Insight Manager

RECRUITMENT

PACK

October/November 2016

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CONTENTS

Welcome from Aisling Davis, President 3 About Liverpool Students’ Union 4-7 What is LiverpoolSU looking for from the Insight Manager role? 8 Job Description 9 Person Specification 10 Liverpool Students’ Union Organisation Structure 11 About Liverpool 12 Resources that may help your application 13-14 Next steps in the process 15

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WELCOME FROM THE PRESIDENT On behalf of Liverpool Students’ Union (LiverpoolSU) I would like to thank you for registering an interest in the role of Insight Manager. LiverpoolSU is a dynamic, exciting and challenging organisation. We are the independent body representing the 20,000 diverse students studying at Liverpool John Moores University. Whilst we pride ourselves on being independent from the university, we enjoy a close and productive relationship, regularly working in partnership on projects such as our new Course Representative structure and acting as critical friends to the University and wider community. The past couple of years have been the start of an exciting period of change as we strive to develop member engagement, providing opportunities for LJMU students to Love Student Life and ensuring each and every student has a voice within the union, university and wider community. LiverpoolSU has a commitment to being an inclusive and diverse organisation. We recognise our workforce isn’t as diverse as it could be and are currently underrepresented in, among others, the following areas:

People of Black and Asian minority ethnicity

Disabled people

Lesbian, gay, bisexual, transgender + people We would encourage applications from people who identify in these groups. We believe the recruitment of quality staff members is vital to our success. If you believe you have the skills, experience and passion to assist us in achieving our vision then we would really like to hear from you. Aisling Davis President 2016-2017 LiverpoolSU

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ABOUT LIVERPOOLSU

LiverpoolSU is the Students’ Union for Liverpool John Moores University (LJMU) and has over 20,000 members

based predominantly on 3 sites – Mount Pleasant, Byrom Street and IM Marsh in Aigburth. LiverpoolSU is an

independent body representing all students at LJMU. We are led by students who have been elected by their fellow

students. While we have an excellent relationship with the university, it is the students who are our highest priority and

all of the services provided by LiverpoolSU are for them.

LiverpoolSU isn’t just a building, an advice centre or a club or society; most importantly it’s the body that represents all LJMU students. Every LJMU student is automatically a member. It is a vibrant student led organisation which values all of its people, members, volunteers and staff. It promotes a friendly, supportive and flexible working environment. What is a Students’ Union?

Students' Unions exist to improve the lives of students in higher education and they do this by representing student

views (being the student voice) and by operating student focused services. At LiverpoolSU they are;

Course Reps,

Community Reps,

The promotion of democracy to create active citizens,

Student activities that include sports clubs and societies where students come together over a shared interest,

Retail – 2 shops,

An advice service.

LiverpoolSU believe we are the conscience of the university in terms of their relationship with students and the city.

LiverpoolSU is an unincorporated association. It is defined in law by the Education Act 1994

http://www.legislation.gov.uk/ukpga/1994/30/part/II and within Liverpool John Moores Articles of Government

https://www.ljmu.ac.uk/~/media/ljmu/bogovenors/articles-of-government-of-jmu.pdf?la=en

All John Moores students are automatically members of the Students’ Union as they enrol onto a university

programme but they can choose to opt out of membership. That gives LiverpoolSU 20,000 members who are on

average at university for 30 weeks a year for 3 years.

We are a registered charity and our constitution can viewed here www.liverpoolsu.com/constitution

Our Members

Our 20,000 members are diverse and some of the interesting stats include;

The average age of an LJMU student is 45 (with 16474 (80%) in the 18-25 age group, and 4190 ranging from 26 to 74!)

We have more female (55%) students than male

Most of our students are white with 15% belonging to another ethnic group and 87% from the UK and Islands

Currently 9% declare they have a disability at enrolment

Student engagement numbers around campus and at events have increased dramatically over the past 24 months including:

o MiniSU (LiverpoolSU sites) Engagement records: 10,500+ from September 2014 to end of April 2015 increasing to 14,000+ from September 2014 to December 2015 alone (Term 1)

o Freshers Fair Attendance: 8,000+ in September 2014 increasing to 10,000+ in September 2015

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Our Strategy

We are about to enter the final year of our current strategic plan which you can access through this hyperlink

http://www.liverpoolsu.com/main-menu/vision-values-and-objectives/liverpoolsu-strategic-plan-2014-17 and

are about to start planning the creation of our new plan to 2020 by which time we will have relocated our central

operations to the new Copperas Hill Building development https://www.ljmu.ac.uk/about-us/news/copperas-hill-

update

Our Governance

The Trustee Board

We have a Trustee Board who meet at least 6 times a year who are responsible for the strategic, sustainable and

student focused approach of LiverpoolSU. They employ the Chief Executive to manage the staff team on their behalf.

The Board are made up sabbatical (student) officers; student trustees and community trustees.

4 Student Officers

Each March the members vote for students who they wish to become elected officers at LiverpoolSU. They take a

year out of their studies to work full time for the organisation. They are the face of LiverpoolSU and it is the role of staff

to ensure they shine.

Aisling Davis – President

Jamie Bennett – Vice President Academic Quality

Summer Jette-Gray – Vice President Activities

Daniel Crombleholme – Vice President Community Engagement

3 student trustees

They are joined on the Trustee board by three students who are elected by each of the Forums – they are the forum

chair for a year and a Trustee of the organisation. They also remain students.

These positions are currently vacant and recruitment will be underway shortly.

3 community trustees (subject to current constitution update approval)

There are also three Community Trustees who are individuals who play a prominent role in the city of Liverpool or in

the North West.

Wendi Bestman; Jean McClean and Mark Hodgson

There is more information on LiverpoolSU governance contained on our website

University Representation, Democracy and Campaigns LiverpoolSU is here to represent all students studying at LJMU whether they are undergraduate, postgraduate, and part-time or a distance learner. To ensure that LiverpoolSU always works in the best interest of students we work hard to consult and engage student opinion in the work and services we offer. The needs of our students are extremely important to LiverpoolSU and we believe in reflecting these, so we’re committed to running wide ranging campaigns that give students the opportunity to get involved with their Union. Our campaigns provide students with information and raise awareness of services that we offer and also help with issues that they face.

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Course Rep Scheme Course Reps are there to ensure students are partners in their education and have a voice in the academic part of university life. Every student on every level on every course is represented by their own Course Rep so they always have an opportunity to channel their opinions, feedback and ideas as well as improving their education. This is also an opportunity for students to get involved in how the course is run and to help make positive changes for themselves and their fellow students. Student groups, clubs & societies, and BUCS (British University & College Sports) There are many different sports, clubs and activities for students to get involved in which receive funding and staff support from LiverpoolSU. A wide variety of different interests are covered by our clubs but if students find that something they are interested in isn't there then LiverpoolSU will provide them with the help needed to get it started. New societies started by our students include our Fashion society, Capoeira society, Vietnamese society and Psychology society. Our teams have enjoyed considerable success this year and we look forward to helping them to build on this to even bigger victories next year. Just this year, our Women’s Netball team have won the BUCS trophy cup final, our Women’s Football, Men’s Tennis and our Golf team are all vying for promotion in their leagues over the next month, whilst our Men’s Senior Gaelic Football Team hope to win their sixth consecutive title in this year’s National Gaelic Football Championships in March. LiverpoolSU netball star Laura Malcolm helped England’s netball team to Gold in the world netball series and our teams are determined to win back our varsity title from the University of Liverpool and hold our title against Hope University for a staggering 14th consecutive year. Community Reps The Community Rep scheme aims to enable students to drive positive change in their community through supporting and representing them. 12 student Community Reps work with all residents and in partnership with Liverpool City Council, Merseyside Police and other organisations. They identify and respond to issues affecting the experience of students living in the community, deliver cleaner and safer streets whilst putting students at the heart of Liverpool’s community. Community Reps also organise local campaigns based on the concerns or issues of students and other residents. To find out more information about previous campaigns and upcoming campaigns, please visit www.liverpoolsu.com/communityreps Welcome Reps & Rate Your Landlord With over 3700 new level 4 students moving in over September, LiverpoolSU is on hand every step of the way to ensure that students feel welcomed and settled in. We do this by employing over 30 Welcome Reps who have been there in the students’ shoes before and are on hand with helpful advice and tips over a students’ first few weeks. With a targeted package of Freshers Fest events, the support of our Welcome Reps and our Rate Your Landlord scheme we aim to help LJMU students choose their accommodation wisely and settle in to life at University. Further information about the Rate Your Landlord scheme can be found at www.liverpoolsu.com/rateyourlandlord. Advice Service University life can be a roller-coaster of emotions from the moment a student’s place is confirmed and their bags are packed. Occasionally students will find themselves in need of a spot of academic advice and guidance. LiverpoolSU’s Advice Service is there to try and help. The Advice Service offers a free, independent, confidential client-centred service.

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Freshers Fest Freshers Fest is exactly what it says, a week of activities and events to welcome students to LiverpoolSU and LJMU. For new students it promises to be one of the busiest weeks of their lives, possibly moving into new accommodation, enrolling on their course, meeting new people and finding their feet as a student in Liverpool. Those returning will probably still have a hectic week moving accommodation, living with new people, and getting ready for new modules. Whatever their situation, LiverpoolSU’s Freshers Fest aims to kick start our students’ years in the best possible way. Our staff We have received the Investors in People (Silver) Award for our investment in staff, hold the Investors in Volunteers standard for our work with volunteers and also hold the positive about disability symbol ensuring that we employ, keep and develop the abilities of disabled staff. We have also achieved the Workplace Wellbeing Charter, demonstrating our commitment to health and wellbeing within our workforce.

Purpose and objectives of LiverpoolSU To see our objectives, vision and values please visit: www.liverpoolsu.com

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WHAT IS LIVERPOOLSU LOOKING FOR FROM THE IMPACT MANAGER ROLE?

How will the Insight Manager fit in the team?

This is an exciting time to be joining an expanding team at LiverpoolSU.

We have lots of plans to expand how we deliver representation and services to our 20,000 members over the next 2-3

years, to ensure we stay relevant and indispensable to LJMU students through their time with us. This will culminate

with our move in to a new purpose-built space within the transformational Copperas Hill development in Liverpool City

Centre in 2019.

We have an ambition to become a national model of what we call a #FUTURESU – an organisation that is fit for the

future to represent students and enhance their university experience.

What will the Insight Manager deliver?

Building on a range of important insight and segmentation work that we have done previously, you will lead of collecting analysing both quantitative and qualitative data from the huge range of sources to provide a continual picture of what our students’ priorities, concerns, hopes and dreams are. You will help us to make sure that everything we do has a strong evidence base, by creating a range of engaging and innovative methods to ensure that all students have the opportunity to input into how their Students’ Union delivers for them. You will embed an insight-led culture to all our decisions at Liverpool SU. By joining the team you will enable us to:

Get to know our students event better

Act on what students tell us, in the most effective way

Demonstrate to students and our academic and community partners that are the single, credible, authoritative

voice of LJMU students.

Terms & Conditions for LiverpoolSU

LiverpoolSU offers for this post:

salary Grade 8 SCP 24 £30,068 per annum

annualised hours based on a 35 hour week

flexible working – remote and home working will be considered subject to business demands

a 6% employer contribution to a pension scheme (NEST)

40 days’ annual leave

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JOB DESCRIPTION

Job Title: Insight Manager Department: Marketing Responsible to: Director of Marketing Responsible for: Liberation Project Coordinator, and project-specific student staff Job Purpose: Responsible for embedding an insight-led culture within Liverpool SU: leading and managing

the collection of qualitative and quantitative data from a wide range sources using a wide

range of methods; providing analysis and recommendations to assist the Senior Leadership

Team to ensure that we remain relevant, and indispensable to Liverpool John Moores

University (LJMU) students.

Main Duties and Responsibilities

1. Lead on the collection of student insight supporting colleagues from across the organisation. 2. Perform a full review of all Liverpool SU data sources to establish a “current state” of students’ needs and

aspirations. 3. Create regular “pulse check” reports for the Director of Marketing to present to the Board of Trustees and the

management at LJMU. 4. Help to establish Liverpool SU as the authoritative voice of students at LJMU. 5. Create a clear and regular process for analysing and reporting on data to create genuine intelligence that

drives decision-making at a strategic and operational level. 6. Lead research projects to support the objectives of the various departments at Liverpool SU. 7. Employ a range of creative research techniques including online surveying, face-to-face interviewing and

consultations, performance data collection, focus groups and co-creation workshops to gather quantitative and qualitative data.

8. Work with external research partners where appropriate to ensure successful delivery of projects and value for money.

9. Foster good relationships with stakeholders within the university, the wider community and the student movement

10. Identify and monitor training needs, and take an active role in developing people 11. Maintain and develop local and national links to share and promote best practice, attending and presenting at

relevant events as appropriate. 12. Follow all procedures as prescribed by LiverpoolSU, such as human resources, finance, data protection, health

and safety, environmental and sustainability procedures etc. 13. Be an ambassador for LiverpoolSU, promoting our vision and values and upholding our rules and regulations. 14. Other duties as required which are commensurate with responsibilities of the post.

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PERSON SPECIFICATION

You will need to provide evidence of how you meet the essential and desirable criteria.

Essential Criteria Evidence

Undergraduate or postgraduate degree in any relevant subject AF, I, C or an equivalent combination of relevant experience and/or education and training

Experience of face-to-face research techniques AF, I comprising focus groups, on-street research, online consultations etc. Experience of focus group / co-creation workshop facilitation AF, I Experience of compiling and present conclusions of research in research reports and presentations A self-starting attitude appropriate for the AF, I high levels of autonomy and responsibility required to be successful in this role A passion for understanding what makes people “tick”. AF, I A passion for improving the lives and experience of LJMU students AF, I Excellent communication and people-skills I Equally comfortable working with both people and data AF, I Experience of leading research and insight projects AF, I across a range of methods that have created quantifiable positive change. Computer literacy – fully conversant with office & outlook AF Desirable Criteria

Qualification in communications, research or psychology related subject Experience of successfully leading/managing others AF, I Understanding of role of supporting excellent elected officers AF, I Experience of working in or closely with Marketing or Communications teams AF, I

AF = application form T = test C = certificate I = interview

LiverpoolSU is committed to promoting equal opportunities and valuing diversity and to processes and

procedures that are fair, objective, transparent and free from discrimination.

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LIVERPOOL STUDENTS’ UNION ORGANISATION STRUCTURE

Trustee Board

Chief Executive

Director of Member Support & Development

Retail & Events Manager

Finance Assistant

Retail Supervisors x3

Student Staff

Community Co-ordinator

Student Staff

Student Development & Activities Manager

Student Group Co-ordinator

Societies & Development Co-ordinator

Student Group Co-ordinator (Placement)

Director of Marketing

Business Development

Manager

Reception & Admin Supervisor

Student Staff

Marketing Manager

Marketing Co-ordinator

Digital & Design Co-ordinator

Student Staff

Campaigns & Engagement Co-ordinator

Student Engagement

Assistant

Student Staff

Insight Manager

Liberation Project Co-ordinator

Student Voice Manager

Policy Development Co-ordinator

Academic Representation

Co-ordinator

Student Staff

3 x Faulty Representation Co-ordinators

Advice & Project Specialist

Advice Specialist (Placement)

Student Voice Co-ordinator (Placement)

Retention Project Co-ordinator

Executive Assistant

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ABOUT LIVERPOOL

Liverpool…. The very name conjures up images of a glorious maritime history, world-beating musical heritage, two of

the Premiership’s biggest football teams and not one, but two majestically different Cathedrals. This Northwest city

and the surrounding City Region is certainly all those things, but it is also so much more.

It is now bulging with fabulous new shops, has buzzing new restaurants, hip hotels and trendy wine bars, as well as a

world class cultural offering with more museums and galleries anywhere outside of London. Not forgetting its

inhabitants, of course, who are famously friendly and will welcome you with pride

Visit www.visitliverpool.com to find out what a great city Liverpool is in which to work, rest and play.

There is also an introduction to the city on the LJMU website www.ljmu.ac.uk/courses/114156.htm

Parking – Liverpool SU staff are able to purchase a monthly or annual parking permit to access Mount Pleasant Car

http://www.ljmu.ac.uk/PRS/security/59091.htm

Travel from Manchester Piccadilly in 48 minutes to Lime Street and LiverpoolSU is 10 minutes’ walk away.

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RESOURCES THAT MAY HELP YOUR APPLICATION

Useful Web addresses

www.LiverpoolSU.com

www.ljmu.ac.uk

www.nusconnect.com

Existing Liverpool SU segmentation project is available as an appendix to this recruitment pack available on

our website

Guidance notes to aid your application

Dates and deadlines

You often only get one chance when applying for a job, so you have to make a good impact from the beginning.

Your application must be with LiverpoolSU by 1pm on Thursday, 10th November 2016.

Person Specification

The person specification (PS) is as important as your CV. It is the document that will show that you have seriously

considered the role and it will also give a good indication of whether you are suitable.

The PS is part of the job description and it is asking you to provide information against each point. Individually respond

to each item of the person specification. Always give a clear example of success with a quantifiable outcome for each

item. One good and relevant example per item is enough.

Don't get fixated by length, it's better to give too much detail than not enough; conversely, you'll win points for being

appropriately concise. Generally, each bullet point should take about 1/3 to 1/2 of a page. You can use bullet points to

shorten your response, but watch out for professional abbreviations that are not in common use. Make no

assumptions.

Your task is to convince LiverpoolSU that you have the experience required, so you will need to provide a response to

the person specification that answers each of the bullet points. You can do this by:

Providing your information one bullet point at a time

Including actions and achievements with figures if possible. If you were part of a team that increased sales by 30%, how was it done, and what was your role?

Again, be concise, but include as much information as possible. Don’t say “I managed 50 people”. You might not have been very good, but a reviewer can't tell from that piece of information. Better would be to write “While managing 50 people I increased sales by 30% in six months by introducing profit based quarterly bonuses”. Now we know what you did, and what the evidence of success was.

Finally, think about the structure of the document. A lot of text in large paragraphs with rambling sentences and key

words within sentences in bold will provide the impression that the thinking is unstructured. Have a look at how clear

reports are and go on from there.

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How to Get it Wrong

There are a number of ways that you can score negative points before your first meeting. Here are some examples of

documents that didn't shine:

Documents that are written in capital letters.

Documents that cannot be printed (check before you send it)

Documents that haven't been spell-checked.

We are mostly looking for evidence of success. If you don't tell us that a particular programme, procedural or cultural change was a success and how they helped the organisation, then we will have to take a guess, and we might guess incorrectly.

Try not to use the words "Responsible for" so much. It's good to know what your responsibilities are, but only up to a point, after that we want to know how your actions helped the company.

If you have figures, or a before and after, put them in.

Try not to leave gaps, if you get an interview, you will almost certainly be asked about them.

This isn't the place for being self-deprecating or engaging in humour. "Well I was quite good at this role" will not gain you points, but then neither will "I want to take over the world"!

Falling foul of the points above might not stop you from getting an interview, but they are likely to colour the interviewer's perception of you.

Good luck with your application and thank you for taking an interest in LiverpoolSU

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NEXT STEPS IN THE PROCESS

If you think you are the right person for the position of Insight Manager at LiverpoolSU we would encourage you to submit a written statement (with a maximum limit of 1500 words) and your CV. Your written statement and CV should evidence how you meet the job description and person specification. You should ensure that your application addresses each of the points in the above Job Profile (person specification); explaining why you meet each of the requirements. Applicants who are shortlisted will be those who do this most successfully. Applicants should send their written statements and CV via email to Kate Redmond. Executive Assistant: K.Redmond@ljmu.ac.uk or alternatively: Snail mail: Kate Redmond, Liverpool Students’ Union, John Foster Building, Mount Pleasant, Liverpool L3 5UZ The equal opportunities monitoring form is for equal opportunities monitoring only. Information will not be passed onto any members of the recruitment panel. Applications will not be considered unless a monitoring form is attached. We short list anonymously to ensure no unconscious bias. Candidates who are successfully shortlisted will be invited to attend an interview and along with interview questions will be asked to give a presentation to the panel (subject will be confirmed upon invite to interview). Important dates: Applications open: Thursday, 20th October 2016 Applications close: Thursday, 10th November 2016 at 1pm Shortlisting held: Friday, 11th November 2016 Interviews held: Friday, 18th November 2016 (if you are unable to attend please ensure you include

this in your application) Start date: Ideally 2nd January 2017 Who to contact for more details Please feel free to contact Ben Capper, Director of Marketing via email B.Capper@ljmu.ac.uk or visit our website for more information: www.liverpoolsu.com We are really excited about this role – we hope, after reading this, you are too. We look forward to receiving your application!