sita airline it trends survey 2016

7/25/2019 SITA Airline It Trends Survey 2016

1/17

2016AIR TRANSPORT INDUSTRY INSIGHTS

SITA INSIGHT


2/17

THE AIRLINE IT TRENDS SURVEY 2016 | SITA 2016

FOREWORD

We have heard a lot in recent years about thepotential of the Internet of Things (IoT) and oursurvey indicates, for airlines at least, the hype isstarting to turn into reality.

Most projects are currently small scale trials used to gain

knowledge on what might be possible. But a sizeable number

of airlines are investing in smart systems to deliver accurate

information, such as queue lengths and time to gate, to

passengers via mobile apps and, further down the line,

smartwatches.

Technology is also making aircraft smarter. We have taken

a look at how fast the industry is moving towards connected

aircraft and the expected impact they will have. Currently

two-thirds of airlines plan to have them in their fleet by 2019.

This year we have also looked at the hot topic of cyber

security. Encouragingly, more than 60% of airlines placeoversight for cyber security at the board level rather than

within IT departments, suggesting it is starting to be viewed

much more as a business risk.

Overall, IT spend as a percentage of revenue has stayed

broadly flat since our last survey, but it is forecast to pick up

this year and we note an unusually high proportion of CIOs

predicting budget increases for 2017.

Much of that money is earmarked for maintaining existing

IT services and infrastructure, but innovation projects are

starting to take a larger slice with a particular focus on

making mobile apps the go-to technology for self-service,

information or customer service.

For the last 18 years we have been tracking the key

technology trends of airlines. We appreciate it is only possible

to provide such a comprehensive view through the generosity

of time given by the many respondents. We thank you and ask

for your continued support in the years to come.

This is one of three complimentary SITA surveys covering

IT trends from the perspective of airlines, airports andpassengers. Together they provide a unique 360 degree view

on how IT is shaping the way people fly.

For more information on all our surveys and accompanying

features and analysis, visit www.sita.aero/surveys.

Francesco Violante

CEO, SITA

Max Kingsley-JonesEditor, Airl ine Business


3/17


CONTENTS

ABSOLUTE IT SPEND STABLE 4

IOT DRIVING NEW TECHNOLOGIES 6

INDUSTRY HOT TOPICS 8

CONNECTED AIRCRAFT 9

MOBILE DRIVING SELFSERVICE GROWTH 11

FOCUS ON CHINA 13

METHODOLOGY 16


4/17


ABSOLUTE

IT SPEND STABLE

CONFIDENCE GOING FORWARD

Overall IT spend by airlines in 2015 was 2.7% of revenues,

marginally below the 2.8% spent in 2014. Two-thirds of this

was controlled by the CIO, with the remainder spread across

other departments budgets.

In 2016, airlines predict their IT spending will grow as a

percentage of revenues to 3.0% and that confidence looks set

to extend to 2017 with 52% of CIOs predicting their operating

spend and 57% expecting their capital spend, to increase

compared to 2016. This is considerably more positive than

projections in our previous surveys.

This years survey continued to show a growing shift of

operational IT spend away from internally delivered services

towards outsourced or external contractors. In 2015, 35%

was spent on the internal IT department, down on the 42%

spent in 2014 and 2016 looks to follow a similar pattern

with 34% budgeted for internal IT departments and 66% for

outsourcers or external contractors.

57%OF AIRLINES EXPECT CAPITAL IT SPENDTO INCREASE IN 2017

Majority of airlines expect IT spending to increase in 2017

% of airlines expecting IT spend change for next year

Increase

Same

Decrease

2016

Operatng spend

2017

39% 37%

39%

22% 11%

52%

2016

aptal spend

2017

49%

31%

38%

13% 12%

57%


5/17


Service continuity consumes the largest proportion of IT

budgets with maintenance taking the biggest slice grabbing

29% of the total IT spend. However, there are signs of

an increasing focus on advancing capabilities in 2016,

particularly in software development where the proportion of

budget spend has grown compared to the 2015 survey.

INVESTMENT PRIORITIES

Mobile continues to dominate the IT investment agenda

for passenger services. Nearly 80% of airlines plan major

investments in passenger services via smartphones over

the next three years, while 71% of airlines expect to do the

same for tablets. Other major investments in the passenger

experience are centered on generating ancillary revenues

with 64% of airlines planning programs that will achieve this.

Two passenger areas where most airlines are still at the R&D

or pilot project stage are self-service for irregular operations

and IATAs New Distribution Capability, which 43% and 40% of

airlines are evaluating, respectively.

On the operational side, major investments include

implementing Electronic Flight Bags (EFB) (71% of airlines),

while around half of airlines plan to equip staff and ground

handlers with mobile technologies. There is also growing

interest in collaborative platforms, such as Yammer, for staff,

with 36% of airlines planning major programs and a further

41% initiating R&D projects.

This year there has also been a marked increase in the

number of airlines making investments in the Internet of

Things (IoT). 68% of airlines have committed budget to major

projects or research and development over the next three

years, up from just over half in the 2015 survey.

Growing focus on development and innovation

2015 operating and capital IT spend split across categories

Innovation/enriching assets

Service continuity

Maintenance

Software development

Telecommunications/network

Data centre

New deployments

Devices

29%

21%

66%

34%(+1.7pt)

(-1.7pt)16%

14%

8%

12%


6/17


IOT DRIVING NEW

TECHNOLOGIES

There are high expectations that Internet of Things (IoT)

technologies can play a big role in making air travel more

efficient and improve the passenger experience.

In our 2015 survey airlines indicated there were clear benefits

to be had from the IoT and this year we are seeing many

airlines back that belief with serious money. In fact, 29%

of airlines have embarked on major IoT programs, up fromjust 16% in the 2015 survey, while another 38% of airlines

are planning research and pilot projects over the next three

years.

Today, the IoT is still in its infancy within the industry and that

is underlined by the fact that the most common IoT-enabled

initiative of fuel/engine monitoring has been implemented

at only one in five airlines (22%). The second and third most

commonly implemented - managing equipment condition/

consumable levels and managing the aircraft environment

have been achieved at less than one in ten airlines.

Nevertheless, there is a good level of interest in R&D projects

around IoT. Just over 60% of airlines are investigating smart

baggage tagging over the next three years, while 47% and

66% of airlines, respectively, plan to evaluate single travel

token and fuel/engine monitoring.

IOT CONNECTIVITY BEING DEPLOYEDThe number of airl ines showing interest in IoT gateway

technologies like beacons and sensors to provide passenger

information has grown sharply since our 2015 survey. For

example, the number of airlines with no plans to provide

walk to gate times to passengers has fallen from 66% to

38% of airlines. Similarly, the no plans for notification of bag

collection details has dropped to 37% of airlines from 60% in

our last survey.

These technologies will also support airline plans to grow

ancillary revenues. Currently, the key data used to determine

the offers that customers receive is based on frequent flyer

information, but our survey suggests the passengers location

will play a greater role in future.

Smart baggagetagging to enable

continuoustracking

61%

Fuel / enginemonitoring to

generateefficiencies

66%

Passengeridentification(single travel

token)

47%

Monitoring

location/conditionof assets

42%

Manage

equipmentcondition

/consumablelevels

50%

Major focus on IoT for passenger and operational benefits

% of airlines focusing resources on IoT initiatives over next three years


7/17


CHALLENGES

While momentum behind the IoT is starting to gather pace,

airlines still see a number of potential issues that could slow

progress. Top of the list is the upfront cost of implementing

IoT devices, cited as a major challenge by 53% of airlines,

while developing machine-learning techniques is a major

concern for 49% of airlines.

For passenger-related projects, 97% of airlines believed the

perceived invasion of passenger privacy was an IoT challenge

to some degree.

WEARABLES ARE CATCHING ON BUT SLOWLY

Among emerging technologies starting to appear in the

industry are passenger wearables, such as smart glasses or

watches, which are seen as having the most potential over the

next five years. Currently, 11% of airlines are in the process

of trialling services for these, with another 28% expecting to

over the next five years.

Wearables for staff have been adopted less by airlines so far,

but in five years, 40% of airlines will undertake R&D projects

or trials, putting it on par with passenger wearables.

Longer term, the single biometric travel token is expected

to become a viable alternative to current passenger identity

processes. In the next ten years, just over half of airlines

(54%) plan to evaluate the technology, while 43% will do the

same for artificial intelligence (AI).

Next 5 years Next 10 years

40% 39% 30% 23% 20%

51% 53% 54% 44% 37%

Single biometrictravel token for

identitymanagement

Wearablesfor staff

(Smartwatch /Smartglasses)

Virtual realityservices forpassengers

Specificwearable-enabled

services forpassengers

ArtificialIntelligence

19%

37%

Virtual realityservices for

staff

Mid term trials planned for wearables

% of airlines expecting to trial new technologies in next five to ten years

68%OF AIRLINES PLANNING IOTPROJECTS BY 2019


8/17


CYBER SECURITY

Cyber threats have become a hot topic for CIOs in recent

years and this is reflected in our survey with 63% of

respondents indicating it is a board level responsibility at

their airline.

With its higher visibility, a large majority of CIOs (72%) are

investing in major cyber security projects, with a further 19%

engaged in R&D projects.

It means most airlines believe they are better positioned to

deal with potential threats than a few years ago. In fact 48%

of airlines indicate they are prepared for the common types

of cyber threats, compared to only 17% that believed this was

the case three years ago.

In addition, while only 5% of airlines were robustly prepared

three years ago to deal with any type of cyber threat, that has

now increased to 24% of airlines. More than 70% of airlines

have beefed up education and training around cyber securit y

and that will be the norm across almost all airlines in the nextthree years.

Other initiatives around cyber security, such as software

development, incident response, and intelligence and

analytics, will all be almost universally adopted within the

next 3 years.

BAGGAGE TRACKING

The industry is working towards making baggage as easy

to track as parcels. Much of the work around this has been

driven by IATA Resolution 753, which calls on airlines to

ensure end-to-end tracking of baggage from June 2018.

Interestingly, compliance with the resolution figures fairly

low in airline IT investment priorities over the next three

years. Only 24% of airlines have a major program focused on

it, while 26% have no plans at all. The remaining airlines are

evaluating technologies through trials or pilot projects with

smart bag tagging a key area of evaluation.

Looking behind these numbers airlines are citing a number of

challenges they face to comply with the resolution. The major

issue most commonly mentioned by airline respondents is

the lack of visibility of the investment and running costs of abaggage tracking solution - 43% of airlines report this as a

major challenge.

Poor communication with airports also appears to be a

common factor. Nearly two in five airlines (39%) cited airport

collaboration as a major challenge, while 37% indicated lack

of awareness of airport readiness.

Despite the challenges, airlines expect a number of business

benefits to materialize from making the investment. Most

airlines (77%) believe improving customer satisfaction is the

major benefit. That will be helped by being able to provide

passengers with visibility on their bags. In fact, 61% of airlinesnoted more accurate and timely baggage information for

passengers as a major benefit.

INDUSTRY HOT TOPICS

26%OF AIRLINES HAVE MADE NO PLANS FORCOMPLIANCE WITH IATAS BAGGAGE

TRACKING RESOLUTION 753

Cyber security is an investment priority

% of airlines investing in major programs over the next three years

24%

Complianceto IATA

Resolution753

(bag tracking)

72%Cyber

security

initiatives


9/17


CONNECTED AIRCRAFT

Aircraft with advanced communication capabilities are

starting to enter the fleet. These so called connected aircraft

open the door to better aircraft utilization through efficiency

improvements and the introduction of new services for

passengers and crew.

This year we have extended our survey to gauge where

the industry is and where it sees the benefits of connectedaircraft.

Slightly over one-third of respondent airlines (37%) operate

connected aircraft today, but this will nearly double to 66%

within the next three years. Just over one in four airlines

(27%) have yet to place any orders for connected aircraft.

There is a strong consensus that the main benefit from these

aircraft will come largely from service improvements for

passengers rather than operations. Just under half (46%) of

airlines cite improving the passenger experience as the main

expected benefit.

46%OF AIRLINES SEE IMPROVING PASSENGEREXPERIENCE AS MAIN CONNECTEDAIRCRAFT BENEFIT

Two thirds of airlines to operate connected aircraft in next three years

% of airlines with connected aircraft plans

Already operatingconnected aircraft

37%

Already operating & currentlytaking delivery of connectedaircraft

45%

Already operating and takingdelivery of connected aircraftby end of 2019

66%


10/17


Only 15% of airlines see maintenance/aircraft health

monitoring as the main driver for purchasing connected

aircraft, while 12% see benefits for pilots and 7% cabin crew

improvements, such as tablet apps and credit card payments,

as the main benefit.

WIFI TO CHANGE IFE STRATEGIES

Interest in installing Wi-Fi on board for both crew and

passenger usage is rising. Around half of airlines are

planning major projects in this area over the next three years,

up from around 40% reported in the 2015 survey. Around 30%

of airlines expect to initiate trials by 2019.

This trend is leading to declining interest in traditional

seatback IFE systems. In this years survey there has been a

sharp reduction in the number of airlines of fering or planning

to offer services to passengers through seatback screens,

including voice calls and SMS, internet access and file

streaming.Conversely airlines are attaching growing importance

to providing connectivity and entertainment through the

passengers own device. In fact by the end of 2019, nearly

three-quarters (74%) of airlines will provide wireless internet

access to passengers and 70% will provide multi-media

streaming to the passengers own device.

Airlines driving on-board services to passenger devices

% of airlines planning in-flight services

Passenger devces Arlne suppled devces

33%Today Today Today Today Today

By 2019 By 2019 By 2019 By 2019 By 2019

24% 21% 23% 19%

74% 70% 58% 57% 61%

Mobile phoneInternet InternetMulti-media file

streamingMulti-media file

streaming


11/17


MOBILE DRIVING

SELFSERVICE GROWTH

Airlines are positioning their mobile apps as the go-to place

for passengers by adding self-service functionality, ancillary

services, as well as providing more information and better

customer service options.

STEADY GROWTH OF MOBILE CHECKIN

Three out of four airlines have already made check-in andboarding passes widely available through their mobile app

and these services will become almost universal - surpassing

the 90% mark by 2019.

Passenger usage of them is also picking up as familiarity with

mobile services increases. In 2015, check-in via a mobile app

(smartphone and tablets) accounted for 12% of passengers, a

steady growth on the 9% seen in the previous survey. Airlines

forecast this to reach nearly one-third (31%) of passengers

by 2019.

REVENUE GENERATION

Monetizing mobile investments through revenue generation

is well underway. Today, around two-thirds of airlines offer

flight booking through their app, and by 2019 a further 18%

plan to implement the service.

Currently the value of sales through mobile apps is low with

airlines globally stating around 4% of their total revenue

comes this way. However, airlines predict this will nearly

triple to reach a global average of close to 12% in the next

three years.

The expectation for non-ticketing sales is even higher.

Although just over 4% of ancillary revenues are generatedthrough mobile apps today, by 2019 that figure is expected to

jump to just over 14%.

To help build usage, airlines are adding ancillary services to

their apps in greater number. Initially the focus is on airline-

related offers, such as lounge access, Wi-Fi and seating, but

by 2019 the number offering non-airline services on their app,

such as car rental and travel insurance, will jump from 45% of

airlines to 80%.

INFORMATION SERVICES ENHANCINGMOBILE APPS

More airlines are adding notification services to enhance

the value of their mobile app and provide customer service

support via smartphones and tablets.

Flight status updates are already common, but there has

been a surge over the last year in the number of airlines

providing location-based notifications, such as time to gate.

This has doubled from 7% in last years survey to 14% this

year and this will continue to rise in the next three years to

reach 70% of airlines.

Resolving customer service issues, such as missed flights,

is another mobile functionality that has been widely added to

apps since our last survey with around one-third now offering

the possibility, compared to only 8% previously.

The focus for future mobile notification services has moved

to baggage. The majority of airlines (circa 60%) are planning

to introduce baggage-related features to their smartphoneand tablet apps over the next three years, including baggage

location updates, missing bag communication and lost bag

reporting.

Implemented today

Planned by 2019

Missing baggage

communication

Real-time baggage status

information for passengers

Location-based

notifications

Baggage location

status updates

72%(+8%pts on 2015)

70%(+5%pts on 2015)

14%

12%

7%

71%(+8%pts on 2015)

11%

66%(-4%pts on 2015)

More airlines planning location based

smartphone/tablet services

% of airlines planning smartphone/tablet based services


12/17


47%OF AIRLINES WILL OFFER SMARTWATCH

BOARDING BY 2019

SMARTWATCHES

A number of airlines are looking to extend their mobile

services to smartwatches with three areas garnering strong

attention check-in, boarding passes and f light updates.

Within the next three years, nearly half of airlines will have

implemented these services on smartwatches with flight

updates and boarding passes the most commonly available at47% of airlines.

WIFI IS AN ISSUE

For all the good intentions of airlines to drive passenger

usage of their mobile apps with new features and

functionality, many believe access to Wi-Fi is an obstacle,

particularly on board aircraft. In fact 89% of airlines see

inadequacy of Wi-Fi and Internet access in-flight as an issue

with 55% believing it to be a major challenge.

EXTENDING SELFSERVICE INFRASTRUCTUREOutside of mobile investments, airlines continue to expand

self-service to other passenger pain points, particularly

around baggage and flight boarding.

Self-printing of bag tags from airport kiosks is already a fairly

common experience for passengers and the vast majority

(86%) of airlines will have implemented this service by 2019.

Much newer is home printing of bag tags. Only 10% of airlines

offer this today, but there is strong growth predicted over the

next three years with a fur ther 49% planning to make this

option available to passengers.

Closely associated is the availability of bag drop facilities.

Nearly two-thirds of airlines (63%) have already introduced

the assisted version, significantly up on the 37% reported in

last years survey. A further 24% of airlines plan to do so in

the next three years.

Unassisted bag-drop has been less prevalent among airlines

up to now, with only 23% having deployed it, slightly up on the

17% reported in the 2015 survey. However, as passengers

grow in confidence with baggage processing technology, a

further 50% of airl ines plan to introduce unassisted bag-drop

in the next three years.

Self-boarding gates are further behind the self-service curve

and they are not always within the jurisdiction of airlines.

Today, only 10% of airlines have implemented them, but if

investment plans are realized this will grow to 42% of airlines

by the end of 2019.

Inadequate coverageor speed of Wi-Fi

At airport

On board

Passengers not willing/able to use Wi-Fi

Inconsistency/inadequacy of Wi-Fi

Passengers not willing/able

to use connectivity on board

27% 78%

Major challengeChallenge

11% 52%

55% 89%

29% 72%

Major connection challenges are on-board and in airport

% of airlines stating challenges to deliver services

to mobile devices


13/17


FOCUS ON CHINA

Last year was another stellar year for Chinese aviation with

traffic growth of 15%, helped by soaring international traffic

up 33%. Not surprisingly, confidence among Chinese CIOs

is high. None of those responding is expecting a budget

decrease for 2017, while just over half (52%) expect their

budget to increase.

Overall airline IT spend at 2.9% of revenues is outpacing theglobal level. Driving the f igure is capital investment, which in

2016 is projected to be 40% higher per dollar of revenue than

global counterparts.

Looking deeper at where that money is being spent reveals

that most airlines have a number of major IT programs for

passengers planned over the next three years. In particular,

80% of airlines are planning to upgrade their passenger

management system and a similar number will implement

passenger services via smartphones and social media.

In terms of investing in specific technologies, 80% of Chinese

airlines have plans for a major program on cloud, 44% onpredictive analytics, and 90% on data centers.

SELFSERVICE ADOPTION

Currently, passengers of Chinese airlines are behind the

curve on using self-service technologies for check-in.

Globally, airlines say 48% of passengers use self-service

to check-in, compared to 39% reported by Chinese airlines,

with most of the difference accounted for on mobile usage.

Worldwide, 12% of passengers use either a smartphone or

tablet to check-in versus 7% in China.

However, airlines are predicting aggressive adoption of self-

service by passengers over the next three years, which will

see them catch up to the global level by 2019.

Despite the lower passenger adoption, Chinese airlines are

ahead of global levels for many self-serv ice technologies.

For example, 70% of Chinese airlines have already deployed

automatic check-in, more than double the number of airlines

globally, although only 3% of passengers are currently using

it according to airlines in China, slightly below global levels.

Providing staff with mobile dev ices to help with check-in

and boarding is also twice as common in China, compared

to elsewhere. 80% of Chinese airlines have staff with mobiledevices for passenger processing versus 41% of airlines

globally.

Another area where Chinese airlines are well ahead of their

global counterparts is self-boarding gates. One-third have

deployed them, more than three times the global level.

For baggage self-service, Chinese airlines are largely in l ine

with global levels. Home bag tag printing is available at 11%

of airlines, while 44% allow bag tag printing from airport

kiosks. The majority of Chinese airlines have implemented

either assisted or unassisted bag-drop, although there is a

much stronger implementation of unassisted bag-drop (33%

of airlines) than seen globally (23%).

78%OF AIRLINES IN CHINA PLAN MAJOR IOTPROJECTS BY 2019

Increase DecreaseSame

48%

0%

52%52%

hnalobal

2017

37%

11%

Airlines in China more positive on future operating spend

% of airlines expecting IT spend change for next year


14/17


BUILDING REVENUES

Self-service technologies have revolutionized the way airlines

can generate ancillary sales, and that is no different in China.

Today, around 40% of total ancillary sales for Chinese airlines

are made through the airline website or mobile app, and

while slightly below the 46% globally, it points the way to the

shifting mix of airline distribution in the country.

By 2019, these two channels will represent 52% of total

ancillary sales, with mobile dr iving the increase, climbing

from 6% to 16% of ancillary sales as Chinese airlines rollout

revenue generating services on their apps. Among the

types of services being implemented by all airlines are, seat

booking, baggage fees, Wi-Fi access and lounge access.

Currently, frequent flier status is the main piece of data used

to determine which offers to present to passengers, but by

2019 three in four Chinese airlines will be using the more

sophisticated techniques of customer behavior and location to

attract sales.

GROWING INTEREST IN THE IOT

Interest in the opportunities offered by the IoT is higher in

China than in the rest of the world. Nearly 80% of Chineseairlines plan to invest in major IoT programs by 2019.

Currently the only IoT initiative already implemented at

Chinese airlines is fuel/engine monitoring and this by just

10% of airlines. Nonetheless, one in five Chinese airlines is

evaluating IoT though R&D projects, with smart bag tags,

asset tracking and monitoring the aircraft environment the

main areas of focus. Another 40-50% of Chinese airlines

expect to initiate projects in these three areas by 2019.

Major focus for airlines in China on IoT for passenger and operational benefits

% of airlines in China focusing resources on IoT initiatives over next three years

Global

61%

Smart baggagetagging to enable

continuoustracking

50%

Passengeridentification(single travel

token)

50% Global47% Global42%

Global

50%

Monitoringlocation/condition

of assets

40%

Manageequipmentcondition

/consumablelevels

40%


15/17


LESS FOCUS ON NEW TECHNOLOGIES

For the most part Chinese airlines show less appetite to

invest in emerging technologies than seen globally. The main

exception is wearables, such as smart watches or glasses,

where 90% of Chinese airlines expect to carry out some pilots

or trials over the next ten years, compared to only 51% of

airlines globally.

Chinese airlines are also planning R&D projects with other

emerging technologies. Over the next five years, 44% will

evaluate biometric travel tokens, while artificial intelligence,

which could provide longer term opportunities, will be trialed

by 55% of Chinese airlines over the next decade.

CHINA WELL POSITIONED FOR CONNECTEDAIRCRAFT

The growing need to acquire new aircraft to cope with

soaring passenger numbers means Chinese airlines have

comparatively modern fleets so are well ahead of global

levels for connected aircraft. In fact, 80% of Chinese airlines

already fly or are just taking delivery of connected aircraftversus a 45% global average. In addition, only 10% have no

connected aircraft on order, much lower than the 27% of

airlines globally.

Chinese airlines largely agree with the global consensus that

the key benefit of connected aircraft will be improving the

passenger experience, but there are 20% of Chinese airl ines

that see the key benefit as operational improvements in the

cockpit, such as advanced Electronic Fl ight Bags (EFBs) and

real-time weather tracking, compared to a global average of

12%.

Global airlines

Already operating & currently

taking delivery ofconnected aircraft

45%

China

Already operating & currently

taking delivery ofconnected aircraft

80%

Airlines in China ahead of connected aircraft global curve

% of airlines already operating and taking delivery of connected aircraft today


16/17


METHODOLOGY

ABOUT SITAS AIRLINE SURVEY

SITAs Airline IT Trends Survey, conducted in association

with Airline Business, is well established as the global

benchmarking survey for the airline industry. The surveys

(www.sita.aero/surveys) investigates emerging trends and

technologies that are set to transform the industry in the

years to come. Business Intelligence, Mobile Travel andPassenger Management are at the forefront of this change,

and tracking their evolution is an important element in this

survey. Many other emerging and established trends are

tracked, and, as every year, we benchmarked the industry IT

spending in the current year and beyond.

The survey was first produced in 1999, and was designed

to offer all air transport industry stakeholders the latest

facts, figures and trends related to technology adoption and

spending. Comparisons to previous surveys are made where

appropriate, although the respondent sample may vary

between years.

During Spring this year questionnaires were sent to senior

IT executives in each of the top 200 passenger carr iers,

including low cost operators, together with carriers

representing important players in the regional and leisure

sectors. The survey represents the views and insights of over

half of the top 100 carriers, providing a clear insight into IT

strategic thinking and developments for the industry.

The responses to this survey are confidential, and are

received by an independent research company. The data

analysis is based on the aggregated response of all airlines.

For more information go to:

www.sita.aero/surveys

www.sita.aero/resources/it-trends-hub

Africa/

Middle East

Asia-Pacific

Europe

Americas

25m+

Passengers Up to 3m

Passengers

10-25m

Passengers

31%25%

20%24%

Passengers carried

Regions

3-10m

Passengers

31

20%

23%

14%

34%

24%

28%

23%

34%

Split of respondents

RESPONDENTS PROFILE

The survey is truly a global one, and we received a significant

response from major carriers in every geographical region.


17/17

For further information,

please contact sita by

telephone or e-mail:

Americas

+1 770 850 4500

[email protected]

Asia Pacific

+65 6545 3711

[email protected]

Europe

+41 22 747 6111

[email protected]

Middle East, India & Africa

+961 1 637300

[email protected]

Follow us on www.sita.aero/socialhub

SITA 2016All trademarks acknowledged. Specifications subject to change without pr ior notice. This literature provides outlinei f i l d ( l ifi ll d h b SI TA i i i ) i f d

#SITAINSIGHTS

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Our vision is to be the chosen technology partner of

the industry, a position we will attain through flawless

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every need 24/7.

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and put it to work.

Our customers include airlines, airports, GDSs and

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industry members and 2,800 customers in over 200

countries and territories.

We are open, energetic and committed. We work in

collaboration with our partners and customers to

ensure we are always delivering the most ef fective,

most efficient solutions.

We own and operate the worlds most extensive

communications network. Its the vital asset that

keeps the global air transport industry connected.

We are 100% owned by the air transport industry

a unique status that enables us to understand and

respond to its needs better than anyone.

Our annual IT surveys for airlines, airports and

passenger self-service are industry-renowned and

the only ones of their kind.

In 2015, we had consolidated revenues of US$1.7 billion.

For further information, please visit www.sita.aero

sita airline it trends survey 2016

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