SIX-FIGURE SPOTLIGHT- Transcript Mike Rayburn, CSP, CPAE The International Association of Speakers Bureaus has something called IASB Talks, which is like a 15-minute Ted talk or a showcase. It’s your chance to show what you do best, to the Speakers bureaus who can book you. From one IASB talk four years ago, within three months I had booked approximately $75,000 worth of business, and the indirect impact has been immeasurable. To apply for an IASBtalk go toIASBweb.org, and here’s what you need to apply: 1. Awesome promotional materials ready to go. You can’t be finishing up your video or almost done your new website. Bureaus need great tools to sell you. 2. For a 15-minute showcase, plan 13 and a half minutes. It always takes longer, and you don’t want to be rushed, you want to let it breathe. 3. Do one point really well rather than three points, kind of. 4. Don’t tell them what you do, do it. Don’t get on stage and say, “ if you book me I’ll customize and get to know your client...” blah blah blah,” pretend you’ve been booked full fee for a 15 minute presentation, what are you going to do? Apply for an IASBTalk at IASBweb.org