DISCLAIMER

The contents of this document are confidential and the property of Side

Effects Design and Innovation Pty (Ltd) and the recipients agree by accepting

delivery of this document not to disclose or make use of any of its parts

in any way whatsoever to anyone without the prior written consent ofSide Effects Design and Innovation Pty (Ltd) and an agreed monetary exchange for

the right to use any or all of the contents.

• Central reference guide for the auction industry

• Owned and operated by Side Effects Design and Innovation (Pty)

Ltd

• Print and Distribution agreement with

Caxton

who & what ?is the auctioneer

• 20 Different, Free Community Newspapers per week

• 650 000 weekly copies across Gauteng (Star + Beeld + Sun

Times = 690 000)

distribution

channel

• LSM 8 – 10

• Decision Makers

• Ave Reach over 70% vs 24% of best daily&weekly newspapers

• Home and office

target

market

1.5

11.3 9.8

3.8 4.7 5.7 4.15.8

36.3

2.65.7

7.69.3

6

10.7 10.57.8

1.7 1 1.43.6 4.1 5

2.2

6.9

26.9

9.3

4.8 4.5

9.16 5.8

3.67.7

4.51 1.1

3.1 2.4 2.10

1.9 3.3

12.910.2

6.810.7

8.87.5

34

14.510.4 11.1

5.7

15.3

10.1

69

85

7676

808079

67

0.3 2.2

8.29.7

15.2

6.59.3 9

Tsakane andKwa Thema

Bedfordviewand Edenvale

Benoni Boksburg Brakpan Germiston Kempton Springs

Community Paper Beeld CitizenDaily Sun Sowetan The StarThe Times Rapport The Sunday Times

Source: ROOTS 2010

reach:east randcommunity newspapers vsdaily & weekly newspapers

Source: ROOTS 2010

reach:pretoriacommunity newspapers vsdaily & weekly newspapers

1.63.9

9.412.1 12.3

15.5

35.6

7.7 8.95.4

11.6

75 5.7

22.1 21.817.5

7.8

17.8

13.1

0

13.310.1

13.4 12.114.3

12.315.9

48

5655

35

50

76

70

26.5

20.8

31.4

7.1

21.117.9

0.3

Pretoria -Centurion

Pretoria - East Pretoria - Moot Pretoria - Central Pretoria - North /Montana

Pretoria - West Pretoria -Mamelodi

Community Paper Beeld Daily Sun Pretoria News Rapport The Sunday Times

• Admeter movables campaign = 250leads over 4 weeks (vs 128 Sun

Times and 13 Star)

• Over 70% success in Standard Bank

auctions with Mudzuli Auctioneering

distribution

channel & results

• More than 1/3 of all leads generated for High Street over 18 months

• 30% Increase leads and cost saving for Cahi Auctioneers over 18 months

distribution

channel & results

• R250 pccs for 650 000 copiesStar R249 pccs for 170 000copies;Beeld R191 pccs for 120 000 copies;Sun Times R436 pccs for 400 000 copiesTOTAL R890 pccs for 690 000 copies

• 39 x 8 full page = R78 000 (12c per copy)

Star R77 688 or 46c per copy – 170 000 copies;

Beeld R59 592 or 50c per copy – 120 000 copies;

Sun Times R136 032 or 34c per copy - 400 000 copies

TOTAL R273 312 or R1.29 per copy – 690 000 copies

cost

• Too Expensive?• Regional Rates

Pretoria – R72pccs for 180 000 copies

Jhb North - R100pccs for 200 500 copies

Jhb East – R89pccs for 180 000 copies

Jhb West – R40pccs for 22 500 copies

Jhb South – R30pccs for 9 500 copies

• Bulk booking discounts

cost

• NEW Website• Free Diary listing• Feature auctions• Banner advertising• Ave 1500 unique hits per week for 1st 3 weeks of operation

• E-Zine (approx 45 000 subscriber base)

• Full Social Media (FB / Twitter / Blog)

additionalofferings

• Growing brand independently

• Consumer education

• Independent editorial contributions

where tofrom here

Definition of Insanity:

doing the same thing over and over

again and expecting different results

where tofrom here