rhipe cloud summit 2016 - the cloud channel company · pdf fileacquire onboard engage. rhipe...

RHIPE CLOUD SUMMIT 2016RHIPE CLOUD SUMMIT 2016

BE INNOVATIVE. BE THE DISRUPTOR.

RHIPE CLOUD SUMMIT 2016



DIGITAL TRANSFORMATION Presented by Cameron McFie, rhipe CTO & Athena Thompson, rhipe CMO

RHIPE CLOUD SUMMIT 2016RHIPE CLOUD SUMMIT 2016RHIPE CLOUD SUMMIT 2016RHIPE CLOUD SUMMIT 2016


Thank you to our sponsors

Agenda

engagement & experience

Partner CO-marketing

The digital enterprise

Customer behaviour today

Partner portal & api integration


Digital Transformation · Buyers spend 21% of the buying cycle in conversations with sellers; 23% in conversations with peers and colleagues; 56% search for and engage with content

· Vendors’ websites are the #2 (search #1) source for B2B buyers researching technical products

· IT Decision Makers consume fivepieces of content from a vendor before engaging

· 59% of Executives watch videos than read text; 79% watch work-related videos every week

• Forrester; IDG Connect; Forbes, Feb 2015

Opportunity

Digital Enterprise

Transformation

Disruption

Digital Experience

Digital Engagement

Leverages digital technology as a competitive advantage in its

internal and external operations

Delight customers and employees by delivering seamless engagement via a combination of communication methodologies and online experiences

THE DIGITAL ENTERPRISE


The disruptors we love

CLOUD FIRST. CHANNEL FIRST. WE’RE THE CLOUD CHANNEL COMPANY – WE’RE THE YOU COMPANY

Help you build incredibly successful businesses

Use technology to deliver the best engagement & experience

Our aspiration here at rhipe


Passionate about driving engagement, and delivering value and a seamless experience to our cloud partners

rhipe: the Cloud Channel Company

PEOPLE FIRSTTechnology FIRST

Digital FirstSocial First

Walk in our customers’ shoes: Partner first

Use the Cloud to market and sell the Cloud

Be where our customers are. Always On digital

Tell our stories and solutions. Celebrate partner successes

Turbo-charge our Partners. Marketing services

Connected intuitive engagement

Seamless experiences. Easy. Repeatable. Valuable

Measure and manage, manage and measure

Our Mantra


Digital Transformation: how we’re making this real

· Technology innovation across lifecycle stage

· Focus on customer expectations*

– Integrated engagement

– Ever-reducing friction

– Continuous optimisation sprints

· Sharing AND listening

· Investment and innovation across platforms

· Training and skills’ opportunities as we evolve

Forrester “The Age of the Customer” (https://www.forrester.com/age-of-the-customer/)

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https://www.forrester.com/age-of-the-customer/


Partner Marketing check list: Partner Marketing Sophistication*

Partner Co-Marketing: what we’re doing

A number of vendors have excellent partner marketing resources available

1 Mktg FTE* or less

1 Mktg FTE + Agency Or 2 to 5 Mktg FTEs

2 to 5 Mktg FTE + Agency Or 6 Mktg FTEs

Progressive Marketing

Sophisticated marketing

2.

3.

PracticalMarketing

1.

FTE = Full Time Equivalent, a combination of one or more employees that equals the time of a single full-time person.* Microsoft Australia’s view of partner marketing sophistication; segmentation based on resourcing available

Know your customers & how they buy

Know your marketing capability

Build a plan you can execute & measure

1.

2.

3.

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Partner Marketing As a Service: Phase 1

rhipe Co-Marketing Objectives: · Activate rhipe partner marketing by enabling marketing tactics with value-added marketing services

· Drive partner growth through customer reach, cross-sell/ up-sell purchase marketing plans

Phase 1 pilot with 12 partners objective of activating partner marketing and helping to grow their business

Call To Action· Talk to your account

manager about this pilot· Register your interest

rhipe.com/partner-marketing

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Manage

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Onboard

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Paid Media & Retargeting

Telemarketing

Creative

Analytics & Reporting

Social Media

Marketing Automation

Marketing Collateral

Website/UX Design

Events

Lead generation, recruitment

& activation


Partner Portal Opportunity

· Customer Portals support customers that prefer a self-service engagement

· APIs are now just as important

· Build new sources of revenue by up-selling and packaging your products with others

· Empower your customers with data

· Seamless customer experience (when combined with hand-held on-boarding and ongoing engagement)

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Partner Portal/APIs – what is rhipe doing?

· Portal for vendor usage reporting /provisioning

· New CSP portal that allows you to provision and manage your Microsoft CSP customers

· An extensive API set – allowing you to perform all of the tasks available in the portal via a programming interface, including, but not limited to:

– Access to products and pricing

– Provision new CSP tenant

– Manage existing CSP tenant

– Transition existing O365 customer from another program into Microsoft CSP

– Purchase Add-ons for CSP customers

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The rhipe prime portal >


Seamless Customer Engagement

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Seamless onboarding:

Seamless communication:

HOW RHIPE CAN HELP· Marketing:

– Talk to your account manager about our pilot program

– Register your interest: rhipe.com/partner-marketing

– Subscribe to The rhipe Stuff and follow us on twitter; Facebook and Linked In

· Systems & Operations:

– The Azure opportunity

– APIs: get you access to the rhipe APIs

– Get your services added to the growing list of ISVs and vendors and build bundles

– rhipe tools, services and guidance

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Activate & Fulfill

Manage

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Onboard

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THANK YOU & CONTACT DETAILSCameron McFie, rhipe CTO. [email protected]

Athena Thompson, rhipe CMO. [email protected]

mailto:[email protected]

mailto:[email protected]

rhipe cloud summit 2016 - the cloud channel company · pdf fileacquire onboard engage. rhipe...

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