Continued

THREATS

OPPORTUNITIES

WEAKNESSES

STRENGTHS

SCORR uses our proven process to uncover insights through market intelligence to position your company and help you reach your business and marketing goals.

MARKET INTELLIGENCEMeasure Your Current Market PerceptionOur disciplined approach originates from comprehensive market intelligence

services that evaluate your current market position. This insight helps us synthesize

strategy and creative to develop an integrated marketing program that establishes

your sustainable competitive advantage.

SWOT ANALYSISRecognize Your Strengths and WeaknessesAt the inception of every targeted marketing campaign, we conduct a

situational review with your internal leadership team to better understand your

company. A comprehensive SWOT (strengths, weaknesses, opportunities and

threats) analysis provides a thorough evaluation of your company’s current

characteristics. This information enables us to develop a targeted marketing

campaign that highlights your strengths, shields your weaknesses, maximizes

opportunities and protects against threats.

CLIENT SATISFACTION & LOST OPPORTUNITYQuantify How Audiences Perceive YouAs part of our strategic methodology, SCORR’s market intelligence team

administers client satisfaction and lost opportunity surveys in the early stages of

your strategic brand development. These studies provide valuable qualitative and

quantitative information to customize your upcoming marketing program. We

gather feedback from your current and potential client base, covering a variety

of metrics related to performance and satisfaction in addition to identifying

selection criteria and demand drivers. Additionally, the feedback we receive

from lost opportunities provides insight into why prospects have chosen to work

with your competitors or what potential operational or reputational issues you

may need to address. We complete these studies on an ongoing, annual basis

to continually monitor perception.

MARKET SEGMENTATIONUnderstand Where You Fit Within Your MarketOnce your situational review is complete, we begin to formulate your strategy.

Market segmentation studies provide valuable information on how different

segments within your market differ in their needs while identifying where

your company’s products and service offerings fit into this market. With this

information, we tailor your upcoming marketing campaign to speak directly

to these needs.

KNOWLEDGE IS POWER

MARKET INTELLIGENCE

SWOT Analysis

The Health Science

308.237.5567 info@scorrmarketing.com SCORRMarketing.com

BRAND AWARENESS & PERCEPTIONLearn What the Market Says About Your Brand SCORR can conduct brand awareness and brand perception studies to

understand how visible your brand is and what perceptions of your brand exist

within your target market. This is valuable information for developing your

marketing campaign strategy.

COMPETITOR ANALYSISCompare and Differentiate Yourself From Your CompetitionBy conducting a competitor analysis, we gain valuable information to position

your marketing campaign in a manner that maximizes your brand relative

to your competition. These studies assess a variety of metrics related to

the marketing efforts by your primary competition, such as website design,

exposure, trade show participation, promotions and media placements.

This information helps to identify the most efficient tactics for maximizing

your ongoing efforts.

CAMPAIGN EFFECTIVENESSMeasure Your SuccessWe conduct a campaign effectiveness study at the conclusion of your

targeted marketing program to measure the changes in your company’s brand

awareness and perception with your target audience as well as to evaluate the

overall impact. These studies highlight which tactics were most successful

while providing a quantifiable basis as a starting point for future campaigns.

SCORR BOARDTrack Your ResultsOur team continuously tracks all of your marketing tactics in a dashboard called

a SCORR Board. This customized, quarterly report provides a comprehensive,

easy-to-read analysis and summary of all marketing tactics. By tracking and

measuring every step of the way, the SCORR Board enables us to monitor

performance throughout the year, make any necessary changes or tweaks and

provide recommendations for future engagements. Information in your SCORR

Board may include metrics from your advertising, email promotions, press

releases, social media, trade shows, website and more.

In addition to providing a complete report on quarterly marketing efforts,

our SCORR Boards can be delivered in your branding and are personalized

to meet your needs. This allows SCORR’s clients to have a useful tool

and presentation to showcase to their internal leadership and stakeholders.

MARKET INTELLIGENCE