Seminar: The Company That Claimed Christmas: Coca-Cola

Topic Number:1

Principles of Business

Overview

Coca-cola is one of the most iconic global brands in the world currently touching 1.9 billion people everyday. The organisation is around 125 years old and still maintains its vitality and relevance with its consumers around the world.

In this opening seminar we will discover all about this remarkable organisation, what has made it successful and how it has evolved over time. Clearly given its significant global reach it has a big impact on society and the sustainability of the environment.

In recent years, Coca-Cola has suffered by being branded a self-interested corporation. We will look at how they are changing this perception and also the types of initiatives they are involved in to play their role for society.

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• Develop and determine the evolution of the organisation and how it has build a scalable business

• Understand and articulate the key element of Cokes values and mission

• Articulate the key trends Coke should be mindful of and their strategic objectives?

• Highlight key activities Coke gets involved in to better the environment and places in which they operate

Learning outcomes of this seminar

Agenda for this seminar

Articulate Coke’s values and mission

What are the key trends Coke should be mindful of? What are their strategic objectives?

What are Coke’s priorities from a sustainability point of view?

Describe how the historical context of the organisation and how they built a scalable business

Structure for the session

You will have 15 minutes to

discuss each question

We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area

Feel free to ask questions but please do not have separate conversations ‘we are all in

this together’!

A Brand that is known Everywhere in the World

Wherever you go there are three icons that everybody knows…Jesus Christ, Pele and Coca-Cola

Pele

A Brand that Owns Christmas (not literally!)

Source: www.Coca-Colacompany.com

Key Facts

Source: www.Coca-Colacompany.com

Did you know this about Coke?

View video: http://www.youtube.com/watch?v=21ak-6nA8Zo#t=71

Describe how the historical context of the organisation and how they

built a scalable business

Discuss

Articulate the key elements of

Coke’s mission and values

Discuss

What are the key trends

Coke should be mindful of? What are their

strategic objectives?

Discuss

What is Coke’s priorities from a

sustainability point of view?

Discuss

End of Seminar

Note: This recording is for your personal use only and not for further distribution or wider review.

© Pearson College 2013