SharePoint Social: The business case for collaboration

Presenter: Ori Fishler, Director Web Solutions

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► The business case for the social enterprise► SharePoint 2010 as the foundation for building

social tools– Capabilities– Extensions

• NewsGator Social Sites

– Best practices► Case study

Agenda:

The Critical Need for Sharing► Remote / Virtual workforce and siloed information workers ► Hard to expand exposure to what is happening beyond a small

team

Evolution

► Collaboration► Web 2.0► Social Network► Enterprise 2.0► Social Technologies► Networked Enterprise► Social Graph

Everyone

Colleagues

Teams

Me

The Business Case:

The rise of the Networked Enterprise: Web 2.0 finds its paydayMcKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher marginsDecember 2010

Business Impact & Benefits

McKinsey & Company 12/2010

McKinsey & Company 12/2010

Social Technologies Adoption

McKinsey & Company 12/2010

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Microsoft SharePoint 2010:Social Collaboration Enabler

Don’t Invent, Borrow and Integrate!

‣ My Site, Colleagues, Groups, Connection browsing, Skill browsing

‣ Status updates, Activity feeds

‣ Tagging and tag clouds, Bookmark sharing

‣ Content rating, Comments, Like

‣ Image and Video sharing

‣ Blogs & Wikis

‣ Presence and IM, Live meetings

‣ Discussion forums

Main Concepts► Don’t force it. Maximum Privacy► Granular control over what you share and what you see► MySite as the center of networking activity► A network of colleagues, No handshake required► Search focused approach to finding people► 5 Pillars:

– Filling a profile– Building the network– Sharing– Viewing– Finding

Building the Network

Managing Permissions

► Only Me► My Manager► My Team► My Colleagues► Everyone

Colleagues can be organized into Groups but you can not assign

Sharing

What is Shared?► My Status► My Actions on Content

– Tag– Notes– Ratings

► My Interests► My Memberships► Blog Posts► My Profile details

– Manager– Birthday– Changes to Profile

Like, Notes & Ratings

► Like is a tag► Tagging or notes

generate an activity► Notes can be added to

pages or documents► You can subscribe to

tags► Ratings enabled at a

library level

Viewing and Following Tags

My Site – News Feed

You will see what other people chose to Share with you

Finding the right person

► Ask me about► Skills► Interests► Projects► Organization chart

Implementing a Social Network with SharePoint 2010

Implementation Challenges:► Requires users to take action

– Fill Profile– Add Colleagues

► Tagging not intuitive► Rating / commenting not always available► Too focused in My Site, Users may not be aware► Limited activity tracking► Limited integration into Outlook► Mental Challenges:

– Sense of being tracked and monitored

Implementing Social Networks

► Building a process to ensure people fill their profile and add colleagues– Small group training sessions– Part of onboarding

► Executive buy in and participation► Updating status – chore or fun?► Use as channel for news, announcements etc. to

get people used to getting information this way► Assign local champions

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Extending SharePoint Capabilities with NewsGator

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NewsGator Demo

McKinsey Study Recommendations► Integrate the use of Web 2.0 into employees’ day-to-day

work activities.► Continue to drive adoption and usage. Benefits appear to be

limited without a base level of adoption and usage. ► Break down the barriers to organizational change. Fully

networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions.

► Apply Web 2.0 technologies to interactions with customers, business partners, and employees. External interactions are correlated with self-reported market share gains.

Helping the process along

► Set up recommendations for colleagues – based on email analysis– Based on SharePoint activity

► Enhanced – Centralized activity stream► Outlook Integration

Outlook 2010 Social Network Connector

Hidden treasure: A way to see news stream within outlook.

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► Business Need: connect individuals and teams in different locations and countries to enhance collaboration and productivity

► Maintain loose structure but strict security► Solution: SharePoint + NewsGator► 3 site types: Team, Project, Community► Rollout through

Case Study: MOOG

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Questions?

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