#RSP16

4WaysToImproveBusinessResultsWithLocationData

SPONSORED BY:

#RSP16

FollowthiseventonLinkedIn&Twitter

#RSP16RetailTouchpoints:@RTouchPoints

AdamBlair:@adamblair29Esri:@Esri

GarySankary:@GarySankary

#RSP16

Jointheconversation

#RSP16

Submityourquestions

here

Downloadtoday’sresources

Questions,Tweets&Resources

#RSP16

HowAreWeDoing?

#RSP16

AboutRetailTouchPointsü Launched in 2007

ü Over 30,000 retail subscribers

ü To provide executives with relevant, insightful content across a variety of digital medium

Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe

#RSP16

PanelistsMODERATOR:AdamBlairExecutiveEditorRetailTouchPoints

GarySankaryRetailIndustryManager

Esri

@GarySankary

Every retail transaction happens in aspecific place for a reason

Sales

Inventory

Customers

Supply Chain

Sales

Inventory

Customers

Supply Chain

Pricing

Promotions

Fulfillment

Assortment

Sales

Inventory

Customers

Supply Chain

Pricing

Promotions

Fulfillment

Assortment

Weather

Transportation

PopulationData

Data Modeling Traffic

Routing

Price Sensitivity

Geography

CustomerProduct

Location

Highly empowered consumers, with real time data, 24/7 about everything

• New transparencies in the market

• New expectations about service and brand performance

• New loyalty drivers

• New competitive pressures

Empowered Consumers Means….

Improving Business Results with Location

• Data Driven Decision Making

• Personalization and Segmentation- Driving engagement

• Create value added experiences for customers

• Maximize investments in Brick and Mortar

Data Driven Decision Making

• Market Planning- Using Location attributes to build trade areas- Aggregating population data around the area- Correlating store performance with location attributes

• Customer Analytics- Who are your customers? Evaluating CRM data and local demographic data- Who is not shopping in your stores? Simple mapping to see where there are holes in the

customer shopping patterns• In-Store Location Analytics

- What are the best locations in a store? Where do customers travel, dwell and purchase?

Personalization and Segmentation

• Building Relevant Assortments- Correlation between population data, CRM and item attributes to curate product

assortments by category

• Building engaging and personal experiences for you customers- Smart shopping lists that route customers through the store- Product locators- Personalized fulfillment options- buy anywhere, receive anywhere

Create value added experiences for customers

• Smart Shopping Lists – routing, product suggestions, proximity marketing• Location based content and searches • Personalized offers• Social media engagement• Home delivery/ Personalized fulfillment

Maximize Investments in Brick and Mortar

• Store network optimization• Dark stores• Territory management• Relocations and remodels• Competitive assessments• Opening New Stores/ Contracting Locations

Takeaways from Today

1. Location is a critical component of any retail data management strategy2. Leveraging location data enables retailers to uncover new insights and extend

their capabilities beyond traditional Brick and Mortar3. Many retailers are already using location to deliver precise product and services

that drive consumer engagement and loyalty4. Every size retailer, from five to five hundred stores needs a location strategy

QUESTIONS?

#RSP16

PleaseShareYourFeedback

#RSP16

Q&A//PanelistsMODERATOR:AdamBlairExecutiveEditorRetailTouchPoints

GarySankaryRetailIndustryManager

Esri

@GarySankary

#RSP16

ThanksforattendingPLEASEJOINUSFOROURNEXTSESSION:

Tomorrowat12PMET/9AMPT