russian furniture market* mebel exhibition held at expocentre fairgrounds is a well-known brand...
TRANSCRIPT
RUSSIAN FURNITURE MARKET*
RUSSIAN FURNITURE MARKET* MARKET STRUCTURE
• Market capacity
• Market volume
• Output volume
2.4
6.7
10
($ bln)
* Source: Association of Furniture and Woodworking Enterprises of Russia, Federal State Statistics Service, 2017 www.meb-expo.ru/en
Russian-made furniture
Imported furniture
55%
45%
RUSSIAN FURNITURE MARKET*
www.meb-expo.ru/en
Development of housing construction – more than 1,000,000 new apartments a year
Government support for the furniture industry
Reduction of interest rates on mortgage and consumer credits
%
Programs to support small and medium business
Winner of every nomination
in the Category of Furniture for Home
and Office, Interior Design,
Household Items*
MEBEL: MAJOR FURNITURE SHOW
IN RUSSIA AND EASTERN EUROPE
*Source: Russian National Exhibition Rating. See details at www.exporating.ru
** Statistics 2017
78,177 sq m of floor space**
28 countries
40,671 visitors
817 exhibitors
www.meb-expo.ru/en
MEBEL PARTICIPANTS
The Mebel exhibition held at Expocentre Fairgrounds is a well-known brand annually confirming
its high standing. The best achievements made by manufacturers of furniture, interior décor items,
fittings and components under one roof.
LEADING RUSSIAN AND FOREIGN COMPANIES
of exhibitors
are manufacturers
of exhibitors export their
products to overseas markets
74%
48%
www.meb-expo.ru/en
www.meb-expo.ru/en
FOREIGN EXHIBITORS
28 COUNTRIES
foreign exhibitors in comparison to 2016
+10% Armenia, Austria, Belarus, Belgium, Bulgaria, Canada, China,
Denmark, Estonia, France, Germany, India, Italy, Kazakhstan,
South Korea, Lithuania, Malaysia, Moldova, Poland, Romania,
Russia, Serbia, Slovenia, Sri Lanka, Syria, Turkey, USA, Vietnam
COUNTRY PAVILIONS
Germany South Korea China
PRODUCT SECTORS
• Cabinet furniture for sitting rooms, home offices and entryways
• Upholstered furniture
• Fabrics and furniture upholstery
• Furniture Franchise Salon
• Kitchen furniture, household appliances and accessories
• Bedroom furniture and mattresses
• Furniture for children and teenagers
• Office and special purpose furniture
• Interior and décor items
• Components and fittings
• Built-in furniture and partition walls
• Flooring materials
• Furniture for country houses and gardens, accessories
• Equipment for furniture production
• Services for furniture companies
www.meb-expo.ru/en
MEBEL: TARGET VISITORS
www.meb-expo.ru/en
40,671 visitors from 65 countries
and more than 800 cities and town from across Russia
VISITOR PROFILE
Furniture manufacture
Retail of furniture and related products / stores
Furniture wholesale
Interior design, architect bureau
Online store
Wholesale of furniture fittings and components
Corporate furniture buyer
Manufacture of furniture fittings and components
Furniture shopping centre / furniture hypermarket
influence decision making 87%
recommend their colleagues
to visit Mebel 96%
Annual
renewal
of visitors
30-35%
attend Mebel to generate
business leads and find
new suppliers 75%
ADVERTISING & PROMOTION
Our advertising opportunities ensure the effective
promotion of your company long before the exhibition.
TV advertising Exhibition advertising
on federal TV channels
Internet promotion Contextual advertising,
SEO, media advertising
Outdoor advertising
Industry media Over 30 media partners
Direct e-mails 150,000+ e-mail accounts
Social networks 20,000+ subscribers
Exhibition website 255,000+ unique visitors
to www.meb-expo.ru for six months
WWW.
95% OF EXHIBITORS CONSIDER
THE MEBEL ADVERTISING
CAMPAIGN EFFECTIVE
www.meb-expo.ru/en
PARTICIPANT FEEDBACK
“We made a decision to participate in this trade show because the Russian furniture market is growing. Our group stand features eight companies. First of all, they are manufacturers of office armchairs and upholstery materials. Our stand was attended by representatives of Belarus as well as companies which have showrooms to demonstrate furniture in Russia. We knew that it was cold in Russia. But the atmosphere here is very warm. All our participants are satisfied. Your exhibition team helped us much with arrangement of our group stand. We plan to invite more companies to the next trade show.”
Lee Hyun Joo, Area Manager, Gyeonggi Province, South Korea Pavilion
“We have participated in this trade show in Moscow since 2008. We like Mebel very much. It is beautiful and well-organized. We like to participate in Mebel 2017. We can see the trade show growing every year. We will definitely come back next year. Our customers like our products and we see that the number of customers is increasing.”
Leonardo Sette, Owner of Keoma, Italy
“Mebel is very important for us since the Russian market is one of key markets for Hettich. The format of the trade show fully meets our expectations. Here we have an opportunity to network with our partners and customers. The platform is convenient enough to hold negotiations with many partners who come from across Russia.”
Yevgeny Mikhailenko, Sales Deputy Director, Hettich Rus
99% AN ABSOLUTE MAJORITY OF PARTICIPANTS REACH THEIR AIMS AT MEBEL
www.meb-expo.ru/en
“It is the eighth time that Imawell has participated in Mebel. This year we noticed that the quality of the trade show has become much better. Here are a lot of professional visitors and customers. I think the trade show is the case when you can present your company and learn something new. It is very important for staff of any company. Imawell plans to participate next year. I cannot even imagine the exhibition without us. ”
Jakob Fuhrmann, Managing Director, Imawell, Germany
MORE OPPORTUNITIES
We are ready to offer sponsorship
Packages tailor-made for your company
SPONSORSHIP MAKES YOU
A MARKET LEADER!
SPONSOR STATUS MEANS
100% COVERAGE OF VISITORS Exclusive placement of your company profile
in the Mebel advertising and information
materials will surely improve effectiveness
of your company promotion
The most effective
sponsorship formats:
GENERAL SPONSOR
SPONSOR OF EXHIBITION
SPONSOR OF SECTION
SPONSOR OF NAVIGATION
CONTACT
Project Head
Tatyana Samuseva
Phone: +7 (499) 795-37-36
www.meb-expo.ru/en
• Conference on Russian Furniture. Future Development and Export Prospects with participation of representatives of the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia and experts from related sectors
• WorldSkills Russia competitions
• Furniture as a Business Forum of Directors
• Seminars on franchising management and development in the furniture industry
• Days of Russian Furniture Design
• Professional Competition of Furniture Assemblers
• Design tours
• Russian Competition for the Russian Cabriole National Award for Industrial Furniture Design
• ArtLiga Furniture Design Award
• Award Ceremony for the Winners in Ecological Rating of Manufacturers and Sellers of Furniture, Flooring and Interior Doors – GoodWood
• International Competition for Quality Goods in the nominations For the Best Consumer Properties and For Successful Promotion of Quality Goods
• Business Assistance seminars
ASSOCIATED EVENTS
* Subject to alteration www.meb-expo.ru/en
MEBEL PHOTO REPORT
www.meb-expo.ru/en
JOIN US
AT MEBEL 2018!
VENUE
CONTACTS
Olga Dubovik
Brand Manager
Phone: +7 (499) 795-26-24
Lenara Zaedinova, Leading Manager Phone: +7 (499) 795-38-82 [email protected]
Mariya Ignatova, Leading Manager Phone: +7 (499) 795-28-15 [email protected]
Nataliya Chernova, Senior Manager – Phone: +7 (499) 795-38-64 [email protected]
Project Head
Tatyana Samuseva
Phone: +7 (499) 795-37-36
Expocentre Fairgrounds
14, Krasnopresnenskaya nab.,
Moscow, Russia
www.meb-expo.ru/en