JAMIE SYMONS, TECHNICAL DIRECTOR,

REGUOL ACOUSTICS MIDDLE EAST COMMENTS:

“For a start-up company to have access to the resource for a fully managed sales pipeline without

the commitment of employees has been instrumental in the

company’s phenomenal growth over the last two years. There

is no doubt that Lead Creators’ integrated sales and market

research support has ensured a solid platform from which we can

only expect future expansion.”

BRIEFMulti-national German-based manufacturer, BSW wanted to penetrate the Middle Eastern construction market and set up a sales structure to dominate the market for the next 10 years.

OBJECTIVES› Achieve market leadership for Regupol products within two years via

aggressive sales strategy

› Win all high profile projects in Abu Dhabi and Dubai

› Set up sales structure at the Dubai base

› Position RAME as a technical force with local infrastructure

UK Office: Horton House, Exchange Flags, Liverpool, L2 3PF | T: +44 (0) 844 822 3936 | F: +44 (0) 151 244 5701US Office: 1006 Wild Elm Street, Celebration, Florida 34747 USA | T: +1-321-939-2617 | F: +1-321-939-2617

REGUPOL ACOUSTICS MIDDLE EAST (RAME)

IMPLEMENTATION› Market research and insight:

undertook full market research and competitor analysis exercise on the construction industry in the Middle East

› Positioning and tactics: created position in the Middle Eastern market for competitively priced products backed up by strong technical support with local stock availability

› Strategy development: ensured an accelerated delivery programme by utilising a network of existing contacts and market knowledge

› Strategy development: an aggressive sales programme created a strong foothold in the Middle Eastern market through targeting of the most prestigious projects

CASE STUDY

› Data acquisition: sourced local business intelligence via existing regionally-based contacts and project tracking databases

› Lead creation pipeline management: executed a robust sales team structure via support from Lead Creators local project team

› Lead creation and pipeline management: delivered support through lead creation and sales pipeline management in the UK

› Intelligent marketing: developed a specific campaign via a locally relevant website and high end technical literature targeted at consultants and architects across commercial and residential sectors

RESULTS › Year one sales increased from zero to in excess of £1 million

› Year two overall growth of 311.8% increase in sales

› Return on investment of 860%

› Secured high profile projects: Burj Khalifa, Dubai; Marina Hotel, Abu Dhabi and Al Muneera, Abu Dhabi

› Three supply chain deals worth in excess of £1m over three years

Burj Khalifa

Marina Hotel, Abu Dhabi

A MARKET DEVELOPMENT COMPANY