sec relazioni pubbliche e istituzionali - expo milan 2015 presentation

EXPO Milano 2015 / Participant Countries Communication

Expo Milano 2015

The Expo Milano 2015 participants will be

142 including Countries and International Orga-

nizations of which about 64 of them will have a

Self Pavilion while the other will be grouped in 8

collective pavilions, called Clusters (rice, cere-

als and tubers, spices, cocoa, coffee, fruits and

legumes etc). Moreover there will be 6 Thema-

tic pavilions showing the theme of Expo: Fee-

ding the Planet. Energy for life Corporate Com-

panies Pavilions and Events locations (Open Air

Theatre, Lake Arena, Expo Center).

Expo Milan 2015 exhibition area is 1 million

square meters.

The area, within six months of the event is ex-

pected to be visited by about

20 million visitors within six months for an ave-

rage attendance of 130.000/day.

70% of visitors will be Italians.


142COUNTRIES

20MLN

VISITORS8

CLUSTERS70%ITALIANS

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The great challenge: engage the (italian) visitors

1

Build an attractive

proposal for the visitors:

pavilion (architecture),

pavilon (contents),

pavilion (visitors’

experience),

events and so on;

2

Show the values and the

excellence of the Country

through this proposal;

3

Stimulate curiosity and

engage visitors and first

of all italians who are the

main target (70% of the

visitors) of the event.

Each Participant Country or Organisation is called to a great challenge:


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How to be choosen by the Expo’s visitors? Pavilion Communication strategy

To help Participant Countries and Organisations to stimulate curiosity on their

Pavilions, events and activities and to engage the visitors, SEC would develop a

communication and promotion strategy based on two activity phases:

1

Strengthen the awareness

of the Country in Italy

2

Increase the engagement of

the visitors to the Country

and encourage them to visit

to the pavilion


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Themes of Participant Country Communication

Communicate the Country

raise awareness of the

Country in terms of the

renowed landscapes, the

culture (to stimulate tourism)

the economy to stimulate the

international business.

Communicate the Pavilion

promote the architecture,

the design and the contents

(shows & expositions) of

the Pavilion, in addition to

the events and meetings

organized during the six

months of Expo.

Communicate “Food”

(Theme of Expo)

communicate/show how the

country has interpreted the

theme of the Expo and the

peculiarities of agricultural

production and food and

cuisine of the country.

To strenghten the awareness of the Countries in Italy SEC proposes an integrated communication

strategy that simultaneously promotes three key issues for the knowledge of the Country and of the

Pavilion:


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Expo 2015: a year of communication and events

Expo is an event that covers a period of six

months (from May 1 to October 31, 2015), in

addition to the period of so-called soft opening

in the month before the official opening), which

will be dedicated to the presentation of the

Pavilions to the specific targets such as media

and stakeholders.

The main purpose of communication in

events like Expo is to keep the attention of the

public, the media and the relevant stakeholders

on the Country and its Pavilion during the whole

event.

SEC can offer integrated communications

solutions to the participating Countries, PR and

events to address the attention of the public to

the Country during the whole event.


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Communication and PR Services

ON LINECOMMUNICATION

Pavilion Web Site

Pavilion APP

Social Network• Facebook• Twitter• Youtube• Instagram

Digital PR

ADV online• Banner Display• Keywords adv• Social Network adv

OFF LINE COMMUNICATION

Media Relations• Press monitoring • Press conferences• Press kit /releases

Advertising• Concept • Graphic Design• Adv Planning• Below the line• Video production

Promotion• Mailing• Flyiering

Unconventional communication• Guerrilla• Street Marketing

INSTITUTIONAL AND BUSINESS RELATIONS

Italian Institutions• Government and local institutions relations• Meetings one to one, Conferences and Congresses

Business Community• One to one Meetings• Conferences and Congresses• Relationship marketing


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Events and services

PARTICIPANTS COUNTRIES EVENTS

Self Pavilion Events

Cluster Events

Type of events• Opening Ceremony

• Soft Opening Events

• National Day

• Media Events

• Thematic Events

• Conferences

• Workshops

• One to One Meetings

• Shows

SEC CONSULTANCY

•Concept Strategy•Graphic and Design•Project Management•Budget Management•Venue management•Schedule and planning•Services Management•Event, exhibition and show coordination•Promotion•Communication and PR

EVENT SERVICES

• Light and Audiovisual

• Hostess and Steward

• Security

• Drivers

• Catering

• Logistic staff

• Equipment

• Storage

• Transportation

• Artistic Performance

• Speakers and guest stars


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SEC: a leading communication Group

SEC Relazioni Pubbliche e Istituzionali is a leading independent communication consultancy group. With more than 130 professionals located in different Italian cities - Milan, Rome, Turin, Parma, Bari, Udine, Treviso and Messina - SEC is present through partnerships and direct investments also in other Countries. Highly rated customer loyalty, enduring investments in human resources and strong reputation: this is SEC identity. Media Relations, Public Affairs and Lobbying (with a strong presence in Bruxelles for E.U. activities), ideation of creative Events (concept, format and contents), Marketing Consulting Services (marketing strategies, direct marketing, partnership and co-marketing) and Online Communication (digital PR, social networking, construction of dedicated applications and web sites) are the main services that SEC can provide to its Clients.In addition, SEC has majority shares in companies specialized

in other communication services such as: Graphic and Design (Curious Design), hospitality and staff services such as hostesses, stewards, promoters and interpreters, entertainers, cleaning/facilities (HIT).

SEC joined a visionary Consortium for Expo Milan 2015 including five companies to serve the creative needs (developing contents, building the pavilions, creating events, developing communication strategies) of the Countries and companies participating to Milan’s Universal Exposition in 2015. In addition to SEC, the consortium includes the following companies: MCI Group (Global Events and Hospitality Services), NUSSLI (pavilion building, interior projection and production), BRC Imagination Arts (Visitors Experience, Show Prodution), Dorier (sound, video and lighting design).


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www.secrp.it

Contacts

For futher informations:

Michele AdtSEC Relazioni Pubbliche e IstituzionaliTel +39 02 624 999 [email protected]

www.secrp.it


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SEC - Relazioni Pubbliche e Istituzionalivia Panfilo Castaldi 11, 20124 Milanowww.secrp.com

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