sap - solution marketing case study

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SOLUTION MARKETING COURSE: CASE STUDY SAP Assaad, Rhan and Bentzi

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Case study by Assaad, Rhan and Bentzi from Solution Marketing course at The Boston Startup School. June 2012.

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  • 1. SAPAssaad, Rhan and Bentzi

2. BusinessSolutionSoftware 3. Basic Overview Businesses Management Software Communication integration. Streamline processes. Identify and solve the problem. Better job than competitors Provides several solutionso financial managemento analytic applicationso cloud computing 4. TestimonialsBill Davis, director of Financial Systems and Processes at CenterpointSAP helped streamline communications. Not just with customers but withemployee trucks.SAP is reliable. 5. The Negatives Bad user interface. Lack of flexibility. Cost of maintenance Low patch applicationrate -> security issues Too sales focusedo core innovation strengthgets diluted 6. Overall Completeness: 4.5o People/users , fit to needs: 4 High value Index implies usability and flexibility Quora stated bad user interfaceo Process Several different products High value index implies high ROI Content/ Data Customer--- PainProcess PointsTechnologyUser Services 7. Overall Completeness: 4.5o Content/Information: 5 Has a lot of users and thus have a lot of datao Technology: Hardware & software A lot of software patches releasedand not installedContent/ Datao Services & Support: 5 Great ReviewsCustomer--- PainProcess PointsTechnologyUser Services 8. Overall Strategy: 4o Differentiated offerings: 2 Oracle and IBM both have similar offeringso Partners: 5 Several Partnerships including educational partnerships 9. Is it a Solution?The team believes that SAP is a softwaresolution because:it address a problem and makes it easieris widely used and accepted as a solutionprovides several different types of solutitons for various problems 10. The Team Assaad:LinkedIn Email Bentzi:Email Rhan:LinkedIn EmailWe are Marketing Students at