Relationships & Family Values 2013

11.26.13

What Millennials Really Think About Relationships

Relationships & Family Values Report 2013

Who was Involved? Composed based on data

from 3.8.2013 to 3.22.2013

500 Participants 9,000 Panelists

53% Female 47% Male

Survey fielded online

Ages 18-34 18-22 17% 23-26 25% 27-30 31% 31-34 27%

What Millennials Really Think About Relationships

Buzz Marketing Group’s Relationships & Family Values Report 2013 is based on qualitative and quantitative research involving 500 buzzSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports.

Location

NY  14%  

CA  11%  

IL  12%  

TX  8%  PA  

7%  DC  6%  

FL  7%  

GA  6%  

MA  7%  

MI  5%  

Rest  of  USA  17%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Ethnicity

White  25%  

Black  25%  

Asian  American  

15%  

Hispanic  25%  

American  Indian  3%  

Mixed  7%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Marital Status

Single  36%  

DaPng  6%  

In  a  relaPonship  

26%  

Married  30%  

Divorced  2%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Education

High  school  diploma  27%  

Associates  Degree  14%  

Bachelors  Degree  46%  

Masters  Degree  11%  

Doctorate  2%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Employment Unemployed  

5%  Working  part-­‐Pme  

15%  

Working  full-­‐Pme  52%  

Self-­‐employed  

6%  

student  12%  

full-­‐Pme  home  maker  

11%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Household Income

Less  than  $8,000  

$8,000  -­‐  $33,000  

$33,000-­‐  $82,000  

$82,000  -­‐  $170,000  

$170,000  -­‐  $370,000  

More  than  $370,000  

I  don't  want  to  specify  

2%  

23%  

46%  

22%  

1%   0%  5%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Which best describes the environment in which you

were raised?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Single  family  –  2  parents  and  child(ren)  

Single  parent  –  1  parent  and  child(ren)  

MulPgeneraPonal  –  1  or  more  parents,  

child(ren),  and  other  relaPve(s)  

67%  

22%  

11%  

How do you feel about marriage?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

It  is  not  really  important  to  me,  but  I  have  nothing  against  it  

I  respect  it  and  I  am  open  to  it  but  it  doesn't  define  a  relaPonship  

It  is  very  important  to  me  

7%  

40%  

53%  

Do you think that same-sex couples should have the right to get married?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Yes   No   Indifferent  

76%  

12%   12%  

How do you feel about interracial and interethnic

marriage?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

I  support  it   I  don’t  see  any  problem  with  it  

I  don’t  like  it  

69%  

27%  

4%  

Are you willing to date someone who has different

religious beliefs?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Yes   Yes,  but  It  depends  on  how  different  

they  are  

Yes,  if  we  can  keep  our  faiths  

Yes,  if  they  are  willing  to  convert  

Absolutely  not  

46%  

36%  

8%  3%   7%  

How influential are family and friends

when you decide to date someone?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Family

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Extremely  InfluenPal   Somewhat  InfluenPal   Not  Very  InfluenPal  

25%  

49%  

26%  

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Friends

Extremely  InfluenPal   Somewhat  InfluenPal   Not  Very  InfluenPal  

19%  

55%  

26%  

Where do you usually meet the people that you

date?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

Work   Bar  /  Club   School   Hobbies   Online   Religious  Gatherings  

54%  48%   47%   47%  

33%  

17%  

How much quality time do you spend with your

partner?

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

7  days  per  week  28%  

4-­‐5  days  per  week  19%  

2-­‐4  days  per  week  22%  

1  day  per  week  2%  

When  we  have  Pme  

13%  

N/A  16%  

Key Findings

Millennials are split about the significance of marriage in their lives. 53% stated that it was very important to them while 40% said they respected it but it didn’t define their relationship. Only 7% said that marriage was not important to them.

Millennials are very supportive of same-sex couples’ right to marriage even if they are split on the importance of marriage in their lives. 76% support same-sex marriage and 69% support interracial marriage. 93% of Millennials are also willing to date someone who has different religious beliefs than their own.

Millennials are meeting the people they date everywhere. Some of the most popular places for Millennials to meet are bars(48%), school(47%), groups or organizations for their hobbies(47%) and online(33%). However the most common place for Millennials to find a date is at work(54%).

Relationships & Family Values Report 2013 What Millennials Really Think About Relationships

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