Yewon ShinFinal Symbol Version

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Yewon ShinFinal “your choice” version

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Yewon ShinFinal Concept

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The concept of this visual is also about how animals help humans by being tested in animal testing, so the characteristics of rabbits are juxtaposed with the shape of a life jacket. This visual is more of a realistic application than the pictogram displayed previously. This may not neccesarily be directly made into actual life jackets that would be sold to consumers during the summer but it could more likely be used as part of an advertising or campaign that objects to raise awareness for animals in animal testing or start charity for them to be in a better condition and environment while being tested.

Yewon ShinFinal context

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Animals

Are Protecting Us

Organizations/groupsGovernment Laws

Americans for Medical Advancement (AFMA)

Animal Justice Project

Cruelty Free International (CFI)

The Humane Society of the United States (HSUS)

The Animal Welfare Act (AWA) (7 U.S.C. § 2131) is the only U.S. federal law that covers animals in research. (The federal Public Health Service Policy on the Humane Care and Use of Laboratory Animals covers animals in NIH-funded research through recommended policy only, not requirements. While it has the power to inspect, it re-lies on self-reporting.)

nacted in 1966, it regulates the care and use of animals in research, testing, teaching, exhibition, transport, and by dealers. However, the AWA provides only minimal protection for certain species while excluding others such as rats, mice, and birds bred for research—who together constitute an estimated 90-95% of animals in laborato-ries. It excludes cold-blooded animals (fish, reptiles, and amphibians), as well as farmed animals raised for food and fiber or used in agricultural research—e.g., cows and pigs.

For the less than 10% of animals in labs covered by the AWA (dogs, cats, nonhuman primates—such as chim-panzees and monkeys—guinea pigs, hamsters, rabbits, and other warm-blooded animals), the law sets minimal standards for housing, feeding, handling, veterinary care, and for some species like chimpanzees, their psycholog-ical well-being.

About Animal Testing Statistics

Animal testing is the use of non-human animals in exper-iments that seek to control the variables that affect the behavior or biological system under study.

The earliest references to animal testing are found in the writings of the Greeks in the 2nd and 4th centuries BCE. Aristotle and Erasistratus were among the first to per-form experiments on living animals. Galen, a physician in 2nd-century Rome, dissected pigs and goats, and is known as the “father of vivisection”.

95% of animals used in experiments are not protected by the federal Animal Welfare Act (AWA), which excludes birds, rats and mice bred for research, and cold-blooded animals such as reptiles and most fish.

A 2011 poll of nearly 1,000 biomedical scientists conduct-ed by the science journal Nature found that more than 90% “agreed that the use of animals in research is essen-tial.”

Chimpanzees share 99% of their DNA with humans, and mice are 98% genetically similar to humans. The United States and Gabon are the only two countries that allow experimentation on chimpanzees.

Recognize

There are many different methods in avoiding animal test-ing that are currently in use or in the process of invention. However, despite these new methods, animal testing is still occuring in hundreds of companies and thousands of products that we are all familiar with; in another words, it is very hard to abruptly stop an action that has been go-ing on for years. Therefore, we should at least recognize the sufferings and pain that the animals go through and not take them for granted. Without them being tested may have affected us severely, being exposed to harmful chemicals and their effects on our body.

Consequences

Animals are infected with diseases that they would never normally contract, tiny mice grow tumors as large as their own bodies, kittens are purposely blinded, rats are made to suffer seizures, and primates’ skulls are cut open and electrodes are implanted in them.

If a researcher uses a paralyzing agent on an animal but does not monitor vital signs to make sure she/he is ad-equately anesthetized, there is a great chance that the animal is actually experiencing pain but unable to move. Unfortunately, in some cases, the lab personnel often lack the experience and training—and sometimes the sensi-tivity—needed to avoid unnecessary animal suffering.

Animals in labs suffer not only pain from protocols, but also severe stress from day-to-day laboratory life. They spend their lives in barren cages, unable to make choices or express natural behaviors. Most never experience fresh air or sunshine, only bars and concrete.

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Context Final

My concept was that “animals involved in animal testing protect us,” and focused on how we should pay attention and recog-nize those animals. For finalizing my pun in context, I made a brochure about animal testing and recognizing the suffering animals using my pictogram. This brochure contains general information and statistics of animal testing in the U.S., conse-quences, laws, and organizations concerned with animal testing, and can be given out to people at animal cafes, awareness events, and much more.

Brochure Design Spread

Yewon ShinTypewritten page

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My main message and focus is that it is inevitable that animal testing occurs but it is important that we recognize and be aware of the sufferings that the animals go through because they are in a way protecting us from harmful chemicals. At first, I brainstormed about different ideas including overfishing, jaywalking, and burning tress to make natural gases and resources in the U.S.. As I was sketching more and more, the idea and conflict that the topic “animal testing” holds captivated me the most, so I decided to move on with this idea. I think that I was not that conscious of what I was sketching when I came up with the idea of juxtaposing life jacket and animal face; however, because I was really focused on thinking about how to combine “animal testing” and “protection”, I was able to think of this visual pun.

As we all did, I started off by simply doing pencil sketches of different styles of life jackets and animal faces. I observed the important features that make life jackets look like life jackets, and took variations of animal faces into consideration as well. Through in-class critiques and discussions, I continued developing this visual pun on the computer, using Photoshop and Illustrator to create the pictogram and the 3D model of the actual life jacket on a mannequin. I struggled a bit trying to reduce unneccessary details for the pictogram; I got rid of the funky eyes and the buckles and instead focused more on whiskers, teeth, and the ears. At the end, I designed an infor-mational brochure using the pictogram on inDesign with the purpose of spreading the information about the situation of animal testing and its inevitability, and how we should not take it for granted.

The media I used for creating the 3D model of the “rabbit-face life jacket”, which was Photoshop and Illustrator, gives a sense that it is an actual product that can be worn while the pictogram simply looks like a logo. I did not want to make an actual life jacket nor did I think that people would wear it even if it was real so I chose to work with the pictogram for my final in-context design.

Yewon Shin2 Concepts, 2 drawings each (part 4)

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Yewon Shin2 Concepts, 2 drawings each (part 4)- revised

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Yewon ShinAssignment 4

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Yewon ShinAssignment 4

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Yewon ShinFour concept directions (part 3)

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Yewon Shin4 Concepts-burning trees for our own good

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Yewon Shin4 Concepts-overrshing

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Yewon ShinFour concept directions (part 3)

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Yewon Shin4 Concepts-overrshing

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Yewon Shin4 Concepts-jaywalking

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Yewon ShinBrainstorming thumbnails (part 2)

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Yewon ShinPart 2 - 50 Thumbnails, visual brainstorming

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Yewon ShinPart 2 - 50 Thumbnails, visual brainstorming

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Yewon ShinBrainstorming word lists, typed (part 1)

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Environmental/SocialWhalesWaterFlushingAnimal testingRainforestPlastic bagsOil spillsPublic housingsGMOsClimate changePesticidesPollutionPoliticsHealthcareGreenhouse gasesForest firesRefugeesOverfishingGun controlTerrorismIvory tradeGenetic pooling

NegativeGunsTobaccoBomb(NO SIGN)hypodermic needlesocial mediafiremicro beadscasketknifeskullbloodcigarettesplastic bagcaution tapechainsaw (tree stump)lead paintpoisoncar crashaerosol spraylighting/lightening (?)fur coatgas maskjail cell

PositiveRainbow flagShovelSeedsWatering canLeafMoneyChalkboardCoffeeTrophyButterflyHouseCakeFlowerWatchLaptop Light bulbLifting weightsBooksBedApplePresentsRaincoatFinish lineBikeMusic notesElectrical outlet

Yewon ShinAdditional sketches

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Yewon Shin3 context sketches

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This is a package design for pet food using my logo design. The package is going to be a rectangular box that has the ears parts on the top sticking out. This part can be used as handles for carrying the box, makes it easier for consumers to open the box by simply pulling them, and grabs attention. My ideas are based on the concept that animals in animal testing are suffering and donating their lives for humans’ benefits. This box is supposed to be a product part of a charity campaign that raises awareness and recognition for animals in animal testing. People would purchase this product and part of the money will go to make the conditions of animal testing better.

Yewon Shin3 context sketches

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The top one is a necklace that has elements of the logo broken into smaller parts and small text that reads “be aware.” This context idea is very approach-able and can be part of everyday life of people, exposing them more to the idea about animals in animal testing and raising more awareness.

The bottom one is a water bottle or tumbler that has paper print of the logo inside the transparent plastic covering the bottle. It says “recognize.” on the lid of the bottle and subtly gives away the idea that we should be aware of animals in animal testing and how they are suffering for us.