senior vice president marketing · a350 xwb meeting airlines’ expectations 7th april 2014 hamburg...

A350 XWB Meeting airlines’ expectations 7th April 2014 Hamburg

April 2014 A350 XWB Cabin Customer Event

Christopher Emerson Senior Vice President Marketing

© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.

A350 XWB - completing the Airbus widebody family



Matching the right product to the market

April 2014

Market

Long Haul

trunk

routes

Long Haul

developing

routes

Regional

routes

Dem

an

ded

level

of

serv

ice

Cabin

classes

Comfort

Schedule

Price

Reliability

Optimised wide-body solution Complex

product offering

Basic

product offering

A350 XWB Cabin Customer Event


694

812

190

58

598

512

66 47

A330 A350 A380 767 787 777 777X 747-8

Airbus leads Boeing in widebody sales

April 2014

Orders

1696 Airbus

1281 Boeing

Net orders from Dec 2006 to March 2014. Boeing net orders include 787-3/-8/-9/-10

A350 including conversions from A350 Mrk I to XWB orders

Net passenger widebody orders since launch of A350 XWB in 2006 -



A350 XWB firm order status


31 Countries – 3 Alliances – 5 Leasing companies

Data to end March 2014

Americas

Europe

Leasing companies

Africa & Middle East

Asia & Pacific

A350 XWB

812 orders from 39 customers

-


A350 XWB strong market acceptance


80

70 70

46

35

25 22 18

Qatar Airways Emirates SingaporeAirlines

Cathay Pacific United Airlines AirFrance/KLM

American British Airways Korean Air Saudia

Data to end March 2014 for Airbus,

Excludes 777-200A, 777F. 22 A350s for US Airways counted as AA 777 data from ACAS end January 2014

A350 XWB customers

include

8 of 10 largest

777 operators

A350 XWB orders & commitments from top 10 777 operators -


A350 XWB – Efficiency by design

Shaping efficiency - CSMK - Ref. V01D08020303

• Airframe with advanced materials (53% composite)

• Simple, efficient systems

• New wing with state of the art aerodynamics (M0.85 cruise speed)

• Latest generation engines

April 2012

All new design

For a step change

in economic

efficiency

-


Cabin optimised for airlines

April 2014

Larger windows

Fully flat floors



Cabin is the link between passengers and airlines



A350 XWB – space to accommodate market requirements

April 2014

6 abreast – Business Class

8 abreast – Premium Economy

9 abreast – Standard Economy

7 abreast – Regional Business Class 10 abreast – High Efficiency

4 abreast- Business Class



Matching the market with advanced seat offering

April 2014

Staggered

Full-flat

6 and 7 abreast Herringbone

Zodiac Seats France

Cirrus SOGERMA - Solstys

High density

SOGERMA Equinox

JAMCO Journey Zodiac Seats

France

Arcus

Premium Class

A comprehensive

seat offer


-


Passenger comfort is vital


Key cabin features

Manual or

electromechanical

window blinds

Larger overhead

bins

Full LED lighting

-


In flight experience


4th generation IFE

Large HD widescreens

in ALL classes

Increased legroom

due to seat box

-


Technology is evolving


IFE and connectivity

Passengers can

customise their

own experience

So are passenger needs …

Wi-Fi

USB connection

to electronic

devices

Increased

capacity for more

movies and music

Connectivity to

the world, via

mobiles

-


What will passengers want in 20 years time?

April 2014



Passenger trends


Study aims

Understanding

current and future

comfort

factors of

Asian flyers

Example passenger study – Asia

Research by: The Future Laboratory

Survey of 8,000 consumers

Japan, Thailand, India, China, Indonesia,

Malaysia, Singapore and Vietnam

-


Understanding tomorrow’s passenger today


Economy class

superior

seat

=

superior

comfort

Relaxation, sleep and wellbeing are most important to

Economy class travellers

Wider seat is important for personal space and comfort

Passengers research cabin and seat reviews on official

websites and social media such as Tripadvisor and Facebook

- Key trends in Asia


Social media is growing worldwide

April 2014

Facebook

Most popular

with adults and

teenagers

94%

67%

26%

18%

1%

15% 13% 11% 6% 5%

Teenagers Adults

Facebook

Twitter

Pinterest

Instagram

Tumblr

Source: http://www.adexchanger.com/social-media/twitter-q4-ad-revenue-balloons-to-220m-75-is-mobile/

-



Social media usage by region

April 2014

56%

44% 44% 44% 43%

34% 33%

26% 24%

7% 7% 5%

NorthAmerica

SouthAmerica

WesternEurope

Pacific East Asia CentralAmerica

Central &Eastern

Europe

SoutheastAsia

MiddleEast

Africa SouthAsia

CentralAsia

Data taken from GlobalWebIndex Social Networking Map 2014

Source: company reports, PEW Research centre

Source data taken from Twitter

2013

1.2 billion

Facebook users

241 million

Twitter users


-


The passenger experience matters


air travellers use social media daily

From 2013 IATA Global passenger survey report

69%

56%

79%

would like to use social media to interact

with airline during their journey

would like to use phones for check in and boarding

85% would be interested in receiving travel information such as

waiting times, traffic information, disruptions and delays

- Smart phones

now everyone

shares their

experience


-

A350 XWB comfort without compromise


18”

Economy

18” between armrests

9 abreast for ultimate

comfort and efficiency


April 2014

Passenger at heart Airline in mind


senior vice president marketing · a350 xwb meeting airlines’ expectations 7th april 2014 hamburg...

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