ralph creds jul11-pdf version
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Ralph is a multi-award winning digital production company that creates engaging, useful and entertaining content to build and promote brands.
We have offices in London,
New York and LA.
We even won a BAFTA for
our work on Charlie
Brooker’s ‘Dead Set’.
1 of only 65 in the world!
We write, direct, edit and then design and develop content that engages the audience and makes them want to share. Our real passion is video either creating something from scratch or taking an existing concept, campaign and making it work online or on mobile.
We’re also social media experts, which is why Facebook made us one of their much sought-after and highly exclusive Preferred Developer Consultants.
We’re also one of Adobe’s agency partners, which means weget to play with all the new stuff before anyone else does!
Jay ArmitageFounderLos Angeles
Chris HassellFounderLondon
Iain Barrington LightExec ProducerNew York
Exec Team
We have been lucky enough to work with
Dexter
Our first real dabble in personalised interactive video. Dexter helped us cut our teeth and a whole lot more.
Give your mates ‘The Dexter Treatment’ and scare the crap out of them by emailing them a link to a video news report all about them.
Over 3.5 million videos created across the globe, masses of free publicity and awards.
Award winning interactive video for the Emmy winner Breaking Bad.
This was our second project for Breaking Bad, having previously produced Walt’s Wisdom.
First person POV experience putting you right in front of the main character Walter White, who knows all about you!
The video is interactive and depending on where you look you get a different ending.
But whichever way you look it doesn’t end well for you!
Breaking Bad
www.waltswarning.com
Google approached us to create a campaign to get Nonprofits and Creative teams together.Nonprofits from around the globe can benefit by getting a video ad to promote their cause.Creatives can benefit by getting their work showcased and if lucky enough shown at Cannes to all the industry big hitters.It’s a win win situation for all involved.We conceived, wrote, directed, designed and developed on the YouTube platform using their API to do some sexy stuff! YouTube - GoodWork
http://www.youtube.com/goodwork
BBDO teamed up with us to consult on and produce the interactive part of a new campaign they were creating for AT&T to promote the Blackberry Bold 9700.
Michael Mann directed the video, we co-directed and consulted on location.
We then produced the interactive version of the campaign, users logged in through Facebook Connect and they and their friends became part of the movie/video using their Blackberry Bold to stay one step ahead!
www.onestepaheadmovie.com
This was our first project for FX in LA and it was a big one.To promote their new show ‘Lights Out’ we produced an interactive boxing game where you fight against the lead character from the show, the real deal.We launched on MySpace and then rolled out to the main FX site, various Facebook Apps, iPad and iPhone versions.It all started with a huge 2 day shoot in the Bronx NYC and launched in LA 3 months later!So far over 1.5 million players and it’s growing everyday.Sponsored by Chrysler. www.lightsoutgame.com
Lights Out
We also produced native apps for the iPhone and iPad allowing users to interact at an even more tactile level with Lights Leary himself.
A four part interactive mystery to establish your bloodline: Vampire, Werewolf or Witch!30k visits on day one with an average time of 3.2 mins on the site.So far over 750k uniques with an average time of 3.29 mins.We conceived, wrote, directed, edited and developed the experience which was sponsored by AT&T.
http://bloodlines.cwtv.com/att/
The Vampire Diaries
We produced a bespoke interactive video unit for Weiden and Kennedy and their client EA Games.As you’re watching a video about something our Zombie would lierally rip through the video and start to attack your screen.Quickly choose your weapon and beat the Zombie into a retreat.We directed and shot the video using live action to match the look and feel of the game and characters as closely as possible and to deliver a seamless transition into game footage at the end of the video.The video can be seen here:- http://www.vimeo.com/10805921
We worked with Ogilvy in LA to produce the interactive part of their Cisco Guru campaign.Users could add themselves or a colleague as the Guru in a JibJab style video.A version of the interactive ran within a rich media unit, including the webcam feature which was a first and very exciting, we love a bit of innovation!
Cisco - Guru
Fringe : Divisions
A 5 part interactive video experience, rolled out over 4 weeks in the build up to the season finale.The interactive includes personalisation and games throughout.We co-wrote and directed the piece as well as design and development.
Fringe
An interactive music video for White Lies ‘We are all Strangers’
A saucy striptease shootout game, targeting the fans of the Duke Nukem videogame franchise.Total visits for 1 week: 1,041,829 and currently achieving over 17,000 per hour.Average Time on Site: 4 mins 02 seconds.The idea for the promo was simple - it had to appeal to the correct audience for the new Duke Nukem game who are predominantly males aged 18 and up, so we came up with a basic yet challenging game with a 'titillating' reward system!Complete shootout levels to see the girls strip. http://www.boob-tube.eu/
Duke Nudem
A simple but highly effective interactive for The Weinstein Company.Users are driven to the interactive from a banner and asked if they want a Trick or a Treat.If they select Trick, they are asked to turn their webcams on and then instructed to line their eyes up to the two red crosses moving around the screen. This is impossible but they don’t know that.We then hit them with a massive screamer and because their webcam was on we record their reaction to seeing the screamer.The user then decides if they would like to submit their video to the H2 Wall of Fear. Weinstein
We designed and developed a social media game to promote USA Network’s show Covert Affairs.Users have to complete levels unlock the next one and move up through the farm to make the team.
We produced SyFy’s Facebook Face Off Challenge.Users can face off with friends by transforming them into something you only see in movies!
Share your sauciness score with your friends (if they don't know already) with the Skins Facebook app.
Do not be fooled - "What's Your Skins Score" does not tell you how great your skin is; it tells you how truly filthy you are…!
A Facebook app for HBO’s movie ‘Teenage Paparazzo’ that puts you and your friends on the receiving end of the paps and in the celeb mags.
We produced the iPhone app for the movie Bruno, it reached number 2 in the App store, very pleased, very Bruno!
RalphMore Information
For more information about how we can produce content for you that packs some punch please contact one of our offices:-
London
Los Angeles
New YorkChris Hassell, Exec Producert: 020 3006 6730e: [email protected] 4.05 The Tea Building, 56 Shoreditch High Street, London E1 6JJ
Jay Armitage, Exec Producert: 310 779 6036e: [email protected] Broadway, Santa Monica CA 90404
Iain Barrington Light, Exec Producert: 212 226 2089e: [email protected] W Broadway, Suite 300, New York NY 10013
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