Objectives ×  Use data to redesign the email template

×  Develop a desktop and mobile friendly email template

×  Increase subscriber engagement ×  Clicks ×  Opens ×  Etc.

×  Create a reusable template that can be used across multiple campaigns and products

Previous Design

Previous Stats Open Click

16.5% 8%

Data Driven Design

Data Driven Email Stats

Open Click

20% 25%

Data Comparison Opens

Old Data Driven Percent Increase

16.5% 20% +21.2%

Clicks

Old Data Driven Percent Increase

8% 25% +212.5%