publishing industry in taiwan hong kong and...

Publishing industry in Taiwan Hong Kong and Macao

Zhuge Weidong UCAS

1. Publishing History Overview of Taiwan Hong Kong and Macao

2. Comparison of Law and Policy in Taiwan Hong Kong and Macao

3. Analysis of Market Structure (amount of titles、 categories 、readers、employees、publishers etc) of book Publishing industry in Taiwan Hong Kong and Macao

4.Analysis of Strength And Weakness of Publishing industry in Taiwan Hong Kong and Macao

5. Analysis of Trend and Potential of Publishing industry in Taiwan Hong Kong and Macao

Content 2

1. History Overview of Publishing industry in Taiwan Hong Kong and Macao

3

Taiwan： Closely related to history, Taiwan publishing industry has experienced Japanese occupation、national government、 Martial Law Period ；

It has undertaken multi-fields cooperation with the Mainland after the new millennium.

Hong Kong：Open, convergent ；After 1949 it has become the special communication channel between Mainland and Taiwan.

A bridge between east and west .

Macao：A history over 400 years；publishing in Chinese, Portuguese and English； develop slow though start early ；it has no sign of improvement until the early 1980s；

publishing industry developed rapidly during the 1990s after the Macao's return.

2. Comparison of laws and regulations in Taiwan, Hong Kong and Macao

4

Taiwan: Since the abolishment of the Law of Publication in 1999, it has become easy

to establish a publisher in Taiwan: only requiring 500 thousand TWD of personal funding for applying; mature market system and flexible

Mechanism are the advantages of Taiwan publishing industry.

Hong Kong: Open publishing market; Copyright Ordinance came into effect on June 27th, 1996,

Hong Kong adopted International Standard Book Number (ISBN) system in 1976; many international copyright conventions and international treaties

also apply to HK publishing industry

Macao:

The Publication Law of Macao took effect as of July 7, 1990; Revised bill of The Legal System Concerning Copyright and Relevant Rights took effect from June 1, 2012. Nearly 35% of books have no ISBN No.

3）“small but perfect” workshop-style

producing

2)clear Product positioning, brand

consciousness

1）high personnel quality Large number of

professional person in publishing

5

3. Analysis of Market Structure of Publishing industry in Taiwan Hong Kong and Macao

Analysis of Market Structure of Publishing industry in Taiwan

Market structure features1：diversification、high specification degree、 high market maturity


Analysis of Market Structure of Publishing industry in Taiwan

Company name Company slogan here

8

Market structure features2 ： 1）the quantity of publication imports from the Main land has been creasing; 2）Recently Mainland books that are popular in Taiwan market are mainly academic Publications, among which academic books of institutions of higher education take the majority.

Statistical table of publications imported from the Mainland of Taiwan from 2001-2012


9

Market structure 3： 1）The Mainland import copyright from Taiwan：almost remains steady 2）The quantity of copyrights the Mainland has exported to Taiwan increased.

Statistical table of copyrights imported and exported from the Mainland to Taiwan from 2001-2013


4）strong printing industry

Hong Kong printing

Industry ranks top three pillar industries in Hong Kong

3）government does not

interfere in the publication

Except indecent publications，

2)high-ranking readers

take up 20% of all readers

1）Types of publication： textbooks

Children books popular novels、

comic strip、 magazine .

10

Market structure1: convergent、flexible publishing regulation environment


Analysis of Market Structure of Publishing industry in Hong Kong

11

3. Structure analysis on publishing market of Taiwan, Hong Kong, and Macao

Structure analysis on publishing market of Hong Kong

Market structure character 2: Publishing institutions and the Number of practitioners is growing. .

Statistical table for Hong Kong publishing organizations and practitioners from 2001 to 2014

Data source: Annual report of LCSD (“Book Registration Team”)

12


Structure analysis on publishing market of Hong Kong

Market structure character 3: 1)flourishing development of local publishing market, 2) high academic level of university presses;3) Number of Issued ISBN is growing.

Statistical table for quantity of registered readers of HK public libraries from 2003 to 2013

Statistical table for ISBN quantity of registered and issued HK books from 2002 to 2012

Year Quantity of registered readers

Year Quantity of registered books Issued ISBN

13


Structure analysis on publishing market of Macau

Market structure character: 1) government departments play important role. 2) Focus in Literature ,art and social sciences

3)Multilanguage publication.

Series 1


Structure analysis on publishing market of Macau

15

4. Analysis of Strength And Weakness of Publishing industry in Taiwan Hong Kong and Macao

Strength Weakness

Taiwan rich experience、large number of high quality staff、Mature market、 Effective regulations

restricted market；aging population；outflow of talented people；increasing material cost、price disadvantage and loss of publishing resource

Hong Kong

diverse culture background、unique geographical advantage、 libertarian system、convenient distribution network、high quality human resource、rich publishing resource

restricted market, cost of production ,etc.

Macao Governmental support；resource of the Mainland and Hong Kong；flexible publishing system；multi-language publishing；

limited market size；inadequate regulation system；insufficient human resource; l

16 5. Trend and potentiality of publishing industry inTaiwan, Hong Kong

and Macao

香港发展潜力巨大

Policy “Development Strategy and Plan for Digital Publishing Industry” (2009-2013)

Hardware Taiwan’s electronic industry is supported by key technologies such as E-ink, Production technology

Software

“Development Strategy and Plan for Digital Publishing Industry” has been approved ,more then 2 billion investment to promote its implementation

Market The publisher is conducting active transformation to explore the digital publishing market

Taiwan: huge potential for digital publishing

Hong Kong: explore markets of educational and English books

1. The active publisher in Hong Kong is the textbook

publisher, and they possess huge inventory and sales figures 2. effective circulation network, and it has

the potentiality to become the wholesale center of English books in Asia and expand its distribution network to

other areas in Asia.

Macao: innovative technology for publishing information services

1)The digital publishing industry is in its early stages and lack of investments, making new technologies like

on-demand printing unable to be popularized. 2)Revising the Law of Publication.(2014)

Key References National Copyright Administration of the PRC - ”Copyright Statistics”

http://www.ncac.gov.cn/chinacopyright/channels/6125.html ”Development Report of China’s Publishing Industry: China’s Publishing

Business in New Era”, by Zhang Zhi Qiang, Zuo Jian, published in Nanjing by Nanjing University Press in 2013.

Annual Reports of The Leisure and Cultural Services Department of Hong Kong

http://www.lcsd.gov.hk/tc/aboutlcsd/ppr/annual.html ”Key Statistical Data of All Manufacturing Establishments According to

Selected Industry Category” from Census & Statistics Department of HKSAR http://www.censtatd.gov.hk/hkstat/sub/sp310_tc_t.jsp?tableID=100&ID=0&pr

oductType=8 Taiwan “Ministry of Culture”, “2013 Taiwan Publication Almanac”,

published by the Ministry of Culture in Taipei in 2013. “Overview of Macao Publishing Industry”, Wang Guo Qiang, Monthly

Journal of National New Book Information (Taiwan), 6 (2015) : 32-40

http://www.ncac.gov.cn/chinacopyright/channels/6125.html

http://www.censtatd.gov.hk/hkstat/sub/sp310_tc_t.jsp?tableID=100&ID=0&productType=8

http://www.censtatd.gov.hk/hkstat/sub/sp310_tc_t.jsp?tableID=100&ID=0&productType=8

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