Jeanette YuileHead of Sub-Surface Data Management -EuropeShell

Kishore YedlapalliGlobal Data Quality ConsultantShell

James WhelanProject Manager/Information Protection AdvisorExxonMobil Exploration

David LloydPortfolio ManagerGDF SUEZ E&P

Flemming RolleManager, Information and Application SystemsDong

KEY SPEAKERS INCLUDE:

KEY BENEFITS OF ATTENDING:• Utilise 3-D and 4-D seismic imaging for higher recovery rates• Increase operational efficiency through real-time data collection• Improve CAEX interpretation for more accurate well placement• Harness seismological and geological data from multiple sources to increase successful

recovery• Extend the lives of oil and gas fields by achieving optimal recovery of oil-in-place• Mitigate risks, reduce costs and make more effective decisions with subsurface data

SMi present their 15th annual conference…

E&P Information & Data Management Managing unstructured data for business intelligence

and commercial opportunitiesWednesday 6th & Thursday 7th February, 2013Copthorne Tara Hotel, Kensington, London, UK

Sponsored by:

REGISTER ONLINE AT:www.eandpinfodatamanagement.co.uk

Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711

PLUS THREE INTERACTIVE PRE–CONFERENCE WORKSHOPSTuesday 5th February, 2013

Workshop A: Document Control for Oil and Gas

Nigel Loadman, Senior InformationManagement Advisor, Tribal

8.30am - 12.40pm

Workshop B: How to Survive a Petrel

ImplementationEd Evans, Chief Executive Officer, NDB

8.30am - 12.40pm

Workshop C:Improving E&P Data QualityPaul Duller, IM Consultancy Services

Director, Tribal1.30pm - 5.40pm

REGISTER BY

31ST OCTOBER

AND RECEIVE A

£300 DISCOUNT

Mario Marco FioraniManager - TS Services for Explorationand Subsidiaries ENI - E&P Division

Malcolm Bryce BorthwickData & Information ManagerGDF SUEZ E&P

Jess KozmanRegional Manager, E&P Applications -Information ManagementMubadala Petroleum

Luis Manuel Mateos GutiérrezIM LeadPemex E&P

Tom OwenConsultantInternational Association of Oil & GasProducers

Register online at www.eandpinfodatamanagement.co.uk • Alternatively fax your regis

8.30 Registration and Coffee

9.00 Chairmen’s Opening RemarksFemming Rolle, Manager Information and Application Systems, DongE&P NorgeRobert Winsloe, President, Digital Earth

Standards, Processes and Policy Developments

9.10 OGP ‘P’ formats update• Reason for update• Formats updated• Update process• Summary major changes

- Record formatting- Time references- Unit references- Coordinate reference systems- Extensible fields- Quality measures

Tom Owen, Consultant, International Association of Oil & GasProducers (OGP)

9.50 Standards leadership council. Standards communities cometogether - but can they do this in harmony?• These societies all set exchange standards that are used in the

upstream and midstream oil and gas sector. Some of these arededicated societies and some address a wider field. The StandardsLeadership Council has been formed to study the points at whichdata and standards join. The initial aim of this group is to ensurethat the various bodies are referring to the same external standardto assist in improved integration of data and workflows.- Energistics- MIMOSA- The Open Geospatial Consortium (OGC)- The OPC Foundation- OGP International Oil and Gas Producers Association- PIDX International- The Pipeline Open Data Standard Association (PODS) - POSC Caesar Association (PCA) - The Professional Petroleum Data Management Association (PPDM)- The Society of Exploration Geophysicists (SEG)

Jill Lewis, Chair, Technical Standards Committee, SEG and MD TroikaInternational

10.30 Morning Coffee

Innovation, Big Data and Technology

10.50 Session details to be announcedA senior representative from Halliburton – Landmark Software &Services

11.30 Data management and emergency response• Trusted quality data management• Sharing Shell's Europe success story• Leading the way- changing business attitudes to data

management Jeanette Yuile, Head of Sub-Surface Data Management - Europe, Shell

12.10 The rise of industrial big data• The challenges of harnessing of Industrial Big Data• What critical information companies can obtain by managing Industrial

Big Data• The benefits that solutions like advanced historians can offer enterprises,

such as the use of real-time and historical process data, to providecritical insights for faster operational decisions and continuous innovation

Brian Courtney, General Manager, Operations Data Management, GEIntelligent Platforms

12.50 Networking Lunch

1.50 Geology to your desktop™• Ways of communicating drill cuttings information to shore using WITSML

protocol• Using real time drill cuttings information for geo-steering, pore pressure

monitoring and formation evaluation• Using human beings to analyse drill cuttingsSamit Sengupta, Managing Director, Geologix

The Future of E&P Data and Information Management

2.30 Measuring information management value in an evolving organisation• Using industry standard metrics to track business value• Identifying “quick win” implementations to align with

corporate growth strategy• Balancing capability maturity against complexity• Moving from an evolved to an engineered information

management cultureJess Kozman, Regional Manager, E&P Applications - Information Management, Mubadala Petroleum

3.10 Afternoon Tea

3.30 PEMEX E&P data management project - the present and coming future• Project organization • Project architecture• Project mechanism• Next steps• ConclusionLuis Manuel Mateos Gutiérrez, IM Lead, Pemex E&P

4.10 The evolution of data managementThe oil industry and technologies have evolved over the pastdecades. Applications are becoming increasingly user friendly, whilegeoscientists and engineers are being asked to evaluateopportunities and make business decisions at ever increasing rates.Panellists will address topics affecting stakeholders including: • How have our data challenges changed in terms of data volumes

and quality? • Do these challenges dictate differing support models? • Which works better - a centralised or distributed DM support

model? • How can we change business behaviors around data management?Jeanette Yuile, Head of Sub-Surface Data Management - Europe, ShellJames Whelan, Project Manager/Information Protection Advisor,ExxonMobil Exploration CompanyFemming Rolle, Manager Information and Application Systems, DongE&P NorgeRobert Winsloe, President, Digital Earth

4.40 Chairman's Closing Remarks and Close of Day One

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Want to know how you can get involved? Interested in promoting your energy services

to this market?Contact Kiran Sharma, SMi Marketing on

+44 (0) 20 7827 6050 or email ksharma@smi-online.co.uk

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Day One | Wednesday 6th February 2013 www.eandpinfodata

E&P Information & Data Management

Delegate Geographical Breakdown 2012

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stration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 • GROUP DISCOUNTS AVAILABLE

Supported by

8.30 Re-Registration and Coffee

9.00 Chairman's Opening RemarksRobert Winsloe, President, Digital Earth

Structured and Unstructured Data Management

9.10 Enterprise data quality: a holistic approach• Poor data quality can cost companies 15% to 25%

(or more) of their operating budget• Practical approaches to reduce these costs• An enterprise-level holistic data quality program• How to unlock extra hidden value by process data quality

management• How to build powerful and effective data quality dashboardsKishore Yedlapalli, Global Data Quality Consultant, Shell

9.50 Standards collaboration in the upstream industry• Energistics are facilitating a series of data exchange standards

development projects that cross oilfield business processes • Working towards a goal of seamless end-to-end data exchange

between drilling, production and reservoir management; acompletions data exchange object for drilling and production, aproduction reporting object between production and regulatoryand a Standards DevKit across WITSML, PRODML and RESQML toease in adopting standards.

• In addition, Energistics is one of the founding members of theStandards Leadership Council collaborating with ten other oil andgas related standards bodies to avoid duplication of efforts and todevelop joint standards in areas such as drilling automation,seismic data velocities and units of measure.

Jerry Hubbard, President and CEO, Energistics

10.30 Morning Coffee

10.50 Accessing worldwide E&P data through a proprietary web GISapplication at Eni• Accessing E&P data at Eni’s locations worldwide and at

headquarters. • The GIS application, also called Infoshop Maps, integrates

cartographic data coming from cloud services with businessintelligence and the enterprise search engine.

• InfoShop Maps enables a federated search by searching theenterprise geo-databases and various repositories storing dataand documents.

• End users are enabled to browse proprietary maps, maps on thecloud and retrieve all documents, physical data and informationpertinent to the current area of interest that meets the specifiedkeywords.

• Infoshop Maps is now the sole point of access to corporate informationand the enterprise GIS system within the E&P division.

Mario Marco Fiorani, Manager - TS Services for Exploration andSubsidiaries, ENI - E&P Division Carlo Garbujo, IT Technical Project Leader, ENI – E&P Division

11.30 A case study on replacing Finder with a PPDM-based datamanagement solution• How to replace a Finder implementation with a PPDM

based solution• Migrating well header data, digital logs, geological

information and legal location information• Major steps involved and final statisticsBrandon Schroeder, Director Data Management Product Marketing and Business Development, Neuralog

12.10 Networking Lunch

Integration and Interoperability

1.40 Architectural Styles and Frameworks• How to architect integrated applications and data to serve the

business needs?• Case studies of successful architectural styles from other industries• Recommendations to implement comprehensive solutions within E&PMajid Al Shehry, Application Architecture Specialist, Saudi Aramco

2.20 SSDQI: A successful DM project (but just the beginning!)• How successful project management has delivered

a valuable outcome• How working with together the business has made this

a success• How it has raised the profile of DM and its importance• How this is only the start of a journey; more exciting

integration to comeDavid Lloyd, Portfolio Manager & Malcolm Bryce Borthwick,Data & Information Manager, GDF SUEZ E&P UK Ltd

3.00 Afternoon Tea

3.20 Overview of geoscience data management within ExxonMobil• Vision - Establish an environment where geoscientists

can easily preserve, find, reuse and enhance trusted datainformation and knowledge to produce quality resources

• Global standard environment • Components of a successful data environment - people,

technology and processes• Projects in the business to improve both data quantity and quality• Projects in IT to provide tools enabling the people and processesJames Whelan, Project Manager/Information Protection Advisor, ExxonMobil Exploration Company

4.00 The business process efficiencies from the implementation of eBusiness standards• First an enterprise needs "e-enable" its own organisation

and then its supply chain; what needs to happen internally and externally, evaluating everyones' capabilities.

• The simple wins - reducing paper and avoiding double entry of data

• e-Enabling your supply chain is a natural evolution once internal systems and processes have been E-Enabled. The benefits

• The goals - Spend analytics, business intelligence and intelligent sourcing

Dave Wallis, Executive Committee member and Chair of Marketing, PIDX International

4.40 Chairman’s Closing Remarks and Close of Day Two

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C: Improving E&P Data Quality1.30pm - 5.40pm

Workshop Overview:This workshop provides a clear understanding of the nature, origin and quality of different types of data and the use of qualitycontrol, quality assurance and audit procedures to ensure the correctness (or accuracy) of the data. It also demonstrates howthese elements can be brought together as the basis of a reliable 8 - point Action Plan and data quality strategy.

Topics covered:• Introduction to data quality• Sources of error and integrity analysis• Tracking and fixing data quality errors• Different approaches to data quality:

The quality guru’s• Metadata standards, case histories and new

technologies• The 8 point action plan

Who should attend and why:This workshop is intended for delegates with noprevious knowledge of Data Quality and is designed toprovide attendees with a clear understanding of thenature, origin and quality of different types of data andthe use of quality control, quality assurance and auditprocedures to ensure the correctness (or accuracy) ofthe data.

About the workshop leader: Dr Paul DullerPaul is the Consultancy Director for Tribal.He is an international records managementspecialist, a chartered scientist, Director andPrevious past chairman of the UKInformation & Records Management Society,publishes extensively in the field of

information, records and knowledge management andauthor of over 7 public information governance and recordsmanagement training courses.

About The Tribal GroupThe Tribal Group plc. is one of the UK’sleading information managementsolutions companies. It employs over

1500 staff and operates from a network of offices acrossthe UK. Tribal have extensive experience of conductinginternational assessment and training programmes. In thelast 12 years Tribal has successfully completed over 1,000information management-related projects, in over 20countries.

Agenda:1.30 Registration and coffee2.00 Introducing Data Quality

This section provides an overview of the issues andchallenges of managing data quality in the petroleum sector• Introducing the concepts• Sources of error• Risks and issues

3.00 Approaches to Data QualityThis section introduces the main components and differentapproaches to Data Quality• Metadata standards• Quality guru’s• Case histories• New technologies

4.20 Coffee break4.40 Making Improvements

This section considers how to make improvements to dataquality and discusses the techniques to address them. Keytopics include:• Tracking and fixing data quality errors• The 8 point action plan• Sustaining quality

5.40 End of workshop

How to Survive a Petrel Implementation...- for those who have implemented or are thinking of implementing Petrel. Petrel is the lead application in the thoughts of subsurface geoscientists and engineers. Petrel is increasingly beingconsidered as the ‘backbone’ or ‘platform’ around which a company’s technical systems environment is built. This interactiveworkshop examines what it takes to extract the business value from a highly technical software implementation. Thoughimplementing Petrel is relatively straightforward, the value from the software implementation is only apparent whencustomers find and develop more hydrocarbons. There can be years between these two stages but, if the cycle is shortened,the value of the software and other support services increases. This workshop examines the challenge of how to get morequickly to the value.

Workshop Overview:This workshop introduces the fundamentals of document control good practice. After introducing the basic concept ofdocument control, the workshop develops the concepts, discusses the risks and issues, requirements for an effectivesystem and ways to improve the current document control processes within your organisation. Delegates will also beintroduced to some of the wider issues that can impact the levels of success when operating document control systemsand approaches At the end of this workshop delegates will leave with a thorough introduction of the need and concepts ofdocument control, how to create Document Control processes and make improvements.

Agenda:8.30 Registration and coffee 9.00 Introducing Document Control

• Introducing the concepts• Document management, records management

and document control• Why document control?• Risks and issues• Case studies of poor document control

10.00 What needs to be controlled• Version control and document numbering• Impact of external authorities and regulations• Introduction to ISO 9001 quality system • Standards and deliverables

11.20 Coffee break 11.40 Making Improvements

• Getting help and guidance• Putting together an improvement plan• Why improvements fail• Managing progress• Establishing control• Sustaining control

12.40 End of workshop

About the workshop leader: Mr Nigel LoadmanNigel is a Senior Information ManagementAdvisor at Tribal. His main area of interest,focus and specialism throughout his careerhas been the governance and control ofcritical documents and records and has

written corporate strategies focussing on such diverseareas as Enterprise Content Management, RecordsManagement, Information Governance and Digital AssetManagement.

Who should attend and why:Attendance at this workshop would be ideal for: New starters who need to gain a clear understanding ofthe need, benefits and method of Document Controlprocess and procedure. Members of project teams who require access tocontrolled documents.

Any employee who would benefit from a greaterunderstanding of the impact of document control, thepart they play in the existing document control processand the benefits of implementing effective documentcontrol.

About The Tribal GroupThe Tribal Group plc. is one of the UK’sleading information managementsolutions companies. It employs over

1500 staff and operates from a network of offices acrossthe UK. Tribal have extensive experience of conductinginternational assessment and training programmes. In thelast 12 years Tribal has successfully completed over 1,000information management-related projects, in over 20countries.

B: How to Survive a Petrel Implementation 8.30am - 12.40pm

Agenda:8.30 Registration and coffee9.00 An Effective Software Portfolio

• Alignment with the business• Support, data framework and infrastructure • Value of the software to the business

10.00 Examples from the Field – companies large and small • Resistance

Petrel in the portfolio • What to do with all the data? • Big-bang versus creeping implementation

11.20 Coffee break11.40 Faster to the Value …

• Large-scale change – whilst picking seismic • Skills and competencies • Measuring success

12.40 Summary and lessons learned

About the workshop leader: Richard Grant, Senior Consultant, NDBPartner Richard is a Geologist who began his careerin mining in Canada. He has wide experienceof ‘earth sciences’ technology from this workin mining, environmental and GIS. An

experienced project manager and technologyimplementer, Richard is an expert in understanding howsoftware supports the business process, the challenges ofintegrating software and plugs-ins and how softwarevendors’ licence their products.

Ed Evans, Senior Consultant, CEO With a background in Geology and IT systemsanalysis Ed has been working in E&P ITsystems for more than 20 yrs. Ed is one of thefounders of NDB, whose ethos is that

working closely with clients is mutually beneficial and thebest way to shape NDB’s offering.

About NDB As a software neutral services andconsultancy company, NDB ispleased to be considered a trustedpartner by our clients in drivingincreasing value from petro-technical

systems and services. We offer:• Unique industry knowledge and insight • Credibility and capability based on successful delivery • Excellent working relationships with subsurface and IT

teams • Flexibility and responsiveness in dealing with

'unstructured' business problems

• How Petrel breaks all the rules • How is technical software of value to the business • How do you reduce the time it takes to deliver the value

• What are the things you should be doing and whatshould you stop doing to achieve a successfulimplementation?

NDB’s commitment to excellence in subsurface systemsmeans we will continue finding innovative approaches tonew challenges and will bring the best people available tothe delivery team.

NDB has worked with BP, BG Group, Shell, Woodside,Tullow Oil, Total E&P, ConocoPhillips, Cairn Energy, Hess,Statoil, Nexen, PetroCanada, ADCO, Halliburton, ENI,Schlumberger amongst others.

HALF-DAY PRE CONFERENCE WORKSHOPSTuesday 5th February, 2013

A: Document Control for Oil and Gas8.30am - 12.40pm

Sponsored byGE Intelligent Platforms GE Intelligent Platforms is an experienced high-performance technology company and a globalprovider of software, control systems, services, and expertise in automation and embeddedcomputing. We offer a unique foundation of agile, advanced and ultra-reliable technology to helpbusinesses around the world optimize their operations. For more information, please visit:www.ge-ip.com/operations-data-management

Geologix Geologix has served the international oil and gas exploration industry since its inception in 1994.Our small, globally-distributed team of geoscientists, engineers and software developersprovide user-led, integrated software and services that include well log authoring, datamanagement and real-time monitoring. For more information, please visit: www.geologix.com

Halliburton –Landmark Software & ServicesFor more than 25 years, Landmark has been providing solutions to E&P challenges through thecontinuous development and enhancement of our leading high-science software and technologyservices. Landmark's integrated software and services help the upstream oil and gas industryturn critical information into useful knowledge. With this knowledge, our clients can see further,deeper, more accurately and more comprehensively than ever, so they can make betterdecisions with less risk than ever. For more information, please visit: www.lgc.com

NeuralogNeuralog, provides solutions for G&G data management, log & map digitizing, volumetric &reserves, cross section modeling, contour mapping, well log printing and scanning. NeuraDB isa PPDM based, master data management solution for well data, logs, maps, reports andseismic. NeuraDB is designed for structured and unstructured data and integrates with Esri’sArcGIS to enable spatial data access. For more information, please visit: www.NeuraDB.com

New for E&P Information and DataManagement 2013: SMi Event CommunitiesSMi Group is a global events business specialising inbusiness to business conferences, workshops andmasterclasses.

We successfully create and run 250 events everyyear across 6 sectors including Defence andSecurity, Energy and Utilities, Finance andPharmaceuticals. We believe in bringing togetherthe most knowledgeable experts from across theglobe in each sector to learn, engage, share andnetwork be it in London, Paris or Singapore.

To further enhance the SMi experience, we havelaunched our very own SMi Event Communities.These will be exclusive, private and securecommunities in which our clients will learn,

share, engage and network. The SMi EventCommunities will build and expand yourexperience beyond the conference, workshop orMasterclass you attend. Not just another "socialnetwork”, SMi’s Event Communities have beenspecifically designed around the needs of ourdelegates, speakers and sponsors, allowing all ofour clients to foster longer term relationshipswith all of the other attendees beyond the threeday event for year round engagement.

To take part all you need to do is register for thisevent.

SMi Group CommunitiesLearn Engage Share Network

SPONSORSHIP AND EXHIBITION OPPORTUNITIESSMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing strategy.

Should you wish to join the increasing number of companies benefiting from promoting their businesses at our conferences please call: Jules Omura on +44 (0)20 7827 6018 or email jomura@smi-online.co.uk

E&P Information & Data ManagementConference: Wednesday 6th and Thursday 7th February 2013, Copthorne Tara Hotel, Kensington, London, UK Workshops: Tuesday 5th February 2013, London, UK

4 WAYS TO REGISTER

FAX your booking form to +44 (0) 870 9090 712PHONE on +44 (0) 870 9090 711

www.eandpinfodatamanagement.co.uk POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South,Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, UK

If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk

Payment: If payment is not made at the time of booking, then an invoice will be issued and must bepaid immediately and prior to the start of the event. If payment has not been received then credit carddetails will be requested and payment taken before entry to the event. Bookings within 7 days ofevent require payment on booking. Access to the Document Portal will not be given until paymenthas been received.

Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, anotherdelegate to take your place at any time prior to the start of the event. Two or more delegates maynot ‘share’ a place at an event. Please make separate bookings for each delegate.

Cancellation: If you wish to cancel your attendance at an event and you are unable to send asubstitute, then we will refund/credit 50% of the due fee less a £50 administration charge,providing that cancellation is made in writing and received at least 28 days prior to the start of theevent. Regretfully cancellation after this time cannot be accepted. We will however provide theconferences documentation via the Document Portal to any delegate who has paid but is unable toattend for any reason. Due to the interactive nature of the Briefings we are not normally able toprovide documentation in these circumstances. We cannot accept cancellations of orders placedfor Documentation or the Document Portal as these are reproduced specifically to order. If we haveto cancel the event for any reason, then we will make a full refund immediately, but disclaim anyfurther liability.

Alterations: It may become necessary for us to make alterations to the content, speakers, timing,venue or date of the event compared to the advertised programme.

Data Protection: The SMi Group gathers personal data in accordance with the UK Data ProtectionAct 1998 and we may use this to contact you by telephone, fax, post or email to tell you about otherproducts and services. Unless you tick here □ we may also share your data with third partiesoffering complementary products or services. If you have any queries or want to update any of thedata that we hold then please contact our Database Manager databasemanager@smi-online.co.ukor visit our website www.smi-online.co.uk/updates quoting the URN as detailed above youraddress on the attached letter.

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DELEGATE DETAILSPlease complete fully and clearly in capital letters. Please photocopy for additional delegates.

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Payment must be made to SMi Group Ltd, and received before the event, by one of thefollowing methods quoting reference E-025 and the delegate’s name. Bookings made within7 days of the event require payment on booking, methods of payment are below. Pleaseindicate method of payment:

□ UK BACS Sort Code 300009, Account 00936418□ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU

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DOCUMENTATIONI cannot attend but would like to purchase access to the following DocumentPortal/paper copy documentation Price Total□ Access to the conference documentation

on the Document Portal £499.00 + VAT £598.80□ The Conference Presentations – paper copy £499.00 - £499.00

(or only £300 if ordered with the Document Portal)

PAYMENT

VENUE Copthorne Tara Hotel, Scarsdale Place, Kensington, London W8 5SR

□ Please contact me to book my hotelAlternatively call us on +44 (0) 870 9090 711, email: events@smi-online.co.uk or fax +44 (0) 870 9090 712

□ Book by 31st October to receive a £300 Early Bird Discount off conference□ Book by 30th November to receive a £100 Early Bird Discount off conference

EARLY BIRDDISCOUNT

CONFERENCE PRICESI would like to attend: (Please tick as appropriate) Fee Total□ Conference and 2 workshops £2797.00 + VAT £3356.40□ Conference and 1 workshop £2198.00 + VAT £2637.60□ Conference only £1599.00 + VAT £1918.80□ Two workshops £1198.00 + VAT £1437.60□ One workshop £599.00 + VAT £718.80Workshop A □ Workshop B □ Workshop C □PROMOTIONAL LITERATURE DISTRIBUTION □ Distribution of your company’s promotional

literature to all conference attendees £999.00 + VAT £1198.80

GROUP DISCOUNTS AVAILABLE

The conference fee includes refreshments, lunch, conference papers and access to the Document Portal containing all of the presentations.

VATVAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on DocumentPortal and Literature Distribution for all UK customers and for those EU customers not supplying a registration number for their own country here: ______________________________________