sensor tower q2 2015 data digest 2.0
DESCRIPTION
Interesting data documentTRANSCRIPT
PRESENTATION
Sensor Tower’s Q2 2015 Data Digest
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
2
Welcome to the first edition of Sensor Tower’s Quarterly Data Digest. Our team is dedicated to analyzing mobile marketplace data, in order to aid the community of app developers in making informed decisions and experiencing maximum growth.
For Q2 2015, we’ve focused specifically on iOS apps and the Apple App Store. We will continue to expand the breadth of this report in future editions, so don’t hesitate to let us know what you’d like to see.
Use these reports to stay up-‐to-‐date on a mobile landscape that is constantly in flux. Featuring Sensor Tower’s highly accurate Store Intelligence estimates, our Data Digest guarantees you’ll be armed with the best data possible.
Thanks for reading!
The Sensor Tower Team
Welcome to the First EditionBrought to you by Sensor Tower
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
3
Uncover which apps, countries, and devices
made it to the global top 20 for downloads and
revenue.
Chart Toppers
Get a better understanding of how to position your
product in the market with these Q2 data points.
Fastest Growing Categories & Countries How do the top publishers
around the world stack up? Check out the interesting facts we've uncovered about who’s on top.
Top PublishersDiscover the resources that make app marketing intelligence simple. Our team is here to help you
succeed.
About Sensor Tower
ContentsWhat’s inside our Q2 2015 Data Digest
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
4A Note on Indexed Estimates
The Sensor Tower Data Science Team compiled the estimates represented in this digest using the Sensor Tower Store Intelligence platform.
In this report, figures represented are indexed against the top performers’ total downloads and revenue. This benchmarking allows for ease of visual comparison, among other things. If an app’s reported downloads are displayed as 0.5 on the graph’s x-‐axis, then that app received half the amount of downloads that the top app received.
Would your business benefit from access to Store Intelligence insights? See the fastest growing apps and publishers by downloads or revenue on both iOS and Google Play. Email [email protected] for more information.
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
5
Chart Toppers
Top DownloadsiOS Chart Toppers
About Our Download Estimates
Facebook account no longer required! With even fewer barriers to entry, Messenger remains at the top with over 48 million Q2 downloads.
Google on iOSGoogle has two apps in the iOS top 20. They collectively earned over 31.8 million downloads.
United States and China13 of the top apps came from the U.S. while six were from China. This left one top twenty slot, which Japan won.
iPhone vs. iPadTotal iPad installs for Chinese apps on this list came in around 2.8 million. For the U.S. apps, this number is over 45 million.
These estimates include daily download totals for iPhone and iPad, in over 80 countries. We report unique installs (meaning one download per user).
First Place for Messenger
eCommerce App Similar to PayPal Youtube Equivalent
About Our Revenue Estimates
Clash of Clans vs. Game of WarWhile Game of War raked in over $120 million in Q2 alone, Clash is still on top with nearly $210 million.
Revenue Per DownloadOur top app, Clash of Clans, made a total of $23 per download during Q2. For comparison, Candy Crush Saga came in at $8.50 per download, and HBO came in at $13.70.
s
Gaming in the Lead, Followed by MusicOf the highest grossing iOS apps, all top ten are from the Gaming category. Streaming music apps appear next.
Powerful Entrance from HBO NowThough this app is brand new as of Q2, it’s already topping the charts with over $26 million in revenue earned.
Highest GrossingiOS Chart Toppers
Our iOS revenue estimates include the price of the app, as well as in-‐app purchases. We report Net Revenue, so the percentage deducted by Apple is not included.
Action / RPG Puzzle Game RPG Action Puzzle Game
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
8Fastest Growing Categories & Countries
With nearly 325 million downloads in Q2 alone, Finance apps for the iPhone were at the top of the pile for growth.
iPad Downloads Reflect Typical Q2Overall downloads on iPad devices declined this quarter, consistent with standard Q2 decreases and reported iPad sales during this period.*
Gaming Isn’t Always #1Though the Gaming category did experience revenue growth for iPhone apps, it landed the number seven slot. Categories representing more utilitarian apps were the big winners.
iPhone vs. iPad Revenue Growth RateThe top growing iPhone categories experienced much larger percentage increases than those of iPad.
Fastest Growing CategoriesDownloads & Revenue
Heavy Download of Finance Apps
*See quarter over quarter Apple hardware sales trends here.
China Continues Record GrowthChina overtook the U.S. in Q1 with iOS downloads. In Q2, China also experienced the highest growth percentage for revenue at nearly 30%.
Vietnam on the ChartsBusiness is picking up in Vietnam’s mobile marketplace! The country came out #1 for download growth on both iOS devices. Vietnam also made the top 10 for iPad revenue growth.
Fastest Growing CountriesDownloads & Revenue
Most Countries See iPad DL DecreaseWhile three countries saw growth in iPad downloads, the vast majority experienced a decrease. Apple reports that last quarter (Q1 for our purposes, but Q2 on Apple’s calendar) iPad sales experienced a 23% decline, as compared to the same date range in 2014.
iPads in IndiaIndia is one marketplace that remains impervious to Q2 slippage on iPad success. iPad revenue in India is up nearly 60%, with downloads up around 8%.
Note: Countries that did not receive a significant number of downloads or revenue were not considered.
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
11
Top Publishers
Facebook SubsidiariesWhen download estimates for FB and its subsidiaries (Instagram, WhatsApp) are combined, FB has actually surpassed Google by 25 million downloads.
Publishers Without Top 20 AppsOnly 11 out of the top 20 publishers have Top 20 Apps (See Slide 5). Publishers with no Top 20 Apps: Gameloft, EA, Ketchup, Baidu, Xiamen Meitu, Microsoft, Disney, Outfit7, & Glu.
Apple Apps -‐ Remember the Pre-‐InstallsOver 65 million Apple apps were downloaded in Q2, but keep in mind -‐ this number does not include apps pre-‐installed on iOS devices.
Apps per Publisher in Top 20To grant some perspective, we calculated that the median number of apps per publisher on this list is 48.
Top Publishers by Downloads
*Tencent estimate on this graph includes download estimates of its subsidiaries.
Top Publishers by Revenue
The Thing About Supercell…Did you notice Supercell wasn’t represented on the last slide? Though they don’t make it into the top twenty for downloads, they’re dominating the revenue charts.
Casino Games on the iPadThe three major publishers of casino apps (Big Fish, Playtika, and DoubleDown) all saw higher revenue from iPad versions of their app than iPhone versions.
Pandora & SpotifyThe numbers represented here take into consideration revenue coming directly through Apple App Store subscriptions. These totals are even greater when subscriptions from desktop and alternative devices are included.
King.com + Machine Zone ≈ SupercellCombined revenue for King.com and Machine Zone is approximately equal to Supercell’s revenue.
*Tencent estimate on this graph includes revenue estimates of its subsidiaries.
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
14
About Sensor Tower
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
15
Store Intelligence
Make strategic decisions with the industry’s most accurate
estimates.
Sensor Tower is the leading platform for app store optimization and app industry intelligence. Our solutions include:
Our SolutionsApp Marketing Intelligence Made Simple
Top Charts & Leaderboards Monitor app trends
throughout the global app economy.
App Intelligence
Drive organic growth with the leading App Store
Optimization platform.
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
16
Address 185 Berry Street Suite 4805 San Francisco, CA 94107
Email [email protected] [email protected]
Social Media
Contact UsLet’s talk about #data!
www.sensortower.com © 2015 Sensor Tower. All Rights Reserved.
17Terms of Use
This report, and all contents within, are owned by Sensor Tower, Inc. ©2015. Modification, republication, distribution or other unauthorized usage violate the copyright, unless express
permission has been granted.
If you would like to republish any of the information contained in this report, email [email protected] for further information.