A Project Report On

“A Study on Samsung Electronics Ltd”

With Special References to Una District

Under The Guidance Of

Prof. Shiavli

Submitted To

Amity Global Business School

In Partial Fulfilment Of

“Master Degree Course In Business Administration”

(2008-2010)

Submitted By

Prithviraj Singh

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ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the research

material as authentic as it could. And I earnestly hope that it provides useful and

workable information and knowledge to any person reading it.

I dedicate this project to my teachers and to the Dealer’s of Una district who were

extremely kind and who at times went out of the way to help me. Without their co-

operation it would have perhaps not been possible to research a few places, which I

did, within the stipulated time frame.

Prithviraj Singh Jaswal

MBA (Marketing)

2008-2010

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Preface

We look our training at SAMSUNG ELECTRONICS LTD. During the training was

to get an overview of the stores in the Una district. It was a firsthand experience to get

exposed to the professional set-up and face the market, which was really a great

experience.

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INDEX

Sr.no. Contents Page no.

1. Introduction

2. Industry Profile

3. Company Profile

4. Product Profile

5. Objective of Study

6. Research Methodology

1.Primary data

2. Secondary data

3.Sampling

4. Scope of the study

5.Limitations of the study

7. Theoretical Background of the study

8. Data Analysis

9. Findings

10 Recommendations

11 Conclusion

10. Bibliography

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INTRODUCTION

Before the liberalization of the Indian economy, only a few companies like

Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer

durables market, accounting for no less than 90% of the market. Then, after the

liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and

Aiwa came into the picture.

Today, these players control the major share of the consumer durables market.

Consumer durables market is expected to grow at 10-15% in 20011-2012. It is

growing very fast because of rise in living standards, easy access to consumer finance,

and wide range of choice, as many foreign players were entering in the market with

the increase in income levels, easy availability of finance, increase in consumer

awareness, and introduction of new models, the demand for consumer durables has

increased significantly. Products like washing machines, air conditioners, microwave

ovens, color televisions (C-TV) were no longer considered luxury items. The market

share of MNCs in consumer durables sector is 65%. MNC's major target is the

growing middle class of India. MNCs offer superior technology to the Consumers

whereas the Indian companies compete on the basis of firm grasp of the local market,

their well-acknowledged brands, and hold over wide distribution network. However,

the penetration

Level of the consumer durables is still low in India. So, the main aim of studying the

display patterns and doing a market research on Samsung stores was to know about

the various types of point of purchase display activities and what are the main

promotion and selling techniques which these stores are using to attract the customer

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Indian Consumer durables market used to be dominated by few domestic players like

Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign

companies have entered into Indian market dethroning the Indian players and

dominating Indian market the major categories being LCD, REFRIGRATOR,

MICROWAVE OVEN and WASHING MACHINES.

India being the second largest growing economy with huge consumer class has

resulted in consumer durables as the fastest growing industries in India. LG,

SAMSUNG the two Korean companies have been maintaining the lead in the market

with LG being leader in almost all the categories.

The rural market is growing faster than the urban market, although the penetration

level is much lower .The LCD segment is expected to the largest contributing segment

to the overall growth of the industry. The rising income levels double-income families

and consumer awareness were the main growth drivers of the industries.

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INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and appliances for

domestic use such as televisions, refrigerators, air conditioners and washing

machines. Instruments such as cell phones and kitchen appliances like microwave

ovens were also included in this category. The sector has been witnessing significant

growth in recent years, helped by several drivers such as the emerging retail boom,

real estate and housing demand, greater disposable income and an overall increase in

the level of affluence of a significant section of the population. The industry is

represented by major international and local players such as BPL, Videocon, Voltas,

Blue Star, MIRC Electronics, Titan, Whirlpool, etc.

The consumer durables industry can be broadly classified into two segments:

Consumer Electronics and Consumer Appliances. Consumer Appliances can be

further categorized into Brown Goods and White Goods. The key product lines under

each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5 billion in

2007-08. More than 7 million units of consumer durable appliances have been sold in

the year 2006-07 with colour televisions (CTV) forming the bulk of the sales with 30

per cent share of volumes. CTV, refrigerators and Air-conditioners together constitute

more than 60 per cent of the sales in terms of the number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per cent while

direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and

Samsung have registered double-digit growth in the direct cool refrigerator market.

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In the case of washing machines, the semi-automatic category with a higher base and

fully-automatic categories have grown by 4 per cent to 526,000 units and by 8 per

cent to 229,000 units, respectively. In the air-conditioners segment, the sales of

window ACs have grown by 32 per cent and that of split ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite high, the

markets for both C-TV and refrigerators were shifting to the semi-urban and rural

areas. The growth across product categories in different segments is assessed in the

following sections.

Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to grow by at

least 25 per cent. At the disaggregated level, conventional CTV volumes have been

falling while flat TVs have grown strongly. Market sources indicate that most CTV

majors have phased out conventional TVs and have been instead focusing more on

flat TVs. The flat segment of CTVs now account for over60 per cent of the total

domestic TV production and is likely to be around 65 per cent in 20010-11.High-end

products such as liquid crystal display (LCD)and plasma display CTV grew by 400

per cent and 150 per Cent respectively in 2009–10 following a sharp decline in prices

of these products and this trend is expected to continue. The audio/video player

market has seen significant growth rates in the domestic market as prices have

dropped. This trend is expected to continue through 2009- 2010, as competition is

likely to intensify to scale and capture the mass market.

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COMPANY PROFILE

SAMSUNG –   Introduction

Our Vision

Samsung is guided by a singular vision: to lead the digital convergence movement.

We believe that through technology innovation today, we will find the solutions we

need to address the challenges of tomorrow. From technology comes opportunity for

businesses to grow, for citizens in emerging markets to prosper by tapping into the

digital economy, and for people to invent new possibilities.

It’s our aim to develop innovative technologies and efficient processes that create new

markets, enrich people’s lives and continue to make Samsung a trusted market leader

Our Mission

Everything we do at Samsung is guided by our mission: to be the best “digital-

Company”.

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Samsung grew into a global corporation by facing challenges directly. In the years

ahead, our dedicated people will continue to embrace many challenges and come up

with creative ideas to develop products and services that lead in their markets. Their

ingenuity will continue to chart Samsung’s course as a profitable, responsible global

corporation.

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SAMSUNG HISTORY

2008

Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics

Launched OMNIA phone  Completed establishing TV manufactory in Russia

Kaluga Became the official sponsor of 2010 Guangzhou Asian

Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre ‘Samsung D'light'

No.1 worldwide market share position for TVs achieved for the 9th quarter in a row

2007

No.1 worldwide market share position for TVs achieved for the seventh quarter in a row

Developed the world's first 30nm-class 64Gb NAND Flash™ memory

BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.

Attained No.1 worldwide market share position for LCD for the sixth year in a row

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2006 Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the

world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD ScreenSeptember, 2005 The India Retail Forum has awarded Samsung as the Best Retailer of

the year 2005 in the consumer Durables category. James Damian,

SVP, Best Buy and his team handed over the award to Mr. Ravinder

Zutshi, Dy MD and Samsung India at the India Retail award function

held in Mumbai on 16th September.

February 2005 Mr. S. H. Oh appointed as the President and Chief Executive Officer

of Samsung South West Asia.

November 2004 Samsung received the Golden Peacock Special commendation

Certificate for Corporate Social Responsibility (Private Sector) for

the year 2004 from Mr. Shivraj Patil, Union Home Minister.

February 2004 India made regional headquarters for Samsung Southwest Asia.

February 2004 Mr. K. S. Kim appointed as the First President and Chief Executive

Officer of Samsung South West Asia.

November 2003 Inaugurated Samsung's new, High-Tech, advanced Refrigerator

facility.

August 2003 Commencement of production at refrigerator facility in Noida.

June 2003 Merger of SIEL with SEIIT.Software technology park set up at Noida

December 2002 Construction commences for 5,000,000 refrigerator plant in Noida

October 2002 Samsung unveils new technology for Consumer Home

Entertainment (DNIe™)

June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar Pradesh.

May 1996 Launch in South

Home Appliances Launch

December 1995 Samsung India Electronics (SIEL) products launched in India.

August 1995 Certificate for commencement of business received by Samsung

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GROWING TO BE THE BEST 

Samsung India aims to be the ‘Best Company’ in India by the Year 2006. ‘Best

Company’ in terms of both the internal workplace environment as well as the external

context in which the Company operates . Samsung aims to grow in India by

contributing to the Indian economy and making the lives of its consumers simpler,

easier and richer through its superior quality products.

“Our aim is to gain technological leadership in the Indian marketplace even as our

goal is to earn the love and respect of more and more of our Indian consumers.” 

Samsung in India

Samsung India is the hub for Samsung’s South West Asia Regional operations. The

South West Asia Regional Headquarters looks after the Samsung business in Nepal,

Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India, which

commenced its operations in India in December 1995, today enjoys a sales turnover of

over US$ 1Bn in just a decade of operations in the country.

Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices

located all over the country. The Samsung manufacturing complex housing

manufacturing facilities for Colour Televisions, Colour Monitors,

Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung ‘Made

in India’ products like Colour Televisions, Colour Monitors and Refrigerators were

being exported to Middle East, CIS and SAARC countries from its Noida

manufacturing complex. Samsung India currently employs over 1600 employees, with

around 18% of its employees working in Research & Development. 

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SAMSUNG GLOBAL

Samsung Electronics is a global leader in semiconductors, telecommunications,

digital media and digital convergence technologies with 2004 parent company sales of

US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in

over 90 offices in 48 countries, the company has of 5 main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business

and Telecommunication Network Business. Recognized as one of the fastest growing

global brands, Samsung Electronics Corporation is the world’s largest pro ducer of

Colour Monitors, Colour TVs, Memory Chips and TFT LCD’s. 

 Customized products for Indian Consumers

Samsung understands the local cultural sensibilities to customize its products

according to the Indian market. It has set up a “usability lab” at the Indian Institute of

Technology in New Delhi to customize Samsung products to meet the specific needs

of Indian consumers. This industry-institute partnership is helping Samsung to study

and analyze consumer response in aspects of product design, including aesthetics,

ergonomics and interface.

Through its research done on consumer preferences in India, Samsung has

concluded that Indian consumers want more sound oriented products. Thus, the

Samsung televisions for India have a higher sound capacity than their foreign

counterparts.

For the semi-automatic segment of Samsung washing machines, Samsung has

introduced for the first time in India a feature called Super Dry. It is present in three

of Samsung’s semi automatic models and dries the clothes better than the rest.

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Samsung washing machines have an additional menu that takes care of the local

Indian wardrobes. They also have a ‘memory re-start’ that takes care of the frequent

power failures in India.

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OBJECTIVES OF THE PROJECT

To locate number of Samsung stores in the una region.

To study brand ambiance of the stores and their promotion schemes.

To have a face to face conversation with the shop owners and get their opinion

about Samsung distribution.

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Research Methodology

Research methodology is considered as the nerve of the project. Without a proper

well-organized research plan, it is impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The main objective of survey

was to collect appropriate data, which work as a base for drawing conclusion and

getting result.

Therefore, research methodology is the way to systematically solve the research

problem. Research methodology not only talks of the methods but also logic behind

the methods used in the context of a research study and it explains why a particular

method has been used in the preference of the other methods 

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Research design

Research design is important primarily because of the increased complexity in the

market as well as marketing approaches available to the researchers. In fact, it is the

key to the evolution of successful marketing strategies and programmers. It is an

important tool to study buyer’s behavior, consumption pattern, brand loyalty, and

focus market changes. A research design specifies the methods and procedures for

conducting a particular study. According to Kerlinger, “Research Design is a plan,

conceptual structure, and strategy of investigation conceived as to obtain answers to

research questions and to control variance. 

Research design specifies methods and procedures for study. In this study the

company was interested to know the demand of different consumer durable product,

about competitors, and potential for SAMSUNG procedures to be used for the study

among retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data

was arranged from the various studies conducted in last few years and various other

records of company. 

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this

purpose questionnaires were prepared in such that all necessary data would be

collected.

Secondary Data:

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Information regarding the project, secondary data was also required. These data were

collected from various past studies and through internet.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

20 Dealers

Research tools:

Questionnaires and discussions

RESEARCH AREA

          UNA DISTRICT-

Scope of the study

This project gives us great exposure to the distribution and display patters of the

company in rural areas because it includes product knowledge and field survey job in

which we visited the Samsung stores in Una.

While visiting the shops we 

1. Calculated the display share of the SAMSUNG product in shop.

3 Found out the problems that the dealer were facing while selling the SAMSUNG

product.

4. Found out the customer response for SAMSUNG products by asking the owner of

the shop.

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5. Talked about the after sale services of the company.

 Scope 

1. In term of purchasing power parity (PPP), India is the 4th largest economy in the

world and overtake Japan in the near future become the 3rd largest.

2. Indian consumer durable has reach $450 billion in 2010

3. India has the youngest population amongst the major countries. There were lot of

people in the different income   categories nearly the two third population is below the

age of 35 and nearly 50% is below 25.

4. There were 56 million people in middle class, who were earning us$4,400-

US$21,800 a year. And there were 6 million rich household in India.

5. The upper-middle and high-income household in urban areas were expected to

grew to 38.2 million in 2007 as against 14.6 million in 2000. 

 OPPORTUNITY 

1. In India the penetration level of white goods is lower as compared to other

developing countries.

2. Unexploited rural market.

3. Rapid urbanization.

4. Increase in income level, i.e. increase in purchasing power of consumers.

5. Easy availability of finance. 

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Threats 

1. Higher import duties on raw materials.

2. Cheap imports from Singapore, China and from other Asian countries.

LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some

limitation:

1. The period of the project was not sufficient to study all the factors in deep. 

2. Visiting various places for the study consumed a lot of time.

3. We cannot say that what the owners have revealed will be right for each and every

situation because their perception is influenced by many factors.

5. Some of confidential information viz. credit period, schemes, policies and sales

figure were not disclosed by the competitors.

6. Some of the problems may not have been reveled because we came from the

company headquarters.

7. Due to heavy rains accessibility to some parts were very difficult.

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Theoretical Background of the study

Scope of market research in view of modern global business.

Research methods provide you with the knowledge and skills you need to

solve the problems and meet the challenges of a fast-paced decision-making

environment. Business research courses are a recognition that students in business,

not-for-profit, and public organizations – in all functional areas – need training in the

scientific method and its application to decision making. Two factors stimulate an

interest in more scientific decision making: (1) the manager’s increased need for more

and better information and (2) the availability of improved techniques and tools to

meet this need.

During the last two decades, we have witnessed dramatic changes in the business

environment. Emerging from a historically economic role, the business organization

has evolved in response to the social and political mandates of national public policy,

explosive technology growth, and continuing innovations in global communications.

These changes have created new knowledge needs for the manager. Other knowledge

demands have arisen from problems with mergers, trade policies, protected markets,

technology transfers, and macroeconomic savings – investment issues.

The trend toward complexity has increased the risks associated with business

decisions, making it more important to have a sound information base. Increased

complexity means there are more variables to consider. The competition is more

vigorous, with many businesses downsizing to make competitive gains. Workers,

shareholders, customers, and the public are better informed and more sensitive to their

self-interest. Government continues to show concern with all aspects of society. Each

of these factors demands that managers have more and better information upon which

to base decisions.

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To do well in such an environment, you will need to be equipped with an

understanding of scientific methods and a means of incorporating them into decision

making. You will need to know how to identify good research and how to conduct it.

This book addresses these needs.

As the complexity of the business environment has increased, there has been a

commensurate, increase in the number and power of the tools to conduct research.

There is vastly more knowledge in all fields of management. We have begun to build

better theories. The computer has given us a quantum leap in the ability to deal with

problems. New techniques of quantitative analysis take advantage of this power.

Communication and measurement techniques have also been enhanced. These trends

reinforce each other and are having a massive impact on business management.

Sources of collection of primary and secondary data for market research.

The sources may be classified as either internal (organizational) or external sources of

information.

Internal Sources

Internal sources of organizational data are so varied that it is difficult to provide

generalizations about their use. Accounting and management information systems

create and store much of the internal data, research and development, planning, and

marketing functions also contribute. Examples are departmental reports, production

summaries, financial and accounting reports, and marketing and sales studies. The

collection methods used are unique to the specific situation, and collection success

depends on knowing just where and how to look. Sometimes the information may

exist in central files (i.e., at headquarters), in computer database, or in departmental

chronological files.

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In other organizations, a central library keeps all relevant information. Systematic

searches should be made through exploratory interviews with everyone who handles

the information. Often company librarians, MIS, PR/communications or departmental

secretaries can help in pinpointing critical data sources. Internal data sources may be

the only source of information for many studies.

External Sources

External sources are created outside the organization and are more varied than internal

sources. There are also better defined methods for finding them. This discussion is

restricted to published sources, although other sources of information may be useful.

Published sources of data can be classified into five categories. The newest and fastest

growing one is computerized database. They are composed of interrelated data files.

The files are sets of records grouped together for storage on some medium. Access

may be through online search or CD-ROM. Online databases are often specialized

and focus on information about a particular field.

Major source of published information consists of diverse materials from special

collections. Within this category there are many reference books, each a compendium

of a range of information. A second group includes university publications, of which

there are master’s theses, doctoral dissertations, and research records. A third group

includes company publications such as financial reports, company policy statements,

and speeches by prominent executives, sales literature, product specifications, and

many others. There are miscellaneous information sources consisting of the

productions of various trades, professional and other associations. These

organizations often publish statistical compilation, research report, and proceeding of

meeting.

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Data Analysis and Interpretation

Table No.1 Total number of display items in all stores

Sr. No. PRODUCT NO. OF RESPONDENTS1 T.V. 2082 LCD 1563 Washing machine 1734 Micro wave 925 Fridge 2136 AC 55  Total 897

INTERPRETATION:-

According to the survey the mast displayed product of Samsung was fridge and the

least on the display was AC

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Table No.2

Si.no Major parameter for sales respondents1 Quality 72 Price 43 Discounts 9

Total 20

INTERPRETATION:-

According to the survey quality is the major parameter which the dealers think helps

in increasing the sales, whereas price is considered the least important parameter for

sale of Samsung products.

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Table No.3 Shows Suggestion from dealers for SAMSUNG to increase the business

Sr. No. SUGGESTION NO. OF RESPONDENTS1 FAST AND REGULAR AFTER

SALES SERVICE 32 REDUCE PRICES 33 INCREASE DEALER MARGIN 45 IMPROVE QUALITY 16 REGULAR SCHEMES 8  TOTAL 20

INTERPRETATION:-

The survey shows that regular schemes are what mast of the stores want from the

company. Also mostly all the dealers are happy with the quality of the product.

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Table No.4 People think Samsung to be a better brand than its competitors

Si.no Samsung better brand respondents1 Yes 132 No 7

INTERPRETATION:-

Most of the dealers think that customers think Samsung as a better brand than others

the main reason being the quality.

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Table No.5 People pay more for quality

Si.no people pay more for quality respondents1 Yes 112 No 9

INTERPRETATION:-

11 dealers think that people pay more for the quality of the product. Although these

stores are in the more developed are of Una region. In the less developed region

people don’t pay more for the quality.

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Table No.6 Reason for L.G. greater market share

Si.no Why L.G. has a greater market share respondents1 Ouality 2 Price 73 Promotion 54 Brand Image 8

INTERPRETATION:-

Price and brand image are the two main parameters due to which L.G. is more

successful in the market

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FINDING

1. We came to know while visiting the shop all of the dealers sold entire consumer

durable product including TV, Refrigerator, Washing Machine, Microwave oven.

2. We came to know that during the survey in consumer durable industry in Una

district and rural area of Una district that there is a huge market for the product it

Samsung gets the contract from army to sell products in their canteen.

3. Study shows that quality is most important parameter for quality sale of Samsung

products and then price is considered by consumers.

4.All the dealers were not satisfied with the profit margin.

5.SAMSUNG product is costly as compare to LG and VIDEOCON.

6.Maximum rural area is covered by the VIDEOCON because of their low price

products.

7.We came to know while visiting the shops that there was big problem of after sales

service.

8.Many dealers were facing the problem of after sale service because there is no

follow up calls from Samsung.

9.Demo calls also not done properly. 

10. LG and Videocon is the main competitor of Samsung.

11. Advertising of Samsung CTV is more effective as compare to the competitors.

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SUGGESTIONS &RECOMANDETION

Company should improve the after sales service of products as it is the main

factor for the sales of consumer products.

If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON

then SAMSUNG will take over the LG in all categories.

Company should distribute free key chain, calendar, t-shirts for making brand

popular among people.

Company should introduce low price and low power consumption Refrigerator

for acquiring the middle income group.

Advertisements of the company’s products should focus on quality rather then

price.

Company should target upper middle class or premium class customers.

Company should introduce low cost products to satisfy the needs of low or

middle class.

Demo calls as well as follow up Help Company to maintain customer

relationship and hence the company should focus on these aspects.

SAMSUNG ltd. should concentrate on after sales service.

SAMSUNG ltd. should try to trap the rural market.

SAMSUNG ltd. Establish the service center in hamirpur region.

More awareness should be spread in less developed areas about the quality and

its importance.

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Conclusion

With respect to the above study and the findings thereby, the company has

definitely entrenched into the urban market.

With few more concerted efforts, the said organization needs to enter the rural

market in order to completely establish itself all over.

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ANNEXURE

A. Questionnaire

Study of Consumer Durable Market for SAMSUNG Electronics Ltd. With Special reference To Una district.

Name of shop: Address:

Contact no.:

1) What is the important parameter for more sales of Samsung?□ Price □ Quality □ Offers

2) Who is the major competitor of Samsung?□ L.G. □ Videocon □ Whirlpool □ Kenstar □ Others________

3) Display items□ T.V.______ □ LCD____ □ Washing machine______

□ Micro wave □ Fridge_______ □ AC_______

4) Do people think Samsung to be a better brand than its competitors?

□ Yes □No

5) Do you think people are ready to pay more for better quality?

□ Yes □No

6) What is the major reason of L.G. having a greater market share?

□ Quality □ Price □ Promotion □ Brand image

7) What are your suggestions for SAMSUNG to increase the sales?

_________________________________________________________

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B. LIST OF DEALERS:-

Si.no Name of the store Name of the owner1 Shakti Traders Madan Dhiman2 Kathuria electronics Ravi3 Amandeep electronics Amandeep4 Saliya electronics Mukesh parmar5 Manoj Electronics Manoj Kumat6 Boathara Electronics Subhash Bothara7 Hari-Om(Next) mahesh8 Sai-Sakshi Electronics Umesh Shinde9 Sushil Electronics Pravin Lodha

10 Jupiter Appliances Bharat N.D.11 Shubham Electronics Sanjay Sanghvi12 Kirti Electronics Sumit Kochar 13 Pankaj Electronics Amol Sangvi14 NRTV ceter Pramod Patil15 SukheerElectronics Sukhbeer16 Ashoka Electronics Jitendra Gujrani17 Patwa Electronics Rushabh Patwa18 Shivam Electronics Narendra Deore19 Sai-Parth Electronics Jayant Deopurkar20 Jagdish Electronics Rajendra Rathi

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B). Bibliography

1- http://www.samsung.com/in/aboutsamsung/index.html 2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html 3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html 4- http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html 5- http://www.samsung.com/in/consumer/index.html 6- Personal interview with dealers.

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