Redesign of FORCEFriends of Rock Creek's Environment

Project 2 – INFM 700Dr. P.S. Jacobs

Team YELLOW

Manasee MahajanDepti ShahVijay Dubey

Rachel Elwell

UNDERSTANDING OF THE CLIENT

• Explored FORCE's site to get a general feel for the site

• Looked for descriptions of the organization OUTSIDE of the site

• Read annual report, newsletters, archives and viewed photo galleries

RESEARCH & STRATEGY

• User Feedback• Site Analysis by team• Environmental Scan

• EPA's Surf Your Watershedhttp://cfpub.epa.gov/surf/locate/index.cfm

RESEARCH & STRATEGYUser Feedback

 General Questions 

1.What is this site about?2.Where is Rock Creek Park?3.What is a Watershed?4.How do you donate money?5.What can you do there?

RESEARCH & STRATEGYUser Feedback

Specific Tasks 1. Open the watershed threats and problem webpage.2. Do you get sufficient information about the "Main

objective" of the website?3. Can you view the sitemap of the website?4. View the pictures.

Quotes from users

It just says about news and events

The link to button 'Donate Now' on that page does not work

Text is expected from a government site but there are no pictures at all

the map didn't DO anything...couldn't plug coordinates into

GPS...can't see the streets.

I don't know...

RESEARCH & STRATEGYUser Feedback

RESEARCH & STRATEGYSite Analysis by Team

Core issues• Dead links• Unorganized• Unattractive design• Architecture is inconsistent

RESEARCH & STRATEGYCurrent structure of FORCE site

 

RESEARCH & STRATEGYEnvironmental scan

Look at other charity/non-profit sitesBest practices

DESIGNCard Sort

Quotes from users about original navigation  -      What is a deicer..I don't know where this goes     Links?? What Links are these?     No 'Projects' card...where I can put all these different projects

Redesigned navigation - 

GOALS of redesign

More organizedStrategicCompelling

WEB SITE - Before

 

WEB SITE - After

 

STRUCTURE MAP - Before

 

STRUCTURE MAP - After

 

REQUIREMENTS

Concentrate on three elements

Educationeducate the public on issues and activities relating to Rock Creek and to watershed preservation in general

ContributionsIncrease contributions to FORCE

ExcitementTranslating excitement into volunteer projects and opportunities

EDUCATION - Before

 

EDUCATION - After

 

CONTRIBUTIONS - Before

 

CONTRIBUTIONS - After

 

EXCITEMENT - Before

 

EXCITEMENT - After

 

How is the new design better?

• Users find it more easy to navigate.

• Users find it more attractive.

• Answers previous questions – what does FORCE do? What can you do there?

• More compelling for users to contribute.

ReferencesTextbook:Information Architecture for the World Wide Webhttp://oreilly.com/catalog/9780596000356/

  8 Tips to Design a Charity Websitehttp://www.webdesignerdepot.com/2009/03/8-tips-to-design-a-charity-website/

  How to Create, Improve and Promote a Charity Website http://www.improvetheweb.com/charity-web-sites-creating-optimizing-promoting 

Website Template Designshttp://www.freewebsitetemplates.com