reefs to rockies media kit

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Media Kit 2010

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Reefs to Rockies is a Denver based travel planning company that specializes in sustainable and conservation-focused custom travel itineraries in some of the most biodiverse and ecologically important destinations on the planet.

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Page 1: Reefs to Rockies Media Kit

Media Kit 2010

Page 2: Reefs to Rockies Media Kit

Reefs to Rockies is dedicated to designing unique itineraries that bring travelers to adventurous locations made famous by their stunning flora and fauna. Every

itinerary includes experiences with local people and culture, exceptional wildlife viewing opportunities, and accommodations that spotlight sustainability,

conservation and responsible travel.

Reefs to Rockies offers an exceptional collection of itineraries that can be customized to meet any need or desire, and with Reefs to Rockies taking care of

the details, travelers are free to enjoy their “adventure of a lifetime”.

Page 3: Reefs to Rockies Media Kit

Conservation through tourism.

Reefs to Rockies’ primary mission is “Conservation through tourism”. Guided by this mission, Reefs to Rockies ensures that every itinerary contributes to the well being and conservation of the local wildlife, ecosystems, culture and economy. Reefs to Rockies partners with local businesses and conservation organizations to participate in ongoing conservation efforts. Sustainability and conservation are showcased throughout each trip and travelers are encouraged to participate in the ongoing efforts to preserve these incredible destinations for future generations.

Page 4: Reefs to Rockies Media Kit

Best of Guided Travel

A big part of what makes a Reefs to Rockies’ tour so amazing is the network of local guides that help plan and lead the trips. Each group of travelers is paired with a guide who is hand-picked from Reefs to Rockies’ pool of highly knowledgeable and experienced local guides to match the unique background and interests of the group.

Reefs to Rockies’ “Mozambique: By Land and By Sea” itinerary was recognized as one of National Geographic Traveler’s 50 Tours of a Lifetime for 2010.

Page 5: Reefs to Rockies Media Kit

Best Wildlife Viewing and Nature Tours

Reefs to Rockies’ primary mission is “conservation through tourism”, so all of their itineraries are built around biological hotspots, destinations that are known for their outstanding flora and fauna and endemic species. Whether it be swimming with whale sharks in Mozambique or Mexico, glimpsing a cock-of-the-rock while birding in Peru or working with endangered leatherback sea turtles in Costa Rica or Trinidad, every itinerary includes a truly unique wildlife experience.

Page 6: Reefs to Rockies Media Kit

Sustainable Tourism Reefs to Rockies brings travelers to some of the most bio-diverse and ecologically important destinations on the planet. These extraordinary locales are also some of the most threatened.

Reefs to Rockies’ greatest goal is to preserve the areas that they visit for future generations, and to ensure that their presence in these remarkable places only serves to benefit the local culture, wildlife and ecosystem. They achieve this goal by practicing sustainable principles and partnering with businesses and organizations that hold the same values.

Sustainable Initiatives

Book at locally-owned, sustainable hotels Hire local expert guides committed to minimizing impacts Educate travelers about sustainability and stewardship Maintain small group sizes Support conservation efforts at destinations Carbon offset program available for travelers Adhere to International Ecotourism Society Guidelines for Sustainable Tourism

Page 7: Reefs to Rockies Media Kit

Eco-Luxury

Reefs to Rockies and their in-country partners have incorporated sustainability and conservation measures into their business without sacrificing the comfort and attention to detail of a traditional luxury vacation. Reefs to Rockies believes that the best vacations combine luxuries like comfortable beds and spa treatments with the adventure and authentic cultural and ecological experience that only come from sustainable, conservation-focused tourism.

Learn more…

Page 8: Reefs to Rockies Media Kit

Green Guides for All Destinations

Reefs to Rockies is committed to partnering only with local businesses that show a clear commitment to sustainability. Their Green Guide series was created as a destination-specific resource for designing itineraries that consistently support locally owned hotels and lodges that practice sustainable tourism principles. Not every business included in the Green Guide holds an official third-party sustainability certification, but all of them have been interviewed by Reefs to Rockies to ensure their commitment to sustainable tourism.

Reefs and Rockies makes their Green Guides available free of charge for anyone to use in planning their next “adventure of a lifetime”

Page 9: Reefs to Rockies Media Kit

First-Hand Knowledge of the Destination

All of Reefs to Rockies’ itineraries are based on the first-hand experience of owners Sheridan Samano and Lynda Gregory. They also maintain a network of on-the-ground experts that they rely upon to make every itinerary the adventure of a lifetime. Reefs to Rockies also hand picks all of their guides based on their expertise and knowledge of the destination.

Reefs to Rockies Destinations

Page 10: Reefs to Rockies Media Kit

Customized Itineraries

Reefs to Rockies maintains an outstanding portfolio of itineraries that can be fully customized to meet the wants and desires of any traveler. Reefs to Rockies also specializes in building custom itineraries from the ground up for those travelers desiring an experience like no other. No matter the itinerary, travelers can rest easy knowing that Reefs to Rockies has taken care of all the details in planning a truly amazing adventure.

Page 11: Reefs to Rockies Media Kit

Funding Local Conservation Efforts Through Partnerships

Part of Reefs to Rockies’ commitment to “Conservation Through Tourism” involves contributing to on-the-ground conservation efforts at each of their destinations. These partnerships are crucial to ensuring that these destination are preserved for future generations. Reefs to Rockies makes annual donations on behalf of all travelers to conservation organizations in the areas they visit.

Recent Partnerships

•EcoTeach Foundation

•Yaguara Wild Cats Conservatio

n Program

•Vida Assoc. Ambiental

•SEE Turtles

Page 12: Reefs to Rockies Media Kit

Individual, Family, and Small Group Travel

Reefs to Rockies specializes in closely working with their clients to customize any itinerary to match their unique interests, desires and needs, no matter the size or type of group.

Reefs to Rockies also offers select group departure trips throughout the year that feature distinctive group leaders who are uniquely familiar with the local culture or wildlife.

Group Departure Examples

•Monarchs of Michoacan in partnership with Denver Botanic Gardens

•Easter Island in partnership with Colorado Archaeological Society

Page 13: Reefs to Rockies Media Kit

Media Contacts

Steve Szczecina

[email protected]

970.568.7423

Sheridan Samano

[email protected]

303.860.6045