shar-i small business big voice
DESCRIPTION
Small Businesses can have a big voice and can be heard on the internet if you are talking to the right people. Here are some tips on how to include digital marketing in your overall marketing efforts.TRANSCRIPT
@shari_pw
Small Business Big Voice
@shari_pw
Who Am I? I am a the owner of Shar-i Digital Marketing I am a mom, friend, and partner I dislike doing dishes and am forever looking for the perfect
bag…
@shari_pw Digital Marketing
P.O.S.T
@shari_pw
Meet Jack and Jill
People
@shari_pw
Who are they? How old are they? What do they like? What don’t they like?
What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?
People
My Name Is And I Am….
@shari_pw
What Does Your Business Need?
Bring users into your website /blog/listing
Credibility - Visibility Build brand awareness on
the web Stay connected to your
audience Customer service Bottom line: Increase your company sales
Objectives
@shari_pw
Create Experiences
Strategy
@shari_pw
Visualize Your Company
What is your position?
What are your clients looking for?
What are their needs?
What's the best way of communicating with them?
@shari_pw
Create Content To Be Shared
Strategy
@shari_pw
“Idealizations are out. Realism is in.”
@shari_pw
Multi Channel Rent and Own
Technology
@shari_pw
@shari_pw
Just Do It!
Expertise—Set some time aside for research and learning. Begin with the basics; commit to building on this base.
Just do it—Set this into your daily work plan and schedule it, like a meeting, with a beginning and end time.
@shari_pw
53% of people on Twitter recommend products in their Tweets
90% of people trust online recommendations from people they know
Don’t make assumptions on what the client wants
Know your competition Scale MEASURE
@shari_pw
You Can Find Me Here:
www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Facebook/socialmediashari LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: [email protected]
@shari_pw
Resources and Thanks http://distributedmarketing.org Sharon Mandeleil www.msm-ltd.co.il http://www.marveo.com Kerianne Mellott http://www.facebook.com/kerianne Sarah Nadav http://www.bukit.co/ http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com
@shari_pw
Thank You