sierra nevada crs newsletter
DESCRIPTION
Sierra Nevada CRS Newsletter for 2010-2011TRANSCRIPT
CONTENT
Table of ConTenTs
Welcome!
Letter from the President
List of Officers
CRS Realtor of the Year
Council News
Leadership Training
Why Join CRS?
Strategic Planning
CRS is Involved!
2011 Calendar of Events
2010 Fashion Show Photos
2011 Calendar of Events
Suggestions, ideas, letters and columns are wel-come, however, we cannot be held responsible for unsolicitied contributions. All rights reserved.For more information, Contact Donna Clark.
Welcome!The Sierra Nevada CRS Chapter Newsletter is available four times a year.
Mission statementThrough education and networking, the Sierra Nevada CRS Chapter strives to attract and to retain members and maximize professional performance to serve our clients with excellence.Our objective is to create strategies and actions that point towareds our mission statement.
Vision statementWhere do we want to go?Create a desire for agents to earn their designation and be a part of our Chapter that provides superior net-working and educational opportunities.
ww
w.
Si
er
ra
Ne
va
da
CR
S.
co
m
Dear Members,
As the year 2010 comes to a close so does my two year term as President of this great Chapter. I reflect on the relationships I’ve formed, the places I’ve been able to visit and the changes we have been through, both as a Chapter and as an industry.
If I had to think of one word to sum up the past two years, it would be “challenging”. It’s been a challenging year for many in our industry. A record number of foreclosures and short sales in our state but the CRS agents I’ve met confirm that we will continue to meet these challenges and succeed.
To support our members in meeting today’s challenges the Chapter offered several educational opportunities. We sponsored two CRS classes in Reno, one on Finance and the other on “Build-ing a Referral Business”. We also offered low cost CE classes in several locations, and speakers on timely subjects.
Networking opportunities is another way we met the challenges by sharing our knowledge and experience with fellow CRS members. We met at North Lake Tahoe and South Lake Tahoe this past summer to network with members, our RVP, Michael Litchin, the members of the Northern California Chapter and Gregg Fujita, CRS Council President. Thanks to our District Representa-tives, Christina Rice and Jody Scowcroft for putting on these great events.
This year we implemented our Chapter Sponsorship Program. It was also a challenge to success-fully combine it with our fashion show sponsorship. Donna Clark supported my vision and was instrumental in designing and implementing the program. We also updated the website and are now on Facebook. We stepped up email communication with Constant Contact e-flyers to keep our members informed.
Our accomplishments would not have been possible without my Leadership Team; Donna Clark, Cyndy Brown, Nancy Costello, Christina Rice, and Jody Scowcroft. To all of you, my heart-felt thanks. To our Past Presidents, Pam Ricci, Kathy White and Victoria Williams who continue to serve this organization and have supported me throughout the past two years, you have my gratitude. To the Chairs and Vice Chairs who have donated countless hours to put on events, classes, speaker presentations and networking events, thank you for your support. A special “thank you” to Bonnie Dailey, our Chapter Administrator, for her wealth of knowledge, valuable advice and friendship.
Talk to anyone who attended our past two fashion shows; last year, was our 25th Annual Silver Anniversary Show, chaired by Sharon Hay. It was a beautiful celebration of our 25 years putting on fashion shows. This year’s fashion show was held at the Atlantis which allowed us to sell a record number of tickets…500! Donna Clark chaired this years show, “Mrs. Claus is Coming to Town”. If you missed either of these shows, you will hear that they were enjoyed by all. From the champagne receptions to the Hip Hop Elves, they were packed full of fun, Christmas cheer, fash-ion and furs. As with all of the fashion shows, they take many hours of a few dedicated members and affiliates to make them a success. The chairs and their committee do a great job of putting on these fabulous shows for our community to kick off the holiday season. So was it a challenging year to be our Chapter President? For me, it was a year that confirmed the strength of the CRS spirit—and one I’ll look back on with pride, gratitude, and wonderful memo-ries. Thanks for giving me the chance to serve you and for your encouragement, friendship, and support.
Avis Cherry, CRSSierra Nevada CRS President, 2009/2010
LETTER FROM 2010 THE PRESIDENTw
ww
.S
ie
rr
aN
ev
ad
aC
RS
.c
om
CRs of the Year Donna Clark, CRs
Congratulations to 31 year real estate veteran Donna Clark of Dickson Realty at Caughlin Ranch. Donna earned her des-ignation in 1999 after realizing she only wanted to refer to the
elite in real estate - Certified Residential Specialists. Those who know Donna well would say she is passionate about CRS and the Chapter. Although “roped into” helping on her first committee(by Kathy White), Donna has taken on numer-ous projects and helped bring a new vision of changes to the Chapter. She helped design and coordinate magazine advertise-ments, organized and audits the financials for the Chapter (some don’t like that she questions the purpose of every expense for the benefit of the entire Chap-ter), arranged for emails through constant contact, and set up on line credit card payments. Don-na is talented on the computer so she designed brochures for the Chapter and sponsorship program. She assisted Sharon Hay with the Fashion Show for 4 years and then took on the Show this year. We are very thankful for her ded-ication and appreciate the time and efforts that she has devoted to the Chapter.
Donna Clark, 2010 CRS Realtor of the Year,
Victoria Williams , 2009 CRS Realtor of the Year
Council of Residential specialists Installs 2011 Council leadership Team and Chapter Presidents
The Council of Residential Specialists inducted its 2011 leadership team during its inaugural dinner and awards ceremony on Nov. 6, 2010, in New Orleans during the National Association of REALTORS® Conference & Expo. Frank Serio, CRS, CRS, CRB, Mark Minchew, CRS, CRB, and Mary McCall, CRS, GRI, were installed as president, presi-dent-elect and first vice president, respectively. Donna Clark was installed as the 2011 Sierra Nevada CRS Chapter President. In attendance were Avis Cherry, cur-rent president and Bonnie Dailey, chapter administrator. It was a festive formal event celebrating the installation of all 2011 chapter presidents and honoring members and the state chapter for their accomplishments.
ww
w.
Si
er
ra
Ne
va
da
CR
S.
co
m
COUNCIL NEWSleaDeRsHIP TRaInInG
Donna and I recently re-turned from our Annual Chapter Leadership training in Chandler, AZ. The training is for Pres. and Pres.- elects for the next year. I can’t tell you how great it is to be sur-rounded by these amazing REALTORS® from all over the United States. There were around 100 there and it was a fabulous 3 days learning more about CRS and the
inner workings, networking with top notch agents, getting to spend time with our Pres and Pres-elect for the Council. It’s such a privilege to be a part of such an amazing group of people.
The theme for this year was “The Next Reality”. We spent the first day with Brian Copeland – one of our leading national seminar speaker/trainers – top 1% of all agents in the Nashville area. He gave us everything we wanted to know and more about social networking. He is a lot of fun – even had a panel that our own Donna Clark was on that portrayed the “Match Game” – they were cutting edge in their ‘70’s outfits!
Rachel Tristano is our Director of Chapter and Regional Programs, Certified Residential Specialists.She spent the next day with us on the “Nuts and Bolts” of CRS Chapters – very, very informative – she is our backbone at the Council and always available to help us in any way she can.
Frank Serio – my twin (we were born same day, same year – different mothers!) from Delaware - our incoming Council Pres. gave us a lot of great information to bring home and use in our Chapters as well as our businesses.
I really encourage you to get involved in leadership – it will grow your knowledge as you network with the top 25% in the business AND grow your business as you meet these incredible people and get referrals from them as well as have them to refer to.
Cyndy Brown
February 4 lunCheon@ the Atlantis
11:30 - 1:30 PM
financial Planning in an Uncertain MarketFeaturing a Panel of Experts
Mike bosma • Gene Harrison Michael Matteoni
ManY THanKs To oUR fasHIon sHoW sPonsoRs!
DoM PeRIGnon
bank of america • Dickson Realty • first Centennial TitleRe/MaX affiliates • Re/MaX Premier • Western Title
Wells fargo Home Mortgage • Ticor Title
CRIsTal
academy Mortgage • Prime lending • Rea Inspections
MoeT
eagle Home Mortgage • new american MortgageGreater nevada Mortgage services • MCs Mortgage
northern nevada Title • Realty Choice executives nevada’s Choice • TeK Inspections • Trinkie Watson,
Chase International
A Certified Residential Specialist is a REALTOR® whohas earned certification from the Council of Residential Specialists by completing a rigorous course of advanced training, and by meeting significant experience require-ments.
Less than 4% of all REALTORS® in the US can call them-selves Certified Residential Specialists (CRS). That’s because just one in 25 REALTORS® has the extensive experience, the unique commitment and the hours of advanced training necessary to call themselves a Certi-fied Residential Specialist.
4 Reasons to work with a CRs Designee:
1. Experience & EthicsTo earn the Certified Residential Specialist Designation every REALTOR® must have a significant mix of experi-ence and volume of real estate transactions. Every Certified Residential Specialist is required to maintain membership in the National Association of REALTORS® and to abide by its strict Code of Ethics.
2. A Focus on Home Buying and SellingTo help make your home buying and selling process more rewarding, every Certified Residential Specialist must have a proven track record in the business, as well as advanced education in related areas like finance, technology & marketing.
3. Technological ExpertiseThe training available to Certified Residential Specialists includes a strong focus on technology and its applica-tion in the real estate business.
4. An Ability to Maximize Profits and Minimize CostsEvery Certified Residential Specialist is trained to help you understand your local market, screen prospective buyers and sellers, negotiate in your best interest and, ultimately, help you enjoy a successful home purchaseor sale.
WHY JOIN CRS?w
ww
.S
ie
rr
aN
ev
ad
aC
RS
.c
om
sIeRRa neVaDa CRs WelCoMes...
Katie BawdenRealty Executives [email protected]
Candace DemarestColdwell Banker Village [email protected]
Kellie RobertsRealty Executives Nevada’s Choice775.720.0408
Kari BreuerColdwell Banker Best [email protected]
neWesT affIlIaTe sPonsoRs
On September 30th, eighteen members attended the strategic planning meeting held at MCS Mortgage. After acknowledging President Avis for all the wonder-ful accomplishments the Chapter has made under her direction for the past two years, Donna explains her vision of New Direction, New Energy, New Technology and Growth through Change. The vision statement for the Chapter was updated to: Create a desire for agents to earn their designation and be a part of our Chapter superior networking and educational opportunities. Donna has already laid the ground work and began her vision by increasing affiliate participation through Spon-sorship relationships (which was kicked off in conjunc-tion with the Fashion Show), hiring a Marketing Admin-istrator who will help create fabulous marketing pieces such as this newsletter, making improvements to PayPal payments (accomplished this late last night so don’t have fear in paying on the website), creating a Facebook page Sierra Nevada CRS Chapter (be sure to go in and “like it” as all the photos will be there) and plans to give you lots of updates through constant contact which she began that program earlier this year. She would like to increase public awareness about Why Choose a CRS and increase membership. Before strategic planning she clarified and reorganized the Chapter’s Policy and Procedures (it was further improved at the meeting) so leadership can succeed in their positions, membership grows and the Chapter thrives. The Chapter is planning on having two CRS Courses in 2011 with the first being instructed by CRS Council
ww
w.
Si
er
ra
Ne
va
da
CR
S.
co
m
STRATEGIC PLANNING
President Frank Serio on March 30-31 so plan on hearing about the updated Sales Strategies in a challenging mar-ket. Erin Schiller from Ticor is planning joint Continuing Education opportunities for our members throughout the regions. Shauna Morris will be the new program chairperson and the entire group offered up fabulous suggestions for the upcoming meetings, so please plan on attending the luncheons which will be held on the first Friday of the even months at Atlantis. Plans for fabulous networking events and of course an-other sensational fashion show are underway. Donna was thrilled to see so many excited to participate in shaping the direction of the Chapter. She is looking forward to leading a wonderful organization. If you are interested in being a part of the leadership team, please contact Donna Clark.
From left to right; Mike Nolan, CRS – Education Chair for RSAR; Rose Echevarria – 1st Centennial Title; Kevin Jones - FATCO, Stephanie Hanna – Academy Mortgage, Christina Rice – 2011 Secretary, Victoria Williams – 2008 President, Amy Shocket, CRS – Education Chair, Donna Clark, CRS – 2011 President; Jody Scowcroft, CRS – District Representative; Pam Ricci, CRS – 2005 President; Erin Schiller – Ticor Title and Affiliate Education Coordinator; Avis Cherry, CRS – 2009-2010 President; Nancy Costello, CRS – 2011 Treasurer; Kathy White, CRS – 2006 -2007 President and Membership Chair; Bonnie Dailey, CRS – Past President and Chapter Administrator; Cyndy Brown, 2011 President Elect; not pictured but in attendance: Shauna Morris – Program Chair; Lori Jenkins, CRS – District Representative
sTRaTeGIC PlannInGThe Vision of 2011President Donna Clark
From left to right; Nancy Costello, CRS, Treasurer; Cyndy Brown, CRS, President-Elect; Christina Rice, Secretary; Donna Clark, CRS, President
Through the generosity of our members and those attending the CRS Fashion Show, Kathy White and Donna Clark delivered two cars full of toys to the Salvation Army’s collection for Toys for Tots. We are excited to begin a new tradition of giving to our community. We hope next year we will double the donations. Thank you to all those who participated with the short notice.
CRS IS INVOLVED!w
ww
.S
ie
rr
aN
ev
ad
aC
RS
.c
om
CrS 202: SaleS STraTegieSMarch 30& 31, 2011
Contact: amy [email protected]
From left to right; Trudy Brussard, CRS; Robert Hop-per of NDDA and President Avis Cherry, CRS
a sPeCIal CRs THanK-YoU
Once again first Centennial Title was a huge help with the CRS Fashion Show. Not only did all this lovely woman from the title company(along with Terry Christensen from Dickson Realty) sell raffle tickets, Dana McCuan created the slide show, Margo Magee sold tickets and Rose Echvarria was our William Furs liaison. Our First Centennial Platinum Sponsors our a tremendous support for our Chapter. Ty Kirkpatrick from TeK Inspections did a fabulous job with the music and operating the slides for the Fashion Show. When you see him, be sure to say Thank You or call 746-4990.
Get Your View, leaders in Virtual Tours and Real Estate Pho-tography, did a sensational job photographing our show, to thank them call 888-908-0838
Council of Residential specialists Honors bonnie Dailey 2010 Medallion award Winners at the naR Conference in new orleans
The Medallion Award recognizes CRS Designees who have excelled in their real estate careers and have also volunteered their time and expertise to serve the Council and its members. To be eligible for this award, nominees must have 15 years of continuous member-ship with the Council and tangible volunteer work at the state and local levels. Among this year’s winners is our own Bonnie Dailey, CRS, broker/associate with Dickson Realty in Reno. Bonnie has been involved with the Coun-cil at the local and national levels, serving two terms as a CRS regional vice president and one term on the board of directors.
ww
w.
Si
er
ra
Ne
va
da
CR
S.
co
m
2010 FASHION SHOW
MRs. ClaUs Is a HIT!
2010 FASHION SHOWw
ww
.S
ie
rr
aN
ev
ad
aC
RS
.c
om
Place your message here. For maximum i mpact, use two or thr ee sentences.
Heading
CRS two-day courses also earn you credit toward the indus-try’s premier designation in residential real estate. With the CRS Designation, you become part of the network of more than 38,000 Certified Residential Specialist Designees and Candidates/General Members. To learn more about the Des-ignation and learn more about CRS courses coming to you, visit www.crs.com. Additionally, this course may help you earn continuing education credit in Nevada – 3 hours General and in California – 14 hours Consumer Service credit.
Contact Amy Shocket, CRS to register for SALES STRATEGIES today at 775-815-7627, [email protected] or visit SierraNevadaCRS.com
MARCH 30 & 31, 2011 8:30 a.m. - 5:00 p.m. Presented by Sierra Nevada CRS Chapter - Instructed By 2011 CRS National President Frank Serio, CRS Course location: RSAR 5650 Riggins Court, Reno, NV Contact: Amy Shocket, CRS [email protected] 775-815-7627, fax 775-473-9554
Course Pricing By 3/1/2011 After 3/1/2011 Chapter Members/Designees $195 $225 Chapter Members/Candidates $250 $295 Non Chapter Members $275 $325
TO REGISTER: REGISTER ONLINE AT SIERRANEVADACRS.COM Please fax your registration form to 775-473-9554 or email to [email protected]. Please call Amy Shocket 775-815-7627 for any questions.
WHERE? Reno-Sparks Association of REALTORS®, 5650 Riggins Court, Reno, NV 89570 WHEN? Wednesday, March 30th and Thursday, March 31st, 2011, 8:30 a.m. to 5:00 p.m. WHO? (About yourself)
Name
Company
Address
City, State/Zip
Phone
Fax
REGISTRATION FEE: Please indicate preferred method of payment: Credit Card ( Visa or MasterCard) Check enclosed Make check payable to: SIERRA NEVADA CRS
Account Name
Account Number
Exp. Date
Signature
Course Pricing By 3/1/2011 After 3/1/2011 Chapter Members/Designees $195 $225 Chapter Members/Candidates $250 $295 Non Chapter Members $275 $325
2011 sIeRRa neVaDa CRs CalenDaR
luncheons (First Friday of the even Months)
atlantis Hotel Casino11:30 – 1:30 Lunch will be served at 11:45 am
feb 4 Financial Planning in an Uncertain Market featuring a Panel of Experts Mark Bosma, Gene Harrison & Michael Matteoni
april 1 Marketing Sales Tools
June 3 Legislative Update (Joint meeting w/ WCR)
aug 5 Regional Planning
oct 7 Business Goal Setting
Dec 2 Fashion Show Fundraiser
folloW Us
www.Facebook.com/SierraNevadaCRS
WIn a ReGIsTRaTIon To THe ConfeRenCe!
Just write on the Sierra Nevada CRS Chapter Facebook page as to why you want to attend Sell-a-braTion in Florida and be entered in to a drawing that will be held on January 10th. To qualify you must have attended at least one Chap-ter event in 2010 and have paid your 2011 dues.
PluS a SeConD ChanCe to WinVisit CRS.com for a chance to win Registration plus
hotel room + airfare. RSAR Installation
aVIs CHeRRYPast PresidentColdwell [email protected](775) 741-3344
2011 sIeRRa neVaDa CRs offICeRs
Donna ClaRKPresidentDickson [email protected](775) 747-8874
CYnDY bRoWnPresident-ElectKeller Williams
[email protected](775) 823-8787
nanCY CosTelloTreasurerTahoe Real Estate Group(530) 852-0919
CHRIsTIna RICeSecretary
Coldwell [email protected]
(775) 220-6281