SEO Tips & Tricks

Debi Zylbermann

Debi’Z Consulting Ltd. 2008

Debi Zylbermann

Jerusalem Web ProfessionalsSEO Expert Panel8th December 2008

Tips and Tricks

1. Off-site SEO (Link Building)2. PPC as part of keyword research3. Firefox add-ons4. Focus site on customers

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4. Focus site on customers5. Google Trends

1. Off-Site Link Building (i)

• Relevance– Anchor text– Page credibility

• Context

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• Context– Text (see next slide)

• Neighborhood – Colleagues– Blogs and Forums– Build your own

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1. Off-Site Link Building (ii)

• Off site optimization must – address your audience– shape your message

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– shape your message– organize the presentation of your message to the audience.

2. Using PPC as part of Keyword Research (i)

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2. Using PPC as part of Keyword Research (ii)

• Optimizing a site is expensive• You can’t afford to optimize for the wrong keywords

• Use in addition to paid and free tools

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• Use in addition to paid and free tools• Adwords campaigns:

– Give you data about keywords being searched (number of impressions)

– Low positions (9-11) won’t be clicked much, so very little payment to Google

3. Firefox SEO Add-ons

Simplify finding the following data: – Inbound links (via Yahoo Site Explorer) – Title– Meta-tags

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– Meta-tags– Keyword density– Actual text

Firefox Add-Ons

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4. Focus Your Site on Your Customers

Your site could be here!

– Site focuses on your customers, not on your organization

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your organization– Easy to find useful information– Easy to figure out what the site is about

… there are less than you think L

5. Google Trends

• As part of keyword research• You can see:

– What keywords are being searched for more (and less)

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more (and less)– Which countries/regions are searching– How news affects the trends

Google Trends

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Thank you for you time

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Google PageRank Algorithm*

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

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PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

*an approximation