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Sign Marketing GuideFor

Your Yoga Studio

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A vital part of business growth is marketing your company. Yoga studios compete for a people’s dedication and time, as well other forms of fitness. Advertising your yoga studio is the only way to emphasize what you offer and sway customers into contacting you for their classes. When it comes to advertising your business, sign marketing is an affordable and highly effective approach to spread the word about your business.

Most yoga studios are located within shopping strip, or an area centered on other fitness options, but without signs they are invisible. Consider where you want to add advertising for the best impact. A storefront is the perfect place for store window signs and hanging banners, while studio owned and employee vehicles are the perfect way to promote your company name while running errands, visiting clients, or traveling to events.

A vinyl banner is a great way to grab attention when hung across the front of your studio. This is one of the best ways to grab the attention while promoting a new class or class discounts.

Keep your message simple and direct Use images that focus on the results of yoga Use bold colors Design with contrasting colors Keep your text large ( 1 in. of text = 10 ft. of readability)

Most yoga schools are located within a prime shipping strip surrounded by other fitness options, healthy food stops, and shopping. This is the perfect opportunity to market your business to the fitness inspired or those looking for a little help. To make a bold statement about what your studio offers, consider using one-way vision. Create a full color advertisement with photos of your studio or well disciplined class.

Use vinyl decals for smaller, long-lasting signs like listing the classes you offer or a die-cut decal of your yoga studio logo.

Window clings are great for temporary or re-occurring promotions like registration and the start of new classes since they can be easily removed and reused.

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Most yoga studios do not have a company car, but personal cars are constantly used for running errands and driving to clients. This is a great opportunity for advertising. Add car magnets to the vehicles so they can be added and removed as needed. Feature your studio name and contact information, as well as an image that represents your classes.

The significance if signage is to create advertising that is impacting but not overwhelming. A professional sign design helps customers to identify your business a superior choice for fitness. Finding the perfect signage for your business is the first step in marketing your company and building brand recognition.

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