1. 1. INSERT ASHLEY PRESENTATION HERE
2. 2. INSERT ASHLEY PRESENTATION HERE
3. 3. Who in your life has been affected by a neurological disorder? (Think about it - Alzheimers, ALS, Parkinsons, MS, CP, Huntingtons, Epilepsy, brain injury or stroke? Everyone knows someone!)Shout Out For Hope is a Facebook community that makes it easy for us all to share stories of hope, rally to support research for treatments and cures, and celebrate victories big and small.
4. 4. INSERT EDS VIDEO.
5. 5. INSERT ASHLEYS PRESENTATION HERE
6. 6. Social Media + Digital Best Practices INTRODUCING OUR PANELISTS Ashley Riley | @GatewayPets Kathy Bernard | @Getajobtips Marcy Bursac | @marcycts Jill Hampton | @JillSTL
7. 7. Social Media Analytics and ROI Tracking Brianna Smith | Digital Marketing SpecialistS
8. 8. Social Media Analytics and ROI Tracking AgendaS Social Media Metrics S Social MediaMeasurement Tools S Measuring ROI ofSocial Media
9. 9. Social Media Metrics Determining what to measureS
10. 10. Social Media Marketing MetricsS
11. 11. Increase in Community Membership
12. 12. Content Mobility & Engagement
13. 13. Market Perception S Sentiment of brandmentions on social media S Track trends in socialmedia sentiment S Increase in positivementions S Decrease in negative mentions
14. 14. Social Conversions S Total number of click-throughs to website from eachsocial media source S Twitter S Facebook S LinkedIn S PinterestS YouTubeSocial Media FollowerWebsite VisitorLead
15. 15. Social Media Measurement ToolsS
16. 16. Social Media ToolsS
17. 17. Hootsuite Social Network Management Google Analytics Integration Twitter Profile Statistics reports Ow.ly Click Statistics Google+ Pages Analytics Custom Reports Team Features Monitoring
18. 18. SocialBro Real time analytics Best time to tweet report Discover Twitter users and insights Analyze your competitors Analyze your lists Twitter DM Campaigns Compare accounts of similar size & age Geolocated search
19. 19. Google Analytics Conversion reports Visitor flow Social site traffic On-site engagement
20. 20. ShareThis Plugin Custom Analytics SQI Score Integrates with Google Analytics
21. 21. SproutSocial Engagement reports Best time to post Evaluate competition Track brand mentions Geotargeting Monitor competitors Analyze multiple social profiles
22. 22. Gremlin Network comparisons Schedule posts by time zone Auto-scheduling Translations Track ROI Search for brand mentions Social calendar creation
23. 23. SimplyMeasured
24. 24. SocialMention Searches for brand mentions all across the internet Measures social media strength Determines sentiment Analyzes passion Measure top users, top hashtags, and sources Set up alerts for brand mentions
25. 25. Measuring ROI of Social Media EffortsS
26. 26. Determining Social Media ROIS
27. 27. Google Analytics Ecommerce Sales FunnelS Tracking Code S Goals S ConversionReports
28. 28. Goal PagesS Examples of Goal Pages: S Volunteer pages S Donations pages S Contact Us pages
29. 29. Savings: Social vs. Paid MediaAre your social efforts generating more results than what you would see with paid media?
30. 30. Savings: Social vs. Paid MediaValue of SMM efforts Cost of SMMROI
31. 31. Calculating Value of Social Media Efforts SOrganic (non-paid) Facebook Impressions x $10.00 CPMSClicks from Facebook posts x average cost of PPC clicksS((Tweets x # of followers) + (retweets + @mentions) x .25*) x $10.00 CPMSClicks from Twitter x average cost of PPC clicksSOrganic YouTube video views x $0.20 per viewSBlog pageviews x average cost of PPC clicksSOnline brand mentions x average cost of PPC clicksView rate or impressions of a single tweet, as estimated by Twitter
32. 32. Revenue from Social Media S Visitors to Goal Pages / Total Products Sold = Goal Pages per SaleS Social Traffic to Goal Pages / Goal Pages per Sale = Social Sales S Revenue from set period / Total Transactions = Average TransactionValue S Social Sales X Average Transaction Value = Social Revenue S (Social Revenue SMM Cost) / SMM Cost = ROISocial Revenue SMM Cost Cost of SMM For a given period of timeROI
33. 33. Brianna Smith Digital Marketing Specialist and Social Media Blogger S Follow me on Twitter: SS@Brianna5mithEmail me at: SBriannac.smith@gmail.comS Connect with me on LinkedIn: Swww.linkedin.com/brianna5mithS Find more social media resourcesat: Swww.Beingyourbrand.com
34. 34. Social Media ROI INTRODUCING OUR PANELISTSTom Ruwitch | @marketvolt Brianna Smith | @Brianna5mith Post Qs via Twitter #STLSocialGood
35. 35. DOING THE MOST GOOD WITH LIMITED RESOURCES Time, Money or TalentTravis A. Sheridan AVP, Innovation & Entrepreneurship St. Louis Economic Development Partnership
36. 36. Will you go to the prom with me?
37. 37. Will you go to the prom with me?
38. 38. TONE: AwarenessKnow us Yeah, Ive heard of them.
39. 39. TONE: PreferenceLike us | Think of us fondly | Like Yeah, Ive heard they do good stuff. Yeah, Id totally volunteer if I had time. Yeah, they are cool.
40. 40. TONE: EngagementJoin us | Hang out with us | Visit us | Donate Buy | Download | Subscribe Yeah, Ive been there. Yeah, Im on their mailing list. Yeah, I financially support them. Yeah, Im a client.
41. 41. TONE: Retention/ReferralStay with us | Come back to us | Tell others Retweet | Share Yeah, I keep going back. Yeah, I think youd like what they stand for. Yeah, you should contact them.
42. 42. Client Programs Sponsor Appreciation Volunteer Development Annual Gala A day in the life
43. 43. One Year | One Page Time: Simple way to compose a message with limited critical thinking. Money: Did not require an outside consultant for implementation. Did not require expensive technology. Talent: Empowers all levels to help spread the message.
44. 44. Mon, June 2, 2014 Major Event (Conf)Were happy to announce @FamousFella will be the keynote speaker at our #SocialGoodConf on June 22.
45. 45. Wed, Oct 22, 2014Sponsor Recognition@HeckaNiceSponsor helped us achieve our mission! Grab tickets & join the #celebration at the #2014gala. #thanks
46. 46. Tues, Mar 17, 2015 Client ProgramThis workshop helped me avoid costly errors. -@AvgAttendee. The entire 2015 schedule is online. Plan accordingly.
47. 47. CASE STUDY: CENTRAL VALLEY BUSSINESS INCUBATOR120%100%100%70% 32% 19%40%0%
48. 48. Download a FREE version of the One Year | One Page Grid
49. 49. THANK YOU. @TravisSheridan @MessagePlacemat
50. 50. Social Media with Limited Time and ResourcesINTRODUCING OUR PANELISTSMelanie Bernds | @DanforthCenter Travis Sheridan | @TravisSheridan Dana Biermann | @DanaBiermann Bethany Prange | @BethanyPrange
51. 51. Please join us for a happy hour and networking! 5:30-7:00 p.m. Granite City Food & Brewery 11411 Olive Blvd. Creve Coeur, MO 63141