retail overview

Hanley Wood ExhibitionsP.O. Box 612128Dallas, TX 75261-2128

RETAILERS: REGISTER TODAY! No other event offers builders, retailers, service companies, designers and landscape architects the products, education and valuable information to increase your company’s productivity, efficiency and profitability.

• Thousands of cost-savingresources

• 61 educational seminars• Product Showcase• Backyard Living Pavilion • Genesis 3 Pavilion• Builder Power Panel

• Retail Power Panel• Empowerment Hour• Welcome Party at House of Blues• APSP Live Workshops• Exhibitor Product Clinics• APSP Career Institute• Genesis 3 Design Schools

www.PoolSpaPatio.com

2009 Int’l Pool | Spa | Patio ExpoExhibits: November 16-18, 2009Conference: November 13-18, 2009Mandalay Bay Convention CenterBayside HallsLas Vegas, Nevada USA

2009 Int’l Pool | Spa | Patio ExpoExhibits: November 16-18, 2009Conference: November 13-18, 2009Mandalay Bay Convention CenterBayside Halls | Las Vegas, Nevada USA

Need to correct your name or address? Did you receive duplicate brochures? Please e-mail changes to [email protected] or fax the mailing label with corrections to 972.536.6365.

Show Sponsor:Show Endorser: Show Publications:

Show Sponsor: Show Endorser:Show Publications:

Register online at www.PoolSpaPatio.com NOW to receive discounted registration rates. Be sure to use the reg code located above the mailing label of this brochure.


Toll-free: 888.869.8522Outside USA: 972.536.6350

at the forefront ofbackyard living

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At the forefront of backyard living is your one constant resource – the 2009 International Pool | Spa | Patio Expo – focused 100% on providing retailers with new ways to stay competitive, profitable and strong. No other tradeshow is more important to your retail success, so register today!

Show Sponsor: Show Publications: Show Endorser:

Register today at www.PoolSpaPatio.com

2009 Int’l Pool | Spa | Patio ExpoExhibits: November 16-18, 2009Conference: November 13-18, 2009Mandalay Bay Convention Center | Bayside Halls Las Vegas, Nevada USA

Toll-free: 888.869.8522 | Outside USA: 972.536.6350

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Educational Seminars17 targeted seminars designed for retailers to build knowledge, productivity and profits. Here are a few of the seminars designed to facilitate the exchange of ideas and fuel your creativity: • Retail Profit from Clicks to Bricks• Sales Ignition for Retailers• Internet Marketing Strategies that Create Rapid Fire Success, Parts 1 and 2• Loyalty is Love – How to Hold Customers Close for Life• Selling Value Not Price• By the Numbers: Financial Management for Retailers

For the complete schedule, please refer to the Schedule-at-a-Glance on pages 4-5 and look for seminars noted with a R .

SpeakersYou will learn from remarkable business experts who share their cutting-edge strategies, best practices, tactics and techniques:• Greg Welsh, President, Welsh Sales Group• Clay Nelson, Founder, Clay Nelson Life Balance, Inc.• Debbie Allen, President, Allen & Associates• Beverly Koehn, President, Beverly Koehn & Associates

You will grow your skills and sharpen your performance with classes taught by these industry professionals: • Rex Richard, CEO, Extreme Success LLC• Steve Barnes, APSP Technical Committee• Ray Cronise, Faculty Member, Pool Genius Network

Retail Power PanelMonday, November 16 | 9:45 am - 10:50 amShare ideas and enjoy a lively exchange of views as retail experts focus on customer retention and service, as well as advertising and marketing to fight the “big box” stores, in addition to many other timely topics.Moderator Kathleen Carlson, SVP Sales & Marketing of Aqua Quip, will lead the discussion featuring: • Rita Rowlen, Owner, Ultra Modern Pool & Spa• Penny Johnson, Owner, Johnson Pools & Spas• Arlene Stachel, Owner, Mountain Lake Pool & Patio

Sponsored by

Empowerment Hour - Embracing the GoldMonday, November 16 | 9:45 am - 10:50 amJoin Clay Nelson, Founder, Clay Nelson Life Balance, Inc., for this empowering program that will help you step up your thinking and find the golden nuggets that await you, focusing on what you have learned during these lean times and how you are going to use those lessons to make a difference in your business as your move forward.

Show Sponsor: Show Publications: Show Endorser:

Register online at www.PoolSpaPatio.com NOW to receive discounted registration rates. Be sure to use the reg code

located above the mailing label of this brochure.

RETAILER-SPECIFIC HIGHLIGHTS See the newest product innovations. Discover thousands of resources and suppliers to help you profit. Make key connections. Acquire new skills and new information. Large or small, your retail business will benefit from attending the 2009 International Pool | Spa | Patio Expo.

This list below contains show highlights designed to help retailers stay competitive, profitable and strong. REGISTER TODAY!

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Exhibits – With a wide variety of multi-dimensional booths, you can zero in on the latest trends, products, resources and strategies to help you attract new customers.

Product Showcase – Fast-track your company’s retail success with new, cool and green products and services found in this exciting pavilion in the main lobby.

Backyard Living Pavilion – Grow your retail business by stocking your shelves with dynamic products, resources and information from every segment of the backyard industry.

Genesis 3 Pavilion – Visit this pavilion to see hundreds of products and services especially for builders and designers, meet Genesis 3 founders and faculty, and network with some of the top creative minds in the watershape industry.

APSP Live Workshops – Add an extra dimension to the learning process with these intensive 40-minute workshops that cover a variety of challenging topics, giving you step-by-step instructions. Presented by the APSP Builders & Service Councils.

Exhibitor Product Clinics – Looking for extensive information from the Propane Education & Research Council? Stop by booth #856 and learn about propane and its many uses

and environmental advantages. Clinics held throughout the day during show hours.

Three days to explore the Exhibit Hall:Monday, November 16 11:00 am - 5:00 pmTuesday, November 17 11:00 am - 5:00 pmWednesday, November 18 11:00 am - 3:00 pm

PoolSpaPatioConnect Approximately 6 weeks before the show you will have access to PoolSpaPatioConnect enabling you to search for products and vendors, e-mail and set appointments and efficiently plan your time at the show – with just a click of a button!

ConnectionPoint A highlight of the 2009 show is the new attendee portal, ConnectionPoint, a private, personal section of the web site where you will print conference handouts and certificates, create a detailed show agenda, search show specials, participate in conference blogs, and much more. This area is only accessible with a customized e-code, which you will receive via e-mail around September 1.

Not a Member Yet? Join the Association of Pool & Spa Professionals [APSP] to receive immediate discounts on Expo and Conference registration. Visit www.APSP.org for membership information and stop by booth #256 at the show.

SHOW FLOOR EVENTS

Go Green!If you prefer to receive brochures electronically rather than through the mail, send an e-mail to [email protected] with a request to be placed on the “Brochure e-mail only” list. The environment will thank you! This brochure is printed on recycled paper with soy-based ink.

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MONDAY, NOVEMBER 168:00 am - 9:30 amMO01 Retail Profit from Clicks to Bricks R

MO02 Thrive Doing More with Less: Bonding with Customers without Breaking the Bank!

R S BR L

MO03 Tools to Build Service Companies S

MO04 Suction Entrapment – Implications on the Commercial Pool Industry

S BC

MO05 Intermediate Water Chemistry S

MO06 Hydraulic Applications for Swimming Pools and Spas BR BC G3

MO07 Attracting and Working with High-End Clients BR L BC G3

9:45 am - 10:50 amMO08 Builder Power Panel BR L BC

MO09 Retailer Power Panel R S

MO10 Empowerment Hour – Embrace the Gold!R S BR L BC

11:00 am - 5:00 pmEXHIBITS OPEN12:00 pm - 5:00 pmAPSP Live Workshops – Booth #20103:00 pm - 5:00 pmAPSP International Awards of Excellence – Booth #2563:30 pm - 5:00 pmMO11 Sales Ignition for Retailers R

MO12 The Future is Now: Prepare with a Strategic Plan Alignment R S BR L

MO13 Social Marketing Strategy to Make Your Pool Business Famous

R S BR L

MO14 Automated Purification Revolution S

MO15 Energy Efficiency in Swimming Pool Heating S G

MO16 In-Ground Vinyl Liners: Advanced Measuring Including Freeform Pools and Pools with Bowled Interiors

BR S

MO17 Advanced Fountain Design and Detailing BR BC

5:30 pm - 8:00 pm

MO18 Welcome Party at House of Blues – Mandalay Bay HotelSponsored by Cal Spas

TUESDAY, NOVEMBER 178:00 am - 9:15 am

TU01 Internet Marketing Strategies that Create Rapid Fire Success, Part 1 of 2

R

TU02 Loyalty is Love – How to Hold Customers Close for Life R S BR L

TU03 Service Business Success: Organized Best Practices –Your Gateway to Profitability, Part 1 of 2

S

TU04 Pool/Spa Builders: Control Your Destiny with Industry Marketing Secrets that Work! BR

TU05 Beyond The VGB Pool and Spa Safety Act R S BR BC

TU06 Site Analysis Skills for Pool and Landscape Designers L BR G3

TU07 Advanced Water Sanitation Using Ozone S BR BC G3

8:00 am - 11:00 amTU08 Technical Applications of Water in Transit BR BC G3

9:30 am - 11:00 am

TU09 Internet Marketing Strategies that Create Rapid Fire Success, Part 2 of 2

R

TU10 Selling Value Not Price R S BR L

TU11 Service Business Success: Organized Best Practices –Your Gateway to Profitability, Part 2 of 2

S

TU12 Advanced Water Chemistry S

TU13 How Energy Efficiency Laws for Pools/Spas Affect Design/Construction/Retrofit and Repair Practices

R S BR BC G

TU14 Give it Your Best Shot! Gunite and Shotcrete in Swimming Pool Construction

BR BC

TU15Designing with Water in the Landscape: A Landscape Architect's Perspective on How to Create the “Setting” For Swimming Pools, Water Features, Ponds & Lakes

L BR G3

11:00 pm - 5:00 pmEXHIBITS OPEN12:00 am - 5:00 pmAPSP Live Workshops – Booth #201012:45 pm - 1:45 pmAPSP Service Proficiency Exam – advance registrants only **2:00 pm - 5:15 pmAPSP CSP Certified Service Professional® Exam – advance registrants only **3:30 pm - 5:00 pmGenesis 3 Lifestyle Program – Booth #4077:00 pm - 10:00 pmGenesis 3 Family Reunion & Winemaker Dinner at Fleur de Lys – Mandalay Bay Hotel

SCHEDULE-AT-A-GLANCE


LEGENDBR Builder/Contractor - Residential L Landscape Architect/Designer

BC Builder/Contractor - Commercial G Green/Eco-friendly

R Retailer G3 Genesis 3 Seminar

S Service

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EXECUTIVE ACADEMYMONDAY, NOVEMBER 16

8:00 am - 9:30 am | EA01 Send Your Web Rankings to the Moon – Advanced Web Mastery Secrets

3:30 pm - 5:00 pm | EA02 Navigating Change: Managing Impact

TUESDAY, NOVEMBER 17

8:00 am - 11:00 am | EA03 Strengthening the Foundation of Your Business

WEDNESDAY, NOVEMBER 18

8:00 am - 11:00 am | EA04 If Patton Ran Your Business …

CERTIFIED POOL-SPA OPERATOR® [CPO®] BASIC COURSE

FRIDAY, NOVEMBER 13 | 5:00 pm - 8:00 pm

SATURDAY, NOVEMBER 14 | 7:30 am - 6:30 pm

SUNDAY, NOVEMBER 15 | 7:30 am - 6:30 pm

Certified Pool-Spa Operator® [CPO®] Basic Course

WEDNESDAY, NOVEMBER 188:00 am - 9:15 amWE01 Ten Questions that will Double Your Hot Tub Sales! R

WE02 By the Numbers: Financial Management for Retailers R

WE03 Five Star Customer Service for Builders/Contractors:The Key to High-Profit Growth!

BR L

WE04 How to Use ANSI/APSP-7 Safety Checklist for VGB R S BR BC

WE05 Pool Project Sales and Design, The Interview BR L BC G3

WE06 Myths & Facts: Cementitious Pool Surfaces BR BC G3

8:00 am - 11:00 am

WE07 Understanding the Elements of Renovations of Existing Pools and Spas

BR BC G3

9:30 am - 11:00 am

WE08 Guerrilla Retailing: Unconventional Ways to Make Big Profits!

R

WE09 Jumpstart Sales and Grow Your Business: The Referral Advantage for Builders/Contractors

BR L

WE10 Hot Water Chemistry S

WE11 Salt Water Pools – A Scientific Review of the Latest Water Care Application Technology

S BR BC

WE12 The Connected Pump Room: Integrating Safety, Efficiency and Web-Based Automation for Commercial Pools

S BC G

WE13 Evolution of Water in Landscape: What’s Next? BR L BC

11:00 am - 3:00 pmEXHIBITS OPEN11:00 am - 3:00 pmAPSP CBP Certified Builder Professional® Exam – advance registrants only **12:00 pm - 3:00 pmAPSP Live Workshops – Booth #2010

ADDITIONAL EDUCATION PROGRAMS

Show Sponsor:

Show Endorser:

Show Publications:

APSP TECHNICAL SERVICE INSTITUTE presented by APSP Service Council

SUNDAY, NOVEMBER 15

8:00 am - 9:00 am | Variable Drive Pumps and Hydraulics

9:00 am - 10:00 am | Diagnosing New Pool Plaster Problems

10:15 am - 11:45 am | Microbiology - a Look at What’s Bugging You!

11:45 am - 12:00 pm | Quiz - APSP Service Council

12:00 pm - 2:00 pm | Lunch and Behind the Scenes Tour of the Mandalay Bay Shark Reef

2:00 am - 3:30 pm | Advanced Chemistry - What They Don’t Tell You in the Beginning Class

3:45 pm - 4:45 pm | VGB Compliance Requirements, Risks, and Opportunities for Service Professionals

4:45 - 5:15 pm | Answers to Quiz & Door Prizes Giveaway

GENESIS 3 DESIGN SCHOOLS presented by Genesis 3 Design Group

FRIDAY, NOVEMBER 13 | 1:00 pm - 5:00 pm

SATURDAY, NOVEMBER 14 | 8:00 am - 5:00 pm

SUNDAY, NOVEMBER 15 | 8:00 am - 5:00 pm

G301 Design Communication - Measured Perspective

G302 The History of Water in Architecture

G303 Designing and Creating Natural Looking Ponds and Water Features

G304 Advanced Fluid Engineering

** To register for the APSP exams, contact Jennifer Heinz at [email protected] or 703.838.0083 ext. 274.

APSP BUILDERS INSTITUTE presented by APSP Builders Council SATURDAY, NOVEMBER 14

8:00 am - 10:00 am | Innovative Repair Techniques for Cracked and Leaking Pools

10:15 am - 12:15 pm | Innovative Marketing and Advertising in Changing Economic Times

1:15 pm - 5:00 pm | Vanishing Edge and Perimeter Overflow Pools - Design, Engineering andConstruction

SUNDAY, NOVEMBER 15

8:00 am - 10:00 am | Concrete Pool Decking - Improved Quality, Fewer Problems, Better Profit

10:15 am - 12:15 pm | How to Sell Waterfalls and Ponds to Your Customers

1:15 - 3:15 pm | Secrets to Successful Pool Tile Installation

3:30 pm - 5:30 pm | Startups - The $64,000 Answer!

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Genesis 3 Lifestyle ProgramTuesday, November 17 | 3:30 pm - 5:00 pm | Booth #407

Take a break from your busy shopping day to enjoy a glass of wine and mingle in a relaxed, intimate environment with L’Aventure’s Stephan Asseo. A former Bordeaux resident who built a vineyard and winery from scratch, you will enjoy one-on-one wine discussions with this gracious and outgoing man.

Power PanelsMonday, November 16 | 9:45 am - 10:50 am

A new feature to the 2009 Expo is a series of three one-hour discussions that bring together the best forward-thinking minds in the industry. These fast-paced, interactive sessions feature real solutions for tackling today’s toughest issues. Targeting three specific niches, the presentations take place simultaneously prior to the opening of the show, so please choose the one that best fits your needs. Free with all registration packages, but advance registration is required.

Builder Power PanelJoin three of the most accomplished industry professionals as they share their insights on the current state of the industry, emerging technologies, economic trends, issues facing the industry, future growth, and more. Come prepared to listen, learn and ask questions of the leaders guiding our industry.Moderator Lew Akins, President of Ocean Quest Pools by Lew Akins, will lead the discussion with this distinguished group of experts: • Brian Van Bower, co-founder, Genesis 3 Design Group• Greg Howard, CEO, Carecraft, Inc. • Brett Abbott, President, MYM Austin

Sponsored by

Retail Power PanelShare ideas and enjoy a lively exchange of views as retail experts focus on customer retention and service, as well as advertising and marketing to fight the “big box” stores, in addition to many other timely topics.Moderator Kathleen Carlson, SVP Sales & Marketing of Aqua Quip, will lead the discussion featuring: • Rita Rowlen, Owner, Ultra Modern Pool & Spa• Penny Johnson, Owner, Johnson Pools & Spas• Arlene Stachel, Owner, Mountain Lake Pool & Patio

Sponsored by

Empowerment Hour - Embracing the GoldJoin Clay Nelson, Founder, Clay Nelson Life Balance, Inc., for this empowering program that will help you step up your thinking and find the golden nuggets that await you, focusing on what you have learned during these lean times and how you are going to use those lessons to make a difference in your business as your move forward.

SPECIAL EVENTS

APSP International Awards of ExcellenceMonday, November 16 | 3:00 pm - 5:00 pm | Booth #256

Join your industry colleagues to honor outstanding achievement in the design, building, and installation of residential and commercial pools, spas, hot tubs and water features. You will be treated to a gallery of

the most beautiful and creative examples of the industry’s efforts, while networking and celebrating the industry.

For more information, visit www.InternationalAwardsofExcellence.com or call 703.838.0083 ext. 123.

Genesis 3 Family Reunion & Winemaker Dinner Tuesday, November 17 | 7:00 pm - 10:00 pmFleur de Lys, Mandalay Bay Hotel

Join us for an outstanding evening of delicious food and wine hosted by dedicated artisan winemaker, Stephan Asseo, from L’Aventure in Paso Robles, CA. L’Aventure’s award-winning wines will be expertly paired with a delicious dinner prepared by Steven Wolf that is contemporary French with Mediterranean flair. A perfect opportunity to get acquainted with Genesis 3 faculty and members!

$175 admission fee. Limited participation event; register early.

Welcome Party Monday, November 16 | 5:30 pm - 8:00 pmHouse of Blues

After the show closes on opening day, let music and food feed your soul at the Welcome Party at the House of Blues. You will be treated to delicious hors d’oeuvres, wine, beer and soda — as well as great live music and original folk art — at this eclectic nightclub located inside the Mandalay Bay Hotel & Casino.

Having the opportunity to network with colleagues and peers can certainly help you build your industry contacts, so be sure to introduce yourself to the people you meet at the party. Making powerful connections has never been easier!

All guests must be 21 years of age with valid ID. Free admission for conference registrants. $20 admission fee for Expo Only registrants before October 6; $30 thereafter. Sponsored by

Hotel and Travel InformationFor the best availability and discounted hotel, airfare and car rental rates, make plans immediately.

To receive special Expo discounts on hotels, you must book your reservations through HanleyWoodHousing.com, where you’ll benefit from the easiest, least-restrictive way to secure rooms at the lowest possible rate. Reservations will be accepted on a first-come, first-served basis.

Hotel Discounts:• Mandalay Bay (Headquarter): Rates from $119 to $159• THEhotel at Mandalay Bay: Rates from $144 to $184 • Excalibur: Rates from $31 to $71 • Luxor: Rates from $79 to $99 • MGM Grand: Rates from $99 Rates apply to standard single/double rooms.

Airline Discounts:• American: 800.433.1790 Code: A55N9AA• Continental: 800.468.7022 Code: ZEJ3C9C8P9• Northwest: 800.328.1111 Code: NMCMH• WestJet: 888.493.7853 Code: QC5690 • JetBlue: 888.JET.BLUE Code: PoolSpa09

Car Discounts:• Avis: 800.331.1600 Code: J867612• Budget: 800.922.2899 Code: LCR7777267

For more information, visit www.HanleyWoodHousing.com or call 800.895.3978.

REGISTRATION & HOUSING7

ADVANCE AFTER 10/6Super Pass

APSP Member $195 $255

Non-Member $255 $295

Day Pass



Executive Academy



Expo Only

APSP Member FREE $20

Non-Member $20 $35

Certified Pool-Spa Operator [CPO]

Member and Non-Member $295 $345

APSP Builder Institute – Saturday/Sunday Pass



APSP Builder Institute – Sunday Pass



APSP Technical Service Institute – Sunday Pass



Genesis 3 Design Schools

Member and Non-Member $1,450 $1,650

Beginning October 7, registration rates increase. Specific package information is available at www.PoolSpaPatio.com.


Hanley Wood ExhibitionsP.O. Box 612128Dallas, TX 75261-2128

RETAILERS: REGISTER TODAY! No other event offers builders, retailers, service companies, designers and landscape architects the products, education and valuable information to increase your company’s productivity, efficiency and profitability.

• Thousands of cost-savingresources

• 61 educational seminars• Product Showcase• Backyard Living Pavilion • Genesis 3 Pavilion• Builder Power Panel

• Retail Power Panel• Empowerment Hour• Welcome Party at House of Blues• APSP Live Workshops• Exhibitor Product Clinics• APSP Career Institute• Genesis 3 Design Schools


2009 Int’l Pool | Spa | Patio ExpoExhibits: November 16-18, 2009Conference: November 13-18, 2009Mandalay Bay Convention CenterBayside HallsLas Vegas, Nevada USA

2009 Int’l Pool | Spa | Patio ExpoExhibits: November 16-18, 2009Conference: November 13-18, 2009Mandalay Bay Convention CenterBayside Halls | Las Vegas, Nevada USA

Need to correct your name or address? Did you receive duplicate brochures? Please e-mail changes to [email protected] or fax the mailing label with corrections to 972.536.6365.

Show Sponsor: Show Endorser:Show Publications:

Show Sponsor:Show Endorser: Show Publications:



Toll-free: 888.869.8522Outside USA: 972.536.6350


STAY CONNECTEDto the Int’l Pool | Spa | Patio Expo:

BECOME A FAN ON

JOIN OUR GROUP ON

FOLLOW US ON

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