rv 2014: tod market dreams + realities by michael horsting
DESCRIPTION
TOD Market Dreams + Realities The station is in, the riders are coming and the development has been proposed. Now everybody wants retail. But is there a market for it? Will it be supported? Or would other uses be more appropriate and generate additional riders? Everyone expects TOD to generate a mix of uses -- to create a 24/7 environment at every station. How do market realities change that equation? Learn what it takes to support that mixed-use environment that everyone expects; how to assess the market and what residents really want; and how to manage expectations if the market doesn't deliver. Moderator: William M. Velasco, Chair of Board TOD Committee, DART, Dallas, Texas Christine Maguire, AICP, EDFP, Senior Manager, Development Planning and Finance Group, Austin, Texas Anne B. Ricker, Principal/Owner, Ricker Cunningham, Centennial, Colorado John Breitinger, Vice President, Investment and Development, United Properties, Bloomington, Minnesota Michael Horsting, AICP, Principal Analyst, Regional Transportation Authority, Chicago, IllinoisTRANSCRIPT
www.RTAchicago.org
REGIONAL SURVEY OF TOD RESIDENTS Rail~Volu)on 2014 Minneapolis, MN Michael Hors)ng, AICP
• 3rd Largest Transit System in
North America
• 3,700 Square Mile Area
• 6 Coun)es Including Chicago
• Popula)on of 8.3 Million
• 2 Million Daily Trips
• 144 Heavy Rail Sta)ons
• 238 Commuter Rail Sta)ons
• $36 Billion in Assets
RTA Region
OVERVIEW OF RTA
RTA Regional Planning,
Oversight, and Funding
CTA Chicago &
adjacent suburbs
Metra Commuter Rail
Pace Suburban Bus
ADA Paratransit
COMMUNITY PLANNING PROGRAM
4
• Local Governments in Six-‐County Region • Transit Service Providers
Eligible Applicants
• Transit-‐Oriented Development Plans • Corridor, Sub-‐regional and Local Improvement Plans Planning Projects
• TOD Zoning Code Updates • TOD Developer Discussion Panels • Pedestrian Access Improvement Recommenda)ons
Implementa)on Projects
NEED FOR TOD DATA
• Demographics of TOD Residents
• Does living near transit influence travel habits
• Lifestyle changes of residents in TOD areas
• Mo)va)ng factors for residents to move to a TOD
TOD RESIDENT SURVEY
• 14 Suburban Sta)on Areas
• ½ Mile Radius
• 37,980 Households
• High, Medium and Lower Development
• Ques)ons were asked “Before living in TOD Area” and “Living in TOD Area”
TOD AREAS SURVEYED
REASONS RESPONDENTS SELECTED CURRENT NEIGHBORHOOD
1 • Safety
2 • Close to Transit Service
3 • Can Walk to Des)na)ons
4 • Shops / Services Nearby
5 • Less Dependent on a Car
TOD RESIDENT DEMOGRAPHICS TOD Areas RTA Region (Excluding City of Chicago) Gender
Female 56% 50.5% Male 44% 49.4%
No Children 80% 65% Average Household Size 2.09 2.53 Average Age 48 36.97 Income
Up to $25,000 12.48% 19.6% $25,000 – 75,000 38.51% 38.6%
More than $75,000 49.01% 41.8%
[1] 2007-‐2008 CMAP Household Travel Tracker Survey u)lizing RTA Weights [2] The City of Chicago was excluded due to the survey also excluding the City of Chicago [3] No children under 17 years of age [4] No children under 18 years of age
RESIDENT DEMOGRAPHICS
8% 5%
11%
15%
12%
15%
17%
17%
Annual Household Income
Less than $15K
$15,000-‐24,999
$25,000-‐39,999
$40,000-‐59,999
$60,000-‐74,999
$75,000-‐99,999
$100,000-‐149,999
$150,000 and up
64.3% 14.3%
7.7%
13.7%
Full Xme Part Xme Not Working ReXred
Current Home
75.8%
12.2% 8.7%
3.4%
CHANGE IN WORK STATUS Previous Home
0 50
100 150 200 250 300 350
400
Previous Home Current Home
CHANGE IN COMMUTE MODE
0
50
100
150
200
250
300
350
400
450
Carpooled Drive Alone Walked Bicycled Transit
Previous Home
Current Home
CHANGE IN NON-‐COMMUTE MODE
1.5
1.3
Previous Home Current Home
CHANGE IN VEHICLE OWNERSHIP
WHAT DO RESIDENTS WANT? • Proximity to Transit Service
• Proximity to Retail Shops and Services
• A Walkable Environment
• Less Driving
• Safety
• An Environment for Re)rees
RECOMMENDATIONS
• Focus on Including full Neighborhood Ameni)es in TOD Areas
• Invest in and improve walkability, safety and pedestrian access to transit
• Improve TOD marke)ng efforts
• Right-‐Size residen)al parking
• Encourage Employers to be Transit-‐Suppor)ve
57%
24%
18%
Increased # of Cars
Decreased # of Cars
Kept Same # of Cars
5%
26%
69%
Increased # of Cars Owned A`er Moving
Lost Parking
Gained Parking
Maintained Parking
AUTO-‐OWNERSHIP VS. PARKING AVAILABILITY
RESPONDENTS WHO INCREASED # OF CARS OWNED AFTER MOVING
57%
24%
18%
Increased # of Cars
Decreased # of Cars
Kept Same # of Cars
24% 5%
71%
Decreased # of Cars Owned A`er Moving
Lost Parking
Gained Parking
Maintained Parking
AUTO-‐OWNERSHIP VS. PARKING AVAILABILITY
RESPONDENTS WHO DECREASED # OF CARS OWNED AFTER MOVING
57%
24%
18%
Increased # of Cars
Decreased # of Cars
Kept Same # of Cars
AUTO-‐OWNERSHIP VS. PARKING AVAILABILITY
6%
15%
79%
Kept Same # of Cars A`er Moving
Lost Parking
Gained Parking
Maintained Parking
RESPONDENTS WHO KEPT THE SAME # OF CARS OWNED AFTER MOVING
LONGEVITY IN TOD VS. AGE
0% 20% 40% 60% 80% 100%
18-‐24
25-‐44
45-‐64
65+
Moved to TOD in Last 3 Years
Moved 3+ Years Ago
AVERAGE YEARS IN TOD AREA
0
2
4
6
8
10
12
14
16
18-‐24 25-‐44 45-‐64 65+ Average # of Years in TOD Area
Age
74% 26%
Previous Home
OFF-‐STREET PARKING AVAILABILITY
79%
21%
Current Home
Available Not Available