RESEARCH PROJECT REPORT

(MBA - 043)ON

“A STUDY ON RETENTION STRATEGIES EMPLOYED BY PRIVATE SECTOR BANKS IN BAREILLY REGION”

Submitted in Partial Fulfillment ofMaster of Business Administration (MBA)

Programme : 2010 -12Of

Gautam Buddh Technical University, Lucknow

Under the Supervision of: Submitted By”

(Respected Monika Soutiyal)MBA Department MonikaSharma

1045070007

Department of Management ScienceShri Ram Murti SmarakWomen’sCollege of Engineering & Technology,

Bareilly(College Code – 450)

Shri Ram Murti Smarak Women’s College of Engineering & Technology, Bareilly (U.P.)Department of Management Science

Certificate

This is to certify that Ms. Monika Sharma., a student of MBA IV Semester has completed her

Research Project Report titled “A study on retention strategies employed by private sector

banks in Bareilly region” assigned by MBA Department and under my supervision.

It is further certified that she has personally prepared this report that is the result of her personal

survey/observation. It is of the standard expected to MBA student and hence recommended for

evaluation.

Signature of the Supervisor

Above statement is endorsed.

(Richa Murti) Date:

Head

DECLARATION

I hereby declare that the project, which is being presented in this report, entitled

“A study on retention strategies employed by private sector banks in Bareilly

region.”It is an authentic record of my own work as a part of my MBA course

of GBTU Lucknow. The information which is given by me in this report is true &

it has not been submitted by me anywhere else.

Monika Sharma

MBA IVSem

S.R.M.S.W.C.E.T.

Bareilly

ACKNOWLEDGEMENT

Concentration, dedication, hard work and application are essential but not the

factors to achieve the desired goal. These must be supplemented by proper guidance,

assistance and co-operation of people to make it a success.

I also express my heartiest gratitude to Respected Monika Soutiyal esteemed faculty

of S.R.M.S. College of Engineering and Technology, Bareilly who helped me in

this project by providing such stress free & friendly environment to work.

Last but not the least I would like to thank all the people who helped me in the

completion of this project report.

Monika Sharma

Contents

Chapter 1: Introduction & Scope 1

1.1: Introduction 1

1.2: Scope of the research work 3

1.3: Objectives 4

1.4: Company Profile 6-16

Chapter 2: Literature Review 17

2.1: Introduction 17

2.2: Theoretical Perspective 23

2.3: Retention policy adopted by Banks 25-39

Chapter 3: Research Design 40

3.1: Introduction 40

3.2: Type of research 40

3.3: Type of data 41

3.4: Research Tool 42

3.5: Mode of data collection 42

3.6: Sample design 42

Chapter 4: Data analysis and interpretation 43

4.1: Introduction 43

4.2: Analysis of data &Findings 43-54

Chapter 5: Suggestions, Limitation &Conclusion 55

Chapter6 : Bibliography 58

Annexure 59

Annexure 1: Questionnaire

Annexure 2: Other documents

List of Table

Table no. Table titel Page no.

4.1 Employee Satisfaction with the salary, compensation & benefits

39

4.2 Employee Satisfaction with growth opportunities

41

4.3 Influence of term & conditions on quit decision

42

4.4 Monotony in Job Profile 43

4.5 Working Environment of the

company

44

4.6 Relationship with immediate supervisor & colleagues

45

4.7 Employee Satisfaction with the appraisal system

46

4.8 Organization takes care of personal problems

47

4.9 Search for better jobs is a major reason to leave

48

4.10 Employee retention strategies

49

List of figuresFig no. Fig. Title Page no.

4.1 Employee Satisfaction with the salary, compensation & benefits

40

4.2 Employee Satisfaction with growth opportunities

41

4.3 Influence of term & conditions on quit decision

42

4.4 Monotony in Job Profile 43

4.5 Working Environment of the company

44

4.6 Relationship with immediate supervisor & colleagues

45

4.7 Employee Satisfaction with the appraisal system

46

4.8 Organization takes care of personal problems

47

4.9 Search for better jobs is a major reason to leave

48

4.10 Employee retention strategies 49