-

tional qu ality benchma rk recognizedall over the w orld. It ensures tha t each

learner on each programme r eceives

the same sta ndard of educat ion and

tra ining provision, wh oever they a re,

an d wh erever th ey ta ke the course. On

completion of a ny course, E dexcel As-

sured & ARCH will jointly issue a n I n-

terna tionally recognized certificate t o

the student .


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STUDENT ACTIVITIES

ARCH students can choosefrom ma ny student a ct ivit ies

including clubs, sports, films,

plays, lectures, ga llery openings, ex-

hibitions an d concertsall easily a c-

cessible to ARCH student s an d

forming a n importa nt par t of the

ARCH experience.

ARCH has its a lliances with the Ro-

ta ra ct Club, the Red Ribbon Club,

NEN (Nat ional Ent repreneurship

Netw ork), TIE (The I ndus En trepre-

neurs) AIES EC (an internat iona l

youth organizat ion) and YU VA Un-

stoppable a n ongoing revolution of a

hundred thousand dyna mic youth

a cross 30 cities of India spreadin g the

seeds of caring. Students can get a s-sociat ed with a ny or all of the clubs.

While the Rota ra ct Club a nd th e Red

Ribbon Club foster the development

of Corpora te S ocial Responsibility

(CS R) needs, NEN a ssists in th e de-

velopment of entr epreneurial skillsan d mentoring, and AIES EC sup-

ports global netw orking a nd youth

excha nge programs . ARCH is in fact

support ing a couple of C olombian de-

signers w ho have chosen to work in

ARCH a s Interns through the

AIES EC n etwork, an d are presently

contributing to various academic

processes in the institut ion. TIE

support s online mentoring a nd helps

to source and bring t ogether vent ure

capita lists for promising projects.

Students ha ve access to a w ide ra nge

of counselling and t ra ining oriented

program s at ARCH , to develop their

entrepreneurial skills.

The Student Council

The St udent C ouncil is an independ-

ent student body led by a board

elected by a nd consistin g of student s.

The Council plans events a nd contri-

butions, a nd r epresents student ex-pressions a nd viewpoints, helping to-

wa rds the creat ion of an interest ing

a nd socially r esponsible study envi-

ronment at the Academy.

The ARCH Club

The Cultura l Club, Dram at ics Club,

Movie Club, Sports C lub, Literar y

Club, E-Club (En trepreneurship

Club) an d the Alumni Club are t he

present constit uent bodies inside the

ARCH CLU B. St udents get to init i-

at e and pa rt icipate in a lot of act ivi-

t ies round the yea r thr ough these

clubs which contribut e wholly or ca t-

alyt ically towar ds a mea ningful de-

velopment of body and mind.

For furth er deta ils log on to:

www.archedu.org


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AWARDS & RECOGNITION

Akshay AgarwalWon a Nano Car as first prize in the

Imagination 2012Jewellery Design Award.

Medusa by Rupal Gupta.The back viewshowcased at GABA 2012;

Finalist Swarovski Elements JewelleryDesign Award 2012; batch of 2009-2012

Jewellery Design

Award winner Quaid Bala of Interior Designfor his photographic entry at the Interna-

tional Photography Competition 2013

Inside Outside Design Award winning betelleaf inspired chair by Aradhana Sharmaof

Interior Design batch of 2008-2011.

Necklace and Earrings designed byRita Burman from Jewellery Designwon the World Gold Council

Jewellery Design Award

Pendant and Earrings set inspired fromOrbit designed by Alpa Guptaof Jewellery

Design received 1st Prize at Jewels ofRajasthan 2008 Jewellery Design Award

Society Interiors Design Award winningCycle inspired tea set holder by Deepika

Kumawatof Interior Design,batch of 2008-2011.

ARCH has also act ively encouraged st u-

dent part icipat ion in various nat ional a nd

international level competitions. Manyprest igious aw ar ds ha ve been won in

such competitions to ment ion a few

- the Ta hitia n P ear l Competition,

the P earl E ssence Design Competit ion,

the World Gold Council-Auditions, theIIG J -Visions, the Society I nteriors

Awa rds etc.

Cufflinks inspired by a rollingmill. First Prize in Menswearcategory at JAS Jewellery De-sign Competition 2011. ByVishnu Soni of Jewellery Design

batch of 2008-11.

Deepa BhatiWon the Fashion Design Awards India(FDAI), held recently at

Hotel Clarks Amer, JaipurThe theme: Life is beautiful


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CAMPUS A CCO M M O D ATIO N

There is a Hostel block onCa mpus for girl students

an d it includes a mess

ha ll with a clean kitchen facility

serving hygienic and n utrit ional

vegetar ian food. There ar e well

furnished AC rooms w ith Wi-Fi

facility a nd a common room

where the students can relax

aft er a ha rd day s work. For the

safety of the students t here is a

24 hour gua rd fa cility. There ar ema ny PG accommodation avail-

a ble close to ca mpus. B ut it is

recommended tha t new girl stu-

dents use the hostel facility for a t

least a n year in order to acclima-

tize themselves with th e city a nd

its surr ounds. Boys can a ccom-

modate themselves in the PG s

ava ilable on rea sona ble rent

close to campus.


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OUR CAMPUS - INSIDE A ND O UTSIDE

The vibrant environment a t Arch

Academy of Design offers qua lity

learn ing resources an d opportunities

for social an d intellectua l enga gement. The

flow of energy is easily visible among th ecreat ive students a t w ork, in the a ct of cre-

at ion a nd ha ving some fun chat s during

their brea ks. When you arent busy wit h

classes a nd a ssignments (which ar e quite

rigorous!) there a re activities a nd events

tha t ma ke the cam pus experience more

mea ningful. It is a pla ce w here lifelong

learnings a nd relat ionships are created, en-

coura ging a spirit of collabora tion, respect

an d responsibility. Be it t aking the lead in

organising Industry connect events, partici-

pating in Design and Ma na gement w ork-

shops a nd seminars or part icipat ing in

Chr -cha our monthly forum for th e design

commun ity t o discuss th e lat est over cups of

chai the sheer va riety of opportu nities go

a long wa y in preparing you for th e profes-siona l roles you choose for yourself.

Ima gine! Students of different diversity

part icipat ing in a Un ity w hich is not limited

to an y region or cat egory but is open to

a ll huma ns; delivering th e best outcomes

supported by our H olistic Learn ing

Methodology.

Welcome aboard !


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16

AFFILIATION & A UTHO RISATIO N

Edexcel UK

In its stra tegic partn ership with

P earson Edexcel, ARCH as a premier

ED EXCE L learning centre, offers

eight B TEC Level 5 HND Qua lifica -

tions in Art & Desig n & one B TEC

Level 7 Qualification in Strategic

Mana gement alongside its other pro-

gra mmes of study. I t is t he only de-

sign instit ution in India offering such

a wide ran ge of BTEC (Business and

Technical Educational Council) pro-

grammes.ED EXCE L, formerly known as Lon-

don Examina tions, is the largest

aw ard ing body in the UK of Aca-

demic and Vocational qualifications.

I t is part of the P earson Group, the

world's largest education company,

comprising t he Fina ncial Times, Pen-

guin P ublishing, Pea rson Education

an d Pea rson VUE am ong other group

companies.

All EDE XCEL q ualif icat ions a re ac-

credited by the Qualifications and

Cur riculum Authority (QCA), a body

of the U K G overnment, and offer the

most evolved routes for progression

for further studies in India, overseasor into employment. The inbuilt flexi-

bility of the program me allows ARCH

students to study part ly a t ARCH

and part ly a t a n internat ional uni-

versity.

The BTEC Level 5 Higher Na tiona l

Diploma (HND) qualificat ion is val-

ued a nd r ecognised internat ionally. I t

is equivalent t o the 2nd year of a

gra duat ion progra mme, and there-

fore enables th e holder t o progress di-

rectly into the final year of the

programme and ga in an Interna-

tiona l degree in a ny college or like

educational institution overseas or in

the U K. The good news is tha t P ear-

son Edexcel has a lso set up part ner-ships with U niversit ies within India

itself to provide the sa me progression

routes towa rds G ra duat ion, providing

in essence a cost a dva nta ge & con-

venience as compa red to a period of

study abroad.

The B TEC Level 7 is equiva lent t o

the 1st year of post Gra duat ion an d

can progress to an MB A in 4 month s

at an y University in the UK, or in

any of the many In dian U niversit ies

partn ering with P earson Edexcel in

India .

B oth Level 5 & Level 7 ca n a lso

progress directly into employment .

Some of the universit ies in the UKoffering progression to ARCH stu-

dents a re De Montfort Un iversity;

Goldsmiths, University of London;

Un iversity of the Crea tive Arts U CA;

P erth College UH I, Scotla nd; Car-

donald C ollege G lasgow, S cotla nd;

Un iversity of Sa lford; U niversity of

Huddersfield. ARCH has a lready

signed an LOC with De Montfort

University, Leicester, UK, to enable

progression for our st udents a nd is in

the process of signing MOUs for the

sam e with the other inst itut ions.

The Fa culty of Internat iona l St udies

in Art, Design & Ma na gement con-

ta in P rogra mmes for Fa shion & Tex-

tiles, 3D D esign, G ra phic Design andStra tegic Management with further

P rogramme P a t hways .

The P ear son Edexcel BTEC Level 5

HND P rogra mme in Fa shion & Tex-

tiles offered by ARC H covers TWO

separa te Programme pathw ays :

Fashion Design

Textile Product D esign

The P ear son Edexcel BTEC Level 5

HND P rogramme in 3D Design of-

fered by ARCH covers FOU R sepa-

ra t e P rogramme P a t hways :

In terior Design

J ewellery Design


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London Chamber ofCommerce & IndustryArch

Academy

has linked

itself w ith

the most

sought a f ter LCCI Internat ional

Qualificat ions from P earson.

These are a mong the best an d

most highly rega rded business

related qua lificat ions in th e

world. The qua lifica tions include

vocationally related qua lif icat ions

tha t cover the key a reas of busi-

ness, as w ell as la nguage and

teaching qua lif icat ions.

The su bjects includeI. Tra vel an d Tourism

II. Advert ising

III . International Retail

Operations

IV. P rinciples an d P ra ctice of

Management

Craf t P roduct Design Lifestyle Accessory Design

The P ear son Edexcel BTEC Level 5 HND

P rogramme in Gra phic Design offered by

ARCH covers TWO separa te P rogra mme

pat hways :

Graph ic Design

Design Communicat ion

The P ear son Edexcel BTEC Level 7 Ex-

tended Diploma P rogramme in Stra tegic

Mana gement a nd Lea dership offered by

ARCH covers:

Design Management

S t ra t eg ic Management and

Leadership

ARCH will ad ditiona lly offer B TEC Level 2 &Level 3 qua lificat ions in Art a nd Design for stu-

dents at the school level to develop a strong

foundation in Design Thinking.

ARCH will also be having a ll of i ts P rofessiona l

a nd pa rt time courses Ed excel Assur ed.

The Edexcel Assured sta tus ensur es tha t

ARCH qua lity processes achieve the Ed excel

sta ndar d - an independent interna tional

quality benchmark recognised all over the

world. This is an importa nt r eassura nce to

current a nd prospective learn ers on each pro-

gram me that t hey receive the same sta ndar d

of educat ion and t ra ining provision, wh oever

they a re, and w herever they ta ke the course.

On completion of an y course, Ed excel As-

sured & ARCH will jointly issue an I ntern a -

tiona lly recognised certificat e to the student .

AFFILIATION & AUTHO RIZATIO N

Ed excel Assured is a n inde-

pendent benchmark for third-

party organisat ions that have

tra ining or lear ning pro-

gra mmes they have designed to

deliver an d a ssess in-house.

With a str ong tra ck record in

developing qualifications and

carrying out regular qua lity as-

suran ce on their own learning

progra mmes, Pea rson is ideally

placed to ensure that all sys-

tems and processes are thor-

oughly developed a nd properly

executed.Att a inment of Edexcel Assured

sta tus shows tha t an organisa-

tions qua lity processes meet a n

independent , interna tional

qua lity benchmark.


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All India Council forTechnical Education

The Arch Academy

of Design ha s been

approved as a n

SKP (Skills Knowl-

edge P rovider) in-

st itut ion under the

NVEQF scheme of

AIC TE in the a pplied a rts s ector

for J ewellery Design. Recognizing

the high dema nd for skill in the

count ry, the Cent ra l Advisory

B oard of Education emphasized the

need for a Nat ional Vocat iona l Ed-

ucation Qualificat ion F ram ework

(NVEQF) tha t provides a common

reference fra mew ork for linking vo-cat ional qua lif icat ions and sett ing

common prin ciples a nd guidelines

for nationally recognized qualifica-

t ions and s tanda rds .

AFFILIATION & A UTHO RIZATIO N

University of RajasthanARCH , is an affili-

a ted C ollege of the

Un iversity of Ra-

jastha n for Under-

gradua te courses in

B.B .A, B. Com &

B .V.A. and offers P ost G ra duat e De-

gree in G ar ment P roduction and Ex-

port Ma na gement (GP EM).

The University of Rajastha n is the

oldest inst itut ion of higher learnin g

in Rajastha n. Founded on 8th J anu-

ar y, 1947, as the U niversity of Ra-

jputa na, th e University a spires to

creat e, preserve and disseminat e

knowledge and impart higher educa-

t ion with a t tention to qua lity andsocial relevance. The university ha s

37 P h.D. P rograms, 20 M.Phil

courses, 48 Ma sters degree courses,

a nd 14 Ba chelors degree courses,

and the emphasis has a lwa ys been

on interdisciplinary and collabora-

tive research.

Indira Gandhi NationalOpen University

The ARCH Academy of Design is a f-

f il ia ted w ith the Indira G andhi Na-tional Open U niversity (IGNOU ) to

serve as a study centre for the C er-

t if icat e Course in J ewellery Design

(CJ D). ARCH is the only study cen-

tre in Northern a nd Centra l India of-

fering t his course. The course

durat ion is of six months w ith 16

credits focusing on J ewellery Design,

emphasizing pra ct ical tra ining andindustry m entoring.

Since its esta blishment in 1985,

IG NOU h as contributed significantly

to the development of higher educa-

tion in the count ry t hrough th e Open

and Dista nce Learning (ODL) mode.

The 'People's U nivers ity ' follows a

learner-centric approach and hassuccessfully adopted a policy of open-

ness and flexibility in entry qua lifi-

cations, t ime ta ken for completion of

a progra m, a nd place of study . The

University at present cat ers to a st u-

dent st rengt h of over 30 lakh stu-

dents, offering 338 progra ms of

study t hrough more than 3,500

courses.


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20

enues, roads, streets, lanes and uni-form rows of shops on either side of

the main baza ars .

The a rchitecture & plann ing of th e

town w as t he best in the Indian sub-

continent a nd certa inly wa s very a d-

va nced for t hose times. In 1853, wh en

the P rince of Wa les visited J a ipur,

the wh ole city wa s painted in Pink

colour to welcome him an d aft er tha t

J aipur w as t it led P ink City. The

neat an d broadly la id-out avenues,

paint ed in pink still provide a ma gi-

cal cha rm to the city. The rich cul-

tur a l & a rchitectura l splendours of

the city can be tra ced to the historical

an d a esthetic places tha t reside in

the city w hich include var iouspala ces, forts a nd t emples. This city

of victory rea lly wins t he heart s of

the people with its splendid

charism a . The medieval wa lled city

and its ma rkets continue to be abuzz

with activity even today. Alongside

the hist orica l city exists th e modern

capital with shopping malls and mul-

tiplexes, the World Tra de P a rk, beau-

tiful gardens and t heatr es for

cultural evenings.

J aipur has a lso emerged as a modern

metro city of India, with adva nce-

ments t hrough the Metro Ra il Project

a nd w ell connected flyovers, a nd is

now in the a rra y of Tier I Cit ies mak-

ing economic a ctivities more via ble.B usiness & Em ployment opportu ni-

ties ha ve increa sed ma ny-fold in the

last 3 years. Various public a nd pri-

va te projects ha ve crea ted tr emen-

dous dema nd for ta lented a nd skilled

manpower.

Since J aipur is a thriving student

city, the college experience at ARCH

is about more tha n just classes. I t is

a bout discovering an d developing an

understan ding of the culture while

gett ing exposed to the a rt , craft a nd

ta lent of the loca l crea tors; under-

sta nding and contributing in real

w ay s to the evolution of sensibilities

through the study and pract ice of

JAIPUR - THE PINKCITY


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The Foundat ion Studies programme at Arch is an opt imally paced

curriculum, taught wit hin a highly mot ivated atmosphere by

support ive teachers. It lays emphasis on t he int roductory conceptual

and pract ical skil ls required for the communicati on of ideas, & helps

you in the development of the knowledge and understanding of

Design as a process.


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P ort folio - St udent s P rideAfter t he one year common founda tion

course, t he st udents portfolio would in-

clude Dra win gs, Sketches, images of 3D

G eometry models, Huma n Figure Draw -

ings, C olour E xercises, Perspective

Dra wings , Nature Draw ings, images ofMa teria l explorat ion exercises, and m ost

importantly the Design Methodology

process documenta tion. P ortfolio esca -

lates a student to apply for the courses

within t he creat ive Industry both Na-

tionally and Internationally.

Course Content s -Tools for ThoughtVisualizat ion a nd Representa t ion /

Colour -1/Geometry -1/Photography/

Nature Drawing/Human Dra wing/

G eometry -2 (3D G eometry )/Colour -2/

Perspective Dra wing/Isometric Dra wing/Orthographic Dra wing/Visual C ommuni-

cat ion in Art a nd Design/Ideas G enera -

tion and Development in Art and Design/

Contextua l an d Cultura l Referencing in

Art a nd Design/Design Method/Design

P rinciples/Principles of Commun ication/

History & Contextual Studies/Mat erial

St udies/B usiness Mana gement/Com-

puter Fundamentals

FOUNDATION STUDIES IN ART & DESIGN

Across t he w orld in th e field of

Design education a good and

well aspected Foundation en-

sures the strong base and discipline

to support any designers creative

ba ck. It is th e essentia l space &

source of their basic lear ning t o delve

ba ck into, to build on, to fuel ALL F u-ture creat ive fires a nd design chal-

lenges.

In t he Foundation Design course at

the Arch Academy w e ensure th a t

every student learns a ll the basic

skill-sets of a rticula ting, r ecording,

experiment ing an d thinking, th e con-

cepts in their portfolios showing

every endeavour of theirs bear ing

fruit from t he seeds sown . Here in-

deed is where t heir quest to become

those cha nge ma kers of the future is

nurtured.

The Founda tion Course is an in te-

gra l par t of the teaching and learning

at ARCH , forms th e basis or founda -tion leading t o eventua l specialism in

subsequent yea rs. The Founda tion

Course is mandatory for all full-time

4-yea r program mes, and is designed

to introduce the stud ents to basic

concepts a nd skills before they em-

bark on the pathw ay t o adva nced

learning a nd a pplicat ions in t heir re-

spective design specialism s. The suc-

cessful completion of the Founda tion

Course leads to the aw ar d of the

Foundation Cert if icat e, which is an

independent a nd a ddit ional q ualif ica-

t ion. Students a re further expected t o

imbibe and d evelop values such as

discipline, sincerity, patience, openmindedness, precision etc, a s initia l

steps towa rds becoming a design pro-

fessional. S tudents a lso get t o learn

the theory a nd th e applicat ion of var-

ious a spects of ma na gement t o the

design process a nd it s series of re-

lated act ivit ies.

FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT

Course Int ent - Why Founda tion is right for y ou


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FASHION DESIG N

The India n Textile a nd

Clot hing (T&C) ind us-

tr y is currently one of

the largest a nd most important

industries in the I ndian econ-

omy in terms of output a nd for-

eign exchange earn ings, while

being second la rgest in employ-

ment genera tion in the coun-

try. I t contributes more than

13%to indust ria l output, 17%

to export revenues an d 6%to

the na t ions G DP . The industry

proudly supports 35 million

jobs, with an estimated exportva lue of around U S$ 35 billion

a nd d omestic consumption of

close to U S$ 60 billion. India is

toda y recognized a s one of the

best sourcing destina tions for

ga rment s, textiles, accessories

a nd finish: it provides a perfect

blend of fash ion, designs, qua l-

ity, pat terns, textur es, colours

an d finish. Manufa cturers here

a re ready t o innovat e, be flexi-

ble on qua ntit ies, have a

ha nds-on approach to qua lity

contr ol a nd keep the integrity

on dea dlines. According t o the

National Skill Development

Corpora t ion, the a vailability of

designing a nd merchandising

skills would be crucial for in-

creasing sha re in export ma r-

kets and ta pping the potential

in new mar kets.

The Course is dedicat ed in its

focus on creat ing a responsible

aw ar eness and assessment of

the socio-cultural and ecologi-

cal influences on fash ion; an es-

sential in t he rediscovery a nd

sustenance of an I ndian a es-

thet ic signat ure. This not only

helps place aspirants in the

lar ger context of world fa shion,but a lso contributes to the a d-

dition of unique va lue to the In-

dian fa shion industry.

This concept-ba sed course in-

st ils in the students the a bility

to explore ideas, in both tw o

and three dimensions, using a

var iety of construction tech-

niques and approaches th rough

exciting a nd challenging design

projects. I n a ddition t o design

sensibilities, learn ing the prin-

ciples and pra ctices of the ma n-

agement of innovation relevant

to fashion is anoth er key

learning area tha t is addressed

in th e course of study.


Course Int ent - Why Fa shion D esign is right for y ou...

Vimal Sharma: My inspiration is taken from Art Nouveau where artists drew inspi-ration from both organic and geometrical forms, evolving elegant designs that

united flowing, natural forms with more angular contours.


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A LUM NI SPEA K

P ort folio - St udent s P rideTra ditiona l 'ha nds-on' dra w ings, Visua ls

a nd Renderings w ith Computer-Aided De-

sign (CAD), Trend an d F oreca st Visua ls

an d Illustra t ions, Directiona l Fa shion

Element s, Deta ils an d Accessories,

Surfa ce Design Swa tches, Industry

St anda rd S pecificat ion Sh eets, St yled

Fashion Ima ges and Fina l P resentat ionPlates .

Ca reer Pr ospects - Fut ureEnterpriseFa shion design students a re capable of in-

dependently building and assert ing t heir

own identity or a ssociat e with Export

Houses, Design Studios and Reta il andFa shion Houses. They can a lso fit into the

role of a F ashion Coordinat or, Bra nd

Mana ger, Fashion Mercha ndiser, Product

Development Ma na ger, Fashion Buyer,

Quality C ontrol Mana ger, Design Con-

sultant , Stylist , Fashion Photogra pher,

Fa shion Illustra tor, Creat ive Director,

Fa shion E ditor/J ournalist , Design C rit ic,

Costum e Designer, Trend & Foreca stAnalyst , P rincipal Design Str at egist with

NGOs (engaging in design intervention

an d sustenan ce of tradit ional skills) an d

Academician. A Fa shion Designer is a

versat ile an d creat ive professional w ho

can eventua lly diversify into other design

professions ba sed on a specific interest or

specialization.

Nagendra Gupta

Working with Ranas Legacy,

J aipur

There are no rules to design.

Rules are formed by the way

you use elements. Let others

follow it.

Neha Ranjan

Working with Mano Viraj Khosla,

Bangalore

I had a great learning experience

at ARCH Academy of Design. I

loved everything that the institu-

tion offered me. I got the guid-

ance from the best of teachers

and I made great friends

FASHION DESIG N

FAC ULTY O F INTERNATIONAL PROG RAM M ES IN ART, DESIGN & M ANA GEM ENT

Nitish Rathi: My collection explores the various elements,surfaces and colours of the wall frescos of Shekawati in

Rajasthan


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Year 1 Foundation Modules

See Foundation Studies in Art & Design

Year 2

Fashion and Textiles Materials Understanding /

Garment Construction techniques / Pattern Draft-

ing in Fashion (Kids & Women) / Advance Illus-

tration / Computer Application II / Critical Study

in Art and Design (Western wear) / Fashion and

Textiles Materials Understanding / Research and

Development for Fashion Design (Project Indianwomen's wear) + Creative Textile / Merchandising

/ Internship / Creative Pattern Making

Year 3

Pattern Construction in Fashion / Computer Ap-

plication-III (Cad Cam) / Project Design, Imple-

mentation and Evaluation (Men's wear) / Fashion

Promotion and Marketing / Cultural Understand-

ing in Fashion (Design Project : evening Wear +

Fashion Styling) / Research Project / Garment

Manufacture (Final collection) / Professional Prac-tice in Art & Design (Design Portfolio & Identity) /

Entrepreneurship

Year 4

Project-1 - Sustainable Design (Eco Design, So-

cial Cause, Green Marketing) Mentored by Indus-

try / Project-2 - Brand Development + IPR +

Ethical Business / Project-3 - Luxury Brand

(Study - Brands - Collection) / Project-4 - Profes-

sional Practice (Internship & Industry Mentored)

P lacements /In t ernsh ips - The B igSt ep forw a rdAbu J an i Sa ndeep Khosla, Mum-

bai Anita D ongre, AND De-

signs India Ltd . , Mumbai

Monapa li, Arvind Limited,

Denim La b, Ahmedaba d,

Dalmia Group, Surat EKAA byTara ng and Priyanka , New Delhi

ELA by J oyjit - Creat ive Gr oup,

New Delhi Hoffman Jeans ,

Kolkata , L i festy le Interna-

t ional P vt . Ltd., Maison De

Dauphine, New Delhi NexGen

Clothing Compan y, Mumbai

R&B Internat ional , Kolkata Reliance Retai l, Ba ngalore,

Surreal - Pa l l Mall Design Lab,

New Delhi Unt i t led Dreams by

Ra jat & La vdeep, New D elhi ,

Weaver's Studio, Kolkat a

Manoviraj Khosla , Banga lore

Note : T he contentsand sequence of delivery are subject to change asper industry needs.

Course C ont ent s - Tools for Though t

FASHION DESIG N


Course Contents -Advance Diploma

The Technology of Fashion focuses on Produc-

tion, Product Development, Marketing & Export

Strategy for the Fashion & Apparel Industries

and is a dynamic course that is a combination

of fashion awareness and technical knowledge

that gives a comprehensive and highly valuableset of skills.

Year 1

Design Foundation/ Elements of Fashion/ Fash-

ion Illustration/ Entrepreneurship Skills Develop-

ment/ Textile Appreciation/ Garment Production

Technology/ Business Environment and Practi-

cal Accounting/ Clothing Manufacture/ Produc-

tion Operations/ Pattern Construction in

Fashion/ Pattern Drafting in Fashion (Women/

Kids Design Project)/ Indian Textiles & Cos-

tumes (Indian Wear Design Project)Year 2

World Textiles & Costumes/ Knitwear & Con-

sumer Textiles/ Advanced Fashion Illustration &

Art/ Production Techniques in Fashion (including

Draping)/ CAD CAM for Fashion and Textiles/

Garment Manufacture (Menswear)/ Textile Test-

ing & Quality Control/ Functional Management/

Business Communication Technology/ Re-

search Project/ Accounting/ Fashion Promotion

and Marketing


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Neha R anjans collection I seehumans but not humanity is inspired by the Dada Art

movement in Zurich. The issue of violence against

women in India is addressed through this collection.

INDUSTRY SPEAK

Bibi Russell

International Fashion Designer,

I have worked with the young

designers of Arch Academy of

Design and have found them very

promising. The International

course curriculum at the institu-

tion empowers individuals to

make a mark in world fashion,


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Text ile Product Design is the creat ive f ield which connects Fashion

Design, Int erior Design, Craf t Product Design, Lifestyle Accessory

Design, and Jewellery Design.

31

FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT DESIGN & M ANA GEM ENT


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TEXTILE PRO DUCT DESIGN

The India n Textile and

Cloth ing (T&C) indu str y

is currently one of the

largest an d most importa nt in-

dust ries in the India n economy

in term s of output a nd foreign

exchange earnings, while being

second lar gest in employment

genera t ion in the country. I t

contributes more than 13%to

indust ria l output, 17%to export

revenues and 6%to the na tions

GDP. The industry proudly sup-

ports 35 million jobs, with an

estima ted export va lue ofa round U S$ 35 billion a nd do-

mest ic consum ption of close to

U S$ 60 billion. India is today

recognized a s one of the best

sourcing destinations for gar-

ments, t extiles, accessories a nd

finish: it provides a perfect

blend of fash ion, designs, qua l-

ity, pat terns, t extures, colors

a nd finish. According t o the Na -

tiona l Skill Development Corpo-

ra t ion, the a vailability of

designing a nd merchandising

skills would be crucial for in-

creasing sha re in export ma r-

kets and ta pping the potential

in new mar kets.

Competent designers in toda y's

textile industry a re required to

be highly creat ive and ada pt-

a ble. Today t he textile industry

in India is evolving from the

ha ndloom, pow er loom and cra ft

sectors to newer a rea s, like the

paper an d a utomobile indus-

tries. Ca tering to these needs

Textile Pr oduct Design is a

unique course inculca ting pro-

fessiona l practices where de-

signs are implemented a nd

realized holistically as entire

w eara ble collections, or a s a c-cessories, or even as products

w ithin in terior spa ce. This

course offers a n exciting r an ge

of lear ning opportu nities a cross

innovative textile design and

product design, focusing on core

specialist textile techniques of

wea ves, prints, surface orna-

menta t ion and knits. In addi-

tion to design sensibilities,

learning the principles and

practices of the management of

innovat ion relevant to textile in-

dustry is a nother key learning

area that is addressed in the

course of st udy.

Cours e Int ent - Why Textile P roductDesign is r ight for y ou...


P ort folio - St udent s P rideFinal art works /sample pieces of Design proj-

ects (P rint ing, Wea ving & Embr oidery), 2D & 3D

texture libraries, CAD outputs for printing a nd

wea ving w ith a ll detailed specificat ions, fa shion

project a rt plat es, hard ma terials explorat ions

an d development s, a collection of coordina ted

textile samples /products.

Ca reer Pr ospects Futur e EnterpriseThe program prepar es students for a wide

ra nge of careers in th e Textile indust ry in E x-

port Houses, Fashion Labels, independent and

collabora tive Design S tudios a nd Trend Agen-

cies, Bu ying H ouses, Ha ndloom Coopera tives,

the Handicrafts sector, Automobile industry

an d in NG Os engaging in design interventionan d sustena nce of tr adit ional skill sectors.

They can a lso work a s Fa bric Designers,

B ra nd Mana gers, Pr oduct Development Man-

agers, Quality C ontrol Mana gers, Design Con-

sultant s, St ylists, Interior product designers,

Cr eat ive Directors, Design Cr itics, Trend &

Forecast Ana lysts and in Museums and Ex-

hibits as Textile Curators.

P lacement s /Internsh ips - TheB ig Step forwa rdBSL Ltd . , Bhi lwara Manga lam Exports , J a ipur

S . Kumar's Nationwide Ltd. , Mumbai

Suprint Texti les Pvt . Ltd, J aipur J a ipur Rugs,

Ja ipur

FAC ULTY O F INTERNATIONAL PROG RAM M ES IN ART, DESIGN & M ANAG EM ENT


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See Foundation Studies in Art &

Design

Year 2

Fashion and Textiles Materials Un-

derstanding/ Design Method/

CAD/CAM for Fashion and Textiles/

Techniques and Processes in Tex-

tiles/ Design Application in Textiles/

Textile Manufacture Production Op-

erations/ Specialist Textiles Tech-

niques and Processes/ CulturalUnderstanding in Fashion/ Experi-

mental Printed Textiles

Year 3

Cultural Understanding in Fashion/

Critical Study in Art and Design/

CAD/CAM for Fashion and Textiles/

Professional Practice in Art and De-

sign/ Experimental Constructed Tex-

tiles/ Research Project/ Project

Design/ Implementation and Evalu-ation/ Experimental Embroidered

Textiles/ Design Collection

Year 4

Dissertation/ Cluster Based Design

Project/ Socio Economic Design/

Graphic Design for Branding/ Pack-

aging Design/ Industry Exposure

Course Cont ents -

Tools for Thought

TEXTILE PRO DUCT DESIG N

Course C ont ents -Advance Diploma

Textiles being the back bone of fashion in-

dustry and also serving its applications to

the interiors, automobile, medical and manyother arenas is today a highly competitive

and fast evolving industry. Textile Design is a

professional course inculcating technical

skills and professional practices being im-

plemented, materialized and marketed ef-

fectively. This course at Arch Academy of

Design offers a broad spectrum across vo-

cational textile design skills, merchandising

skills, marketing skills and professional skills

making one competent to fit into a competi-

tive market as a strong pillar.

Year 1

Design Foundation/ Elements of Textile De-

sign/ Idea generation and development in

textile Design/ World and Indian Textiles/

CAD/CAM for fashion and textiles I/ Tech-

niques and processes for textiles/ Fashion &

Textiles Materials & Illustrations/ Woven De-

sign- I/ Professional Practices.

Year 2

Communication Graphics/ Craft Documenta-

tion/ Organizational Behavior/ Experimental

Textiles/ Woven Design- II/ CAD/CAM- II/

Print Design for specific market/ Diploma

Project.

33

Note: The contents and sequence of delivery are

subject to change asper industry needs


INDUSTRY SPEA K


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TEXTILE PRODUCT DESIG NINDUSTRY SPEA K

Brij Ballabh Udaiwal

Master Craft Person and NationalAwardee, Block Printing

Natural dyeing & Hand-block

printing which still holds unique-

ness, ethnicity & charm world-

wide is at the brink of collapse,

and offers great scope for revival

as a significant resource for Eco-

textiles meant for niche global

markets.

Vikram J oshi

Entrepreneur

As a Textile Technologist & a

promoter of natural dyed Hand-

block printing textiles, I feel that

the project conceptualised by

Arch will give a new energy and

direction to continue the heritage

craft in an eco-friendly manner.


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We focus on building the knowledge and understanding in the

f ield of 3D design, in order to enable t he development of higher

level skills in art , craf t and design



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Courses

Interior

Design

Jew elleryDesign

Craf t

Product

Design

Lifestyle

Accessory

Design

Duration

4 years

4 years

4 years

4 years

Eligibility

12 th

12 th

12 th

12 th

Award

Found a tion studies in Art a nd De sign Pea rson Edexcel BTEC HND Leve l 5 (3D Desig n) ARCH Advanced Diploma



Found a tion studies in Art a nd De sign Pea rson Edexcel BTEC HND Leve l 5 (3D Desig n)

ARCH Advanced Diploma

AdmissionCriteria

AIEED +

PORTFOLIO

AIEED +PORTFOLIO

AIEED +

PORTFOLIO

AIEED +

PORTFOLIO

PageNo.

37

42

45

47

Courses

Interior Design

Jew ellery Design

Lifestyle

Accessory Design

Duration

2 years

2 years

2 years

Eligibility

12th /

Graduat ion

12th /

Graduat ion

12th /

Graduat ion

Award

ARCH Edexcel Assured Certificate



Admission

Criteria

INTERVIEW +

PORTFOLIO

INTERVIEW +

PORTFOLIO

INTERVIEW +

PORTFOLIO

Page

No.

39

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48

Programme - BTEC Level 5 HND in 3D DesignP rogramm e Pa thw a ys - U nder G ra duat e Level Courses

Programme - EDEXCEL Assured Courses in 3D DesignP rogra mme P a thw a ys - ED EXCE L Assured Courses


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39

Year 1

Foundation Modules


Year 2

Building Services I/ Professional Practice inArt and Design/ AutoCAD 2D & 3D/ Project

Design, Implementation and Evaluation (Resi-

dential Project)/ Furniture Design/ Light Metals

in Art and Design/ Wood in Art and Design/

Glass in Art and Design/ Interior Design.

Year 3

2D, 3D and Time-based Digital Applications/

Interior Furnishing/ Critical Study in Art and

Design/ Research Project (Industrial Design)/

Commercial Model Making/ Specialist 3D Ma-terials/ Specialist 3D Technology and

Processes/ Exhibition and Retail Design.

Year 4

Advanced Construction Techniques/ Building

Services II/ Estimation & Costing/ 3Ds Max

Software/ Landscape Design/ Design Project

(Industrial)/ Entrepreneurship Skills Develop-

ment/ Industry Internship

Central-Future Group Lifestyle Interna-

tional, Pvt. Ltd, Jaipur MGF Metropoli-

tan, Jaipur Pyramid Retail, Jaipur

Kothari & Associates P. Ltd., Delhi ARG Group Ar. Tushar Sogani

Shoppers Stop Ar. Sanjay Kothari

Ar. Anoop Bhartaria Muse Interiors,

Bangalore Benzel Design & Commu-

nication, Gurgaon Manikchand Bulid-

ers, Dehli Velocity Institute of Design,

West Benga Sthapatya Architects,

Jaipur

Course Cont entsAdvance Diploma

Year 1

Design Foundation/ Interior Landscaping/ Build-

ing Construction for Interior Designers/ Furnish-

ing of Interiors/ History of Furniture/ Design

Studio I/ Communication and Soft Skills/ Con-struction Techniques/ Light & Colours in Interior

Design/ Interior Estimation/ Design Studio II/

Auto CAD 2D - 3D/ Sculpture and Modelling

Year 2

Advanced Building Services/ History of Art & Ar-

chitecture/ Materials & Construction Techniques/

Design Studio III/ Design Visualization & Presen-

tation/ Project Management/ Ethics & Legal Prac-

tices/ Vaastu in Interiors/ Thesis Preparation

Seminar/ 3Ds Max/ Thesis / Project

P lacements /Int ern-ships - The B ig S t epforward

Course Cont ents -Tools for Thought

INTERIOR DESIG N

Note : The contents and sequence of delivery are

subject to change as per industry needs.



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INTERIOR DESIG N

Interior Projects: A kshaya G upta


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The design depart ment of Jewel lery and accessories at Arch is

the epitome of excellence, engaging t echnology & the

t radit ional craft s of India to create luxurious objects of desire

41



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JEWELLERY DESIG N

India is the larg est consumer of

gold J ewellery in the w orld. I t a c-

count s for a bout 20%of w orld con-

sumption. I t also dominat es thediamond processing t ra de with 11

out of 12 dia monds being cut a nd pol-

ished in India. India also dominat es

the gold a nd silver consumption glob-

a lly, wit h consumpt ion of approxi-

ma tely 700 tonnes (gold) per a nnum .

India shares 4%of the global G ems

an d J ewellery ma rket , and is expected

to touch a tur nover of close to U S$ 35

billion by 2015. Given the rising over-

all literacy ra tes in India, t his sector

is beginning to a ppreciat e the need for

education an d the impa ct of such in-

puts on business. According to the Na -

tional S kill Development C orpora tion,

there is a n expected deman d for

skilled personnel able to create mult i-

ple designs to meet customer needs.

Requirements will also be linked with

the ability to interact a nd work with

foreign clients Hist orica lly, jewelleryha s evolved from body adornm ent to

a n a rt form. With t he creat ion of

Bra nd India a nd looking towards a fu-

ture w here craft would meet th e high

end, our vision extends t o evolve as

torch bearers in Resear ch, Develop-

ment and Innovation in J ewellery

a nd Accessory Design, w ith w orld

class inputs in t he design a nd craft ing

of such objects of desire a long wit h t he

identificat ion of trends a nd t he

development of forecas ts. The course

also aims a t integra t ing finer a spects

of design, technology, ma teria ls and

processes wit h t he va rious levels of

production from a precision orienta -

t ion to vendor based ma nufacturing.

Course Int ent - Why J ewellery D esign is rightfor you...

A LUM NI SPEAKFACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT


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Ca reer P rospect s - Fut ureEnterpriseRequired exposure in this course would

enable students to take up roles as J ew-

ellery D esigners, P roduct Development

Mana gers, Design Ma nagers, Trend Ana-

lysts, S ourcing Ma na gers, Accessory De-

signers, Merchandisers, Merchants,

Bra nd Mana gers , Bench J ewellers , En-

trepreneurs, Women Ent repreneurs in-

terested in start ing their own business,

etc. Cra ft P ersons, J ewellers and t heir

family members can also benefit im-

mensely from t his course.



Year 2

Fundamentals of Jewellery Design/ History of

Jewellery/ Computer Fundamentals/ Gemmology

& Metallurgy/ Product Design/ Properties of 3D

Materials/ CAD Applications for Jewellery/ Profes-sional Practice in Art and Design/ Design Project

- Traditional Indian Jewellery/ Jewellery, Acces-

sories and Body Adornment (Gold)/ Light Metals

in Art and Design/ Wood in Art and Design/

Glass in Art and Design

Year 3

Ceramic Design/ Lens-based Recording Tech-

niques in Art and Design/ CAD Applications for

Jewellery/ Project Design, Implementation and

Evaluation (Diamond)/ Critical Study in Art andDesign/ Research Project (Fashion Jewellery)/

Packaging in Graphic Design/ Specialist 3D

Technology and Processes.

Year 4

CAD Applications for Jewellery/ Enamelling Tech-

niques/ Professional Portfolio Development &

Presentation/ Design Project - Couture Jewellery/

Design Project - International Range Develop-

ment/ Entrepreneurship Skills Development/

Industry Internship

C ourse C ont ent s - Toolsfor Though t

Vidhi Sa nghani

Currently working with DwarkaGems LTD. J aipur

By providing me with the right

knowledge, guidance and expo-

sure in the field of Gems and

J ewellery ARCH has given me

the platform to make my life ex-

actly the way I wanted.

Rupal uptaCurrently working with

Amrapali, Jaipur

It is an amazing feeling to

know that my developments

presently define the taste and

products of Amrapali.

JEWELLERY DESIG N

P ort folio - S tu dent sPr ideConceptua l Sketches, Computer-Aided

Design (CAD) Dra win gs, Sketches from

classroom Design P rojects a nd S pecifi-

cat ions, P rototype Images, and In dustry

Internship Work Images and documen-

tat ion.

Brooch Designed by Ridhi Chaudhary inspired from 3D

Street Art for UK market

Hand RenderedSketch

Final JewelleryProduct

INDUSTRY SPEA KFACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT

JEWELLERY


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Placements /Internships - TheB ig Step forw a rdAmrapa l i J ewels ORRA Diamond Jewel lery

Gi ta njal i Group Ltd S . M. Global Ltd. Hong

Kong Indioro, Dubai Vaibhav G ems Ltd.

Derewa la J ewellery Industries SYMETREE by

Har i t sons Group Dwa rka Gems Ltd . J ewels

Emporium Motisons J ewellery Ltd. Orienta l

G e ms L t d. P . Ma nga t r a m , H yd era b a d S a m b -

hav G ems Ltd. Si lvex Images Pvt . Ltd

Ra n iwa l a J ewe ll er s S a v io J e wel lery RH EA

Gems

Rajeev Arora

Co-Founder, Amrapali J ewelleryPvt Ltd/ FDCI Member, J aipur.

I think that the alumni of Arch

are a wealth to the Gems and

J ewellery Industry. They have

performed excellently and

have made a niche for them-

selves

LAVA Diamond and Ruby Necklace andEarrings set on celebrated Model andActor Aanchal Kumar designed byAkshay Agarwal, a student of 2009-12Jewellery Design batch for Savio Jew-ellery as part of his Graduation projectwith the industry. Akshay won a NANOcar as first prize in the Imagination Jew-

ellery Design Award 2012.

JEWELLERY DESIG N

Course Cont entsAdvance DiplomaYear 1

Design Foundation/ Fundamental Theory

of Jewellery Design and Context/ Gemmol-

ogy I Metallurgy I/ Corel Draw / Jewellery

Sketching and Rendering/Jewellery Design

and Practice / Jewellery Manufacturing

Year 2

Gemmology II/ Metallurgy II/ Jewellery De-sign Marketing/ Jewel CAD/ Design Proj-

ect- Gold Jewellery/ Diamond Studies/

Design Project- Diamond Jewellery/ Jew-

ellery Manufacturing/ Professional Practice

in Jewellery Design/ Industrial Internship/

Portfolio

CRAFT PRODUCT



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CRAFT PRODUCT DESIG N

Cra ft in India h as been kept alive

a nd productive despite the increas-

ing industria lizat ion of the country.

The Cra ft Industr y is a f ine bala nce be-

tween the application of mechanization

and han d based skills, the lat ter giving

each produced a rtefa ct uniqueness. The in-

dustry now t hrives in the export a rena a nd

designers who ar e art iculat e and aw ar e of

world tastes and t rends are in great de-

ma nd to understa nd t he buyer & his needs

a nd be able to deliver appropriate design

concepts & solutions.

The course intent includes the develop-

ment of core competence in the basic skillsand understanding of the process a nd

principles governing the design a nd ma nu-

facturing of craft-based products. Further,

the course is intended to promote th e

craft s of Ind ia a s uniquely placed for inno-

vative integration into contemporary de-

sign pra ctice. This course a lso envisages

inputs in r elat ion to design collections a nd

ra nge development in cra ft products to

support fa shion an d lifestyle trends. The

genera t ion and integrat ion of forma ts for

susta inability is importa nt for the man-

a gement of any process linked with design,

an d this understa nding is shar ed in the

form of theory a nd pra ctice.

Why C ra ft P roduct D esignis right for you...

The programme is dedicated to developing &

implement ing design int ervent ions for our craft

sector. The coll aborat ive learning process gives the

students an opportunity to work w it h craft smen and

learn the techniques and the art isans get to learn

how to generate new design ideas & t o explore new

materials & markets.


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LIFESTYLEA CCESSO RY DESIGN



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Course Contents -Tools for Thought

LIFESTYLEA CCESSO RY DESIGN

The course int ent in cludes

the development of core

competence in the ba sic

skills and understanding of the

process a nd principles governing

the design a nd ma nufacturing ofLifestyle Accessories. F urt her,

the course is intended t o promote

the crafts of India as uniquely

placed for innovat ive integra tion

into contemporary d esign prac-

tice. This course also envisages

inputs in r elat ion t o design col-

lections a nd r an ge developmentin Fashion Accessories to support

fash ion trends. The generat ion

an d integrat ion of forma ts for

sustaina bility is importa nt for

the ma na gement of a ny process

linked w ith design, and this un-

derstanding is sha red in the form

of theory a nd pra ctice.

Course Int ent - WhyLifestyle AccessoryD esign is right foryou...



Year 2

Professional Practice in Art and Design/ Project

Design, Implementation and Evaluation/ Critical

Study in Art and Design/ Fashion Promotion

and Marketing/ Product Design / Jewellery, Ac-

cessories and Body Adornment/ Light Metals in

Art and Design/ Cultural Understanding inFashion/ Fashion and Textiles Materials Under-

standing/ Properties of 3D Materials

Year 3

Ceramic Design/ Lens-based Recording Tech-

niques in Art and Design/ CAD Applications

for Jewellery/ Project Design, Implementation

and Evaluation (Diamond)/ Critical Study in

Art and Design/ Research Project (Fashion

Jewellery)/ Packaging in Graphic Design/ Spe-

cialist 3D Technology and Processes.

Year 4

CAD Applications for Jewellery/ Enamelling

Techniques/ Professional Portfolio Develop-

ment & Presentation/ Design Project - Couture

Jewellery/ Design Project - International

Range Development/ Entrepreneurship Skills

Development/ Industry Internship

LIFESTYLE ACCESSO RY DESIGN

FAC ULTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT

INDUSTRY SPEA K


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Course Content sAdvance Diploma

Year 1

Design Foundation /Fun-

damental of Fashion and

Lifestyle Accessories De-

sign and Context/ Terra-cotta Craft Accessories

Design / Lacquer Craft Ac-

cessories Design / Textile

Craft Accessories Design /

Auto CAD 1/ Packaging

Year 2

Auto CAD 2/ Wood Craft

Accessories Design/

Metal Craft Accessories

Design/ Leather Craft Ac-cessories Design/ Profes-

sional Practice in Lifestyle

Accessories Design/ En-

trepreneurship/ Portfolio

Ca reer P rospects -Fut ure Ent erprise

One can gain employment a s

Lifestyle Accessory Designers,

Product Designers, Sourcing

Consultants , Bra nd Mana gers,

Design Mana gers, Product D e-

velopment Ma nagers, S tylists,

Visual Merchandisers; Design-

ers of Costume J ewellery,

Leath er Goods, G iftwa re,

Tableware, Watches, Bags,

Footwear and Ha ndicraf t s ;

Cra ft Researchers for G ov-

ernment P rojects, E ntre-preneurs etc. One can

also choose to Freelance.

Placements/In t ernsh ips - TheB ig Step forw a rd Access Development S ervices

AK F D Am r a pa l i D il eep

Industr ies Ha stkala Exports

Vist aa r In t er iors Manga lam

Ar t s SYMETREE by Haritsons

Group D w a r ka s

Also in P rojects from var ious Gov-

ernment depar tments like DCH ,

MSME, RU DA etc.

P ort folio -

StudentsPr ideConceptual Sketches,

Computer-Aided Design

(Auto CAD) Sket ches from

Classroom Design Projects,

Specifications, P rototype

Images , and Industry In-

ternsh ip Work Ima ges.

LIFESTYLE ACCESSO RY DESIGN

R a je s h J a in

Rajasthan Head, Access

Development

I am proud to say that Arch

Academy has evolved into a full

fledged institute known not only

in J aipur but in many parts of the

country and the world. The way it

has been contributing to the in-dustry is enormous.


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Graphic Design at ARCH inf uses that imaginat ive world

wit h tangibles accessible in t odays technological world

wit hout losing out on the vast heri tage & ethos of our rich

Indian cult ure



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Courses

Graphic

Design

Design

Communi-

cation

Duration

4 years

4 years

Eligibility

12 th

12 th

Aw ard

Found at ion studies in Art a nd Desig n

Pea rson Edexcel BTEC HND Level 5 (Graph ic Design) ARCH Adva nced Diploma

Found at ion studies in Art a nd Design

Pe a rson Edexcel BTEC HND Level 5 (Gra phic Design ) ARCH Adva nced Diploma

AdmissionCriteria

AIEED +

PORTFOLIO

AIEED +

PORTFOLIO

PageNo.

51

53

Courses

Design

Communica t ion

Duration

2 years

Eligibility

G r a d u a t ion

Award


AdmissionCriteria

INTERVIEW +

PORTFOLIO

PageNo.

54

Programme - EDEXCEL Assured Courses in Graphic DesignP rogra mme Pa thw a ys - ED EXCE L Assured Courses

Programme - Graphic DesignP rogra mme P a thw a ys - ED EXCE L Assured Courses

GRAPHIC DESIG N


STUDENT SPEAK


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GRAPHIC DESIG N

As the design industry

moves towards the futurethere is a need for profes-

sionals w ho are a ble to commun i-

cat e idea s an d concepts

effectively.

G ra phic design seeks to at tra ct ,

inspire, crea te desires and m oti-

va te t he people to respond t o

messages, with a view to making

a favourable impact t o the bottom

line of the commissioning body,

w hich can be either to build a

brand, move sales, or for humani-

ta rian purposes.

The essential r equirement w ill be

for highly ar ticulat e Design &

Context aw ar e observers, ana -

lysts, commenta tors a nd creators.

Cours e Int ent - WhyG ra phic Design isright for y ou...

P ort folio - S tu dent sPr ideP rocess sheets of various sta ges

of the project. E xam ples of w rit-

ing and ima ges and documenta-

tion of models etc .

Surbhi Verm aA core thing about being a

graphic designer is passion. At a

very young age I wanted to be a

part of this field and make this

my career goal on the road to self

expression. Being able to draw,

capture the world and looking at

amazing poster design inspires

me. I always examine various

things and think how much better

I could make it.

FAC ULTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT

GRAPHIC DESIG N


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Ca reer P rospects -

Fut ure Ent erpriseStudents can engage with the

indust ry in roles of Gr aphic &

wr itt en Content d eveloper for

various Design Firms; Free-

lan ce Writer, J ourna lists, Re-

porter, Resear chers, Trend

Analysts, Cura tors; Copy-

writer, Columnist; Author etcfor Book Publishers, Newspa-

pers, Lifestyle Ma ga zines, Re-

search Firms or P ublic

Relat ions Firms; Gra phic

Artist , Visualiser, Art D irec-

tor, I llustra tor. Gra phic Com-

municator; Media &

Communicat ion

Course Cont ents -

Tools for ThoughtYear 1 Foundation Modules


Year 2

History & Development of Graphic Design/

Principles of Communication/ Typographic

Skills/ Visual Communication in Graphic

Design/ CAD Applications for Graphic De-

sign/ Print Processes & Outputs/ AdvanceColour/ Basic graphic Design/ Poster De-

sign/ Brochure Design/ Communication with

Images in Art and Design/ Advanced Typo-

graphic Design/ Cultural Interpretation in

Graphic Design/ Basic Photography, Photo-

shop training/ Packaging in Graphic Design.

Year 3

Lens-based Recording Techniques in Art

and Design/ Project Design, Implementation

and Evaluation (Industry Based)/ CriticalStudy in Art and Design/ Editorial Design/

Corporate Identity in Grap

prospectus - arch academy

Documents