snuggie presentation
TRANSCRIPT
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The SnuggieAn Integrated Project
Team 41: The Better Than Yous
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Road Map
Industry Overview Product Analysis Financial Analysis Strategic
Recommendations Future
Opportunities
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The Snuggie: A Blanket with Sleeves
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Static cling
Collects food crumbs
Enables maximum fatness
Allows you to talk to friends you do not yet have
Value Proposition
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Turns small children into Jawas
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7S Analysis
Snugginess
Snuggability
Snug factor
Snugelocity
Snugtritional value
Snug 2.0
Snugtastic
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Organizational Culture
Balanced scorecard• Expert Witness:
Matt Redmond
Important questions:• Do your coworkers
suck?• Do you get paid
above minimum wage?
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Slide You Cannot Read
Poop
Poop
Poop
Poop
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Five Farces
Supplier Power
Buyer Power
Threat of Substitutes
Threat of New
Entrants
Rivalry
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Barrier to Entry
Intimacy prevention
Result: reduced baby snuggie purchases
EPIC FAIL
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Strategic Partnerships
Purity rings
Supports middle school health education
Align with braces wearers
Sell exclusively to MIT and engineering undergrads
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Consumer Behavior
Sit Lay
Sleep Drool
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NPV Analysis Mintel Data:
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NPV Analysis
Goal = Money
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Statistical Analysis
Snuggie
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Two by Two
High
Low
High
Enjoyment
Low
Time Spent
Snuggie
Integrated Project
2nd Semester Project
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Economic Analysis
MR = MC
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Monopoly: Complications
Park Place / Boardwalk Problem› Premium pricing› Versioning
Mediterranean / Baltic› International opportunities› Emerging markets
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Competitive Advantage
FREEBOOK LIGHT
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Important FactorsWeb 2.0
Synergies
Long Tail
Efficient Frontier
Network Effect
Two-Sided Markets
Information Asymmetry Slack
Hold-Up
Incentives
Monetize
Commoditize
Process Flow
MR = MC
Corporate Social
Responsibility SiloDisruptive Technology
Bundling
Innovation
Recession
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Conclusions
Key Points:•Importance of Market Penetration• Tap the Sweet Spot
•First Mover Advantage•“Monetize” Stupid People•Snuggie 3.0