puget sound spill kit outline - snohomish county, wa
TRANSCRIPT
9/16/2015
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Puget Sound Spill Kit
Incentive Program —A community based social marketing
approach to stormwater outreach
Ann Boyce and John Loyd, ECOSS
STORM Quarterly Meeting
September 10, 2015
Edmonds, WA
OUTLINE
Goal & Audience
Timeline
Materials & Tools
Results
Conclusions
OUTLINE
Goal & Audience
Timeline
Materials & Tools
Results
Conclusions
Program Goal
Work with businesses to
increase awareness of
stormwater pollution and spill
prevention
Provide free spill kit and spill
cleanup training
Audience Small businesses (automotive,
gas stations, restaurants,
grocery stores, warehouses,
industrial, manufacturing)
Non-NPDES (National Pollutant
Discharge Elimination System)
permitted facilities
Connectivity to Puget Sound
Focus on multicultural
businesses
OUTLINE
Goal & Audience
Timeline
Materials & Tools
Results
Conclusions
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Timeline
2004 2009 2013 2015
Timeline
2004 2009 2013 2015ECOSS partnered
with SPU to start
a spill kit program
Timeline
2004 2009 2013 2015Program expanded
to South King
County cities
Timeline
2004 2009 2013 2015Grants to expand to 20+
Puget Sound cities
Timeline
2004 2009 2013 2015Grants to expand to 20+
Puget Sound cities
Ongoing
Participating cities and agencies Algona
Arlington
Auburn
Bellevue
Black Diamond
Burien
City of Snohomish
Covington
Edmonds
Enumclaw
Federal Way
Des Moines
King County EnviroStars
King County LHWMP
Kenmore
Kent
Kirkland
Lacey
Lake Stevens
Lake Forest Park
Lynnwood
Maple Valley
Monroe
Mountlake Terrace
Olympia
Redmond
Renton
SeaTac
Snohomish County HD
Tukwila
Tumwater
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OUTLINE
Goal & Audience
Timeline
Materials & Tools
Results
Conclusions
Community Based Social Marketing
Identify targeted
behavior
Identify perceived
barriers and benefits to
targeted behavior
Develop a program to
decrease barriers and
increase benefitsBarriers and benefits in social marketing
campaigns (Schultz, 2014)
Tools and Materials Free spill kit
Personalized training on best
management practices (BMP)
and on how to use the kit
In-language training by
multicultural staff
Brochure
City logo
Multilingual pictorial posters (English) Multilingual pictorial posters (Chinese)
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Multilingual pictorial posters (Korean) Multilingual pictorial posters (Somali)
Multilingual pictorial posters (Spanish) Multilingual pictorial posters(Vietnamese)
Spill Plan
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Bilingual Spill Plans English & _____ (Chinese, Korean, Somali, Spanish, Vietnamese)
Stormwater infrastructure map
Watershed map OUTLINE
Goal & Audience
Timeline
Materials & Tools
Results
Conclusions
Results Time frame: Feb 2013 – Jan 2015
Businesses served:
2,860 (22 cities and King,
Snohomish and Thurston Co)
Multicultural businesses: 32%
Geographical
distribution of
businesses
served
Less
biz/sq mile
More
biz/sq mile
Mandarin
Cantonese 2%
English: 68%
Primary
Languages
Business served by sector
Automotive: 30%
Food service: 31%
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Evaluation Pre-outreach survey
In person before starting the training
85% of served business participated (npre = 2,477)
Post-outreach survey
Between 6-18 months after initial outreach
By phone call and in-person
36% of served business participated (npost = 1,021)
Wrong answer:
8 % (Treatment)
Pre-outreach Post-outreach
Surveys evaluation
Pre-outreach Post-outreach
Surveys evaluation Spill kit use – post-outreach survey
11% of businesses that answered post-outreach survey (nsk = 111) had already used the kit to clean up an outdoor spill
Effectiveness of spill kit for clean up
Spill Kit can clean up to a 7 gallon spill
95% of the spills were less than five gallons
5% of the spills required a contractor for clean up
Projected clean up costs
Type of Scenario Based on:
Number of spills
Number of spills that could potentially be cleaned up with the kit
Agency costs (assuming $287/spill)*
Contractor cost (assuming $2,700/spill)*
Scenario #1
Spills reported in post-outreach survey (sample of total biz)
111 105 $30,000 $285,000
Scenario #2
Spills expected to have already occurred when considering all biz served
323 307 $88,000 $828,000
Scenario#3
50% of served biz expected to have a spill at some point#
1,430 1,359 $390,000 $3,668,000
* Numbers obtained from Eric Autry, Senior Spill Coordinator, Seattle Public Utilities# SPU Spill Kit Evaluations Study (2005) and SPU’ Public Involvement and Education Programs (2009)
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What are the costs of the program? Providing spill kits and training to all 2,860 participating
businesses = between $400-500,000
Over a two year period
Cost per business break down:
~$40 per spill kit (bought in bulk for a better price)
~$120-160 per business – includes staffing, materials and mileage
Total per business cost: $160-200 depending on number of businesses served
Includes annual City report and program evaluation report
ECOSS/Agency Partnerships
ECOSS Provides Agency Partner Provides
Staffing
Spill kits
Customized spill plans
Site maps
Instructional poster and materials
Onsite multi-lingual training
Support materials
Annual City Report
Annual Program Evaluation
In-kind staff support & coordination
GIS data to create maps for each site
Prioritized list of businesses
In-kind printing of materials
Logo for materials
Other relevant information to customize program for the agency
Coordination with Local Source Control Program
Conclusions 2,860 Puget Sound businesses received in-language
training and materials, and a free spill kit
After participating in the program, the sampling of businesses interviewed improved their stormwater knowledge and behavior: 70% knew that their stormwater went to Puget Sound (vs. 12% before
outreach)
49% reported training their staff on spill response (vs. 21% before outreach)
To date at least 100+ spills have been cleaned up using kits provided
It is projected that kits given out could end up being used to clean up > 1,000 spills
Projected clean up cost savings ~$1-3.5M
Questions?
Ann Boyce206-767-0432 ext [email protected]
John Loyd206-767-0432 ext [email protected]