rankings are the start! - friends of search en · 2018-02-12 · layovers suck. already bought a...

©2018 Seer Interactive • p1

Rankings arethe Start!


Don’t get fooledinto thinking you are

winningBecause you got a top

ranking


Complete the JOB!

Layovers Suck

Already bought a ticket

Be thecontent

YOUwish

YOUFOUND!

Things I’ve seenthat made me pivot

HARD!

Ranked, NO BIZ!

Mozcon 2011SEO CompanySEO AgencySEO Consultant

$$ Never Came

Show Seer Clients

Not forme!!

Lost Rankings

Lost Traffic

Growing like

crazy


The Speed of Machine Learning24 HOURS > 10 Years


Kilimanjaro is a snow-covered mountain 19,710 feet high, and is said to be the highest mountain in Africa. Its western summit is called the Masai “Ngaje Ngai,” the House of God. Close to the western summit there is the dried and frozen carcass of a leopard. No one has explained what the leopard was seeking at that altitude.

Kilimanjaro is 19,710 feet of the mountain covered with snow, and it is said that the highest mountain in Africa. Top of the west, “NgajeNgai” in the Maasai language, has been referred to as the house of God. The top close to the west, there is a dry, frozen carcass of a leopard. Whether the leopard had what the demand at that altitude, there is no that nobody explained.


Kilimanjaro is a snow-covered mountain 19,710 feet high, and is said to be the highest mountain in Africa. Its western summit is called the Masai “Ngaje Ngai,” the House of God. Close to the western summit there is the dried and frozen carcass of a leopard. No one has explained what the leopard was seeking at that altitude.

Kilimanjaro is a mountain of 19,710 feet covered with snow and is said to be the highest mountain in Africa. The summit of the west is called “Ngaje Ngai” in Masai, the house of God. Near the top of the west there is a dry and frozen dead body of leopard. No one has ever explained what leopard wanted at that altitude.

Hours!

Industry LeaderCouldn’t Rank


Up until about 3 years ago NONE of these companies ranked in the top 10 for the word cloud computing

The Great Ranking Chase


Mistake #1:Is it even worth chasing?


GET MORE DATA!!!!


1.7 Million Queries

KWs Top 3 position, where PPC CTR is much higher

KWs Top 3 position, where PPC CTR is lower


Might that change your keyword priority?


MISTAKE #2:Ask client,

“Who are your competitors?”

Dumbest Question Ever!


I’m not going to talk about how to get rankings, but instead how to solve

problems for people.

What would you Google to find this?

Searcher has evolved


What’s impacting rank, that you don’t see, personalization!


Getting people to your site during the early parts of the funnel may lead to your site ranking higher during later parts of their

journey(converting keywords).


Effectiveness of Branded search is going to

become super important to monitor


Protect the house!!!


Mistake #3Ranking as a KPI can be a big problem


Snippets!!


EagleLocal in San Diego

vsLocal in Philadelphia


Pluralize it (in San Diego)


Mobilize it


Snippets +

Location+

Device--------------------CRAZYPANTS!

We MUST evolve


Get Cracking on your existing rankings, testing how to pull more clicks to your organic!!!


Look at competitors @ Scale,am I the right answer?


Build Strategy By Categorizing Competitors


Advice / Comparison Sites


PR/SEO Outreach

North face


3 Different Strategies


1 – Shift mindset on ranking as KPI2 - Augment Keyword Research with Other data

PPC, GSC, Hotjar, Analytics, Screaming Frog3 - Use Big Data Tools (not Excel)


Thank you!@wilreynolds

rankings are the start! - friends of search en · 2018-02-12 · layovers suck. already bought a...

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