SHOW NAME:

SM

AR

T TRADE SHOW“First comes thoughts; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.”

- Napoleon Hill

BUILDING BLOCKS

SHOW DATES:

The success of your trade show exhibiting efforts comes from knowing exactly what you want. This

smart trade show building blocks reusable, fillable worksheet will help you map out what matters most!

Here’s a small list of what most companies exhibiting are going after…

1What Is Your BIG OBJECTIVES By Exhibiting At This Show?

• Generate more booth traffic. • Collect Leads. • Customer Awareness. • Introduce new products

and services to the market.

• Meet buyers face to face. • Shorten the buying cycle. • Gather competitive intelligence. • Other.

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2Identify Your Target Prospect

1. Who do you need to attract to your booth?

2. Who is your target prospects at this specific show?

3. What do you want to communicate to your prospects?

4. What challenges does your product or service solve for your prospects?

3Your Booth Hook

1. What attracts your idea prospects to your booth?

2. What do they want to see when they visit your booth?

3. What is your show offer if any?

4. What do you want to happen in your booth?

Here’s a small list of what most companies exhibiting are going after…

4What Is Your Active Call To Action?

• Scan badges. • Watch a demo. • Talk to company experts.

• Enter a drawing. • Fill out a survey. • Other.

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Here’s a small list of what most companies use post show follow-up…

5What Mediums Do You Use To Follow-Up Post Show?

• Telemarketing. • Direct mail. • Email. • Webinars.

• Social media. • Face to face meetings. • Websites. • All the above.

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Here’s a small list of what most companies want to improve on…

6What Improvements Can Be Made From Your Past Shows?

• Pre-show marketing. • During-show engagement. • Booth staff training.

• Post-show marketing . • All the above. • Other.

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