The Era of Social Capital. Or “Jogando para a galera”

Silvia Bassi – presidente e publisher Now!Digital

The big change“We are increasingly living on a landscape were the

media is global, social, ubiquitous and cheap”

The really crazy change we are living is the fact that we are no longer disconnected from each other. And the

audiences can talk to each other. There are a lot more amateurs than professionals outside”

Clay Shirky – “Here Comes Everybody

Four social media true

storiesFrom the 21st century

Three Social Media

business stories

The money they make online

Números para pensar O Facebook tem 200 milhões

de usuários. Se fosse um país seria mais populoso que o Brasil;

O Twitter tem 8 milhões de usuários hoje, a uma taxa de crescimento anual de 1,300%. Deverá ter 100 milhões de usuários em maio de 2010;

Em 2008, segundo pesquisa da Nielsen Online, 66,8% dos usuários mundiais falou com amigos por uma rede social. 65,1% utilizaram o email!!!!

Suzan Boyle tornou-se celebridade com 100 milhões de vídeos vistos no YouTube;

3,6 milhões de brasileiros acessaram o twitter este ano;

Links to check Pew Internet: report about twitter

http://www.pewinternet.org/Reports/2009/Twitter-and-status-updating.aspx;

Mashable: http://mashable.com/2009/06/24/twitter-brand-best-practices/

SocialMediaToday: http://www.socialmediatoday.com/

Clay Shirky at TED: http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

Sarney cartaz: http://dougleonardo.blogspot.com/2009/06/um-cartaz-para-o-forasarney.html

The Blog Herald: http://www.blogherald.com/2009/06/23/iran-just-what-twitter-needed/

NYTimes: http://www.nytimes.com/2009/06/21/weekinreview/21cohenweb.html?_r=1

AdAge: http://adage.com/digitalnext/post.php?article_id=137482

Quantcast: http://www.quantcast.com/

Twitter: www.twitter.com

Whatthetrend: www.whatthetrend.com

Thankssilviabassi@nowdigital.com.br

@silviabassi