sales meeting 020315
TRANSCRIPT
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Good MorningRandolph Road
Superstars!
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Positive Affirmation for today
• “I enjoy earning in direct proportion to my diligent work, quality service and market knowledge!”
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Welcome Chris Tilley, Cunningham Mortgage
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Helen PolitoHSA Home Warranty
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BAEUrban Dictionary suggested usage:
“He/She’s my BAE.”
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Before Anyone Else
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Jessica Sullivan
Chief Marketing Officer, Helen Adams Realty
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Mike ThornburgChief Fortune Teller, Randolph Road Office
Helen Adams Realty
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Come gather 'round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonYou'll be drenched to the boneIf your time to youIs worth savin'Then you better start swimmin'Or you'll sink like a stoneFor the times they are a-changin'.
Bob Dylan, 1964
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This is what I believe…
• Your rebrandable website is pure gold– Drive traffic consistently and mercilessly to
your personalized URL• Express your differentiation
• Prove your expertise• Demonstrate hyperlocal market knowledge• Humanize yourself
– Don’t be a commodity!– Advance a personal brand
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This is what I believe…
• Everyone is on Facebook!
• Likes = Friends• Promote your listings
– Drive business back to your website
– Encourage your sellers to promote your page
• To their Friends
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1. Set up your FB Biz Page2. Build audience to 50 Likes3. Begin promoting your
posts a) For as little as $5.00
4. Target your posts:a) Locationb) Demographicsc) Interests
5. Demo at your listing presentation
6. Enlist the Seller to post about their house with links back to your website
6 Steps to Facebook Business Page Success
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WIIFM?
• Increase referral traffic
• Drive lead generation
• Demonstrate knowledge and capability…hyperlocal
• Increased visibility
• BE RELEVANT!
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Virtual Caravan
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Thanks for your support!
• Please police your seating area for cups, napkins…a stray doughnut
• Gentlemen, please help with stacking chairs. Thank you.
• Suggestions for sales meeting improvement, speakers, topics are always appreciated.
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Today’s Playlist