publishing skills council dec 10 research update
TRANSCRIPT
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Publishing Skills CouncilResearch update 06/12/10
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Number of companies
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Regional distribution of Publishing employers
London, 3180, 27%
East, 1240, 11%
West Midlands, 670, 6%
South East, 2220, 19%
South West, 1090, 9%
Wales, 320, 3%
Scotland, 580, 5%
Northern Ireland, 155, 1%
North East, 180, 2%
Yorkshire & Humber, 555, 5%
North West, 810, 7%
East Midlands, 580, 5%
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Number of employees in Publishing
Number of People Working in Publishing
News agencies, 8,100, 5%
Other publishing, 36,800, 21%
Other information service activities n.e.c, 8,900, 5% Book publishing,
31,400, 18%
Directories and mailing lists, 2,600,
1%
Newspaper publishing, 46,900,
26%Journals and
periodicals, 43,600, 24%
Book publishing
Directories and mailing lists
Newspaper publishing
Journals and periodicals
Other publishing
News agencies
Other information serviceactivities n.e.c
Source: Labour Force Survey (April 2009 to March 2010)
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Number of employees in Publishing
Employment across Publishing sectors
0
10000
20000
30000
40000
50000
60000
70000
2010
2007
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
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Employment by region and nation
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Publishing Employment across the UK
London, 63900, 36%
South East, 22700, 13%
South West, 17900, 10%
West Midlands, 8100, 5%
East Midlands, 7600, 4%
Yorks & Humber, 7800, 4%
The East, 19100, 11%
Northern Ireland, 1200, 1%
Wales, 3300, 2%
Scotland, 11500, 6%
North East, 4200, 2%
North West, 11000, 6%
Wales
Scotland
Northern Ireland
London
South East
South West
West Midlands
East Midlands
Yorks & Humber
The East
North West
North East
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Occupational groups
Occupational Group 2007 2010 Var +/-
Managers and senior officials 23% 28%
Professional occupations 4% 4%
Associate professional and technical 41% 40%
Administrative and secretarial 12% 11%
Skilled trades occupations 5% 3%
Personal services occupations 0% 0%
Sales and customer service occupations 7% 5%
Process plant and machine operatives 2% 2%
Elementary occupations 6% 6%
Total publishing 100% 100%
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Percentage freelance
Percentage Freelance by Sector
05
101520253035404550
All Pub
lishi
ng
Books
Newsp
aper
s
Jour
nals &
Perio
dicals
Oth
er P
ublis
hing
News
Agenc
ies
Direct
ories
& M
ailin
g Li
sts
Oth
er In
fo S
ervice
s
2007
2010
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Age of the workforce
Workforce Age
4%
19%
31%
21%
26%
3%
17%
26% 26%28%
0%
5%
10%
15%
20%
25%
30%
35%
16-19 20-29 30-39 40-49 50+
2007
2010
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Diversity & equality
Diversity & Equality of Publishing Workforce
0
5
10
15
20
25
30
35
40
45
50
% Female % BAME % Disability
2007
2010
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Qualification Level of the Workforce
Percentage of those with a degree or equivalent
45%
62%
0
32%
50%
41%
50%
0
51%
75%
43%35%
65%
34%
49% 47%
0%10%20%30%40%50%60%70%80%
All Pub
lishi
ng
Books
Direct
ories
& M
ailin
g Li
sts
Newsp
aper
s
Jour
nals &
Perio
dicals
Oth
er P
ublis
hing
News
Agenc
y
Oth
er In
fo S
ervice
s
2007
2010
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Level of current vacancies
• 2007: 20% employers had vacancies• 2007: 6% of these with hard to fill vacancies• 2010: 13% employers had vacancies• 2010: 36% of these with hard to fill vacancies
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Proportion of employers that fund or arrange learning & development
Publishing 45%
Other publishing 50%
Books 41%
Journals & periodicals 41%
Newspapers 40%
Radio 66%
Television 63%
Other content creation 61%
Film 58%
Games design 55%
Facilities 54%
Archives & libraries 52%
Interactive content 49%
Publishing 45%
Animation 44%
Photo-Imaging 30%
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Preferred learning & development delivery
External course or seminar 70%
Mentoring or coaching by another staff member 57%
Ad hoc support on-the-job by another staff member 54%
Books and other printed material 44%
In-house learning and development sessions conducted by another staff member 39%
Internet based online learning and development 30%
In-house learning and development sessions using an external contractor 27%
Work placement or work experience posts 23%
Graduate internships 12%
Apprenticeships 5%
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General skills shortages (new entrants)
• Distribution, sales and marketing• Art and design• Technical development
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Skills shortages direct from HE
• Sales and marketing (31%)• Creative talent (21%)• Skills using software packages
(17%)• Multi-skilling (16%)
• Technical skills – in particular, ability to meet industry standards requirements
• Strategic skills for maximising opportunities for e-publishing
• Developing and implementing innovative, creative marketing using new technology
• Multi-media journalism skills• Understanding the impact of
change on intellectual property rights
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Current skills gaps
Sales and marketing 64%
Technical skills (inc. computer programming, usage and web/internet design/development)
50%
Software packages (inc. Photoshop, Avid, Final Cut Pro etc)
46%
Business skills (inc. specific mention of entrepreneurial skills 17%)
38%
Leadership and management 36%
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Future skills needs
Potential Future Skills Gaps
0%5%
10%15%20%25%30%35%40%
Broad skills areas
% e
mp
loye
rs w
ho
id
enti
fied
th
em
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Summary• Increased number of companies• Still predominantly in London, SE, East but sizeable workforce across UK compared
to CM• Small no. of large employers with large workforces & large no. of SMEs• Shrinking workforce -15%• Number of managers & senior officials increasing; skilled trades & sales/customer
services decreasing• Freelance workforce hit, particularly in News Agencies• Ageing workforce: increase in 40-49 & 50+ age groups• Decrease in diversity & gender equality of workforce• Increasing level of degree or equivalent education• Fewer vacancies but increasingly level of harder to fill vacancies• Less than half of employers fund or arrange learning & development• Employers prefer to use external training/seminars or internal support for learning &
development• Sales, marketing & technical skills shortages continue• Increasing & anticipated future demand for technical, software, multi-media, creativity,
strategy & entrepreneurial skills in the existing workforce