self marketing and social media
DESCRIPTION
Session delivered on Thursday 21 June by the Careers and Employability Centre.TRANSCRIPT
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Self marketing and Social media
Welcome and introductionsClaire Ward, Career Development Adviser
• Using social media to find a job• Sussex plus – create your web presence with a web folio
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Self marketing and Social mediaWhat are you using for what?
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Self marketing and Social mediaHow could they be used in recruitment?
• Word press/blog spot – showcase written style, subject knowledge, initiative –
Blog and writing jobs?
• Twitter/FB – Social networking knowledge/ networking ability/marketing and
comm skill/initiative
• You tube – marketing, showcasing projects, production skills - Video
production?
• LI – evidences your suitability/adds transparency/ vehicle for recommendations
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Self marketing and Social mediaBlogging
Blogs very useful to pull together research and knowledge
Self-marketing tool• Create a defined reason to blog• Write for on line readers keep short/pictures• Promote your blog• Collaborate and share/follow other blogs/post others work
Job research• Read about sectors/roles/ emerging topics and talk about it in
applications and interviews
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Self marketing and Social mediaTwitter and Facebook
Like blogging but shorter!
Self marketing tool:• Create a professional account• Tweet useful , unique info• Retweet, reply, follow…
For job research:• Follow individual and employer accounts• Read early job ads and sector news• Make yourself visible /profile/ image/showcase your research• Ask questions – network!• www.tweetmyjobs.com • www.twitjobsearch.com
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Self marketing and Social mediaVideo media
Fantastic if have video content and want to share…
Self marketing:• Create your own channel• Showcase your work• Use description effectively
Job research:• Find employer channel out put , like what they do, leave comments• Make sure your brand is consistent
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Self marketing and Social mediaLINKED IN
The most important for job seekers
Self marketing:• CV material• Recommendations• Links and embeds• Groups and networks• Search engine optimization put LI on your CV – search on
name/school/university/former employers• Within 5 hits will see all the info about you, also recommendations• You can link and embed and videos and join networks and groups• Contact with people you meet
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Self marketing and Social mediaLINKED IN
Job Search:• Use search bar at top – employers and individuals• Join sector groups to learn more• Networking opportunity• ‘More’ button at the top – learning centre user guides for job seekers
and students
• http://learn.linkedin.com/job-seekers/
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Self marketing and Social mediaThings to remember
Self marketing• Develop before you showcase• Consider how it is relevant• Showcase on CV and LI (you can tailor a CV)• Remain a reader as well as a creator• Be very careful with accounts that are both personal and professional,
consider separating the two.
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Self marketing and Social mediaThings to remember
Job research • Talk about doing this kind of research• Talk about the effect that its had • Not just that you’ve read about firm on twitter but what this had made
you feel abut the firm, ideas you have had were you offered job.
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Self marketing and Social mediaSussex plus
Is your show case – • It helps you to identify, market and translate your skills and abilities to recruiters beyond university by creating a web folio (or an e CV ?)• Add a link to it from your CV/applications• Brings another ‘dimension’ to your applications (very impressive!)
A record -• Helping you to reflect and identify skills gaps, which may…..• Encourage you to take on new activities for your portfolio
http://www.sussex.ac.uk/careers/sussexplus/examplewebfolios
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Expectation
Offer
Academic
Work Personal
Portfolio Evidence
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Competency Based Applications"The word competency is widely used in business and personnel psychology and refers to behaviours that are necessary to achieve the objectives of an organization. A competency is also something you can measure and lists of competencies form a common language for describing how people perform in different situations. Every job can be described in terms of key competencies.
University of Wellington, Victoria, New Zealand
)
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• Civil Service Fast Stream
1. Being flexible
2. Making decisions
3. Developing relationships
4. Having impact
5. Thinking innovatively
6. Taking charge of your own development
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Self marketing and Social media
• See a Careers Adviser - discuss your career plans
10am -5pm Mon- Fri (plus 5-7 on a Weds)• Jobs database and email alerts• Briefing sessions- Applications forms, CVs, Skills, Finding Work• Events- we have a comprehensive events programme• CV and Application feedback• Follow us on Twitter/Facebook• ‘Virtual’ Grad Fair 9th – 30th July 2012• www.sussex.ac.uk/careers
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Self marketing and Social mediasummary
• Social media can be a powerful job hunting tool • Don’t ignore other methods of finding work • Experiment, explore and try and keep up with the trends • Make sure your achievements, success stories and good
qualities are out there for potential employers to see. • Build a good online portfolio, write an interesting blog or get
recommended on LinkedIn • When employers put your name into Google, ensure they
see you at your best.