Question 3:What have you learned from your audience

feedback?

Through our planning of our main product I have learnt that we needed to cater out products to our audience, to get the best results. By asking for audience feedback we could understand what they wanted from our product. To start I researched our target audience profile type, in the country/pop genre. We researched a variety of media products including music videos and tumblrs under the country/pop target and found that we would be targeting girly, quirky, natural/casual type girls.

After finding out what type of audience our audience specific is, we planned some outfits for our videos according to our mood board. We chose, knitted jumpers with lace, scalloped edge shorts, check shirts,

floral skirts, floral headbands, dungaree dresses etc.

We then pieced together some of our video clips,

and presented rough drafts of our video to a

focus group in our specific audience bracket for our

genre.

We uploaded the clips to Instagram as it’s a popular multi-media platform which allows us to reach out to a wider audience receiving more feedback.

We got them to write down positive and negatives from the quick video clips we had made so far and then

organised our results into a bar chart, to make it clear what we needed to improve on, in highest priority order.

I also made a mood board of ideas for appropriate settings and props for our music video based around the first research of our target

audience type.

For Ancillary Task 1, after taking a photo-shoot of our artist/model, we mocked up an initial idea for our front cover of our CD, however, we noticed immediately aspects of it which just didn’t work, the photograph was high quality and made our artist look desirable and attractive, but wasn’t powerful enough to connect to our Audience.

So what we decided to do was, ask our Audience four questions about what they want from our CD cover.

And with their response we decided to scratch the first idea, research other CD’s we like and

start again.

This was our research and ideas after the audience feedback…

We asked our Audience these questions:

Which one they prefer? Why?

What it is they think is sellable about the album?

and What do they think a catchy album name is in 'one' word which reflects the narrative of the

video?

And the positive response we received was:

positive comments: It's plain yet effective

It's different and has a strong impact on the audienceThe mirror effect is powerful

It's appealing to the eyeThe mirroring effect and the overlapping looks professional

It's emotive and not over done with words and colour

The final question we asked was 'what do they think a catchy name is in 'one word?'

Comments: MomentumMoving On

The Other SideOver YouLove Died

After getting these results we decided to stick with the new ideas and continue to get constant feedback as we add more ideas.

For Ancillary Task 2 in our planning stage we uploaded a rough idea of our magazine poster , however we knew that we didn’t like it when we posted it, so we just wanted to see what our Target Audience thought of it, in case we can take some of their ideas and develop on from that. However, as we anticipated all our feedback was negative.

So through, our focus group feedback we planned a completely new draft and mocked up ideas, reverting back to what we originally wanted to do which was keep our black and white theme throughout all our tasks. This is an example of how we learnt from our Audience Feedback. Without getting feedback we would have been completely on the wrong track in order to please our audience.

We got a group of 30 female students of the age of 16 together to watch our Final Video, this group was the same one we had shown our previous videos too, so they were aware of what it looked like before. We handed out pieces of paper and asked them to write down what they thought of it and what they

understand from our video. These were the results we recieved:

1. I like the start of black and white and the transition into colour'2. 'It seems natural and effortless, good scenery'3. 'Very Good!'4. 'The narrative is clear, black and white = sad, colour = happy'5. 'Clear emotions from start to end'6. 'I understood the narrative from black and white to colour meaning sad to happy'7. 'Really good, I like the slow transition to colour'8. 'I like the nature backgrounds and bright colour'9. 'Atmospheric scenes of slow motion hair blowing in wind and laughing, very powerful'10. 'Emotive, I'm glad you got rid of the black socks!'11. 'Use of black and white to colour made your narrative clear'12. 'Camera angles and the selective focus shots were effective'13. 'The scenery and natural light work well making a summery scene'14. 'The atmosphere in the video matches the song'15. 'Really enjoyed and understood the story'16. 'Really, really good, colours are so bright. I like the change in colours for the change in emotions'17. 'I like how it ends the same way it starts'18. 'The outfit changes suit the themes and backgrounds'19. 'Black and white- sad, colour- happy, very clear!'20. 'A lot better than last time!'21. 'Colour was happy, black and white was sad!' 22. 'I think it was a really good video, I liked how it went from black and white to colour according to her emotions'23. 'Slow motion effects are atmospheric!'24. 'Transition in emotions is good!'25. 'I like how it changed from black and white to colour because she changed from sad to happy'26. 'Much better than before, shots are in order in relevance to her emotions'27. 'No black socks, makes it look so much better!'28. 'Emotions are so much better, sad and happy'29. 'Music fits, good scenes, good video!'30. 'I like the meanings behind the colours, good facial expressions they go nicely with the song lyrics'

All the results we received for our Final Video were positive, due to this response we decided that we didn’t need to make any further changes to our video and was finally pleased with our product.

Final video on YouTube.

Without my Audience Feedback, I would have made a lot of the wrong decisions along the way, and my end products would not have catered to my Target profile of people in my selected genre. I was pleased and obviously put back by some of the positive and negative feedback throughout the project, but in the end, my audience has helped me to achieve three products that link successfully together through the chosen colour schemes, effects, fonts and overall appearances.