Screen Media Technology

// Our CredentialsMay 2013

// Our background

• Formed in October 2001, Screen Media started as Retail Technology Specialists with a background from In-Store Marketing and Point-Of-Purchase Display.

• Comprehensive offering, providing a holistic approach to all aspects of creating and supporting retail technology concepts and digital media networks.

• The company has 11 years pioneering experience of Retail / OOH Digital Media operating within a wide range of environments worldwide, including retail stores, motor showrooms, shopping malls, airports and travel duty free.

• We work with a number of channel partners delivering solutions to major Brands, Retailers and Media Owners.

• Screen Media operates as a full service support partner installing and managing digital screen projects on behalf of Network Owners and Operators in a wide variety of sectors.

• Privately owned company

• Head office in Mere, Cheshire, UK

• Managed 2500+ digital screens

• Installed in 750+ locations

• International operations in UK, Ireland, Europe,

USA, the Gulf States and Australasia

• Active within the POPAI global network

• Member of the Valley Group, giving access to all aspects of in-store design and production

Total service from a single source…

Samsung

Strategic Partner

SCALA

Certified Partner

Signagelive

Strategic Partner

LG Electronics

Strategic Partner

X2 Broadband

Accredited Reseller

POPAI Digital

Founder Member

// Overview

System Design & Specification• Key considerations: content / channel / programming strategy,

screen locations, technology set up, communication infrastructure

and support requirements.

Hardware Supply• LCD/LED Screens, Interactive Touch screens, PC and Solid

State Media Players, Bracketry and Fixing options Housings and Weatherproof casings etc.

Software• Windows & Linux platforms.• Scala, Digital View, SignageLive, Beabloo and Acquire.

Communications• Data Networking using ADSL Broadband connection,

3G or WiFi. Internal Signal distribution LAN/WLAN, Cat 5 cabling

or wireless.

we

Design

Creative Services• Multimedia Design• Graphics Design• Interactive Interaction Mapping• Motion Graphics, 2D & 3D Animation• Special Effects and Compositing• Touchscreen Graphics• Music, Image and Video Sourcing• Voiceover Recording• Advertising Design and Production• Branding Design• Video Editing & Re-purposing• Image Manipulation• Management of Live Feeds

Strategic Design & Content Management• Stimulating mix of content and information.• Manage and deploy content updates or provide a ‘channel-like’

management service.

we

Create

Communications Infrastructure Management• Approved re-seller of Broadband, 3G and WiFi.• Co-ordination of installation and activation.• Full control of the network, maintenance and admin.

Warehousing & Distribution• Facilities for short or long term arrangements.• Picking and packing service• Network of regional hubs for both installation and maintenance tasks.

Stock & Inventory Management• Stock and inventory managed effectively.• Aids efficient ordering of new stock and ensures on-going control of

equipment.

Warranty & RMA Processing• On-site maintenance contracts.• Fault diagnosis to either repair or replace.• Liaise with manufacturers on a technical level.

we

Manage

Site Surveys• Positioning of screens, PC and speakers.• Fixing types and locations, size of poles / brackets.• Power requirements.• Head end equipment location.• Data cable layout and runs.• Communication infrastructure with wireless testing.

System Configuration• Combine all system components in advance of the physical installation.• Configuration and soak testing.

Installation• All types of screens, audio systems, projection equipment etc. along

with software.• Data cabling, comms, config and testing.

Reporting• Standard or customised report.

we

Install

Telephone Helpdesk• Dedicated telephone number & email address per client.• First line logging.• Range of SLAs.• Telephone hotline typical response time 4 hours.

Network Monitoring• Network infrastructure.• Player uptime.• Content playback.• Fault indicators.

Remote Engineering• Second line technical support.• Diagnostics by telephone or remote access.• Resolution of hardware and software faults.

Content Management• Formatting / re-purposing of media files.• Upload, schedule and deployment.

we

Support

Communications Infrastructure Management• Range of options including ADSL & 3G Broadband• Co-ordination of installation & activation of lines• Maintenance & administration tasks

On Site Maintenance• UK wide on-site response• Fix or swap out of component parts• Flexible range of response times• Warranty cover / RMA management

Reporting• Fault diagnosis procedures• Repair or dispatch for manufacturer processing• Standard or customised reports according to specific project

we

Maintain

Technical Support, typical hours of operation:

Monday–Friday 0900-1700

Telephone Hotline, typical response time: 4 hours

Field Service Visits response time:

1-2 days or before next match/event

Content processing time: 2 working days for artworkartwork to be supplied to Screen Media via email ftp available on request

Completed artwork to be uploaded to ftp by Screen Media ready for download.

we

Install

we

Createwe

Manage

we

Support

we

Design

we

Maintain

// Service Levels Agreements

Project Overview Design and programming of an interactive

product recommendation application for use in DW Sports Stores around the UK.

Objective• To design a branded interface suitable for touch

screen use.• To produce an animated attract loop to catch

the attention of passers-by.• To enable interactivity on the touchscreen units.• To test and supply unit in mass.

Solution• Animation of branded attract loop.• Interface and illustration graphics suited to the

size of the touchscreen, closely following brand guidelines.

• 10.4” touchscreen programmed to utilise custom interface.

// Case Studies

New Balance

Project Overview To specify and install large Portrait Screens

and Media Player for new flagship Oasis Store in Stratford Westfield, London.

Objective• To specify and supply 3 large portrait screens

to promote the current fashion collection.• Screens to be installed in niches with custom

picture frames including one either side of the entrance for maximum impact.

• To specify and supply suitable on-line media player and associated equipment.

Solution• 3x Samsung 55” slimline LED screens

supplied and installed.• On-line media player installed in back office

with signal distribution system to screens.• Regular content updates deployed and support

provided via online system.

// Case Studies

Oasis

Project Overview To specify and install 2 x Video Walls each

with9 LCD screens and an iPad for the stunning new flagship Lacoste store in Knightsbridge, London.

Objective• To specify and supply 2 x video walls installed

in niches behind the main tills on the ground floor and first floor.

• Each video wall comprises 3 screens wide & 3 screens high.

• To specify and supply suitable on-line media players and associated equipment.

Solution• 18 x 46” NEC LCD video wall screens supplied

and installed with full service brackets.• On-line media player installed in back office

with signal distribution system to video walls.• On-going Content Management, Technical

Helpdesk and Onsite Management.

// Case Studies

Lacoste

Project Overview Specification and installation of large portrait

screen for new flagship Coast store, Oxford Street, London.

Objective• To specify and supply a suitable life-size screen

to promote the current fashion collection.• To specify and supply a suitable on-line media

player and associated equipment.• To install the system in a purpose built picture

frame.• To manage content updates and provide

support.

Solution• Panasonic 85” Full HD Plasma screen supplied

and installed.• On-line media player installed in back office with

signal distribution system to screen.• Regular content updates deployed and support

provided via online system.

// Case Studies

Coast

Project Overview Promotion of the Limited Edition Absolut Vodka

Crystal Pinstripe Bottle in-store via a mounted Android tablet running a custom competition app.

Objective• To generate interest in the new Limited Edition

bottle via a competition to win one.• To engage users and create a link between the

display and the technology.• To install each tablet within the display.

Solution• Design and production of all graphic interface

elements, including a custom-made animated attract loop.

• Programming and testing of Android app – including tablet lockdown - from scratch.

• Installation carried out by trained Screen Media teams.

// Case Studies

Absolut Vodka

Project Overview Creation of an innovative and engaging store-in-

store experience for airports around the world.

Objective• To catch the attention of passers-by and increase

footfall.• To create all animated screen content for a dynamic

attract video and stunning interrupt loop when passers-by approach.

• To generate a high level of interaction through display both display screens and the touchscreen application.

Solution• Production of animated content and sourcing of film

footage. • All content submitted to Harding Test to ensure

safety of public viewing.• Spec, testing and management of all technical

aspects of project.

// Case Studies

Smirnoff

Project Overview Launch of the new Augmented Reality Kiosk across UK

Audi Showrooms.

Objective• To promote the new A1 and A7 models in showrooms

prior to launch.• To install and maintain the network of interactive kiosks.• To manage hardware build and provide warehousing and

logistics for all equipment.• To provide on-going technical and engineering support.

Solution• Augmented Reality interactive units installed in Audi

showrooms across the UK.• Installation by experienced Screen Media engineering

with in-house hardware build.• On-site training, 1st line helpdesk and on-site service

support by Screen Media Network Support Team.

* In partnership with 100% Group and Valley Group.

// Case Studies

Audi AR

Project Overview In 2010 Audi installed a large promotional display for the

Goodwood Festival of Speed. As part of this display, we were asked to design and build an interactive car selector.

Objective• To design and programme an in-store car selector to

inform users of new and exclusive models.• To manage design and provide technical support for the

on-site installation.

Solution• Screen Media’s in-house design team worked closely

with Audi to produce interface and motion graphics in accordance with the Audi brand.

• Screen Media programmers built the user-friendly interface in-house before subjecting it to rigourous testing.

• Commissioning of all hardware, on-sire installation and maintenance.

* In partnership with 100% Group and Valley Group.

Project Overview Launch of the new Augmented Reality Kiosk across UK

Audi Showrooms.

Objective• To promote the new A1 and A7 models in showrooms

prior to launch.• To install and maintain the network of interactive kiosks.• To manage hardware build and provide warehousing

and logistics for all equipment.• To provide on-going technical and engineering support.

Solution• Augmented Reality interactive units installed in Audi

showrooms across the UK.• Installation by experienced Screen Media engineering

with in-house hardware build.• On-site training, 1st line helpdesk and on-site service

support by Screen Media Network Support Team.

* In partnership with 100% Group and Valley Group.

// Case Studies

Audi Goodwood

Project Overview Supply, installation and maintenance of video display

equipment for use in international airports.

Objective• To inform and entertain consumers• To provide information on new products• To attract attention, increase dwell time and spend in-store

Solution• Roku media player and Brightsign software.• Programming of media playback system.• On-going remote helpdesk and maintenance.

* In partnership with 100% Group and Consortium.

// Case Studies

British American Tobbacco

Project Overview Total system design and project management for TV

screen network within selected retail stores in Ireland

Objective• Music orientated channel to entertain customers • High-energy atmosphere to reflect brand values• To increase dwell time and spend in-store

Solution• 18 x 42” plasma screens with audio per store: till point,

footwear area, main customer flow and dwell areas• Programming strategy to meet objectives includes mix

of live sports news, music videos, Lifestyle promotions and branded content from key suppliers

• On-going scheduling and content management includes

content updates and network monitoring managed remotely by Screen Media’s network support team.

• Communications and network infrastructure via ADSL and LAN.

// Case Studies

Lifestyle Sports

Project Overview Design, production, installation and maintenance of

an interactive TV Buyer’s Guide.

Objective• To aid consumers in purchasing the best LG TV for

their needs.• To provide information on new products and educate

consumers on new technologies available.• To increase dwell time and spend in-store.

Solution• 12” touchscreen mounted onto display.• Creation of touchscreen graphic designs and

programming. • Detailed on-going remote scheduling and content

management.• Control of content updates and network monitoring

managed remotely by Screen Media’s network support team.

// Case Studies

LG TV Guide

Project Overview Promotion of the Panasonic Lumix camera in-store via a custom programmed app

running on an Android tablet.

Objective• To inform and educate users via the

Panasonic website.• To develop and programme a custom Android

app to access the website and manipulate tablet.

• To lock down the tablet.

Solution• Custom-made app developed and

programmed from scratch.• Tablet completely locked down via the app to

prevent users from navigating elsewhere and/or using other apps.

• Tablet displayed on custom mount surrounded by Panasonic Lumix cameras.

// Case Studies

Panasonic Lumix

Project Overview Supply of technical components and

re-purposing of content for the in-store display.

Objective• To inform and engage potential

customers.• To provide details about the new

product.• To attract attention and increase dwell

time on the stand.

Solution• 12” screen set within mount on POP.• Motion sensored accessory tools to

trigger relevant videos.• Installation of screen and hardware.

// Case Studies

Dyson

Screen Media Technology

// Our CredentialsScreen Media Technology Ltd

Holly House, Warrington Road,

Mere, Cheshire, WA16 0QB, UK

t +44 (0)845 481 8020

f +44(0)845 481 8021

e info@screenmediatechnology.com

www.screenmediatechnology.comRegistered in England No. 07728966

Registered Office: Holly House,

Warrington Road, Mere, Cheshire, WA16 0QB