regina romano reynolds north carolina serials conference march 30, 2007 to boldly go: transforming...
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Regina romano ReynoldsNorth Carolina Serials ConferenceMarch 30, 2007
To Boldly Go:Transforming Catalogs
and Catalogingto Meet User Needs
Encountered the biblio-userons, commonly known as “library users.” This species evolved from one that fled earth in the mid-21st century out of frustration over their unmet information needs.
Captain’s Log: Stardate March 30, 2307
Overview
•Pt. 1: Users in their own words
•Pt. 2: Where we need to boldly go
•Pt. 3: Case study in change: The CONSER standard record
What Do Users Want?
Sense-Making the Information Confluence (2005-2006)
Brenda Dervin, OSU, principal investigator
Lynn Silipigni Connaway, OCLC, co-investigator
Chandra Praba, OCLC, co-investigator
Quick Search Comments“You know, if I use the library catalog, it will
give me a list of a thousand things, but there is really no ranking that I can understand.” (undergrad)
“Google is my first place to find something quickly.” (faculty)
“[Google] is user friendly… library catalog is not.” (faculty)“…you need to know which database with abstracting, indexing… Google, I don’t have to know, I go to one spot.” (grad student)
Did Not Use Library Comments“…library is a good source if you have several months.” (undergrad)
“…hard to find things in library catalog.” (undergrad)
“Yeah, I don’t step in the library anymore… better to read a 25-page article from JSTOR than [a] 250-page book.” (undergrad)
“I just go ask my dad, and he’ll tell me how to put in a fence, you know? So why sort through all this material when he’ll just tell me.” (grad)
“first…I go to Google…I don’t go into the [library] system unless I have to…there’s like 15 logins” (grad)
Dad (students) Other human resources: Parents (students) Roomate (students) Friend (students) Professors (students) Peers (grad students) Experts, colleagues (faculty) Advisors (students) Librarians (!!) Bookstores Personal Library
Sources Internet Google Online encyclopedias Amazon.com Academic databases JSTOR Blogs Discussion Groups E-journals E-books Library homepage Web sites (.org) TV programs
Thorough Search Comments
“I use OhioLink, but I don’t really need to come into a library, as long as I have a computer at home.” (undergraduate)
“I’m not trust[ing] everything that’s on the Internet but…I get ideas…I will also go to the university library and search some article I need.” (graduate student)
“I’m suspicious of people who are publishing on-line because usually the peer review is much less vigorous.” (faculty)
Magic Wand Comments“Make library catalogs more like search
engines or OhioLink.” (undergrad)
“More staff, roaming personnel.” (grad student)
“Lessen the intimidation factor.” (faculty)
“Make the library like a coffee house.” (grad student)
“Better signage and other pathfinders.” (faculty)
“Bookstore environment.” (faculty)
Emerging Needs Comments“I find Google really really useful as a
fast familiarizing tool.” (faculty)
“more like Amazon, than, say, the current library catalog.” (undergrad)
“Well, I have our library [web page] here open and… there’s a lot of information but there’s nowhere to search. This is the opening to the catalog but there’s no box to search.” (undergrad)
TR
speed
Emerging User
Needs
familiar-izationtools
simplicity convenience
accessfromanywhere currency custom-
izationrecommend-ations
“I stay away from the library and the library’s online catalog.”
Nog, undergraduate student
“The useris not
broken” Karen G.
Schneider
Our systems arebroken until
proven otherwise. paraphrase of Schneider
The user is not “remote.” You, the librarian, are remote, and it is your job to close that gap.
Schneider
Where We Need to BOLDLY go…
Improve Search“For the past ten years, online
searching has become simpler and more effective everywhere except in
library catalogs.”BSTF report
Add spell check, stemming, relevance ranking, alternatives, extended searches…
Your search returned no results
Single Search Box?
FixDISPALY
Add better labels, utilize serial links, FRBR, format icons, “word clouds,” etc.
FixDISPLAY
Enrich Records-TOC
Enrich Records-Reviews
Provide Recommendations-1
University ofHuddersfield
Provide Recommendations-2
University ofHuddersfield
More Possible Fixes
• One stop shopping (e.g., metasearch)
• Subject access: LCSH vs. keywords from enriched records, or both?
• User tagging, folksonomies, etc.• Metadata from wherever (e.g.,
ONIX), partnerships with metadata sources
207 YEAR-OLD LIBRARY (LOOKS 100), mature, experienced, with millions of assets, seeks young, digitally-savvy partners with ample metadata to share. We can make beautiful catalogs together! Willingness to convert to MARC a plus. (DC) 20540
PartnershipsPartnerships
Re-Purposing Metadata Created for Other
Purposes
Copyright
registrationISSNrequest
CIPrequest
ONIXdata
“…the ability to organize and locate materials, according to a predictable scheme, is what sets libraries apart frombookstores,
and
”
Leslie Burger, ALA President
Google Search: “Bay of Pigs” = 775,000 hitsWikipedia = first hit
10th hit = “Latin rock band from New York”Only English sources
Let’s Save Cataloging!
Fix the catalog
Cut costs
One of manyaccess tools
Use savings fornew tasks
$44 Million justforcataloging
The future ofcataloging
is incontrolled
accesspoints.
LibraryDatabases
DescriptionsVendor
Cataloging
expertiseis
valuable.
Leverageexpertise
Hierarchy of Metadata Creation
Highest value =“traditional” cataloging
Significant value =automated description+ cataloger headings
$* = fully automated
$$ = automated +cataloger assistance
$$$
$$$$
*monetaryor researchvalue
“Can we re-think cataloging…
in the world of Google?
I hope so.”D. Marcum
The CONSER standard record: one small step…
“The average library decisionabout implementing new technologies takes longer than the average life cycle for new technologies.”
Schneider
Project Goals
Onestandard
record
Lesscostly
Applicableto
all formats
Compatiblewith
standards
Focus on user needs
Cataloger Input
Main entry? Let systems domore work!
Simplify rules,documentation
Punctuation,spacing
Separate public and non-publicinformation
Eliminateredundancies
Time Eaters
Decision makingChecking documentationComposing notes
The recordwith
the most fieldswins
Just in Case Just in Time
Booksavailable
forusers
Catalogrecord
as haikusometimes
lessis
more
Core Data Set for Access Level MARC/AACR2 Records
1. FIND a specific resourceUser Task Attribute Relationship Value Data element Value MARC element
FindIdentifySelectObtain
FRBRUSERtasks
:
MandatoryElement
Set
MandatoryElement
Set
CatalogingGuidelinesCatalogingGuidelines
Pilot Projects:
38 catalogers12 institutions
327 records
Bibliographic Descriptions• 148 access records: 25.4 min.• 136 control records: 31.8 min.Saved: 6.3 minutes/record = 20%
Complete Records• 67 access records: 37.3 min.• 65 control records: 45.7 min.Saved: 8.4 minutes/record = 18%
Time Saved
$40,000
per year
The amount American Airlines supposedly saved in the1980’s from removing one olive from 1st class salads
Time Decreased with Practice
New CONSER records are projected to save 20-25% of the time needed to create current serial records.
New CONSER records are projected to save 20-25% of the time needed to create current serial records.
Review/Revision
88 reviewers13 institutions
(reference acquisitions, systems)
Element list and guidelinesrevised—e.g., place added back
“I like the idea of simplifying records; it helps the average patron to have a cleaner, uncluttered looking record; and it helps those who work on and with the records to pare down non-essentials.”
“…most users don’t look at all the extra stuff we put in [records] anyway.”
Survey responses from reference staff
Survey response from a reference librarian
I am a fanatic for detail; I need to have, or feel that I have, every possible detail in order to do the best work. Probably in 99 out of 100 reference desk transactions, an access level record would be sufficient; but I still prefer to have as much detail as possible.”
Access points are preserved.Catalogers feel “liberated.”Records are more user-friendly
Most access points are unchanged
all subjects, all headings, most titles, most links are the same
More elements are optional:
some codes,some uniform titles,
some notes, some places, one link (787)
Cataloger may add any element to assist
the user toaccess or select
a particular resourceor to meet
an institutional need.
Uniform titlesdo
as much harmto the useras they do
good.
The Bugle (Dallas) now published
in Orlando
Michigan todayno (online);
but only publishedonline
Uniform Titlesare only required:Bulletin (American Library Association)
Neuroscience today series (London)
Collocating uniform titles (Law, etc.)
All elementsthe cataloger uses
to create “distinguishing” uniform
titles are already in the bibliographic record
and could be used by systems to create better
user displays.
All 362s are now
unformatted.362 1_ Began with Volume 1, no. 1 in January 2006.
362 = Most SuccessfulChange:
Users won’t confuse with holdings.More predictability for users.
Training is easier.Decision-making is avoided
MARC 21 changes to be proposed.
Control Record
CONSER standard record
Decision-Making Guidance:Establishing corporate headings
Major vs minor changes
“The most wonderful parts of the guidelines…”
Kevin Randall
Is there a change in meaning orsubject matter in the title that wouldrequire new subject headings?
Is there a change in the first five wordsthat is not a minor change (as defined inAACR21.2A2)?
Is there a different corporate body inthe title?
MAJORCHANGE
MAJORCHANGE
MAJORCHANGE
MINOR CHANGE
MINOR CHANGE
MINOR CHANGE
YES
YES
YES
NO
NO
NO
Title Change Analysis
CEG v. 1
CCMV. 2
CCMV. 1
CEGV. 2
Documentation
CONSERStandardRecord
TR
Lessons Learned
Speedbut nothaste
Traditiondieshard
AnticipateObjections
Includeall stake-holders
Beextrabold
Eventhose
opposed It won’tbe
easy
There willbe some failures
The User Is the Sun
Schneider
It Won’t Be Easy
“Don’t fear loss of control…that has already happened.
Ride the wave into the future…”
Reynolds, after Schneider