shoga intro
TRANSCRIPT
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Graham Robinson12th October 2016
An introduction to Shoga
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Website development
Responsive website developmentE-commerceBespoke software developmentMobile / app development
All the skills and servicesyou would expect from
a specialist digital agency
Marketing
SEO and content marketingEmail marketingSocial media managementBranding & graphic design
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A selection of our clients
G E O RG I A G O L FC O M PA N Y
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A selection of our work
OUR LEADERSHIP MESSAGE
WE BUILD RESILIENCE TO REALISE AMBITIONS
REVENUE OF $1BN BY 2020 WITH ANOPERATING MARGIN OF 30%
INTEGRITY ADVOCACY TEAMWORK RESPECT DEVELOPMENT
BE A LEADING RISK PARTNER PROVIDING INTELLIGENCEBASED AND PROGRESSIVE CLIENT SOLUTIONS
COMPELLINGCLIENT VALUEPROPOSITION
ACCELERATEDSALES
PROMOTEINNOVATION
GREATPEOPLE
OPERATIONALTRANSFORMATION
SMARTINVESTMENT
OPTIMISEBROKING
PURPOSE
VALUES
STRATEGICPILLARS
VISION
MISSION
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Our branddevelopment process
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Our 4 step brand development process
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Brand discovery
We will meet with you to take you through our brand discovery document. This contains a number of
questions about you, your business and you goals for the brand development exercise.
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Brand foundation
Based upon our finding in the brand discovery phase, we will create your:
Brand promiseWhat do you aim to deliver
to your customersWhat you strive to
achieve
Brand visionThe qualities that
describe your business
Brand values
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Brand development
Strapline Colour paletteLogo
Typographicstyle
Photographicstyle
Iconography
Once we receive sign-off of your brand foundation, we'll start work on the creative development of your brand. This will
include the following elements:
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Brand defined
Finally, we’ll pull together everything we have produced and present this to you in our brand defined document.
This will contain your company values, vision and promise along with the creative elements of your brand.
Once we receive sign-off, we’ll produce your brand guidelines that outline how the brand should be
delivered across multiple media formats.